{"id":43775,"date":"2020-10-28T14:31:36","date_gmt":"2020-10-28T14:31:36","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=43775"},"modified":"2025-12-03T11:33:09","modified_gmt":"2025-12-03T09:33:09","slug":"brand-imagery","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/brand-imagery\/","title":{"rendered":"How to Choose The Right Brand Imagery For Your Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"43775\" class=\"elementor elementor-43775\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc2bc44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc2bc44\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0fc177\" data-id=\"f0fc177\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e81d2dc elementor-widget elementor-widget-text-editor\" data-id=\"e81d2dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As you piece together the elements of a website, it has to go beyond the aesthetic preferences of your client.\u00a0<\/p><p>Of course, clients want a website that&#8217;s \u201cattractive\u201d. But will their predilection for cursive <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/best-fonts-for-websites\/\"   title=\"26 Best Fonts For Websites &amp; Web Design (2025)\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25645\">typography<\/a> or a rainbow-like color palette be well-received by their visitors and prospective customers?\u00a0<\/p><p>It&#8217;s your job to figure out how to create a website that looks good to your client and to their audience \u2013 but also tells an effective story about the brand.\u00a0<\/p><p>This is why <a href=\"https:\/\/elementor.com\/blog\/start-web-design-business\/\" target=\"_blank\" rel=\"noopener\">web designers<\/a> do a lot of work when choosing brand imagery for their clients&#8217; websites.\u00a0<\/p><p>Brand imagery isn&#8217;t about liking or hating the way an element looks on a page. It&#8217;s about going deeper into the history, mission, and personality of a company and then choosing visuals that convey those to visitors without the need for words. Moreover, it has to be done in all the right places, including something as little as a <a href=\"https:\/\/elementor.com\/blog\/favicon-complete-guide\/\">favicon<\/a>.\u00a0<\/p><p>In the following guide, we&#8217;re going to explore what brand imagery is and how to choose the right brand imagery for your business.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51331 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7e51331\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Link\" data-gal=\"Position_Text_CTA\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.com\/blog\/web-design-style-guide\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Use Our Design Style Guide to Build a Solid Brand Identity<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55392cf blog-toc elementor-widget elementor-widget-heading\" data-id=\"55392cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Table of Contents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2efc86 blog-toc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b2efc86\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#what-is\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What Is Brand Imagery?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#difference\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What's the Difference Between Brand Imagery and Brand Image?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#types\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Types of Brand Imagery<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#why-is\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Why Is Brand Imagery Important?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#how-to\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How To Choose the Right Brand Imagery for Your Business Website <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#examples\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Examples of Effective Brand Imagery<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fde5ec elementor-widget elementor-widget-menu-anchor\" data-id=\"5fde5ec\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"what-is\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14643f1 elementor-widget elementor-widget-heading\" data-id=\"14643f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is Brand Imagery?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76ceab6 elementor-widget elementor-widget-text-editor\" data-id=\"76ceab6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Brand imagery is the visual representation of your brand\u2019s core messaging. It&#8217;s<\/span><span style=\"font-weight: 400\">\u00a0the result of all the elements that consumers associate with your brand. These can be communicated in various forms, such as simple visuals, an experience, a feeling, or a taste. <\/span><\/p><p><span style=\"font-weight: 400\">The purpose of brand imagery is to communicate the right messages with your target audience so that they develop strong emotions when they encounter your brand.<\/span><\/p><p><span style=\"font-weight: 400\">Brand imagery can be unique to each customer, for example &#8211; how does Coca-Cola taste? What does Pizza Hut smell like? What color is Head &amp; Shoulders? How does NBC sound? What does a new North Face jacket feel like? These can be either tangible or intangible experiences that come to represent your brand in the mind of the consumer.