{"id":42198,"date":"2020-09-01T10:54:38","date_gmt":"2020-09-01T10:54:38","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=42198"},"modified":"2025-12-29T12:31:11","modified_gmt":"2025-12-29T10:31:11","slug":"web-design-style-guide","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/web-design-style-guide\/","title":{"rendered":"How To Create a Complete Web Design Style Guide In 11 Steps (Plus Template)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"42198\" class=\"elementor elementor-42198\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f008f19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f008f19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fdb0b50\" data-id=\"4fdb0b50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e4c61f elementor-widget elementor-widget-text-editor\" data-id=\"6e4c61f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>About the author: Alina Khazanova, Product Designer @ Elementor<\/b><\/p><p>Alina is a product designer at Elementor. Her passion is to bring valuable and satisfying product experience to the users.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a4a41f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a4a41f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-919e17e\" data-id=\"919e17e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4617c3b elementor-widget elementor-widget-text-editor\" data-id=\"4617c3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Web design projects can be complex, requiring many developers, designers, and other stakeholders to chip in over time. In addition, evolving technologies and standards might require numerous modifications over the course of a project. Keeping the overall look and feel of your website consistent regardless of these factors can be difficult.<\/p><p>One way to make this easier on everyone involved is to invest in creating a\u00a0<a href=\"https:\/\/elementor.com\/blog\/style-guide-examples\/\" target=\"_blank\" rel=\"noopener\">web design style guide<\/a>. This, in turn, can increase efficiency and productivity while also acting as a go-to resource for maintaining brand consistency.<\/p><p>In this article, we\u2019ll discuss what a style guide is, as well as why and how you should create one. We\u2019ll also point out existing examples you can emulate when compiling yours. Let\u2019s get started!\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2634d2 blog-toc elementor-widget elementor-widget-heading\" data-id=\"c2634d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Table on Contents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa4335 blog-toc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6aa4335\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#template\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Style Guide Template\u200b<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#what-is-web-design-style-guide\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What Is a Web Design Style Guide?\u200b<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#why-create-style-guide\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Why Should You Create A Style Guide?\u200b<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#benefits-style-guide\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Benefits of Creating a Style Guide\u200b<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#create-web-design-style-guide\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to Create a Web Design Style Guide<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#study-the-brand\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 1: Study Your Brand<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#logo-usage-rules\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 2: Determine Your Logo Usage Rules<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#color-palette\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 3: Define Your Color Palette<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#typography-rules\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 4: Create Rules for Typography<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#layout-spacing-rules\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 5: Set Layout and Spacing Rules<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#icon-style\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 6: Consider Icon Style<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#illustration-imagery-guidelines\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 7: Define Guidelines for Illustrations and Imagery\u200b<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#stylistic-considerations\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 8: Outline Stylistic Considerations<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#brand-voice\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 9: Develop Your Brand\u2019s Voice<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#dos-donts\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 10: Include Specific Dos and Don\u2019ts<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#downloadable-assets\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 11: Don\u2019t Forget About Downloadable Assets<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a40788 elementor-widget elementor-widget-menu-anchor\" data-id=\"3a40788\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"template\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3909c9 elementor-widget elementor-widget-heading\" data-id=\"b3909c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Style Guide Template<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e27d33a elementor-widget elementor-widget-text-editor\" data-id=\"e27d33a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Need a starting point? Our Style Guide <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/library\/all-categories\/\"   title=\"Alle categorie\u00ebn\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25781\">Template<\/a> will get you started in no time; it includes examples of how to use:<\/p><ul><li>Logos<\/li><li>Fonts<\/li><li>Colors<\/li><li>Buttons<\/li><li>Icons<\/li><\/ul><div>And other visual elements you need to create your own style guide &#8211; download it now!<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3dff24 read-more-link elementor-widget elementor-widget-heading\" data-id=\"e3dff24\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Button\" data-gal=\"Position_Download_Template\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2024\/03\/style-guide-template.pdf\" target=\"_blank\" download=\"\">Download our Style Guide Template<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35b4834 elementor-widget elementor-widget-menu-anchor\" data-id=\"35b4834\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"what-is-web-design-style-guide\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e24dea6 elementor-widget elementor-widget-heading\" data-id=\"e24dea6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is a Web Design Style Guide?