{"id":43825,"date":"2020-11-16T09:03:36","date_gmt":"2020-11-16T09:03:36","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=43825"},"modified":"2025-12-29T06:31:38","modified_gmt":"2025-12-29T04:31:38","slug":"guide-to-web-typography","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/guide-to-web-typography\/","title":{"rendered":"Web Typography: The Complete Guide for Designers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"43825\" class=\"elementor elementor-43825\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-154123e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"154123e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5f053b\" data-id=\"c5f053b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2e0884 elementor-widget elementor-widget-text-editor\" data-id=\"f2e0884\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although its strong significance may often be overlooked, typography plays a fundamental role in web creation \u2014 this means branding, visual design, user experience, user interface, content strategy &#8230; the whole entourage. But before we begin, what is web <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/best-fonts-for-websites\/\"   title=\"26 Best Fonts For Websites &amp; Web Design (2025)\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25640\">typography<\/a> and why is it important? In this article, we will cover everything you need to know about typography as a web creator. We&#8217;re talking concepts, principles, terminologies, guidelines on choosing the <a href=\"https:\/\/elementor.com\/blog\/web-fonts\/\">best fonts<\/a>, and of course, action items.\u00a0<\/p><p>Before we embark on understanding the ins and outs of typography for web design, an important topic to cover is why typography is so important. Ultimately, when people visit a website to read its text, they&#8217;re looking to find out information about you \u2014 and we know that words matter.\u00a0<\/p><p>As web creators, we can definitely appreciate that presentation is of equal value to a website&#8217;s content. Just as a website&#8217;s visual design, interactive features, and overall functionality determine the quality of a website, the same is true for its typography.<\/p><p>After reading this article, you&#8217;ll be equipped and empowered to implement your knowledge and understanding of the essence of web typography and how it can make or break any and every website.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afd6387 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"afd6387\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Link\" data-gal=\"Position_Text_CTA\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.com\/blog\/custom-fonts\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Level Up Your Typography With Custom Fonts for WordPress <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-718d1be blog-toc elementor-widget elementor-widget-heading\" data-id=\"718d1be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Table of Contents<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33e05b1 blog-toc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"33e05b1\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#what-is-web-typography\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What is Web Typography?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#the-challenges-of-web-typography\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Challenges of Web Typography<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elements-web-typography\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Key Elements of Web Typography<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#generic-font-families\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Understanding Generic Font Families<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#difference-between-font-family-and-font\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Difference Between a Font Family and a Font<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#why-text-formatting-matters\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Why Text Formatting Matters<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#components-text-readability\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Components of Text Readability<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#choose-perfect-font-website\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to Choose the Perfect Font for Your Website<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#how-to-portray-your-brand\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1.  Think About How You Want To Portray Your Brand<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#decide-between-serif-or-sans-serif\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2.  Decide Between Serif or Sans Serif<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#see-if-your-fonts-pair-well\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3.  See if Your Fonts Pair Well Together<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#font-size-font-weight-line-length\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4.  Be Mindful of Font Size, Font Weight, and Line Length<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#respect-role-of-visual-hierarchy\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5.  Respect the Role of Visual Hierarchy<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#invest-design-system\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">6.  Invest in a Design System<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#css-stylesheets\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">7.  Get To Know CSS Stylesheets<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#typography-usage-standards\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">8.  Stay up To Date With Typography Usage Standards<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#ready-set-type\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ready, Set, Type<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-222e67c elementor-widget elementor-widget-menu-anchor\" data-id=\"222e67c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"what-is-web-typography\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26f5fe3 elementor-widget elementor-widget-heading\" data-id=\"26f5fe3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Web Typography?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbe73fd elementor-widget elementor-widget-text-editor\" data-id=\"bbe73fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Web typography is the art and technique of arranging type on a website. It\u2019s not only about the design or composition of the letters and characters and their arrangement. Of course, it\u2019s about those things \u2014 but it\u2019s also about communication, visual identity, brand persona, usability, and much more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aa50dd elementor-widget elementor-widget-menu-anchor\" data-id=\"4aa50dd\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"the-challenges-of-web-typography\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc2a8e6 elementor-widget elementor-widget-heading\" data-id=\"dc2a8e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenges of Web Typography<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e8235 elementor-widget elementor-widget-heading\" data-id=\"36e8235\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Understanding Screen Reading vs. Print Reading\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f2c0ff elementor-widget elementor-widget-image\" data-id=\"4f2c0ff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/11\/print-design-screen-design.jpg\" title=\"print design screen design\" alt=\"print design screen design\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Taken from: awwwards.