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-387f50c elementor-widget elementor-widget-menu-anchor\" data-id=\"387f50c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"difference\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac7cfd elementor-widget elementor-widget-heading\" data-id=\"4ac7cfd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What's the Difference Between Brand Imagery and Brand Image?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3728cc elementor-widget elementor-widget-text-editor\" data-id=\"e3728cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although the terms sound similar, <strong>b<\/strong><strong>rand imagery<\/strong> is different from <strong>brand image, <\/strong>which can also be described as\u00a0<strong>brand identity<\/strong>.\u00a0<\/p><p>Brand identity has to do with how the company is perceived by the public. In McDonald\u2019s case, it\u2019s known as a fast-food company that delivers an affordable and reliable product.\u00a0<\/p><p>While the brand imagery you choose for a company can affect how it\u2019s perceived, brand identity is a bigger matter than can be affected by a variety of factors \u2014 like how the company treats its staff, philanthropic initiatives it pursues, as well as bad press it\u2019s received.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fafd542 elementor-widget elementor-widget-menu-anchor\" data-id=\"fafd542\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"types\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca1c2c1 elementor-widget elementor-widget-heading\" data-id=\"ca1c2c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Types of Brand Imagery\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eef784 elementor-widget elementor-widget-text-editor\" data-id=\"2eef784\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Look at any <a href=\"https:\/\/elementor.com\/blog\/style-guide-examples\/\" target=\"_blank\" rel=\"noopener\">brand style guide<\/a> and you\u2019ll find examples of the brand imagery you might need to define for your website:\u00a0<\/p><ul><li>Logos<\/li><li>Photography<\/li><li>Illustration<\/li><li>Iconography<\/li><li>Typography<\/li><li>Video<\/li><li>Animation<\/li><li>Color palettes<\/li><li>Composition rules<\/li><li>Filters<\/li><li>Backgrounds<\/li><li>UI components<\/li><\/ul><p>Some of these brand imagery elements are essential for all websites, like a color palette, logo usage rules, and photos. However, others are dependent on the visual style you want to develop for your brand, like filters and illustrations.<\/p><p>Let\u2019s use a well-known brand like <a href=\"https:\/\/www.mcdonalds.com\/\" target=\"_blank\" rel=\"noopener\">McDonald\u2019s<\/a> as an example. This is the homepage of its website:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca33f29 elementor-widget elementor-widget-image\" data-id=\"ca33f29\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"399\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=399\/blog\/wp-content\/uploads\/2020\/10\/1-mcdonalds-brand-imagery.png\" class=\"attachment-large size-large wp-image-43780\" alt=\"mcdonalds-brand-imagery\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/10\/1-mcdonalds-brand-imagery.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/10\/1-mcdonalds-brand-imagery-300x166.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29f9c2b elementor-widget elementor-widget-text-editor\" data-id=\"29f9c2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>All the visual markers of McDonald\u2019s brand are present:\u00a0<\/p><ul><li>Its signature &#8220;yellow arches&#8221; logo<\/li><li>The yellow in its \u201cOrder Now\u201d and \u201cOrder in the App\u201d buttons<\/li><li>The red and reddish shades in the <a href=\"https:\/\/elementor.com\/blog\/hero-image\/\">hero image<\/a><\/li><li>The perfectly coiffed french fry and burger photos<\/li><\/ul><p>You don\u2019t even need to see the name \u201cMcDonald\u2019s\u201d to know that this is a website for the company. That\u2019s what brand imagery is supposed to do.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc5a4d elementor-widget elementor-widget-menu-anchor\" data-id=\"6bc5a4d\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"why-is\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c77d4c5 elementor-widget elementor-widget-heading\" data-id=\"c77d4c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Is Brand Imagery Important?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d851b40 elementor-widget elementor-widget-text-editor\" data-id=\"d851b40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand imagery is a lot like a celebrity\u2019s visual style. Take someone like Diane Keaton:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d585bf elementor-widget elementor-widget-image\" data-id=\"9d585bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"390\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=390\/blog\/wp-content\/uploads\/2020\/10\/2-diane-keaton-visual-style.png\" class=\"attachment-large size-large wp-image-43781\" alt=\"diane-keaton-visual-style\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/10\/2-diane-keaton-visual-style.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/10\/2-diane-keaton-visual-style-300x163.