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b89e3ba elementor-widget elementor-widget-text-editor\" data-id=\"b89e3ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A style guide is a reference source where you collect and present all of the design decisions for your website. This includes its <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/website-color-schemes\/\"   title=\"7 Rules for Choosing A Website Color Scheme\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25780\">color scheme<\/a>, typography, spacing, icons, imagery, and all the visual language used on your site.<\/p>\n<p><strong>Style guide vs Design System<\/strong><\/p>\n<p>As a web designer, you&#8217;ve likely heard the terms \u201cstyle guide\u201d and \u201c<a href=\"https:\/\/elementor.com\/blog\/design-system\/\" target=\"_blank\" rel=\"noopener\">design system<\/a>\u201d a lot. Although they are related concepts, there are also some significant differences.<\/p>\n<p>In a manner of speaking, a style guide is a younger sibling to a design system. In a design system, you would attempt to define every little rule and element involved in your work, taking into consideration all of the possible component states.<\/p>\n<p>On the other hand, a style guide is more of a starting point for defining your brand&#8217;s digital image and voice. Here, you&#8217;d focus on showcasing only the most important components, possibly with the intention of developing a design system later on.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47d2bc2 elementor-widget elementor-widget-menu-anchor\" data-id=\"47d2bc2\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"why-create-style-guide\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8be62b elementor-widget elementor-widget-heading\" data-id=\"d8be62b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Should You Create A Style Guide?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea8e789 elementor-widget elementor-widget-text-editor\" data-id=\"ea8e789\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">When you have multiple web professionals working on one site, it\u2019s important to consolidate all your design decisions into a single reference source. This helps to keep your vision consistent across<\/span><span style=\"font-weight: 400\"> all pages and elements.<\/span><\/p><p><span style=\"font-weight: 400\">As you may already know, website design can be complex. With many people working on a project and so many iterations and changes required, it\u2019s vital that everyone uses the same visual language so that the end result will be consistent and cohesive.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43bb0c6 read-more-link elementor-widget elementor-widget-heading\" data-id=\"43bb0c6\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Button\" data-gal=\"Position_Download_Template\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/elementor.com\/blog\/brand-imagery\/\">Discover How to Choose the Right Brand Imagery <\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74eb347 elementor-widget elementor-widget-menu-anchor\" data-id=\"74eb347\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"benefits-style-guide\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-668f16a elementor-widget elementor-widget-heading\" data-id=\"668f16a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Benefits of Creating a Style Guide<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f0c1fc elementor-widget elementor-widget-text-editor\" data-id=\"0f0c1fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A well-crafted style guide not only benefits you but your entire web design team. During the design process, this resource helps everyone involved maximize their efficiency and minimize tedious tasks such as finding \u201cthis exact color\u201d or \u201cthat exact button style\u201d to use for specific elements.<\/p><p>Additionally, a style guide can serve as a reference for making the right decisions for future designs. You won\u2019t need to struggle with choosing how certain features should be approached because you\u2019ve already defined the rules for their usage. This is time-saving and reduces anxiety about whether the result is correct.<\/p><p>Plus, if you make your style guide publicly available, it can be an effective way to increase brand familiarity. Visitors will be able to create an impression of your brand\u2019s values and personality.\u00a0<\/p><p>They can also enjoy a sneak peek into the working process behind your website. Finally, your style guide can be a smart place to share downloadable brand assets with clients, affiliates, and the press as well.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3879d97 elementor-widget elementor-widget-menu-anchor\" data-id=\"3879d97\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"create-web-design-style-guide\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0849d8d elementor-widget elementor-widget-heading\" data-id=\"0849d8d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Create a Web Design Style Guide (In 11 Steps)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-815a3a7 elementor-widget elementor-widget-text-editor\" data-id=\"815a3a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019ve discussed what a style guide is and why you should create one for your website. Next, let\u2019s take a look at all the necessary steps to keep in mind when you start compiling this key reference source.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-043b528 elementor-widget elementor-widget-menu-anchor\" data-id=\"043b528\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"study-the-brand\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4346be elementor-widget elementor-widget-heading\" data-id=\"c4346be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 1: Study Your Brand\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-779e4e6 elementor-widget elementor-widget-text-editor\" data-id=\"779e4e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>First, you\u2019ll want to get familiar with your brand and target audience. You might consider creating a mood board as a starting point. Your goal is to review your main values and translate them into a visual language, collecting any assets and components that define it along the way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3056e65 elementor-widget elementor-widget-image\" data-id=\"3056e65\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/brand.uber.com\/brand-story\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/01_Brand-values_Uber-r4q76fila5td277knolfemwhykfq7buofvw72h710g.png\" title=\"01_Brand values_Uber\" alt=\"01_Brand values_Uber\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Uber illustrating their brand values<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bab0b34 elementor-widget elementor-widget-text-editor\" data-id=\"bab0b34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s smart to incorporate your brand values and mission into your style guide to serve as a reference point.