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b015e65 elementor-widget elementor-widget-text-editor\" data-id=\"b015e65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At first, you may think that there isn\u2019t much of a difference between reading from a screen and reading from paper. After all, they\u2019re both visual processing experiences where you consume information by reading letters of the alphabet upon a background. But, think again. The differences between <a href=\"https:\/\/www.nngroup.com\/articles\/differences-between-print-design-and-web-design\/\" target=\"_blank\" rel=\"noopener\">print design vs web design<\/a> and their respective reading experiences are indeed plentiful.\u00a0<\/p><p>Logically, the most fundamental difference between print design and web design is that print is a physical, tangible object with fixed, static content. Alternatively, on-screen content is dynamic, constantly changing, as the screen is an adaptive medium.<\/p><p>This means that each piece of paper has a definitive, constant size that doesn\u2019t change, and we know in advance what that paper size is. When designing content for a screen (whether imagery, accents or textual elements), we are designing for a range of what can be \u2014 such as different resolutions, sizes, and devices). But that\u2019s a topic in and of itself, which we will discuss shortly.\u00a0<\/p><p>From a behavioral perspective, when we read digitally, we do more scanning and jumping around. This could be because we\u2019re looking for keywords \u2014 in order to get as much information as possible in the shortest amount of time. In terms of speed, studies performed by Nielsen Norman Group have even found that <a href=\"https:\/\/www.nngroup.com\/articles\/be-succinct-writing-for-the-web\/\" target=\"_blank\" rel=\"noopener\">people read 25% slower<\/a> when reading from a screen compared to when reading from paper.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfd174 elementor-widget elementor-widget-heading\" data-id=\"6dfd174\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Accommodating Different Screen Sizes\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c9da88 elementor-widget elementor-widget-image\" data-id=\"7c9da88\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"798\" height=\"438\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2017\/01\/elementor-mobile-editing.gif\" class=\"attachment-large size-large wp-image-1625\" alt=\"elementor-mobile-editing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf70a82 elementor-widget elementor-widget-text-editor\" data-id=\"cf70a82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As web creators, the moment we hear the words \u201cdifferent screen sizes\u201d, many of us will often immediately think of <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/responsive-website\/\"   title=\"How To Create A Responsive Website: Step-By-Step 2025 Guide\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25643\">responsive<\/a> design. And when we say responsive design, we don&#8217;t just mean websites that look great on both desktop and mobile sites. It&#8217;s more than that \u2014 since as of March 2018, <a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/mobile-first-indexing\" target=\"_blank\" rel=\"noopener\">Google announced<\/a> its \u201cmobile-first indexing\u201d initiative. In practice, this means that the Google search engine predominantly uses the mobile version of the content for indexing and ranking. So, even if your site targets desktop use-cases, it&#8217;s still just as important for it to be mobile-friendly, at least if you want it to stay on Google&#8217;s good side.\u00a0<\/p><p>So, how does this connect to typography?<\/p><p>It means that your designs, including your text&#8217;s (be it titles, headings, paragraphs, button texts, etc.) typography \u2014 all need to look good on mobile. In terms of our design process, it makes things a little bit more complex. You have a smaller screen to work with, but not necessarily less text. Often, this will mean that you&#8217;ll need to craft a typography scheme that is flexible in that it can accommodate multiple screen sizes. This priority can trickle down to font color, typeface, font weight, font size, and many other design choices.\u00a0<\/p><p>Once you have a deeper understanding of these individual typography components (as well as how they fit together in the web design process), you&#8217;ll be able to apply your knowledge to designing a flexible layout that includes responsive typography choices.\u00a0<\/p><p>And don&#8217;t forget the relationship between <a href=\"https:\/\/www.userzoom.com\/blog\/ux-guide-to-typography\/\" target=\"_blank\" rel=\"noopener\">typography and user experience<\/a>. The need for responsive typography often stems from the need to consider the website visitor&#8217;s circumstances of how and where he will be viewing the text on your website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7e8e6e elementor-widget elementor-widget-heading\" data-id=\"d7e8e6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Considering Screen Resolution\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6515a44 elementor-widget elementor-widget-image\" data-id=\"6515a44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/macbook-screen-resolution-settings-1024x657-1-r4q77mr60jgjw9grn7a9lbzpaaim1embxtwj57ewaq.png\" title=\"macbook-screen-resolution-settings-1024&#215;657\" alt=\"macbook-screen-resolution-settings-1024x657\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eeeccc elementor-widget elementor-widget-text-editor\" data-id=\"7eeeccc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In its most general terms, screen resolution refers to the number of pixels a screen contains horizontally and vertically, such as 1024&#215;768. In other words, the number of dots a screen shows per inch. In practice, (and make sure to jot this down for future reference) \u2014 the resolution size (aka the measurement of the maximum number of pixels) that a screen\u2019s resolution can hold is 1024px horizontally and 768px vertically.\u00a0<\/p><p>Regarding how resolution sizing affects what we actually see on the screen: lower resolutions display elements in a larger size on the screen in order to keep the display as sharp as possible \u2014 yet this means that less of the page will fit on the screen. In turn, higher-resolution monitors will be able to display more of the website page, such as the entire fold plus a little below the fold \u2014 but also causing the elements on the page to look smaller albeit sharper.\u00a0<\/p><p>In the context of typography, when we say that a designer needs to consider screen resolution and choose the font size based on resolution, this means choosing the optical weight (how human eyes perceive the size and significance of an object) to make sure that the typeface definitely works as intended with every screen size and resolution.\u00a0<\/p><p>As we said, increasing screen resolution increases the number of pixels per inch. In the case of typography, font sizes are a fixed number of pixels \u2013 therefore, the higher the resolution, the smaller the font will look, as the font pixels take up less space. Ultimately, the amount of space the text takes up on the screen is a response to the screen\u2019s resolution. And this is where the discussion of responsive typography comes into play.