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a40393 elementor-widget elementor-widget-text-editor\" data-id=\"2a40393\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From the beginning, she\u2019s portrayed the same brand imagery to her audience. She has a penchant for:<\/p><ul><li>Pantsuits<\/li><li>Turtlenecks or button-down collared shirts<\/li><li>Hats<\/li><li>Black, white and neutral color palettes<\/li><li>Long, straight hair<\/li><li>Tinted glasses<\/li><\/ul><p>Diane Keaton uses her visual style to tell the world and the people trying to hire her who she is (someone who marches to the beat of her own drummer) and what she\u2019s capable of (someone who can play serious but with a quirky edge).\u00a0<\/p><p>We use brand imagery in web design for similar reasons: to make an accurate first impression and to set the tone for our future interactions with consumers.\u00a0<\/p><p><a href=\"https:\/\/www.garyvaynerchuk.com\/\" target=\"_blank\" rel=\"noopener\">Gary Vaynerchuk<\/a>, for example, uses a stark color palette (mostly black, white, and red), minimal design, and video-heavy pages to send the message that he\u2019s a serious entrepreneur with a lot to say:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a537c0 elementor-widget elementor-widget-image\" data-id=\"6a537c0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"399\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=399\/blog\/wp-content\/uploads\/2020\/10\/3-garyvaynerchuk-website-imagery.png\" class=\"attachment-large size-large wp-image-43782\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/10\/3-garyvaynerchuk-website-imagery.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/10\/3-garyvaynerchuk-website-imagery-300x166.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53c5af4 elementor-widget elementor-widget-text-editor\" data-id=\"53c5af4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here are some of the benefits we can expect when we take the time to properly define our brand imagery:\u00a0<\/p><ul><li>Our visuals become just as recognizable as the company name or logo.<\/li><li>The unique style sets our brand apart from the competition.\u00a0<\/li><li>We leave prospects with a memorable impression every time they interact with us.\u00a0<\/li><li>We can tell our story without having to use words.\u00a0<\/li><li>Our design choices bring up nostalgia and other positive feelings within our audience.<\/li><li>Relatable visuals give prospects even more reason to connect to the brand.<\/li><\/ul><p>Having well-defined brand imagery can certainly help a business go far. Just remember that it needs to be authentic and not some formula that has worked for others.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cb5bdf elementor-widget elementor-widget-menu-anchor\" data-id=\"2cb5bdf\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"how-to\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6d1dc7 elementor-widget elementor-widget-heading\" data-id=\"d6d1dc7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How To Choose the Right Brand Imagery for Your Business Website <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a445c6a elementor-widget elementor-widget-text-editor\" data-id=\"a445c6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There\u2019s no exact science to choosing brand imagery, though there are certain questions you can ask your clients in order to help you piece everything together. Look for common trends in the answers to come up with a style and vibe you can start from:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed445f8 elementor-widget elementor-widget-heading\" data-id=\"ed445f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. \u201cHow would you describe your business?\u201d\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf82afa elementor-widget elementor-widget-text-editor\" data-id=\"bf82afa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In just a few sentences, have them sum up their 30-second pitch. What does the company do, who does it serve and why is this unique in their space?\u00a0<\/p><p>These are actually the first few <a href=\"https:\/\/elementor.com\/blog\/website-design-questionnaire\/\" target=\"_blank\" rel=\"noopener\">questions you should be asking web design clients during your onboarding<\/a>. This will give you a good baseline in terms of understanding what they do and what sort of general aesthetic will work for their niche or area of expertise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19520 elementor-widget elementor-widget-heading\" data-id=\"ce19520\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. \u201cWhich three words would you use to describe the personality of your company?\u201d\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a7b349 elementor-widget elementor-widget-text-editor\" data-id=\"4a7b349\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For this one, use the answers your client gives you (e.g. friendly, youthful, innovative), but then do some research of your own. Because, while the client might see their business in a certain light, the history of the company might tell a different story.\u00a0<\/p><p>Spend some time getting to know more about this brand as well as anyone who serves as the spokesperson for the company. Use insights from others \u2014 employees as well as customer reviews \u2014 to get a good sense of <a href=\"https:\/\/elementor.com\/blog\/add-brand-personality\/\" target=\"_blank\" rel=\"noopener\">the brand\u2019s personality<\/a> and identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf0b203 elementor-widget elementor-widget-heading\" data-id=\"cf0b203\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. \u201cWhat are your company\u2019s top values?