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-590e37e elementor-widget elementor-widget-menu-anchor\" data-id=\"590e37e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"logo-usage-rules\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fde8c6 elementor-widget elementor-widget-heading\" data-id=\"4fde8c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 2: Determine Your Logo Usage Rules\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f40b4d8 elementor-widget elementor-widget-text-editor\" data-id=\"f40b4d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The next step is to define rules for using your logo in all its variations. If there is a graphic or brand designer on your team, you\u2019ll want to consult with them about any relevant guidelines that may already exist.\u00a0<\/p><p>These could include your logo\u2019s grid, font, colors, correct spacing and placement, appearance on different backgrounds, and more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65387a6 elementor-widget elementor-widget-image\" data-id=\"65387a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/developer.spotify.com\/branding-guidelines\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/02_Logo_Spotify-r4q70z2blscfnp4xitoefih5t1c0il6s0vjprna9n0.png\" title=\"02_Logo_Spotify\" alt=\"02_Logo_Spotify\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Spotify\u2019s logo usage guidelines<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f01b8 elementor-widget elementor-widget-text-editor\" data-id=\"63f01b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition, make sure to include dos and don\u2019ts for logo usage by third parties such as affiliates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd03272 elementor-widget elementor-widget-menu-anchor\" data-id=\"cd03272\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"color-palette\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff6234b elementor-widget elementor-widget-heading\" data-id=\"ff6234b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 3: Define Your Color Palette\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f512fad elementor-widget elementor-widget-text-editor\" data-id=\"f512fad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Color plays a vital part in how your website and your brand are perceived and remembered. Therefore, you\u2019ll want to make sure to define your essential <strong>primary colors<\/strong>, usually a maximum of three<strong>.\u00a0<\/strong><\/p><p>To complete your color palette, you\u2019ll also need to include<strong> secondary<\/strong>, <strong>tertiary<\/strong>,and<strong> neutral<\/strong> colors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2587e8 elementor-widget elementor-widget-image\" data-id=\"e2587e8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.yelp.com\/styleguide\/color\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/03_Color_Yelp-r4q744sskqo4oijq2ou9b7rxonrfdyqasihgu4lmua.png\" title=\"03_Color_Yelp\" alt=\"03_Color_Yelp\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Color Guidelines by Yelp<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80ca605 elementor-widget elementor-widget-text-editor\" data-id=\"80ca605\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Additionally, you&#8217;ll need to present these colors in your style guide using both their visual appearance and technical values. For example, when adding \u2018blue&#8217;, you&#8217;ll also include its RGB and Hex number equivalents.<\/p><p>There&#8217;s a lot involved in <a href=\"https:\/\/elementor.com\/blog\/v010-more-colorful\/\">creating the right combination of colors<\/a> for your brand. You\u2019ll need to familiarize yourself with the essential terms and learn more about <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/color-theory-web-design\/\"   title=\"Color Theory Fundamentals Every Web Designer Should Know\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25779\">Color Theory<\/a> to be successful in this area.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be1e185 elementor-widget elementor-widget-menu-anchor\" data-id=\"be1e185\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"typography-rules\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c858b6 elementor-widget elementor-widget-heading\" data-id=\"7c858b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 4: Create Rules for Typography\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb761a elementor-widget elementor-widget-text-editor\" data-id=\"2bb761a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Just like color, <a href=\"https:\/\/elementor.com\/blog\/podcast-37-oded-ezer\/\" target=\"_blank\" rel=\"noopener\">typography is an essential part<\/a> of web design. To ensure yours is appealing and consistent throughout your website, you\u2019ll need to <strong>create a <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/best-fonts-for-websites\/\"   title=\"26 Best Fonts For Websites &amp; Web Design (2025)\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"31790\">typography<\/a> hierarchy<\/strong> in your style guide.\u00a0<\/p><p>First, you\u2019ll need to include the font families and sizes for your <strong>main headings<\/strong>, H1-H6:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1baf59 elementor-widget elementor-widget-image\" data-id=\"e1baf59\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/ux.mailchimp.com\/patterns\/typography\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/04_Typography_Mailchimp-r4q6wpumnsip39bhdhg7n350z8b6nxaj3t7kjjlgzg.png\" title=\"04_Typography_Mailchimp\" alt=\"04_Typography_Mailchimp\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Typography hierarchy by Mailchimp<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-670603a elementor-widget elementor-widget-text-editor\" data-id=\"670603a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to headings, you\u2019ll want to include styles for <strong>running (body) text<\/strong> as well as <strong>forms<\/strong>, <strong>alert messages<\/strong>, and more. These styles will include <strong>font families<\/strong> \u2014 which are sets of fonts such as Roboto, Lato, or Montserrat \u2014 and sizes.\u00a0<\/p><p><strong>Font sizes<\/strong> should be written in pixels (px) and remain consistent across elements. You\u2019ll also want to keep your developers happy by using progressive sizes such as 14px, 16px, 18px, or 20px, and avoiding intermediate sizes such as 15px.