{"id":42955,"date":"2024-01-09T08:29:00","date_gmt":"2024-01-09T06:29:00","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=42955"},"modified":"2025-12-03T15:32:59","modified_gmt":"2025-12-03T13:32:59","slug":"create-website-brief","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/create-website-brief\/","title":{"rendered":"How to Write a Great Website Brief + Free Template"},"content":{"rendered":"\t\t
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Starting a web design project on the right foot can be a complex undertaking without effective project management systems in place<\/a>. Whether you\u2019re a web professional taking on a new web design client<\/a> or a business looking to hire an agency to create your site, it\u2019s important to identify obstacles early on, as well as agree upon the overall objectives, deliverables<\/a>, and expected outcomes of the project.<\/p>

By using a website brief, you can achieve those goals and more. An outline of what the project will cover can enable you to be more organized, stay on track, and stick to your budget. It also provides a way to avoid scope creep and manage expectations.<\/a><\/p>

In this article, we\u2019ll explore in detail what a website design brief is and why it\u2019s important to everyone involved in creating a new site. We\u2019ll also take a look at how you can create one. Let\u2019s dive in!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tDownload Website Brief Template<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What Is a Website Design Brief?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A website design brief outlines the web design process, requirements, and timelines.\u00a0Its purpose is to provide both parties with a clear understanding of what’s expected in terms of project workflow, deliverables, and post-launch services.<\/p>

The brief also provides clients with a more accurate estimate of monetary expenses and timescales. This is a result of identifying all key requirements and deliverables early on in the process.<\/p>

Who should create a web design brief?<\/strong><\/h4>

A website design brief is usually created by the business, after signing a contract with the web design client<\/a>. It\u2019s important to identify a few key pieces of information that can help your project stay on track and within budget.\u00a0 They can also be written by web professionals offering to build sites for new clients, although in these cases, the resulting document is called a web design proposal<\/a>.\u00a0<\/p>

In essence, all the relevant stakeholders in a website project can participate in creating the brief. However, most of the work should lie with the client.<\/p>

The brief can serve as a project management tool for keeping the work on track and managing expectations. As we mentioned already, it can also help prevent scope creep<\/a>, which is the unintentional expansion of a project\u2019s scope and goals beyond what was originally agreed upon.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tMake Sure You Cover All Your Bases by Creating a Comprehensive Web Design Proposal<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How to Create a Website Brief\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In order for a web design brief to be effective, it needs to be thorough and clear. You don\u2019t want to leave any room for misinterpretation, as this can lead to project revisions that take up more time and money.\u00a0<\/p>

The following are 10 important points to include so the web designer can create a sufficient final product. It\u2019s important to cover all of them regardless of who is writing the brief.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. Provide a Description of the Business\/Company the Site Is for\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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One of the important details your brief will need to cover is a company profile or business overview. This is key to helping the entire design team become familiar with the brand and its values, mission, and vision \u2013 all of which will determine the direction and business goals of the project.<\/p>

A list of core stakeholders should also be included here. This is particularly helpful for knowing who to contact for specific deliverables that may be required to move the project forward, as well as responding if any issues arise.<\/p>

You\u2019ll also want to include any plans for future growth, as this can enable the design team to set an early foundation for expected changes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2. Come Up With a Website\/Project Overview\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Next, you\u2019ll want to define the scope of your project and all its deliverables. Extensive background on the final product will ensure that everyone is fully aware of what is involved in making it a success. Some examples of what this overview will contain include:<\/p>