{"id":42647,"date":"2020-09-18T11:19:32","date_gmt":"2020-09-18T11:19:32","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=42647"},"modified":"2025-12-03T17:32:48","modified_gmt":"2025-12-03T15:32:48","slug":"website-design-questionnaire","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/website-design-questionnaire\/","title":{"rendered":"Website Design Questionnaire: What to Ask When Designing a Website?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"42647\" class=\"elementor elementor-42647\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ccb504b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ccb504b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c2284a\" data-id=\"7c2284a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c20993 elementor-widget elementor-widget-text-editor\" data-id=\"2c20993\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Starting a new web design project can be exciting. However, there are some practical matters that need to be considered to facilitate a smooth design process. For example, you&#8217;ll want to ensure that the final <a href=\"https:\/\/elementor.com\/blog\/web-design-deliverables\/\">website deliverables<\/a> completely fit within the context of your client&#8217;s vision, mission statement, and tagline.<\/p>\n<p>Compiling a list of questions to ask when designing a website helps to ensure that everyone involved in a project shares the same vision for the final deliverables. This kind of client questionnaire can also be an effective tool for setting and managing expectations and forming the basis for a <a href=\"https:\/\/elementor.com\/blog\/website-proposal\/\" target=\"_blank\" rel=\"noopener\">web design proposal<\/a>.<\/p>\n<p>In this article, we&#8217;ll discuss what a website design questionnaire is, why you should create one, and the key questions to ask. We&#8217;ll also provide some templates you can build on. Let&#8217;s get started!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-331ac8f1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"331ac8f1\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Link\" data-gal=\"Position_Text_CTA\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.com\/blog\/web-design-contract\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Don't Forget To Draw Up and Sign a Web Design Contract Before You Continue With Your Project <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d09cd75 blog-toc elementor-widget elementor-widget-heading\" data-id=\"d09cd75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Table of Contents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d3900 blog-toc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d9d3900\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#what-is-website-design-questionnaire\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What Is a Website Design Questionnaire?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#why-need-web-design-questionnaire\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Why Do You Need a Website Design Questionnaire?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#how-create-web-design-questionnaire\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to Create a Website Design Questionnaire <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#download-web-design-questionnaire-template\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Download a Website Design Questionnaire Template<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#well-crafted-questions\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ask Well-Crafted Questions in Your Web Design Questionnaire<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bec2fb2 elementor-widget elementor-widget-menu-anchor\" data-id=\"bec2fb2\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"what-is-website-design-questionnaire\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd305f5 elementor-widget elementor-widget-heading\" data-id=\"fd305f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is a Website Design Questionnaire?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1414bb8 elementor-widget elementor-widget-text-editor\" data-id=\"1414bb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A website design questionnaire is a list of questions that a web designer or agency passes to a potential client in order to better understand their business and design requirements before building their website.<\/p><p>It is closely related to a website brief, as the questions asked here can be used to compile that resource and better understand what are the budget, timeline, and other important factors to the client.<\/p><p>Before you begin designing a website, it\u2019s smart to get as much information as possible upfront. This can provide you with insights into the client\u2019s target audience and goals, ensuring that your final product achieves or even surpasses its original vision.<\/p><p>Note that web design questionnaires differ significantly from standard forms, email communications, and similar mediums of acquiring information. This is because they\u2019re fully tailored and contain questions relevant to your client all in one place, making for easy reference down the line.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ebecce elementor-widget elementor-widget-menu-anchor\" data-id=\"3ebecce\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"why-need-web-design-questionnaire\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c8b296 elementor-widget elementor-widget-heading\" data-id=\"5c8b296\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Do You Need a Website Design Questionnaire?