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-010f5ee elementor-widget elementor-widget-menu-anchor\" data-id=\"010f5ee\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"layout-spacing-rules\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a6c16b elementor-widget elementor-widget-heading\" data-id=\"6a6c16b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 5: Set Layout and Spacing Rules\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85d51f1 elementor-widget elementor-widget-text-editor\" data-id=\"85d51f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Other important parts of a style guide are <a href=\"https:\/\/elementor.com\/blog\/website-layout-design\/\" target=\"_blank\" rel=\"noopener\"><strong>the layout<\/strong><\/a><strong>,\u00a0<\/strong><strong>grid<\/strong>, and <strong>spacing<\/strong> rules, most of which might be implemented using HTML and CSS. These will define how your pages are structured. To get started, you can create some basic templates for your main layouts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bfd1bf elementor-widget elementor-widget-image\" data-id=\"1bfd1bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/design.firefox.com\/photon\/visuals\/grid.html\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/05_Spacing_Firefox-r4q6zun9fwt3sgrn2u7fyaoc9gv8blqbjbhu4qy7mu.png\" title=\"05_Spacing_Firefox\" alt=\"05_Spacing_Firefox\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Spacing rules from Firefox\u2019s Photon Design System<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6e492b elementor-widget elementor-widget-text-editor\" data-id=\"d6e492b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This will make it much easier to expand your website and add new pages in the future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe346b read-more-link elementor-widget elementor-widget-heading\" data-id=\"4fe346b\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Button\" data-gal=\"Position_Download_Template\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/sites\/9\/2020\/09\/style-guide-template.pdf\">Download our Style Guide Template<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fb1664 elementor-widget elementor-widget-menu-anchor\" data-id=\"9fb1664\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"icon-style\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2e8894 elementor-widget elementor-widget-heading\" data-id=\"e2e8894\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 6: Consider Icon Style\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1238386 elementor-widget elementor-widget-text-editor\" data-id=\"1238386\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Iconography is another important stylistic choice for your website and you\u2019ll want to define some basic rules for its usage. This includes decisions such as whether you\u2019re using a ready-made icon library such as <a href=\"https:\/\/fontawesome.com\/\" target=\"_blank\" rel=\"noopener\">Font Awesome<\/a> or your own <a href=\"https:\/\/elementor.com\/blog\/introducing-custom-icons\/\" target=\"_blank\" rel=\"noopener\">custom icons<\/a>, as well as the <strong>style of the icons<\/strong> \u2014 colored vs monochromatic, filled vs outline, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da861d2 elementor-widget elementor-widget-image\" data-id=\"da861d2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/material.io\/design\/iconography\/system-icons.html#grid-and-keyline-shapes\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/06_Icons_Material-r4q73gczn1qoanj81e9yidxy8n3vtu1a15iucxlwd0.png\" title=\"06_Icons_Material\" alt=\"06_Icons_Material\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Icon geometry in Google\u2019s Material Design Guidelines<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1285bb2 elementor-widget elementor-widget-text-editor\" data-id=\"1285bb2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Like with your fonts, you\u2019ll also want to include the main <strong>icon sizes<\/strong> that should be used. Keep in mind that with custom icons, it may be necessary to include certain <strong>icon grids<\/strong> or rules about how to create the graphics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-067f4b3 elementor-widget elementor-widget-menu-anchor\" data-id=\"067f4b3\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"illustration-imagery-guidelines\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b471ac elementor-widget elementor-widget-heading\" data-id=\"2b471ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 7: Define Guidelines for Illustrations and Imagery<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef38bfa elementor-widget elementor-widget-text-editor\" data-id=\"ef38bfa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To add some uniqueness to your site and its branding, you might feel inclined to create custom illustrations. This can give a singular appearance and voice to your website. You\u2019ll want to make sure to include <strong>style and color references<\/strong> for the kind of illustrations you use.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bf297f elementor-widget elementor-widget-image\" data-id=\"0bf297f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/atlassian.design\/guidelines\/marketing\/foundations\/illustrations\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/07_Illustrations_Atlassian-r4q74ojek9f5gbr1vfdf9ksm5r24vlwnv86nwxsd86.png\" title=\"07_Illustrations_Atlassian\" alt=\"07_Illustrations_Atlassian\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Atlassian\u2019s illustration guidelines<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa90a79 elementor-widget elementor-widget-text-editor\" data-id=\"aa90a79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You might also need to create some strict rules and guidelines regarding what kind of images to use on your website. For example, you could include some dos and don\u2019ts for incorporating stock photos.\u00a0<\/p><p>Additionally, to ensure the images on your website are visually consistent, you might include <a href=\"https:\/\/elementor.com\/blog\/add-filter-effects-to-images\/\" target=\"_blank\" rel=\"noopener\">photo editing preferences<\/a> for backgrounds, filters, brightness, contrast, and more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15e7cbb elementor-widget elementor-widget-image\" data-id=\"15e7cbb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.audi.com\/ci\/en\/intro\/basics\/imagery.html\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/08_Imagery_Audi-r4q78pajsqxb49wse5xyxk9ln38nszvbr4nftjtqak.png\" title=\"08_Imagery_Audi\" alt=\"08_Imagery_Audi\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Imagery rules from Audi\u2019s Brand language<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88e5795 elementor-widget elementor-widget-text-editor\" data-id=\"88e5795\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s also important to state the <strong>overall tone and message<\/strong> images should carry. For instance, your personal taste may skew towards candid photography as opposed to overly-edited images. Or perhaps you like certain backgrounds more than others. Keep in mind your target audience\u2019s preferences during this process as well.