\u201d<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23ec5b8 elementor-widget elementor-widget-text-editor\" data-id=\"23ec5b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It would be a good idea to learn more about your client\u2019s company values and philanthropy. It\u2019ll reveal quite a bit about their priorities.\u00a0<\/p><p>For example, <a href=\"https:\/\/www.kelloggs.com\/\" target=\"_blank\" rel=\"noopener\">Kellogg\u2019s<\/a> answer to this question probably leaned heavily on its initiative to become a \u201cplant-based wellbeing company\u201d. And that\u2019s why the website\u2019s imagery focuses on the good, clean ingredients in the company\u2019s products:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88a2daa elementor-widget elementor-widget-image\" data-id=\"88a2daa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"399\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=399\/blog\/wp-content\/uploads\/2020\/10\/4-kellogs-website-values.png\" class=\"attachment-large size-large wp-image-43785\" alt=\"kellogs-website-values\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/10\/4-kellogs-website-values.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/10\/4-kellogs-website-values-300x166.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d69cc73 elementor-widget elementor-widget-heading\" data-id=\"d69cc73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. \u201cWhich websites do you love the look of and why?\u201d\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb67058 elementor-widget elementor-widget-text-editor\" data-id=\"eb67058\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You\u2019re not looking for websites or brand imagery to copy in this step. All you want to do is to get a sense of the kind of visual style that resonates with your client. You and your clients might be surprised to learn that they have a penchant for illustrated websites over ones with photos, for instance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c341955 elementor-widget elementor-widget-heading\" data-id=\"c341955\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. \u201cWhat reaction do you want to elicit from your audience?\u201d\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5efe8ff elementor-widget elementor-widget-text-editor\" data-id=\"5efe8ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You need to be very careful with the brand imagery you create for clients. Certain visual choices can lead visitors to feel negatively towards a brand.\u00a0<\/p><p>Take, for instance, health and wellness companies. Your client might decide that they really like the color red and want to infuse their website with swatches of the color wherever possible.\u00a0<\/p><p>But this all depends on the type of health and wellness company, doesn\u2019t it? Because the color red might work really well for a company that accepts blood donations (something that\u2019s urgently in need), but perhaps not for a company that offers meditation services (that help people slow down).\u00a0<\/p><p>This is where understanding <a href=\"https:\/\/elementor.com\/blog\/website-color-schemes\/\" target=\"_blank\" rel=\"noopener\">the connection between emotions and color<\/a> (and design choices, in general) comes in handy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cde9cc elementor-widget elementor-widget-heading\" data-id=\"0cde9cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. \u201cDoes your brand have a connection to a time or place?\u201d\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a738973 elementor-widget elementor-widget-text-editor\" data-id=\"a738973\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Time and place can play a role in branding in a couple of ways.\u00a0<\/p><p>One way is to leverage a style from a certain time period through the use of elements like typography and filters. So, a company that wants to give off a laid back California vibe, might <a href=\"https:\/\/elementor.com\/blog\/web-fonts\/\" target=\"_blank\" rel=\"noopener\">use a font like Pacifico<\/a> to do so.\u00a0<\/p><p>Another way to use time and place is to play into the history of a company.\u00a0<\/p><p>When designing for older brands, you can use brand imagery to inspire feelings of nostalgia, as <a href=\"https:\/\/www.yuengling.com\/\" target=\"_blank\" rel=\"noopener\">Yuengling<\/a> does:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5682fb7 elementor-widget elementor-widget-image\" data-id=\"5682fb7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"399\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=399\/blog\/wp-content\/uploads\/2020\/10\/5-yuengling-historic-brand-imagery.png\" class=\"attachment-large size-large wp-image-43786\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/10\/5-yuengling-historic-brand-imagery.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/10\/5-yuengling-historic-brand-imagery-300x166.