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e17118 elementor-widget elementor-widget-text-editor\" data-id=\"8e17118\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The main purpose of a website design questionnaire is to enable both you and your clients to gain a common vision of the final product. It can help you nail down details such as the look and feel of the site, the brand\u2019s mission and values, and more. This helps you <a href=\"https:\/\/elementor.com\/blog\/podcast-17-tal-florentin\/\" target=\"_blank\" rel=\"noopener\">create a better User Experience (UX)<\/a> for the target audience.<\/p><p>Creating a list of web design questions for clients can help prevent confusion and miscommunications between you and them. Such well-phrased queries can help you discern your customers\u2019 wants properly, and avoid misunderstandings that could ultimately lead to rounds of revision requests.\u00a0<\/p><p>In summary, a client questionnaire enables you to dig deep into the real reason a new website is needed, so you can create a design that is well-tailored to their goals. By gaining a solid understanding of your client\u2019s business, audience, and needs, you can avoid building a website that is visually appealing but fails to achieve their objectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5048037 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5048037\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9dd31ae\" data-id=\"9dd31ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66e01d5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"66e01d5\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Button\" data-gal=\"Position_Download_Template\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/sites\/9\/2020\/10\/Website-Design-Questionnaire.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Free PDF Template<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80017cf\" data-id=\"80017cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21b2a58 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"21b2a58\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Button\" data-gal=\"Position_Use_Template\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/docs.google.com\/document\/d\/1FfW-nIGIDM9_WBUcF9J17BX7fYUzfzoX9SVBbHt2ftw\/copy\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Free Google Docs Template<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de5906f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de5906f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcdfe88\" data-id=\"bcdfe88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-954bdc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"954bdc1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6dc696\" data-id=\"b6dc696\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ff0be1 elementor-widget elementor-widget-menu-anchor\" data-id=\"8ff0be1\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"how-create-web-design-questionnaire\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a44b5f elementor-widget elementor-widget-heading\" data-id=\"7a44b5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Create a Website Design Questionnaire \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3594602 elementor-widget elementor-widget-text-editor\" data-id=\"3594602\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Compiling your list of questions requires precision. Sometimes, you\u2019ll even need to rephrase certain queries differently to get at the heart of the client\u2019s wants and objectives. To help you get started, we\u2019ve put together\u00a0<strong>12 of the most important\u00a0questions<\/strong> to ask when designing a website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-417851e elementor-widget elementor-widget-heading\" data-id=\"417851e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Do You Want to Build a New Website or Redesign an Existing One?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f50258 elementor-widget elementor-widget-text-editor\" data-id=\"4f50258\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>First on our list, this question helps you determine whether the project is <a href=\"https:\/\/elementor.com\/blog\/website-redesign-guide\/\" target=\"_blank\" rel=\"noopener\">a complete redesign<\/a> or will involve building a <a href=\"https:\/\/elementor.com\/blog\/create-website-with-wordpress\/\" target=\"_blank\" rel=\"noopener\">new website<\/a> from the ground up. This can be the first step in estimating how much work will be required.<\/p><p>For example, improvements to an existing website might involve only minor updates. In the case of a redesign, the current site can provide a wealth of material on the client\u2019s likes or dislikes. You\u2019ll also want to make note of the issues that prompted their desire for a redesign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ced697 elementor-widget elementor-widget-heading\" data-id=\"4ced697\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Describe Your Business in a Few Sentences\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b837829 elementor-widget elementor-widget-text-editor\" data-id=\"b837829\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This question can come in especially handy when your client\u2019s business is not immediately obvious. You can start uncovering details such as their motivation for starting their company, as well as their vision, mission statement, and values.