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e8c0f0 elementor-widget elementor-widget-heading\" data-id=\"2e8c0f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sticking to Responsive Text\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-945cb8a elementor-widget elementor-widget-image\" data-id=\"945cb8a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"758\" height=\"385\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/11\/responsive-text.gif\" class=\"attachment-large size-large wp-image-43924\" alt=\"responsive text\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Taken from: css-tricks.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abf5e79 elementor-widget elementor-widget-text-editor\" data-id=\"abf5e79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Responsive text itself is the design principle that texts on a web page should be easily readable on a variety of devices and screen sizes. Creating responsive typography doesn&#8217;t only mean choosing a text that changes in size among different screens. It&#8217;s also about readability, which requires a relationship between text and its surrounding elements \u2014 wherein the size of each element is determined in relation to its surrounding elements.\u00a0<\/p><p>Designers and developers will often program the site&#8217;s type size to be determined by the screen size itself, which is a common method used in <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/what-is-css\/\"   title=\"What Is CSS? How to Use it in Web Design (2025)\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"31668\">CSS<\/a> stylesheets. Another CSS-related method is to use the <a href=\"https:\/\/www.w3schools.com\/cssref\/css_units.asp\" target=\"_blank\" rel=\"noopener\">font measurement units<\/a> of rem and em. We will address both of these topics later, too. Ultimately, responsive text is sized in relation to surrounding factors, which means you&#8217;ll be creating font-size constraints based on things like screen size, viewport, breakpoints, and rem and em sizing units.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3fbe17 elementor-widget elementor-widget-heading\" data-id=\"e3fbe17\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Assuring Accuracy Through Monitor Calibration\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-126d29b elementor-widget elementor-widget-image\" data-id=\"126d29b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"599\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=599\/blog\/wp-content\/uploads\/2020\/11\/calibration01-1024x767.png\" class=\"attachment-large size-large wp-image-43925\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/11\/calibration01-1024x767.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/11\/calibration01-300x225.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/11\/calibration01-768x575.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1338\/blog\/wp-content\/uploads\/2020\/11\/calibration01.png 1338w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c6a64b elementor-widget elementor-widget-text-editor\" data-id=\"7c6a64b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When we say calibration, what we\u2019re referring to is <a href=\"https:\/\/www.creativebloq.com\/advice\/how-to-calibrate-your-monitor\" target=\"_blank\" rel=\"noopener\">calibrating your monitor<\/a> so that it displays color and <a href=\"https:\/\/elementor.com\/blog\/contrast-web-design\/\">contrast<\/a> completely accurately. By doing this, your work (as a designer or even as a photographer) will be viewed by website visitors exactly as you intended it to look when designing it.\u00a0<\/p><p>The main reason that monitor calibration is crucial when crafting your website typography is that both the font color and the contrast between the text and the background can be affected. The last thing you want is for there to be a poor contrast between your font color and its background. When it comes to readability, if the human eye struggles to make the distinction between the text and its background, they may quickly give up on reading that text and therefore give up on your website and\/or its content much sooner than you would have hoped.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14507f8 elementor-widget elementor-widget-menu-anchor\" data-id=\"14507f8\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"elements-web-typography\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0a919c elementor-widget elementor-widget-heading\" data-id=\"b0a919c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Key Elements of Web Typography<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-801dc15 elementor-widget elementor-widget-image\" data-id=\"801dc15\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"316\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=316\/blog\/wp-content\/uploads\/2020\/11\/Elementor-typography.png\" class=\"attachment-large size-large wp-image-43940\" alt=\"elementor font choices\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/11\/Elementor-typography.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/11\/Elementor-typography-300x119.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/11\/Elementor-typography-768x304.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711e9ed elementor-widget elementor-widget-text-editor\" data-id=\"711e9ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now that we\u2019ve gotten to know some of the challenges of web typography, the next stage is to explore the different concepts and definitions that typography as a subject entails. By understanding this terminology in better detail, we will be one step closer to mastering typographic skills and applying them to our design work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3fb508 elementor-widget elementor-widget-menu-anchor\" data-id=\"e3fb508\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"generic-font-families\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3eb27d elementor-widget elementor-widget-heading\" data-id=\"b3eb27d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Understanding Generic Font Families\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b173035 elementor-widget elementor-widget-image\" data-id=\"b173035\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"305\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=305\/blog\/wp-content\/uploads\/2020\/11\/serif-sans-serif.png\" class=\"attachment-large size-large wp-image-43937\" alt=\"elementor serif vs sans serif\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/11\/serif-sans-serif.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/11\/serif-sans-serif-300x114.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/11\/serif-sans-serif-768x293.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26cd894 elementor-widget elementor-widget-text-editor\" data-id=\"26cd894\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As we start to grasp the significance of typography in web design, one of the first design terms to understand and master is: <a href=\"https:\/\/www.w3schools.com\/css\/css_font.asp\" target=\"_blank\" rel=\"noopener\">generic font families<\/a>. The typefaces and fonts we choose from each time we style the text on our websites can each be categorized under one of two major styles: serif, sans-serif, or cursive. Now let\u2019s understand this classification and how to know the style and font family of any given typeface.