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-041947a elementor-widget elementor-widget-text-editor\" data-id=\"041947a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If time and place aren\u2019t relevant factors you can experiment with, then make sure you\u2019re up on <a href=\"https:\/\/elementor.com\/blog\/web-design-trends\/\" target=\"_blank\" rel=\"noopener\">the latest web design trends<\/a>. This\u2019ll ensure you use imagery that speaks to modern consumers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d48ab6 elementor-widget elementor-widget-menu-anchor\" data-id=\"7d48ab6\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"examples\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3395b elementor-widget elementor-widget-heading\" data-id=\"4e3395b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Some More Examples of Effective Brand Imagery\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c8c314 elementor-widget elementor-widget-text-editor\" data-id=\"4c8c314\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019ve already seen some great examples of brand imagery on the web. As we wrap up here, though, let\u2019s look at how some others have set the right visual tone for their brand:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8de0a91 elementor-widget elementor-widget-heading\" data-id=\"8de0a91\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The New York Times\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-163231a elementor-widget elementor-widget-image\" data-id=\"163231a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"399\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=399\/blog\/wp-content\/uploads\/2020\/10\/nyt-2020-front-page.png\" class=\"attachment-large size-large wp-image-43787\" alt=\"nyt-2020-front-page\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/10\/nyt-2020-front-page.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/10\/nyt-2020-front-page-300x166.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a51fa4 elementor-widget elementor-widget-text-editor\" data-id=\"8a51fa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is the front page of <a href=\"https:\/\/www.nytimes.com\/\" target=\"_blank\" rel=\"noopener\">The New York Times<\/a> in 2020. This is the perfect example of a brand with so much longevity and trust behind it that it\u2019s nearly impossible to move away from its recognizable brand imagery.\u00a0<\/p><p>Although the layout of its site has changed over the years, its overall visual image has not. Here\u2019s what it looked like back in 2015:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3baacd1 elementor-widget elementor-widget-image\" data-id=\"3baacd1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"399\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=399\/blog\/wp-content\/uploads\/2020\/10\/nyt-2015-front-page.png\" class=\"attachment-large size-large wp-image-43788\" alt=\"nyt-2015-front-page\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/10\/nyt-2015-front-page.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/10\/nyt-2015-front-page-300x166.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d0f46a elementor-widget elementor-widget-text-editor\" data-id=\"2d0f46a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">And even further back in 2010:\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73f1d23 elementor-widget elementor-widget-image\" data-id=\"73f1d23\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"399\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=399\/blog\/wp-content\/uploads\/2020\/10\/nyt-2010-front-page.png\" class=\"attachment-large size-large wp-image-43790\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/10\/nyt-2010-front-page.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/10\/nyt-2010-front-page-300x166.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff96f31 elementor-widget elementor-widget-text-editor\" data-id=\"ff96f31\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">This is a true classic.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5144ae4 elementor-widget elementor-widget-heading\" data-id=\"5144ae4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Jeep \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9023b66 elementor-widget elementor-widget-image\" data-id=\"9023b66\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"399\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=399\/blog\/wp-content\/uploads\/2020\/10\/6-jeep-homepage-visuals.png\" class=\"attachment-large size-large wp-image-43791\" alt=\"jeep-homepage-visuals\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/10\/6-jeep-homepage-visuals.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/10\/6-jeep-homepage-visuals-300x166.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adcef2e elementor-widget elementor-widget-text-editor\" data-id=\"adcef2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Not only does the <a href=\"https:\/\/www.jeep.com\/\" target=\"_blank\" rel=\"noopener\">Jeep<\/a> website show off attractive photos of its fleet of vehicles, but it places them in rugged settings. It also uses neutral sans serif fonts and innocuous colors that lend themselves to the no-nonsense approach of this brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e926463 elementor-widget elementor-widget-heading\" data-id=\"e926463\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reuben\u2019s Brews\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2270639 elementor-widget elementor-widget-image\" data-id=\"2270639\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"399\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=399\/blog\/wp-content\/uploads\/2020\/10\/reubens-brews-modern-banner-design.png\" class=\"attachment-large size-large wp-image-43792\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/10\/reubens-brews-modern-banner-design.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/10\/reubens-brews-modern-banner-design-300x166.