<\/p><p>These questions can help you gain insight into what matters, not just to the client, but also to their audience. They can also prove valuable if a client would like to have their origin story displayed on their website.<\/p><p>The type of business your client runs can also influence parts of the project\u2019s design, such as what features to include, how pages should be structured, and what content needs to be made most prominent. For example, if your client is a <a href=\"https:\/\/elementor.com\/blog\/photography-site-kit\/\" target=\"_blank\" rel=\"noopener\">photographer<\/a>, you\u2019ll want to <a href=\"https:\/\/elementor.com\/resources\/how-to\/create-photography-website\/\">create a photography website<\/a> that prominently features their work. This might require you to build something more akin to a lookbook than a normal site.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c059ec6 elementor-widget elementor-widget-heading\" data-id=\"c059ec6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. What Services Do You Offer?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5739fb elementor-widget elementor-widget-text-editor\" data-id=\"a5739fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Next up, this question is about understanding your client&#8217;s products and services, as well as their business model. You\u2019re looking to gain insight into the kind of website that would most suit their brand and the services they\u2019re looking to promote.<\/p><p>Knowing what products and services are being offered goes beyond obtaining cursory information. As a web designer or agency, you\u2019ll want to <em>understand<\/em> the client&#8217;s business and how it works. For example, does your client sell online? This might require building in some <a href=\"https:\/\/elementor.com\/blog\/woocommerce-tutorial\/\" target=\"_blank\" rel=\"noopener\">e-commerce<\/a> features.<\/p><p>Alternatively, perhaps your client maintains an online subscription magazine or a collated job board where users require a registration form. It\u2019s smart to identify these feature requirements early on, as they can enable you to learn how realistic the timeline or proposed budget is.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85a159c elementor-widget elementor-widget-heading\" data-id=\"85a159c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Who Is Your Target Audience?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-314ba42 elementor-widget elementor-widget-text-editor\" data-id=\"314ba42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The goal of any website is to be relevant to its audience, and this means it has to be targeted to them. Other than basic customer demographics such as age, gender, and location, you\u2019ll need to know details such as their job titles, industries, company sizes, and so on. For example, a website targeting stay-at-home mothers might use a different tone and style than one aimed at professional male athletes.<\/p><p>It\u2019s also smart to ask whether your client\u2019s ideal customer is an expert in the product or solution their brand offers, or whether they\u2019ll need to be educated. This will in part determine the user flow, as well as the types of deliverables that may be involved (such as data visualizations, help guides, etc.).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00d0df6 elementor-widget elementor-widget-heading\" data-id=\"00d0df6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. What Makes Your Services Unique?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ada7533 elementor-widget elementor-widget-text-editor\" data-id=\"ada7533\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s safe to assume most clients will prefer that you design a site that sets them apart from their competitors. One way to achieve this is by learning what their unique selling point or competitive advantage is. This ensures that it can be made a core part of their website. It could be something as simple as great response times to customer inquiries or issues.\u00a0<\/p><p>Other examples include fast or free product deliveries, offering the cheapest rates around, having unique return policies, and more. Knowing what your client\u2019s competitive advantage is can help you incorporate elements that will ensure their target audience has the best possible impressions of the brand after visits to the site.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-783bc5e elementor-widget elementor-widget-heading\" data-id=\"783bc5e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. What Features Does Your Website Need to Be Successful?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50256d9 elementor-widget elementor-widget-text-editor\" data-id=\"50256d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The answer to this question will greatly depend on the client&#8217;s target audience and industry, as well as their goals. For example, they might want to increase their site&#8217;s visibility in search engines, boost sales, encourage engagement, or amplify newsletter signups.<\/p><p>One goal of the web design questionnaire is to help you get to the heart of your client&#8217;s pain points, so you can design an effective solution for them using key <a href=\"https:\/\/elementor.com\/blog\/principles-of-website-design\/\" target=\"_blank\" rel=\"noopener\">web design principles<\/a>. Some answers to this question can include:<\/p><ul><li>Call To Action (CTA) buttons<\/li><li>Live chat<\/li><li>Social media integration<\/li><li>Responsiveness or cross-browser compatibility<\/li><\/ul><p><strong>Note: Elementor provides you with the tools to tackle each of these requirements in the simplest of ways.