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d9e1f9 elementor-widget elementor-widget-heading\" data-id=\"5d9e1f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Serif<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4e0512 elementor-widget elementor-widget-text-editor\" data-id=\"c4e0512\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In its most technical sense, serif font families have decorative strokes or tails (some call them feet or tails) that finish off the end of a letter stem. These strokes can vary in weight, making some areas of a letter thicker or thinner than others. As a collective style category, <a href=\"https:\/\/www.fonts.com\/content\/learning\/fontology\/level-1\/type-anatomy\/serif-vs-sans-for-text-in-print\" target=\"_blank\" rel=\"noopener\">serif typefaces<\/a> are widely known to be smooth, rounded, and decorative \u2014 commonly used for lengthy bodies of text, such as books, newspapers, many magazines, etc. This is largely because serif typefaces are easily readable when written in small body copy sizes.\u00a0<\/p><p>Some of the most known <a href=\"https:\/\/fonts.google.com\/?category=Serif\" target=\"_blank\" rel=\"noopener\">Serif font families<\/a> include:\u00a0<\/p><ul><li>Times New Roman<\/li><li>Georgia<\/li><li>Palatino<\/li><li>Garamond\u00a0<\/li><li>Playfair Display<\/li><\/ul><p>As you may have already noticed, brands and professional businesses often use serifs for their logo (and website) when they want to appear more reputable, established, formal, etc. Examples of these business-types can be law practices, media publications, insurance companies, medical offices, and the liking.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0560ed5 elementor-widget elementor-widget-heading\" data-id=\"0560ed5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Sans Serif<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a16ec9 elementor-widget elementor-widget-text-editor\" data-id=\"5a16ec9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sans serif typefaces are those that don\u2019t have extending features (serifs) at the end of their strokes. This description actually originates in the French language, meaning sans (without) serif. These typefaces tend to have a more uniform thickness throughout the different parts of each letter, and are used to convey <a href=\"https:\/\/elementor.com\/blog\/tips-for-minimalist-web-design\/\" target=\"_blank\" rel=\"noopener\">minimalist design<\/a>, modernity and most of all, sheer simplicity.\u00a0<\/p><p>Going back to our discussion of the differences between screen reading and print reading, it\u2019s important to take note that serif fonts are more popular for computer screens \u2013\u00a0such as websites, blogs, software, etc. Within those use-cases, sans serif fonts are used for display use, such as headings, subtitles, button texts, etc., rather than for body texts.\u00a0<\/p><p>Some of the most widely used sans serif typefaces include:\u00a0<\/p><ul><li>Avenir<\/li><li>Roboto<\/li><li>Open Sans<\/li><li>Source Sans Pro<\/li><li>Lato<\/li><li>Montserrat<\/li><li>Proxima Nova<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19649af elementor-widget elementor-widget-menu-anchor\" data-id=\"19649af\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"difference-between-font-family-and-font\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19b0e08 elementor-widget elementor-widget-heading\" data-id=\"19b0e08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Difference Between a Font Family and a Font\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e260026 elementor-widget elementor-widget-image\" data-id=\"e260026\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"425\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=425\/blog\/wp-content\/uploads\/2020\/11\/roboto-variations-1024x544.png\" class=\"attachment-large size-large wp-image-43927\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/11\/roboto-variations-1024x544.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/11\/roboto-variations-300x159.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/11\/roboto-variations-768x408.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1520\/blog\/wp-content\/uploads\/2020\/11\/roboto-variations.png 1520w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Google's Roboto Font Family<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e079e19 elementor-widget elementor-widget-text-editor\" data-id=\"e079e19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The term typeface can also be referred to as a font family: a set of characters (letters of the alphabet) with the same design \u2014 of varying sizes and weight. Typefaces shouldn&#8217;t be confused with fonts, as a font is a graphical representation of the typeface&#8217;s text character. In essence, a typeface is a family of related fonts (hence the term \u201cfont family\u201d), while fonts refer to the weights, widths, and styles that are each a variation of that typeface.<\/p><p>To put it in more concrete terms, here&#8217;s an example:\u00a0<\/p><p>Roboto is the name of a font family, which is a range of typefaces of the same style, and each of those variations are considered individual fonts. Based on these nuances, we can now understand that Roboto Thin and Roboto <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/text-bold\/\"   title=\"How to Make Text Bold in HTML &#038; CSS\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25641\">Bold<\/a> are actually not the same font \u2014 they are two separate fonts, but are part of the same (Roboto) font family.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e4201a elementor-widget elementor-widget-menu-anchor\" data-id=\"2e4201a\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"why-text-formatting-matters\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8daa3c elementor-widget elementor-widget-heading\" data-id=\"c8daa3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why Text Formatting Matters\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89d42b8 elementor-widget elementor-widget-image\" data-id=\"89d42b8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"425\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=425\/blog\/wp-content\/uploads\/2020\/11\/roboto-variations-1-1024x544.png\" class=\"attachment-large size-large wp-image-43936\" alt=\"roboto variations\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/11\/roboto-variations-1-1024x544.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/11\/roboto-variations-1-300x159.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/11\/roboto-variations-1-768x408.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1520\/blog\/wp-content\/uploads\/2020\/11\/roboto-variations-1.png 1520w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Google's Roboto Font Family<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7332f75 elementor-widget elementor-widget-text-editor\" data-id=\"7332f75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Most of us are well familiar with the classic options for formatting text in order to highlight important concepts within a document, such as: italicized text, bold text, underlined text, etc. In typography, using text formatting to emphasize certain words is effectively using these styling options to highlight the chosen words \u2013 relative to the other words in the text body. Text formatting allows readers to easily differentiate between types of emphases that they\u2019d like to place on a given word or sentence.\u00a0<\/p><p>In practice, underlined and bolded words or phrases are often used throughout a work to emphasize specifically defined terms, sections, chapter headings, subheads, table entries, etc. Italics are typically used to indicate the titles of creative works \u2013 like books, magazine articles, and movies. Standardizing these uses across a website or content guidelines adds clarity and cleanliness to the page.