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8229ce9 elementor-widget elementor-widget-text-editor\" data-id=\"8229ce9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is one of the banners on the homepage for <a href=\"https:\/\/reubensbrews.com\/\" target=\"_blank\" rel=\"noopener\">Reuben\u2019s Brews<\/a>, a Seattle-based brewery. This is a neat example of branding because it\u2019s a super-modern site with large swatches of eye-catching yet neutral colors along with minimally-designed sans serif typography.\u00a0<\/p><p>However, the logo itself hints at something else:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd94889 elementor-widget elementor-widget-image\" data-id=\"fd94889\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"399\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=399\/blog\/wp-content\/uploads\/2020\/10\/reubens-brews-hero-image.png\" class=\"attachment-large size-large wp-image-43793\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/10\/reubens-brews-hero-image.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/10\/reubens-brews-hero-image-300x166.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d072da6 elementor-widget elementor-widget-text-editor\" data-id=\"d072da6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This just goes to show you how young brands can design imagery that appeals to a modern audience while simultaneously using subtle touches (like a rustic logo) that imbue their brand with a sense that there\u2019s more age and experience behind it all.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52e9f0e elementor-widget elementor-widget-heading\" data-id=\"52e9f0e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">MeUndies\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d113eb1 elementor-widget elementor-widget-image\" data-id=\"d113eb1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"399\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=399\/blog\/wp-content\/uploads\/2020\/10\/7-meundies-fun-visuals.png\" class=\"attachment-large size-large wp-image-43794\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/10\/7-meundies-fun-visuals.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/10\/7-meundies-fun-visuals-300x166.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8890d46 elementor-widget elementor-widget-text-editor\" data-id=\"8890d46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <a href=\"https:\/\/www.meundies.com\/\" target=\"_blank\" rel=\"noopener\">MeUndies<\/a> website uses an expansive color palette that rivals its equally expansive underwear line. With unpredictable shapes, layouts, and even emoji used along the way, this imagery sets a clear tone for this fun and youthful brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a381cf elementor-widget elementor-widget-heading\" data-id=\"3a381cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stripe<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c700cc2 elementor-widget elementor-widget-image\" data-id=\"c700cc2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"399\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=399\/blog\/wp-content\/uploads\/2020\/10\/stripe-trendy-design.png\" class=\"attachment-large size-large wp-image-43795\" alt=\"stripe-trendy-design\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/10\/stripe-trendy-design.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/10\/stripe-trendy-design-300x166.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3123d0a elementor-widget elementor-widget-text-editor\" data-id=\"3123d0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since the beginning, <a href=\"https:\/\/stripe.com\/\" target=\"_blank\" rel=\"noopener\">Stripe<\/a> has maintained a simple enough visual strategy. Its logo is sans frills as is its choice of typography. And it has long since used a gradient color palette (usually subtle) to color its site.<\/p><p>What\u2019s interesting to note, however, is how it changes its hero banner and subsequent imagery to align with the latest trends. In the latest iteration of the site, its gradient banner is more colorful and animated. In the past, however, it\u2019s used static banners and more illustrative designs for its products.\u00a0<\/p><p>If you want to know what\u2019s hot in SaaS website design at the moment, this is the brand to watch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7666ee1 elementor-widget elementor-widget-heading\" data-id=\"7666ee1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fry Reglet\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b1fe54 elementor-widget elementor-widget-image\" data-id=\"5b1fe54\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"399\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=399\/blog\/wp-content\/uploads\/2020\/10\/8-fry-reglet-blue-visuals.png\" class=\"attachment-large size-large wp-image-43796\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/10\/8-fry-reglet-blue-visuals.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/10\/8-fry-reglet-blue-visuals-300x166.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82cb7bf elementor-widget elementor-widget-text-editor\" data-id=\"82cb7bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As an architectural design company, it\u2019s no surprise that <a href=\"https:\/\/fryreglet.com\/\" target=\"_blank\" rel=\"noopener\">Fry Reglet<\/a>\u2019s visual story is mostly told by photos of its work. The blue filter is used a lot on this site \u2014 not as intensely as in the screenshot above, but it\u2019s a prevalent color throughout. As blue is a sign of stability, it\u2019s a really important one for an architectural company to include in its branding.