\u00a0<\/strong><\/p><p>Sometimes, the answers to this question may be obvious. For example, if your client owns an <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/features\/ecommerce\/\"   title=\"eCommerce\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25727\">ecommerce<\/a> store, they might need product pages with clear descriptions, a smooth checkout process, payment integrations, banners highlighting deals and discounts, and so on.<\/p><p>Depending on your client&#8217;s business, the answer might be as simple as a <a href=\"https:\/\/elementor.com\/features\/form-builder\/\" target=\"_blank\" rel=\"noopener\">contact form<\/a> that includes a place for users to fill in phone numbers and other details. These can give their target audience the impression that they&#8217;re readily available.<\/p><p>Keep in mind that this question can be rephrased to ask what the client considers to be the most important element on their website. Your goal is to get to the heart of what they most want to see on their site, as well as what their audience needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f3073 elementor-widget elementor-widget-heading\" data-id=\"b7f3073\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. What Are Three of Your Favorite Websites (And Why)?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13c9d1e elementor-widget elementor-widget-text-editor\" data-id=\"13c9d1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you don\u2019t understand what kind of website features and overall feel your client wants for their website, you\u2019ll be left with infinite design possibilities. With so many options, there\u2019s a higher risk that your choices won\u2019t necessarily fulfill the client\u2019s objectives.<\/p><p>Inquiring about a few of the client\u2019s favorite websites can give you a sense of what appeals to them and what they consider most important. As we\u2019ve mentioned already, it might sometimes be necessary to rephrase a question in multiple ways to get a more complete answer.<\/p><p>Other ways to ask this question include:<\/p><ul><li>What image, look, or feel do you want your site to portray?<\/li><li>Which features do you appreciate or dislike on competitor sites?<\/li><\/ul><p>You&#8217;ll want to get your client to be as specific as possible when answering this question. Keep in mind that the meaning of words can be subjective, and the average client may not be fluent in web design lingo. For example, consider asking the client to elaborate on what they mean when they use broad terms such as \u201cbold\u201d, and acknowledge that they may have a different interpretation of <a href=\"https:\/\/elementor.com\/blog\/minimalist-design\/\" target=\"_blank\" rel=\"noopener\">what a \u201cminimalist\u201d web design means<\/a>.<\/p><p>If the website requires some specialized pages, such as product or preview pages, you can ask for examples to reference. All of these details help you pin down the client\u2019s vision of what their final deliverable should look like.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbef3eb elementor-widget elementor-widget-heading\" data-id=\"fbef3eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Are You Interested in Content Marketing Services?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81fb10d elementor-widget elementor-widget-text-editor\" data-id=\"81fb10d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the most important deliverables a client might require is material for their <a href=\"https:\/\/elementor.com\/for\/marketer\/\" target=\"_blank\" rel=\"noopener\">content marketing<\/a>. As we mentioned earlier, this can depend on the target audience. Blog posts, videos, articles, and more may be required to round out the final project.<\/p><p>It is important to be aware from the start about who will be in charge of every kind of deliverable associated with the site, including website content. You&#8217;ll also need to know if the client wants their content SEO-optimized. They may even ask you to implement some performance tracking, using an analytics solution like <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>.<\/p><p>Aside from helping you assess the scope of the project, this question presents a powerful opportunity to upsell clients. If you offer monthly <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/content-marketing-strategy\/\"   title=\"How To Create a Content Marketing Strategy: A Complete Guide\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25725\">content marketing<\/a> and SEO services, simply asking this question can open the door to an ongoing contract, rather than a one-time project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4cf911 elementor-widget elementor-widget-heading\" data-id=\"f4cf911\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Would You Like Us to Provide Ongoing Support and Maintenance?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05325ae elementor-widget elementor-widget-text-editor\" data-id=\"05325ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As someone who works in web development, you probably understand the time it can take to stay on top of <a href=\"https:\/\/elementor.com\/blog\/wordpress-website-maintenance-checklist\/\">website maintenance<\/a> and updates. However, your client may not.