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0d86fc elementor-widget elementor-widget-menu-anchor\" data-id=\"d0d86fc\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"components-text-readability\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb410d elementor-widget elementor-widget-heading\" data-id=\"4cb410d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Components of Text Readability\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-133adc0 elementor-widget elementor-widget-image\" data-id=\"133adc0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"590\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=590\/blog\/wp-content\/uploads\/2020\/11\/line-length-material-design-1024x755.png\" class=\"attachment-large size-large wp-image-43931\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/11\/line-length-material-design-1024x755.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/11\/line-length-material-design-300x221.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/11\/line-length-material-design-768x566.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1064\/blog\/wp-content\/uploads\/2020\/11\/line-length-material-design.png 1064w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Line length in Google's Material Design System<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ea54de elementor-widget elementor-widget-text-editor\" data-id=\"9ea54de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cA solid typography structure which guides the user and delivers the content and main message in the best way\u201d<\/p><p style=\"text-align: right\">&#8212; Omri A, Elementor Typographer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4dea2 elementor-widget elementor-widget-text-editor\" data-id=\"6a4dea2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Omri&#8217;s words of wisdom accounts for exactly where the roles of text alignment, spacing, line length and height, semantic HTML come into play. But are these details really so crucial for good typography design? The answer is yes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb3a4dd elementor-widget elementor-widget-heading\" data-id=\"eb3a4dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Text Alignment \n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73929fe elementor-widget elementor-widget-text-editor\" data-id=\"73929fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The way you decide to align your text (left, right, justified or centered) can have a direct impact on your content\u2019s readability and its visual hierarchy, which is why this is a design choice that requires a diligent thought process. Typography in design, as described by the tubik blog in their discussion of <a href=\"https:\/\/blog.tubikstudio.com\/ux-design-readable-user-interface\/\" target=\"_blank\" rel=\"noopener\">how to make your user interface readable<\/a>, is \u201cthe art of balancing aesthetic text with the ability to read it quickly.\u201d The virtue of text alignment, in this case, is all about readability: it anchors readers so that they know where each line will start and have an easier and quicker time reading text and spending time on page and on your site in general.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6045c7 elementor-widget elementor-widget-heading\" data-id=\"a6045c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Letter Spacing\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae8306f elementor-widget elementor-widget-text-editor\" data-id=\"ae8306f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/elementor.com\/resources\/glossary\/what-is-letter-spacing\/\">Letter-spacing<\/a>, also known as &#8220;tracking&#8221;, is the adjustment of horizontal white space between letters in a word or in a block of text. When adjusting letter-spacing, we are affecting the visual density of a word, phrase or paragraph \u2013 choosing to either make the words appear more compact (reducing the white space) or to give the words a more \u201cairy\u201d appearance (increasing white space). Designers will often increase white space between letters in order to improve the readability of the text.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc832b6 elementor-widget elementor-widget-heading\" data-id=\"bc832b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Line Spacing\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dda0f79 elementor-widget elementor-widget-text-editor\" data-id=\"dda0f79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Line spacing is the term used to define the vertical space between two lines of text. Similar to text alignment and letter spacing, <a href=\"https:\/\/www.justinmind.com\/blog\/best-ux-practices-for-line-spacing\/\" target=\"_blank\" rel=\"noopener\">line spacing<\/a> can be a strong determinant of how readable a text is (or isn\u2019t). When line spacing is set in a way that makes a text readable, what this essentially means is that the reader\u2019s eye has an easy time passing from one line of text to the next.&nbsp;<\/p>\n<p>The general rule of thumb is that line spacing that falls within the range of 130%-150% is ideal for readability, with 140% being \u201cthe most quoted sweet spot\u201d. Anything below 100% is considered to be unreadable, as this percentage means letters on adjacent lines can touch. Logically, the decision for how big or small a text\u2019s line spacing should be is subjective to several factors: typeface, font size, font style, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5845c07 elementor-widget elementor-widget-heading\" data-id=\"5845c07\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Line Length<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a43e304 elementor-widget elementor-widget-text-editor\" data-id=\"a43e304\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Line length is all about finding the \u201cright\u201d amount of characters on each line so that your text is as readable as can be \u2014 in other words, legibility. When a line\u2019s length is too wide, you can risk the reader having a hard time focusing on the text, since it\u2019s difficult to discern where the line begins and ends. On the other hand, lines that are too short can break the reader\u2019s rhythm, which means their eye has to travel back and forth too many times. To avoid a situation of \u201ctoo long\u201d or \u201ctoo short\u201d, the recommended <a href=\"https:\/\/www.smashingmagazine.com\/2014\/09\/balancing-line-length-font-size-responsive-web-design\/\" target=\"_blank\" rel=\"noopener\">line length<\/a> is between 45-85 characters per line.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a9a928 elementor-widget elementor-widget-menu-anchor\" data-id=\"6a9a928\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"choose-perfect-font-website\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33c5a83 elementor-widget elementor-widget-heading\" data-id=\"33c5a83\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Choose the Perfect Font for Your Website<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf26e0a elementor-widget elementor-widget-text-editor\" data-id=\"cf26e0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Deciding what the most appropriate fonts are for your website is dependent on several factors, rather than just a matter of \u201cI like this one best\u201d.