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7aa831 elementor-widget elementor-widget-heading\" data-id=\"d7aa831\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nudie Jeans\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5228100 elementor-widget elementor-widget-image\" data-id=\"5228100\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"399\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=399\/blog\/wp-content\/uploads\/2020\/10\/nudie-jeans-vintage-design.png\" class=\"attachment-large size-large wp-image-43797\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/10\/nudie-jeans-vintage-design.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/10\/nudie-jeans-vintage-design-300x166.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7e6d09 elementor-widget elementor-widget-text-editor\" data-id=\"d7e6d09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.nudiejeans.com\/\" target=\"_blank\" rel=\"noopener\">Nudie Jeans<\/a> is a good example of how to design a website that uses the basic principles of good design (simple typography, predictable layouts, bite-sized text, etc.) while using filters and photos that give it a retro or vintage vibe. This way, the content itself isn\u2019t compromised by overly-vintage touches (like cursive lettering or a brutalist design) while still taking visitors back to a simpler or happier time period.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32b221e elementor-widget elementor-widget-heading\" data-id=\"32b221e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sanvello \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66a4611 elementor-widget elementor-widget-image\" data-id=\"66a4611\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"399\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=399\/blog\/wp-content\/uploads\/2020\/10\/9-sanvello-green-color-palette.png\" class=\"attachment-large size-large wp-image-43798\" alt=\"sanvello-green-color-palette\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/10\/9-sanvello-green-color-palette.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/10\/9-sanvello-green-color-palette-300x166.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9202626 elementor-widget elementor-widget-text-editor\" data-id=\"9202626\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are lots of mental health and self-help companies out there, most of which have created very unique styles for themselves (like <a href=\"https:\/\/www.calm.com\/\" target=\"_blank\" rel=\"noopener\">Calm<\/a>\u2019s blue waters and <a href=\"https:\/\/headspace.com\/\" target=\"_blank\" rel=\"noopener\">Headspace<\/a>\u2019s pastel illustrations). <a href=\"https:\/\/www.sanvello.com\/\" target=\"_blank\" rel=\"noopener\">Sanvello<\/a> has taken a risk here with the dark mode-like color palette. But thanks to the nature visuals and softness of the branded green, the site and app send the right message to its audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cc9dde elementor-widget elementor-widget-heading\" data-id=\"1cc9dde\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">One Last Note\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac1f8c8 elementor-widget elementor-widget-text-editor\" data-id=\"ac1f8c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once you\u2019ve chosen the right brand imagery for your business, save your choices to a style guide. This will enable you to consistently apply them to any of your branded platforms online (your website, social media, newsletter, etc.).\u00a0<\/p><p>Use this <a href=\"https:\/\/elementor.com\/blog\/web-design-style-guide\/\" target=\"_blank\" rel=\"noopener\">web design style guide template<\/a> to get yourself started.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2343688 elementor-widget elementor-widget-heading\" data-id=\"2343688\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Create a Unique and Memorable Brand for Yourself<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743cda1 elementor-widget elementor-widget-text-editor\" data-id=\"743cda1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You have a story to tell your website visitors, business prospects, and existing customers. But before you ever get a chance to speak to them (with your voice or through your writing), you should appeal to them with your brand imagery.\u00a0<\/p><p><strong>But what kind of visual story do you want to tell?<\/strong><\/p><p>It\u2019s a big question to ask, but it\u2019s one you need to get clear on so you can effectively steer your story in the right direction. By asking yourself the six questions above and getting inspired by what successful brands have done with their imagery, you\u2019ll be able to put together a unique, powerful, and memorable brand for yourself.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand imagery plays a vital role in creating a positive and long-lasting association with your brand. Discover how to choose the right one for you. <\/p>\n","protected":false},"author":340600,"featured_media":43805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[79],"marketing_persona":[47],"marketing_intent":[48],"class_list":["post-43775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-build"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Choose The Right Brand Imagery For Your Business | Elementor<\/title>\n<meta name=\"description\" content=\"Brand imagery plays a vital role in creating a positive and long-lasting association with your brand. 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