\u00a0<\/p><p>Therefore, your website design questionnaire is a good place to find out whether the client might be expecting you to handle these <a href=\"https:\/\/elementor.com\/blog\/post-launch-services\/\">post-launch services<\/a>. Common support and maintenance tasks can include the domain name and hosting renewals, as well as security tracking and backups.<\/p><p>You might want to consider charging a monthly fee to handle extra tasks such as new additions or updates to features, or generally making sure that everything remains in tip-top shape. Just as with content marketing, if you do offer monthly maintenance plans, this question can serve as an effective upselling opportunity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aff1a6 elementor-widget elementor-widget-heading\" data-id=\"4aff1a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">10. What Is Your Budget?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c9e5f elementor-widget elementor-widget-text-editor\" data-id=\"18c9e5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From your client&#8217;s answers to the previous questions, you might be starting to get a picture of the costs involved in their <a href=\"https:\/\/elementor.com\/blog\/web-design-ideas\/\">web design project<\/a>. You may even have some ideas that could help the client better reach their goals.<\/p><p>However, it&#8217;s now time to find out what the client&#8217;s budget is, as this will determine to a large extent how much can be done on their site. The client&#8217;s budget will typically influence the tools or features used or included in the final product.<\/p><p>For instance, if their budget is on the low end, it might make the most sense to use <a href=\"https:\/\/elementor.com\/\" target=\"_blank\" rel=\"noopener\">a website builder<\/a>. On the other hand, with higher budgets, you can even plan for building custom solutions. This might include extending plugin functionality for a Content Management System (<a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/cms\/\"   title=\"What Is a Content Management System (CMS)? (2025)\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25724\">CMS<\/a>) such as WordPress.<\/p><p>This information will also help you decide early on whether or not the client is suitable for you. If they&#8217;re simply unable to afford your rates or do not think the amount of work you&#8217;ll be doing is worth what you&#8217;re charging, they may not be a good fit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-848f1fa elementor-widget elementor-widget-heading\" data-id=\"848f1fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">11. What Is Your Ideal Launch Date for the Website?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c81560a elementor-widget elementor-widget-text-editor\" data-id=\"c81560a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The timeline for completing the project will influence how much you charge the client, especially if you and your team might need to work late hours to have everything ready on time. It may also mean that certain features will be prioritized over others.<\/p><p>A timeline effectively enables you to decide on a launch date and ensure that your team is on track to turn the project around on time. You\u2019ll want to consider carefully whether you can commit to that deadline. This will keep you from having to pull out halfway down the road.<\/p><p>This is another reason that asking detailed questions is recommended. The more specifics you have about the scope of the project, the better positioned you\u2019ll be to offer a realistic timeline to the client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4db1b60 elementor-widget elementor-widget-heading\" data-id=\"4db1b60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">12. Do You Have Any Existing Style Guides and Guidelines?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e9783d elementor-widget elementor-widget-text-editor\" data-id=\"6e9783d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The final question on our list asks whether or not the client has any existing style guides or other types of branding guidelines. These can help keep your designs consistent, as well as reduce revisions on the final product.<\/p><p>You\u2019ll want to make sure the client lists out all such guidelines. You may need to discuss this further if you believe that any style rules do not fit in with their vision of the site. For example, will their existing brand colors or logo clash with the design they\u2019re requesting?<\/p><p>Even if the client does not have any formal documents prepared, you could find out if they have online or printed materials you can draw inspiration from, such as banners or business cards. This can provide you with a solid impression of their preferences, and give you a jumping-off point for creating an <a href=\"https:\/\/elementor.com\/blog\/style-guide-examples\/\" target=\"_blank\" rel=\"noopener\">outstanding style guide<\/a> for them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c556e elementor-widget elementor-widget-menu-anchor\" data-id=\"c5c556e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"download-web-design-questionnaire-template\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c249bbc elementor-widget elementor-widget-heading\" data-id=\"c249bbc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Download a Website Design Questionnaire Template (GDocs + PDF)\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-470243d elementor-widget elementor-widget-text-editor\" data-id=\"470243d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now that you know what a web design questionnaire is and how it can help you nail down the most important details needed to fully understand your client\u2019s vision of their project, you\u2019ll want to begin compiling your own list.