\u00a0<\/p><p>As web creators, it\u2019s crucial for us to consider the following factors when <a href=\"https:\/\/elementor.com\/blog\/web-fonts\/\" target=\"_blank\" rel=\"noopener\">selecting our font of choice<\/a> for any web content, and for websites in general:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f83af5 elementor-widget elementor-widget-menu-anchor\" data-id=\"4f83af5\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"how-to-portray-your-brand\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7efcf0c elementor-widget elementor-widget-heading\" data-id=\"7efcf0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Think About How You Want To Portray Your Brand<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99a3279 elementor-widget elementor-widget-image\" data-id=\"99a3279\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/elementor.com\/blog\/gym-site-template-kit\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"411\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=411\/blog\/wp-content\/uploads\/2020\/10\/personal-trainer-template-homepage-1024x526.png\" class=\"attachment-large size-large wp-image-43871\" alt=\"personal trainer template homepage\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/10\/personal-trainer-template-homepage-1024x526.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/10\/personal-trainer-template-homepage-300x154.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/10\/personal-trainer-template-homepage-768x395.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2020\/10\/personal-trainer-template-homepage-1536x790.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1665\/blog\/wp-content\/uploads\/2020\/10\/personal-trainer-template-homepage.png 1665w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Elementor Gym Site <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/library\/all-categories\/\" title=\"Alle categorie\u00ebn\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"25642\">Template<\/a> Kit<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97f7eb1 elementor-widget elementor-widget-text-editor\" data-id=\"97f7eb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">A brand\u2019s typography is actually one of the strongest informants of what the brand is all about \u2013 in terms of character, differentiation, and so on. Ultimately, your brand voice is being verbalized and visualized by arts and letters. In the example above of a personal trainer\u2019s website, the chosen font, <\/span><a href=\"https:\/\/fonts.google.com\/specimen\/Racing+Sans+One\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Racing Sans One<\/span><\/a><span style=\"font-weight: 400\"> is a heavily-weighted, sans serif typeface with very little contrast within each letter. The text is bold and dominant, which correlates well to a personal trainer\u2019s fitness and intensive workout-related speciality and persona \u2013 conveying a sense of strength, power, and robustness.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2fa5a8 elementor-widget elementor-widget-text-editor\" data-id=\"b2fa5a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Action Item:<\/b><\/p>\n<p><b>Think carefully about your brand personality. What type of associations, values and adjectives do you want people to think of when seeing your website and brand assets?<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7a9ef3 elementor-widget elementor-widget-menu-anchor\" data-id=\"f7a9ef3\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"decide-between-serif-or-sans-serif\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9c8d35 elementor-widget elementor-widget-heading\" data-id=\"e9c8d35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Decide Between Serif or Sans Serif<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17a49ae elementor-widget elementor-widget-image\" data-id=\"17a49ae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=420\/blog\/wp-content\/uploads\/2020\/11\/serif-vs-sans-serif.png\" class=\"attachment-large size-large wp-image-43938\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/11\/serif-vs-sans-serif.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/11\/serif-vs-sans-serif-300x158.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/11\/serif-vs-sans-serif-768x404.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cea7af8 elementor-widget elementor-widget-text-editor\" data-id=\"cea7af8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Choosing between serif or sans serif fonts is like choosing between vanilla and chocolate \u2014 it\u2019s a fundamental decision which impacts your entire typography scheme. It\u2019s the most basic and foundational selection process that you can make about your website fonts. When explaining <a href=\"https:\/\/www.adobe.com\/il_en\/creativecloud\/design\/discover\/serif-vs-sans-serif.html\" target=\"_blank\" rel=\"noopener\">when to use serifs<\/a>, the Adobe blog specifies that serif fonts are mainly associated with \u201cauthoritative, professional brands &#8230; a little bit more old-timey.\u201d This is what makes serif fonts such a go-to choice for websites like news sites, bookstores, universities, and the liking.\u00a0<\/p><p>Sans serifs, on the other hand, are known to be the modern choice, associated with \u201ccutting-edge design, commerce, and modernism\u2019s attempt to break with the past\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be1c469 elementor-widget elementor-widget-text-editor\" data-id=\"be1c469\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Action Item:<\/b><\/p><p><b>Take a look at other websites in your industry or business vertical, and see which they most commonly use: serif or sans? This can give you an idea of what\u2019s most fashionable among your niche, and which typeface would make most sense to your observers.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c844b0 elementor-widget elementor-widget-menu-anchor\" data-id=\"3c844b0\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"see-if-your-fonts-pair-well\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94c8318 elementor-widget elementor-widget-heading\" data-id=\"94c8318\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. See if Your Fonts Pair Well Together<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2595a3 elementor-widget elementor-widget-image\" data-id=\"b2595a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fonts.google.com\/specimen\/PT+Sans?query=pt#pairings\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"341\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=341\/blog\/wp-content\/uploads\/2020\/10\/font-pairing-example-1024x436.png\" class=\"attachment-large size-large wp-image-43880\" alt=\"font pairing with PT serif\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/10\/font-pairing-example-1024x436.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/10\/font-pairing-example-300x128.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/10\/font-pairing-example-768x327.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1424\/blog\/wp-content\/uploads\/2020\/10\/font-pairing-example.png 1424w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Google Fonts suggests popular font pairings for each of their fonts<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fea635 elementor-widget elementor-widget-text-editor\" data-id=\"1fea635\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The virtue of <a href=\"https:\/\/elementor.com\/blog\/font-pairing\/\" target=\"_blank\" rel=\"noopener\">good font pairing<\/a> is that it can elevate regular letters to a creation of artwork. And it\u2019s even more than that: pairing two different fonts, each one with its own style and uniqueness, can amplify the brand messaging you\u2019re striving to convey. Brand personalities are multi-faceted. So, by using two distinct fonts (and there are definitely plenty of web font choices), each with its own character and style, you\u2019re illustrating the unique, dynamic experience that your brand represents.