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e68d6ef elementor-widget elementor-widget-menu-anchor\" data-id=\"e68d6ef\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"stylistic-considerations\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe0067e elementor-widget elementor-widget-heading\" data-id=\"fe0067e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 8: Outline Stylistic Considerations for Main Website Components\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82d0807 elementor-widget elementor-widget-text-editor\" data-id=\"82d0807\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once your basic style definitions are in place, it\u2019s time to introduce your main website components into your style guide. These concern the <strong>appearance<\/strong>, <strong>sizes<\/strong>, and <strong>states<\/strong> of <strong>buttons<\/strong>, <strong>form fields<\/strong>, <strong>form elements<\/strong>, <a href=\"https:\/\/elementor.com\/blog\/custom-navigation-menu\/\" target=\"_blank\" rel=\"noopener\"><strong>navigation menus<\/strong><\/a>, <strong>notifications and alerts<\/strong>, <strong>cards<\/strong>, <strong>modals<\/strong>, and more.<\/p><p>To take things further for each button type, you might include its different states, such as regular, hover, active, or focused. You should also define styles for the various form elements such as radio buttons or checkboxes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-382faf1 elementor-widget elementor-widget-image\" data-id=\"382faf1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.carbondesignsystem.com\/components\/button\/style\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/09_Components_IBM-Carbon-r4q77g6aop7jmzqbpmfvlvnh4lf1jiw7kxc4s9on2g.png\" title=\"09_Components_IBM-Carbon\" alt=\"09_Components_IBM-Carbon\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Button states from IBM\u2019s Carbon Design System<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-239fe72 elementor-widget elementor-widget-text-editor\" data-id=\"239fe72\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s best practice to refer to a components library such as Google\u2019s <a href=\"https:\/\/material.io\/components\" target=\"_blank\" rel=\"noopener\">Material Design<\/a> or Alibaba\u2019s <a href=\"https:\/\/ant.design\/components\/overview\/\" target=\"_blank\" rel=\"noopener\">Ant Design<\/a> for the purpose of identifying any important elements missing in your own style guide.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e41eb3f elementor-widget elementor-widget-menu-anchor\" data-id=\"e41eb3f\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"brand-voice\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-441965d elementor-widget elementor-widget-heading\" data-id=\"441965d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 9: Develop Your Brand\u2019s Voice\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-700d502 elementor-widget elementor-widget-text-editor\" data-id=\"700d502\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An effective style guide covers not just your site\u2019s appearance, but also its messaging and voice. To pin these down in writing, you might need to consult with marketers and copywriters to create guidelines for your website and other content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d16a4c elementor-widget elementor-widget-image\" data-id=\"8d16a4c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/beelinedesignsystem.com\/voice-tone\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/10_Voice_Beeline-r4q6z67gi7vnelr51jn55guctg7orh1aryj7njyfuc.png\" title=\"10_Voice_Beeline\" alt=\"10_Voice_Beeline\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">A Brand Voice example from Beeline Design System<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83dc3e4 elementor-widget elementor-widget-text-editor\" data-id=\"83dc3e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After all, the tone and voice of the copy on your website are how you address your visitors and potential clients, so it\u2019s important to get it right.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5871b40 elementor-widget elementor-widget-menu-anchor\" data-id=\"5871b40\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"dos-donts\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ad29d elementor-widget elementor-widget-heading\" data-id=\"47ad29d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 10: Include Specific Dos and Don\u2019ts\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bbdb5d elementor-widget elementor-widget-text-editor\" data-id=\"2bbdb5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sometimes the concepts in your style guide may be difficult to explain with text alone. This is why it\u2019s often better to use concrete examples \u2013 such as visual dos and don\u2019ts \u2014 to illustrate the actual implementation of the rules defined within the document.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-612d07c elementor-widget elementor-widget-image\" data-id=\"612d07c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/material.io\/components\/buttons-floating-action-button#anatomy\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/11_Dos-and-Donts_Material-r4q74bdnwkx4xsa609onao45ucuzvugf5f1v72bw3y.png\" title=\"11_Dos and Donts_Material\" alt=\"11_Dos and Donts_Material\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Dos and Don\u2019ts for a floating action button in Google\u2019s Material Design guidelines<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b25f8b8 elementor-widget elementor-widget-text-editor\" data-id=\"b25f8b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0Clear examples communicate effectively how the style guide should be used in practice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a92c5f3 elementor-widget elementor-widget-menu-anchor\" data-id=\"a92c5f3\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"downloadable-assets\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a076460 elementor-widget elementor-widget-heading\" data-id=\"a076460\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 11: Don\u2019t Forget About Downloadable Assets\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ced98bb elementor-widget elementor-widget-text-editor\" data-id=\"ced98bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aside from the rules in your style guide, it might sometimes be necessary to also incorporate some downloadable assets. This might include:\u00a0<\/p><ul><li>Your <strong>logo<\/strong> in all its different formats suitable for web and print<\/li><li>A <strong>press kit<\/strong> with necessary brand materials<\/li><li>A short representation of your <strong>brand book<\/strong><\/li><li>The <strong>style guide<\/strong> in a PDF format<\/li><\/ul><p>These resources are useful for a variety of purposes, including working with affiliates, converting leads, onboarding new team members, and more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e90fd elementor-widget elementor-widget-image\" data-id=\"b9e90fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/brand.uber.