<\/p>\n<p>To ease the process for you, we\u2019ve put together a downloadable <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/library\/all-categories\/\"   title=\"Alle categorie\u00ebn\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25726\">template<\/a> in multiple formats. It\u2019s available as a Google Doc and a PDF. Feel free to use it as-is, and integrate it into the first steps of your onboarding process!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0996899 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0996899\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8e0c0b0\" data-id=\"8e0c0b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25808b4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"25808b4\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Button\" data-gal=\"Position_Download_Template\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/sites\/9\/2020\/10\/Website-Design-Questionnaire.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Free PDF Template<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c6d950d\" data-id=\"c6d950d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24114f8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"24114f8\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Button\" data-gal=\"Position_Use_Template\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/docs.google.com\/document\/d\/1FfW-nIGIDM9_WBUcF9J17BX7fYUzfzoX9SVBbHt2ftw\/copy\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Free Google Docs Template<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62164d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62164d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f2d43e\" data-id=\"5f2d43e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c769a51 elementor-widget elementor-widget-menu-anchor\" data-id=\"c769a51\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"well-crafted-questions\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42af54f elementor-widget elementor-widget-heading\" data-id=\"42af54f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ask Well-Crafted Questions in Your Web Design Questionnaire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-635db6b elementor-widget elementor-widget-text-editor\" data-id=\"635db6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A web design project has a lot of moving parts, and much can go wrong during the course of its development. A website questionnaire can start things on the right foot, and ensure a relatively smooth operation all around.<\/p><p>In this article, we\u2019ve discussed 12 key questions to ask a potential client before getting started on their site. These will enable you to learn about your client\u2019s target audience, unique selling proposition, timeline, goals, and more.<\/p><p>Do you have any questions about creating a web design questionnaire? Let us know in the comments section below!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A website design questionnaire is your first step to planning a project. It helps you get a clear understanding of what the client wants, but more importantly \u2014 it helps the client understand what they want. Learn what questions to ask your client to start your website design project on the right foot.<\/p>\n","protected":false},"author":53499,"featured_media":42690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39,32],"tags":[79],"marketing_persona":[47],"marketing_intent":[48],"class_list":["post-42647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-design","tag-build"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Website Design Questionnaire: What to Ask Design Clients?<\/title>\n<meta name=\"description\" content=\"A website design questionnaire is your first step to planning a project. Learn what questions to ask your client to start your website design project on the right foot.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elementor.com\/blog\/website-design-questionnaire\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website Design Questionnaire: What to Ask Design Clients?\" \/>\n<meta property=\"og:description\" content=\"A website design questionnaire is your first step to planning a project. Learn what questions to ask your client to start your website design project on the right foot.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elementor.com\/blog\/website-design-questionnaire\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/elemntor\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-18T11:19:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-03T15:32:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/09\/Website-Design-Questionnaire-01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matan Naveh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elemntor\" \/>\n<meta name=\"twitter:site\" content=\"@elemntor\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matan Naveh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/elementor.com\/blog\/website-design-questionnaire\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/elementor.com\/blog\/website-design-questionnaire\/\"},\"author\":{\"name\":\"Matan Naveh\",\"@id\":\"https:\/\/elementor.com\/blog\/#\/schema\/person\/da95923351c8e54d52a7cffc6c094558\"},\"headline\":\"Website Design Questionnaire: What to Ask When Designing a Website?