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5571db5 elementor-widget elementor-widget-text-editor\" data-id=\"5571db5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Action Item:<\/b><\/p><p><b>Test several font pairs to see which one you like best. It\u2019s recommended to decide on a primary font first and then explore options for a secondary font, and choose your favorite pair. Expert tip: try not to exceed more than three fonts total!<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73678f7 elementor-widget elementor-widget-menu-anchor\" data-id=\"73678f7\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"font-size-font-weight-line-length\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c130bbc elementor-widget elementor-widget-heading\" data-id=\"c130bbc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Be Mindful of Font Size, Font Weight, and Line Length\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d107b6e elementor-widget elementor-widget-image\" data-id=\"d107b6e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"265\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=265\/blog\/wp-content\/uploads\/2020\/11\/font-size-weight-line-length-1024x339.png\" class=\"attachment-large size-large wp-image-43939\" alt=\"font size weight\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/11\/font-size-weight-line-length-1024x339.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/11\/font-size-weight-line-length-300x99.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/11\/font-size-weight-line-length-768x254.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1147\/blog\/wp-content\/uploads\/2020\/11\/font-size-weight-line-length.png 1147w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Taken from: Nielsen Norman Group<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9d93b2 elementor-widget elementor-widget-text-editor\" data-id=\"f9d93b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can think of legibility as the \u201cnorth star\u201d of your typography decision-making. As we discussed earlier, details such as a font\u2019s size and weight, as well as the line-length and line-spacing that you use in a text element \u2014 all work together as a balancing act in order to produce (what should be) an easily scannable and readable body of text.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3415b93 elementor-widget elementor-widget-text-editor\" data-id=\"3415b93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Action Item:<\/b><\/p><p><b>\u00a0The \u201cideal\u201d line length for optimum readability in web typography is known to range between 45 to 85 characters.\u00a0<\/b><\/p><p><b>If you find yourself struggling to keep your text within this range, explore different combinations of font size and weights, to see how they impact one another. A font size of 18px might exceed 85 characters on one line, but if you give the font a slightly smaller size or a slightly lighter weight, things could work out in your favor.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21d4aed elementor-widget elementor-widget-menu-anchor\" data-id=\"21d4aed\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"respect-role-of-visual-hierarchy\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4821aa elementor-widget elementor-widget-heading\" data-id=\"f4821aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Respect the Role of Visual Hierarchy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cfe4e3 elementor-widget elementor-widget-image\" data-id=\"1cfe4e3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"305\" height=\"403\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=305,h=403\/blog\/wp-content\/uploads\/2020\/11\/time-out-london.png\" class=\"attachment-large size-large wp-image-44440\" alt=\"time out london typography\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=305\/blog\/wp-content\/uploads\/2020\/11\/time-out-london.png 305w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=227\/blog\/wp-content\/uploads\/2020\/11\/time-out-london-227x300.png 227w\" sizes=\"(max-width: 305px) 100vw, 305px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b381129 elementor-widget elementor-widget-text-editor\" data-id=\"b381129\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Typographic visual hierarchy is actually an age-old concept, preceding website design for decades. We can see how true this is by looking at the media industry \u2014 and even more specifically, magazines.&nbsp;<\/p>\n<p>This TimeOut London magazine cover is geared towards tourists looking to explore and discover London. Logically, the magazine&#8217;s most basic intention is for people to see it, glance at it, and take it along with them. All that matters is that readers take it, the rest (the stories, the subject matter, and truthfully, all the magazine content) is secondary \u2013 the publishers just want it to be in human hands.&nbsp;<\/p>\n<p>In terms of actionability, the &#8220;take me, i&#8217;m yours&#8221; statement is the most important, so it&#8217;s therefore the largest and heaviest text on the page. It&#8217;s huge, centered, tall, heavy, sans-serif, no frills &#8230; it&#8217;s dying to be noticed. Not to mention that the contrast of white on bright red is a great way for a text to declare itself as &#8220;first to be seen&#8221;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-821c363 elementor-widget elementor-widget-text-editor\" data-id=\"821c363\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Action Item:<\/b><\/p><p><b>Get into the headset of your website visitors and readers \u2013 which words do you want them to notice first, or even immediately? And more so, what is the most sophisticated, visually-pleasing format to communicate those words in?<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af53a1f elementor-widget elementor-widget-menu-anchor\" data-id=\"af53a1f\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"invest-design-system\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95a87bc elementor-widget elementor-widget-heading\" data-id=\"95a87bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Invest in a Design System<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-309760e elementor-widget elementor-widget-video\" data-id=\"309760e\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/sites\/9\/2020\/08\/Global-fonts.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-108ca8d elementor-widget elementor-widget-text-editor\" data-id=\"108ca8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At Elementor, <a href=\"https:\/\/elementor.com\/blog\/design-system\/\" target=\"_blank\" rel=\"noopener\">we define design systems<\/a> as \u201cthe single source of truth that forms the base around which a team designs a website.\u201d Using a design system allows web creators (whether as a team or as a solo web creator) to design and edit both new and existing websites in a quick, efficient way \u2014 shortening your workflow and ultimately, the time it takes you to get your website up and running.\u00a0<\/p><p>Adding your website\u2019s or brand\u2019s typography system to your design system guarantees that every text element on your website will be consistent with the others, providing for a professional, organized and comprehensive website interface.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b54e9d elementor-widget elementor-widget-text-editor\" data-id=\"7b54e9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Action Item:\u00a0<\/b><\/p><p><b>Make your life easier by using our new <a href=\"https:\/\/elementor.com\/features\/global-settings\/\" target=\"_blank\" rel=\"noopener\">Global Fonts feature<\/a>, which allows you to configure all of your site typography settings globally \u2013 Font Family, Font Size &amp; Scale, Font Weight, Font Transform, Font Style, Font Decoration, Line Height, Letter Spacing and Responsive Settings.