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/12_Downloadables_Uber-r4q73378zd8ns42c68l6jh9hx8wqu2l1bce1n25efc.png\" title=\"12_Downloadables_Uber\" alt=\"12_Downloadables_Uber\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Uber\u2019s downloadable brand assets<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b67735 elementor-widget elementor-widget-text-editor\" data-id=\"4b67735\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although a style guide is essential for internal needs, it is also very important for brand recognition among users, clients, affiliates, press, and the general public. If you think your brand might be represented outside of your website itself \u2014 such as in press publications \u2014 you\u2019ll want to make sure brand assets are easy to request and reach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d0a30 elementor-widget elementor-widget-heading\" data-id=\"b4d0a30\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Find Inspiration for Your Style Guide\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ebfd2 elementor-widget elementor-widget-text-editor\" data-id=\"c6ebfd2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Research is the best starting point for any design project. This means that before you embark on the journey of creating your style guide, you\u2019ll want to familiarize yourself with best practices, as well as references to inspire your work.<\/p><p>To help you with this, we\u2019ve collected some <a href=\"https:\/\/elementor.com\/blog\/style-guide-examples\/\" target=\"_blank\" rel=\"noopener\">beautiful examples of style guides<\/a> to give you an impression of how different brands represent their identities online. Other <a href=\"https:\/\/elementor.com\/blog\/web-design-inspiration\/\">sources of inspiration<\/a> could include online directories such as <a href=\"http:\/\/styleguides.io\/\" target=\"_blank\" rel=\"noopener\">Style Guides.io<\/a> or <a href=\"https:\/\/designsystemsrepo.com\/design-systems\/\" target=\"_blank\" rel=\"noopener\">Design Systems Repo<\/a> where you can find various examples of style guides and design systems from leading companies and brands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1cd51c elementor-widget elementor-widget-heading\" data-id=\"c1cd51c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keep Your Style Guide Up-to-Date\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b323625 elementor-widget elementor-widget-text-editor\" data-id=\"b323625\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Web technologies and <a href=\"https:\/\/elementor.com\/blog\/web-design-trends\/\" target=\"_blank\" rel=\"noopener\">design trends<\/a> are constantly evolving. This applies to businesses, too, so you\u2019ll need to refresh your brand language over time. As a result, your style guide won\u2019t remain static. Rather, you should expect right from its creation that you\u2019ll make changes to it regularly.<\/p><p>This requires flexibility and attention to detail as a designer. You\u2019ll need to keep up with the latest industry trends and be willing to adapt to them.<\/p><p>To help you keep your design language consistent, <a href=\"https:\/\/elementor.com\/blog\/elementor-3-new-professional-features\/\" target=\"_blank\" rel=\"noopener\">Elementor 3.0<\/a> is introducing <strong>Global Site Settings<\/strong>. Now you can manage your entire site within the Editor. The new <strong>Site Settings<\/strong> panel provides many configuration tools and gives you a central place to modify all of your site options.<\/p><p>Within any page you edit with Elementor, go to the left-hand panel and click on the top-left icon. This will take you to the<strong> Global Settings<\/strong> panel. Here, you can access many of your site\u2019s settings, such as the lightbox settings, as well as layout defaults.<\/p><p>You\u2019ll also find <strong>Site Identity<\/strong> options for customizing your cross-site identity with options related to your logo, <a href=\"https:\/\/elementor.com\/blog\/favicon-complete-guide\/\">favicon<\/a>, title, tagline, and more. In the <strong>Design System <\/strong>section of <strong>Site Settings<\/strong>, <strong>Global Colors<\/strong><em> and <\/em><strong>Global Fonts<\/strong> enable you to enforce site-wide design consistency as well.<\/p><p><strong>Layout <\/strong>enables you to define Elementor\u2019s default layout settings, such as content width and page layout. <strong>Lightbox <\/strong>lets you set the default styling of Elementor lightboxes. <strong>Theme Style <\/strong>provides global settings to define default styling for various non-Elementor related elements, such as headings, buttons, images, and form fields.<\/p><p>With these new features, you can ensure design consistency and brand recognition throughout your website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55f67cc elementor-widget elementor-widget-heading\" data-id=\"55f67cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Maintain Brand Consistency With a Style Guide\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-791d9b5 elementor-widget elementor-widget-text-editor\" data-id=\"791d9b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Keeping the design of a large website consistent despite having many hands working on it can be a challenge. This is where a style guide comes in. It\u2019s a central reference point for all your design decisions, serving to keep everyone on the same page. This can increase efficiency as well as aid in brand recognition for your target audience.\u00a0<\/p><p>In this article, we discussed several steps involved in creating a web design style guide. These include studying your brand, defining your color palette, creating brand guidelines for typography, and more. A practical way to begin is by using Elementor\u2019s\u00a0<strong>Global Settings<\/strong> to set up site-wide design rules.<\/p><p>Do you have any questions about creating a web design style guide? Let us know in the comments section below!