\",\"datePublished\":\"2020-09-18T11:19:32+00:00\",\"dateModified\":\"2025-12-03T15:32:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/elementor.com\/blog\/website-design-questionnaire\/\"},\"wordCount\":2765,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/elementor.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/elementor.com\/blog\/website-design-questionnaire\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/09\/Website-Design-Questionnaire-01.png\",\"keywords\":[\"Build\"],\"articleSection\":[\"Business\",\"Web Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/elementor.com\/blog\/website-design-questionnaire\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/elementor.com\/blog\/website-design-questionnaire\/\",\"url\":\"https:\/\/elementor.com\/blog\/website-design-questionnaire\/\",\"name\":\"Website Design Questionnaire: What to Ask Design Clients?\",\"isPartOf\":{\"@id\":\"https:\/\/elementor.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/elementor.com\/blog\/website-design-questionnaire\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/elementor.com\/blog\/website-design-questionnaire\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/09\/Website-Design-Questionnaire-01.png\",\"datePublished\":\"2020-09-18T11:19:32+00:00\",\"dateModified\":\"2025-12-03T15:32:48+00:00\",\"description\":\"A website design questionnaire is your first step to planning a project. Learn what questions to ask your client to start your website design project on the right foot.\",\"breadcrumb\":{\"@id\":\"https:\/\/elementor.com\/blog\/website-design-questionnaire\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/elementor.com\/blog\/website-design-questionnaire\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/elementor.com\/blog\/website-design-questionnaire\/#primaryimage\",\"url\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/09\/Website-Design-Questionnaire-01.png\",\"contentUrl\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/09\/Website-Design-Questionnaire-01.png\",\"width\":1201,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/elementor.com\/blog\/website-design-questionnaire\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/elementor.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Web Design\",\"item\":\"https:\/\/elementor.com\/blog\/category\/design\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Website Design Questionnaire: What to Ask When Designing a Website?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/elementor.com\/blog\/#website\",\"url\":\"https:\/\/elementor.com\/blog\/\",\"name\":\"Elementor\",\"description\":\"Website Builder for WordPress\",\"publisher\":{\"@id\":\"https:\/\/elementor.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/elementor.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/elementor.com\/blog\/#organization\",\"name\":\"Elementor\",\"url\":\"https:\/\/elementor.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/elementor.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2025\/06\/images.png\",\"contentUrl\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2025\/06\/images.png\",\"width\":225,\"height\":225,\"caption\":\"Elementor\"},\"image\":{\"@id\":\"https:\/\/elementor.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/elemntor\/\",\"https:\/\/x.com\/elemntor\",\"https:\/\/www.instagram.com\/elementor\/\",\"https:\/\/www.youtube.com\/channel\/UCt9kG_EDX8zwGSC1-ycJJVA?sub_confirmation=1\",\"https:\/\/en.wikipedia.org\/wiki\/Elementor\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/elementor.com\/blog\/#\/schema\/person\/da95923351c8e54d52a7cffc6c094558\",\"name\":\"Matan Naveh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/elementor.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5f68b9dad97d42f1008a865a76e87f240b8ab8d458c9aeb0f51a80982339e9ed?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5f68b9dad97d42f1008a865a76e87f240b8ab8d458c9aeb0f51a80982339e9ed?s=96&d=mm&r=g\",\"caption\":\"Matan Naveh\"},\"description\":\"Matan started his career as a Radio Broadcaster, he worked as a content manager and Editor-in-Chief for over 15 years. Matan enjoys psychological horror movies and 80's Chinese restaurants.\",\"url\":\"https:\/\/elementor.com\/blog\/author\/matannaveh\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Website Design Questionnaire: What to Ask Design Clients?","description":"A website design questionnaire is your first step to planning a project. Learn what questions to ask your client to start your website design project on the right foot.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/elementor.com\/blog\/website-design-questionnaire\/","og_locale":"en_US","og_type":"article","og_title":"Website Design Questionnaire: What to Ask Design Clients?","og_description":"A website design questionnaire is your first step to planning a project. Learn what questions to ask your client to start your website design project on the right foot.","og_url":"https:\/\/elementor.com\/blog\/website-design-questionnaire\/","og_site_name":"Blog","article_publisher":"https:\/\/www.facebook.com\/elemntor\/","article_published_time":"2020-09-18T11:19:32+00:00","article_modified_time":"2025-12-03T15:32:48+00:00","og_image":[{"width":1201,"height":630,"url":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/09\/Website-Design-Questionnaire-01.png","type":"image\/png"}],"author":"Matan Naveh","twitter_card":"summary_large_image","twitter_creator":"@elemntor","twitter_site":"@elemntor","twitter_misc":{"Written by":"Matan