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a164bc elementor-widget elementor-widget-menu-anchor\" data-id=\"6a164bc\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"css-stylesheets\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51c2779 elementor-widget elementor-widget-heading\" data-id=\"51c2779\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Get To Know CSS Stylesheets<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61208eb elementor-widget elementor-widget-image\" data-id=\"61208eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=533\/blog\/wp-content\/uploads\/2020\/11\/css-fonts.png\" class=\"attachment-large size-large wp-image-43934\" alt=\"css font styling\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=960\/blog\/wp-content\/uploads\/2020\/11\/css-fonts.png 960w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/11\/css-fonts-300x200.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/11\/css-fonts-768x512.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7af7661 elementor-widget elementor-widget-text-editor\" data-id=\"7af7661\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the most recommended practices in perfecting and polishing your website typography is making use of <a href=\"https:\/\/developer.mozilla.org\/en-US\/docs\/Learn\/CSS\/Styling_text\/Fundamentals\" target=\"_blank\" rel=\"noopener\">CSS stylesheets<\/a>. The CSS properties used to style text are fundamentals in web typography: font styles and text layout styles. True, there are many ways to set your font styles and text layout styles (among other styling options) by using simpler methods, but CSS stylesheets do indeed have an advantage over those simpler methods \u2014 stylesheets provide better control over the exact visual style of your website typography, such as headers, paragraphs, lists, and so on.\u00a0<\/p><p>When we say better control, we mean that CSS stylesheets make it more likely for your design to appear exactly the way you intended it to \u2014 and won\u2019t be affected by constraints like device compatibility and screen size, browser compatibility, fonts available on a device, and similar factors. Ultimately, CSS stylesheets save you a lot of work, because they control the layout of multiple web pages all at once. This means that using a stylesheet means you can change the look of an entire website by changing one file alone.\u00a0<\/p><p>How\u2019s that for time efficiency?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e08d928 elementor-widget elementor-widget-text-editor\" data-id=\"e08d928\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Action Item:<\/b><\/p><p><b>Make use of the <a href=\"https:\/\/docs.elementor.com\/article\/95-custom-css\" target=\"_blank\" rel=\"noopener\">Custom CSS<\/a> tab inside the Elementor Editor widgets. This can be an easy, non-complicated way to use the benefits of CSS stylesheets without adding an extensive coding process to your workflow.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28cd09d elementor-widget elementor-widget-menu-anchor\" data-id=\"28cd09d\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"typography-usage-standards\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b8d9c3 elementor-widget elementor-widget-heading\" data-id=\"7b8d9c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Stay up To Date With Typography Usage Standards<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5666f elementor-widget elementor-widget-image\" data-id=\"2f5666f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"720\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=720\/blog\/wp-content\/uploads\/2020\/11\/iheartradio-typography.png\" class=\"attachment-large size-large wp-image-43942\" alt=\"typography iheartradio\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800\/blog\/wp-content\/uploads\/2020\/11\/iheartradio-typography.png 800w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/11\/iheartradio-typography-300x270.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/11\/iheartradio-typography-768x691.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">iHeartRadio's Brand Typography<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cee68c elementor-widget elementor-widget-text-editor\" data-id=\"2cee68c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As we emphasized earlier, readability, legibility, and the overall reading experience (think: user experience) are the \u201cnorth star\u201d of typography choices. This is one reason why font sizing plays a huge role in both web design and user experience. What\u2019s more is that people like what they\u2019re used to \u2014 if readers are used to reading H1s and body texts in a common size, this is what they\u2019ll expect to see on your website too. These are among the many reasons we suggest following <a href=\"https:\/\/learnui.design\/blog\/mobile-desktop-website-font-size-guidelines.html\" target=\"_blank\" rel=\"noopener\">conventional font sizes<\/a> for your website.\u00a0<\/p><p>Of course, there\u2019s room for flexibility (even if only a small amount), and <a href=\"https:\/\/elementor.com\/blog\/web-design-trends\/\" target=\"_blank\" rel=\"noopener\">website trends<\/a> are constantly evolving. It\u2019s worth keeping tabs on how font sizing conventions are changing over time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7da6623 elementor-widget elementor-widget-text-editor\" data-id=\"7da6623\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Action Item:<\/b><\/p><p><b>Stick to conventional font sizes when deciding how big or small your text elements should be.<\/b><\/p><p><b>As much as web creators thrive on creativity, the step of choosing font sizes isn&#8217;t a time to reinvent the wheel.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-768556b elementor-widget elementor-widget-menu-anchor\" data-id=\"768556b\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"ready-set-type\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6bcd9a elementor-widget elementor-widget-heading\" data-id=\"a6bcd9a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready, Set, Type<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfcc898 elementor-widget elementor-widget-text-editor\" data-id=\"dfcc898\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You\u2019re officially ready to embrace the world of typography. The font choices are endless, and so too the way you can work with them. Hopefully, the concepts and action items we provided will make your design workflow just that much easier when you sit down to create your typography scheme.&nbsp;<\/p>\n<p>Remember that readability and legibility come before anything else, but don\u2019t neglect the importance of keeping your font and its messaging aligned with your brand and the personality you want to convey.&nbsp;<\/p>\n<p>We look forward to seeing what you can come up with!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The importance of web typography is crucial for any website, and and understanding this topic will revolutionize your entire web design process. Learn all there is to know about typography and web creation with this comprehensive guide.\u200b<\/p>\n","protected":false},"author":340600,"featured_media":43991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[81],"marketing_persona":[47],"marketing_intent":[48],"class_list":["post-43825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-create"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Designer&#039;s Guide To Web Typography | Elementor<\/title>\n<meta name=\"description\" content=\"Web typography is a key subject matter for every web creator. 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