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0b314a read-more-link elementor-widget elementor-widget-heading\" data-id=\"e0b314a\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Button\" data-gal=\"Position_Download_Template\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/sites\/9\/2020\/09\/style-guide-template.pdf\">Download our Style Guide Template<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When designing a website, it\u2019s critical that everyone uses the same visual language in order to achieve a consistent and cohesive end result. This is where the Style Guide comes into play. In this article, our Product Designer discusses why and how you should create your own style guide.<\/p>\n","protected":false},"author":162340,"featured_media":42285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[167,32],"tags":[79],"marketing_persona":[47],"marketing_intent":[48],"class_list":["post-42198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elementor-team-writes","category-design","tag-build"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Create a Web Design Style Guide? Template &amp; Examples<\/title>\n<meta name=\"description\" content=\"In this article, our Product Designer discusses why and how you should create your own style guide. In addition, we provide you a Style Guide template.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elementor.com\/blog\/web-design-style-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Create a Web Design Style Guide? Template &amp; Examples\" \/>\n<meta property=\"og:description\" content=\"In this article, our Product Designer discusses why and how you should create your own style guide. In addition, we provide you a Style Guide template.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elementor.com\/blog\/web-design-style-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/elemntor\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-01T10:54:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-29T10:31:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/09\/How-to-Create-a-Complete-Web-Design-Style-Guide_internal.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dean Issacharoff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elemntor\" \/>\n<meta name=\"twitter:site\" content=\"@elemntor\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dean Issacharoff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/elementor.com\/blog\/web-design-style-guide\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/elementor.com\/blog\/web-design-style-guide\/\"},\"author\":{\"name\":\"Dean Issacharoff\",\"@id\":\"https:\/\/elementor.com\/blog\/#\/schema\/person\/c1e360690c573e3e91ec4abdb7541055\"},\"headline\":\"How To Create a Complete Web Design Style Guide In 11 Steps (Plus Template)\",\"datePublished\":\"2020-09-01T10:54:38+00:00\",\"dateModified\":\"2025-12-29T10:31:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/elementor.com\/blog\/web-design-style-guide\/\"},\"wordCount\":2586,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/elementor.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/elementor.com\/blog\/web-design-style-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/09\/How-to-Create-a-Complete-Web-Design-Style-Guide_internal.png\",\"keywords\":[\"Build\"],\"articleSection\":[\"Elementor Team Writes\",\"Web Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/elementor.com\/blog\/web-design-style-guide\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/elementor.com\/blog\/web-design-style-guide\/\",\"url\":\"https:\/\/elementor.com\/blog\/web-design-style-guide\/\",\"name\":\"How To Create a Web Design Style Guide? Template & Examples\",\"isPartOf\":{\"@id\":\"https:\/\/elementor.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/elementor.com\/blog\/web-design-style-guide\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/elementor.com\/blog\/web-design-style-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/09\/How-to-Create-a-Complete-Web-Design-Style-Guide_internal.png\",\"datePublished\":\"2020-09-01T10:54:38+00:00\",\"dateModified\":\"2025-12-29T10:31:11+00:00\",\"description\":\"In this article, our Product Designer discusses why and how you should create your own style guide. In addition, we provide you a Style Guide template.\",\"breadcrumb\":{\"@id\":\"https:\/\/elementor.com\/blog\/web-design-style-guide\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/elementor.com\/blog\/web-design-style-guide\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/elementor.com\/blog\/web-design-style-guide\/#primaryimage\",\"url\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/09\/How-to-Create-a-Complete-Web-Design-Style-Guide_internal.png\",\"contentUrl\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/09\/How-to-Create-a-Complete-Web-Design-Style-Guide_internal.png\",\"width\":1201,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/elementor.com\/blog\/web-design-style-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/elementor.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Web Design\",\"item\":\"https:\/\/elementor.com\/blog\/category\/design\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How To Create a Complete Web Design Style Guide In 11 Steps (Plus Template)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/elementor.com\/blog\/#website\",\"url\":\"https:\/\/elementor.com\/blog\/\",\"name\":\"Elementor\",\"description\":\"Website Builder for WordPress\",\"publisher\":{\"@id\":\"https:\/\/elementor.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/elementor.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/elementor.com\/blog\/#organization\",\"name\":\"Elementor\",\"url\":\"https:\/\/elementor.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/elementor.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2025\/06\/images.png\",\"contentUrl\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2025\/06\/images.png\",\"width\":225,\"height\":225,\"caption\":\"Elementor\"},\"image\":{\"@id\":\"https:\/\/elementor.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/elemntor\/\",\"https:\/\/x.com\/elemntor\",\"https:\/\/www.instagram.com\/elementor\/\",\"https:\/\/www.youtube.com\/channel\/UCt9kG_EDX8zwGSC1-ycJJVA?sub_confirmation=1\",\"https:\/\/en.wikipedia.org\/wiki\/Elementor\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/elementor.com\/blog\/#\/schema\/person\/c1e360690c573e3e91ec4abdb7541055\",\"name\":\"Dean Issacharoff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/elementor.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/18b262e140892fa3c934d7d7c4e424d8fff8def6f71a266ab9390bc5478f66a0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/18b262e140892fa3c934d7d7c4e424d8fff8def6f71a266ab9390bc5478f66a0?s=96&d=mm&r=g\",\"caption\":\"Dean Issacharoff\"},\"description\":\"Dean is a Product Marketing Manager at Elementor with years of experience in marketing and strategic communications. He loves good books, bad movies, and cooking for friends.