Naveh","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/elementor.com\/blog\/website-design-questionnaire\/#article","isPartOf":{"@id":"https:\/\/elementor.com\/blog\/website-design-questionnaire\/"},"author":{"name":"Matan Naveh","@id":"https:\/\/elementor.com\/blog\/#\/schema\/person\/da95923351c8e54d52a7cffc6c094558"},"headline":"Website Design Questionnaire: What to Ask When Designing a Website?","datePublished":"2020-09-18T11:19:32+00:00","dateModified":"2025-12-03T15:32:48+00:00","mainEntityOfPage":{"@id":"https:\/\/elementor.com\/blog\/website-design-questionnaire\/"},"wordCount":2765,"commentCount":0,"publisher":{"@id":"https:\/\/elementor.com\/blog\/#organization"},"image":{"@id":"https:\/\/elementor.com\/blog\/website-design-questionnaire\/#primaryimage"},"thumbnailUrl":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/09\/Website-Design-Questionnaire-01.png","keywords":["Build"],"articleSection":["Business","Web Design"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/elementor.com\/blog\/website-design-questionnaire\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/elementor.com\/blog\/website-design-questionnaire\/","url":"https:\/\/elementor.com\/blog\/website-design-questionnaire\/","name":"Website Design Questionnaire: What to Ask Design Clients?","isPartOf":{"@id":"https:\/\/elementor.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/elementor.com\/blog\/website-design-questionnaire\/#primaryimage"},"image":{"@id":"https:\/\/elementor.com\/blog\/website-design-questionnaire\/#primaryimage"},"thumbnailUrl":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/09\/Website-Design-Questionnaire-01.png","datePublished":"2020-09-18T11:19:32+00:00","dateModified":"2025-12-03T15:32:48+00:00","description":"A website design questionnaire is your first step to planning a project. Learn what questions to ask your client to start your website design project on the right foot.","breadcrumb":{"@id":"https:\/\/elementor.com\/blog\/website-design-questionnaire\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/elementor.com\/blog\/website-design-questionnaire\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/elementor.com\/blog\/website-design-questionnaire\/#primaryimage","url":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/09\/Website-Design-Questionnaire-01.png","contentUrl":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/09\/Website-Design-Questionnaire-01.png","width":1201,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/elementor.com\/blog\/website-design-questionnaire\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/elementor.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Web Design","item":"https:\/\/elementor.com\/blog\/category\/design\/"},{"@type":"ListItem","position":3,"name":"Website Design Questionnaire: What to Ask When Designing a Website?"}]},{"@type":"WebSite","@id":"https:\/\/elementor.com\/blog\/#website","url":"https:\/\/elementor.com\/blog\/","name":"Elementor","description":"Website Builder for WordPress","publisher":{"@id":"https:\/\/elementor.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/elementor.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/elementor.com\/blog\/#organization","name":"Elementor","url":"https:\/\/elementor.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/elementor.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2025\/06\/images.png","contentUrl":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2025\/06\/images.png","width":225,"height":225,"caption":"Elementor"},"image":{"@id":"https:\/\/elementor.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/elemntor\/","https:\/\/x.com\/elemntor","https:\/\/www.instagram.com\/elementor\/","https:\/\/www.youtube.com\/channel\/UCt9kG_EDX8zwGSC1-ycJJVA?sub_confirmation=1","https:\/\/en.wikipedia.org\/wiki\/Elementor"]},{"@type":"Person","@id":"https:\/\/elementor.com\/blog\/#\/schema\/person\/da95923351c8e54d52a7cffc6c094558","name":"Matan Naveh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/elementor.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5f68b9dad97d42f1008a865a76e87f240b8ab8d458c9aeb0f51a80982339e9ed?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f68b9dad97d42f1008a865a76e87f240b8ab8d458c9aeb0f51a80982339e9ed?s=96&d=mm&r=g","caption":"Matan Naveh"},"description":"Matan started his career as a Radio Broadcaster, he worked as a content manager and Editor-in-Chief for over 15 years. Matan enjoys psychological horror movies and 80's Chinese restaurants.","url":"https:\/\/elementor.com\/blog\/author\/matannaveh\/"}]}},"_links":{"self":[{"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/posts\/42647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/users\/53499"}],"replies":[{"embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/comments?post=42647"}],"version-history":[{"count":7,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/posts\/42647\/revisions"}],"predecessor-version":[{"id":146485,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/posts\/42647\/revisions\/146485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/media\/42690"}],"wp:attachment":[{"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/media?parent=42647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/categories?post=42647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/tags?post=42647"},{"taxonomy":"marketing_persona","embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/marketing_persona?post=42647"},{"taxonomy":"marketing_intent","embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/marketing_intent?post=42647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}