\",\"url\":\"https:\/\/elementor.com\/blog\/author\/deanissach\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How To Create a Web Design Style Guide? Template & Examples","description":"In this article, our Product Designer discusses why and how you should create your own style guide. In addition, we provide you a Style Guide template.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/elementor.com\/blog\/web-design-style-guide\/","og_locale":"en_US","og_type":"article","og_title":"How To Create a Web Design Style Guide? Template & Examples","og_description":"In this article, our Product Designer discusses why and how you should create your own style guide. In addition, we provide you a Style Guide template.","og_url":"https:\/\/elementor.com\/blog\/web-design-style-guide\/","og_site_name":"Blog","article_publisher":"https:\/\/www.facebook.com\/elemntor\/","article_published_time":"2020-09-01T10:54:38+00:00","article_modified_time":"2025-12-29T10:31:11+00:00","og_image":[{"width":1201,"height":630,"url":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/09\/How-to-Create-a-Complete-Web-Design-Style-Guide_internal.png","type":"image\/png"}],"author":"Dean Issacharoff","twitter_card":"summary_large_image","twitter_creator":"@elemntor","twitter_site":"@elemntor","twitter_misc":{"Written by":"Dean Issacharoff","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/elementor.com\/blog\/web-design-style-guide\/#article","isPartOf":{"@id":"https:\/\/elementor.com\/blog\/web-design-style-guide\/"},"author":{"name":"Dean Issacharoff","@id":"https:\/\/elementor.com\/blog\/#\/schema\/person\/c1e360690c573e3e91ec4abdb7541055"},"headline":"How To Create a Complete Web Design Style Guide In 11 Steps (Plus Template)","datePublished":"2020-09-01T10:54:38+00:00","dateModified":"2025-12-29T10:31:11+00:00","mainEntityOfPage":{"@id":"https:\/\/elementor.com\/blog\/web-design-style-guide\/"},"wordCount":2586,"commentCount":0,"publisher":{"@id":"https:\/\/elementor.com\/blog\/#organization"},"image":{"@id":"https:\/\/elementor.com\/blog\/web-design-style-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/09\/How-to-Create-a-Complete-Web-Design-Style-Guide_internal.png","keywords":["Build"],"articleSection":["Elementor Team Writes","Web Design"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/elementor.com\/blog\/web-design-style-guide\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/elementor.com\/blog\/web-design-style-guide\/","url":"https:\/\/elementor.com\/blog\/web-design-style-guide\/","name":"How To Create a Web Design Style Guide? Template & Examples","isPartOf":{"@id":"https:\/\/elementor.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/elementor.com\/blog\/web-design-style-guide\/#primaryimage"},"image":{"@id":"https:\/\/elementor.com\/blog\/web-design-style-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/09\/How-to-Create-a-Complete-Web-Design-Style-Guide_internal.png","datePublished":"2020-09-01T10:54:38+00:00","dateModified":"2025-12-29T10:31:11+00:00","description":"In this article, our Product Designer discusses why and how you should create your own style guide. In addition, we provide you a Style Guide template.","breadcrumb":{"@id":"https:\/\/elementor.com\/blog\/web-design-style-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/elementor.com\/blog\/web-design-style-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/elementor.com\/blog\/web-design-style-guide\/#primaryimage","url":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/09\/How-to-Create-a-Complete-Web-Design-Style-Guide_internal.png","contentUrl":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/09\/How-to-Create-a-Complete-Web-Design-Style-Guide_internal.png","width":1201,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/elementor.com\/blog\/web-design-style-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/elementor.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Web Design","item":"https:\/\/elementor.com\/blog\/category\/design\/"},{"@type":"ListItem","position":3,"name":"How To Create a Complete Web Design Style Guide In 11 Steps (Plus Template)"}]},{"@type":"WebSite","@id":"https:\/\/elementor.com\/blog\/#website","url":"https:\/\/elementor.com\/blog\/","name":"Elementor","description":"Website Builder for WordPress","publisher":{"@id":"https:\/\/elementor.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/elementor.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/elementor.com\/blog\/#organization","name":"Elementor","url":"https:\/\/elementor.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/elementor.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2025\/06\/images.png","contentUrl":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2025\/06\/images.png","width":225,"height":225,"caption":"Elementor"},"image":{"@id":"https:\/\/elementor.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/elemntor\/","https:\/\/x.com\/elemntor","https:\/\/www.instagram.com\/elementor\/","https:\/\/www.youtube.com\/channel\/UCt9kG_EDX8zwGSC1-ycJJVA?sub_confirmation=1","https:\/\/en.wikipedia.org\/wiki\/Elementor"]},{"@type":"Person","@id":"https:\/\/elementor.com\/blog\/#\/schema\/person\/c1e360690c573e3e91ec4abdb7541055","name":"Dean Issacharoff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/elementor.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/18b262e140892fa3c934d7d7c4e424d8fff8def6f71a266ab9390bc5478f66a0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/18b262e140892fa3c934d7d7c4e424d8fff8def6f71a266ab9390bc5478f66a0?s=96&d=mm&r=g","caption":"Dean Issacharoff"},"description":"Dean is a Product Marketing Manager at Elementor with years of experience in marketing and strategic communications. He loves good books, bad movies, and cooking for friends.","url":"https:\/\/elementor.com\/blog\/author\/deanissach\/"}]}},"_links":{"self":[{"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/posts\/42198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/users\/162340"}],"replies":[{"embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/comments?post=42198"}],"version-history":[{"count":13,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/posts\/42198\/revisions"}],"predecessor-version":[{"id":149122,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/posts\/42198\/revisions\/149122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/media\/42285"}],"wp:attachment":[{"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/media?parent=42198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/categories?post=42198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/tags?post=42198"},{"taxonomy":"marketing_persona","embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/marketing_persona?post=42198"},{"taxonomy":"marketing_intent","embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/marketing_intent?post=42198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}