{"id":41092,"date":"2020-07-16T13:57:31","date_gmt":"2020-07-16T13:57:31","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=41092"},"modified":"2025-12-03T23:33:21","modified_gmt":"2025-12-03T21:33:21","slug":"style-guide-examples","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/style-guide-examples\/","title":{"rendered":"19 Outstanding Brand Style Guide Examples for Inspiration"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41092\" class=\"elementor elementor-41092\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-716c846 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"716c846\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ef6413\" data-id=\"7ef6413\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c1fe4c elementor-widget elementor-widget-text-editor\" data-id=\"6c1fe4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Web creators and business owners alike know how crucial it is to solidify their brand identity, with the ultimate goal of building a presence that resonates with website visitors and clients alike. Brand guidelines are certainly the ticket to consistent, powerful branding, and there&#8217;s no better place to look for inspiration than at breathtaking brand style guides done by design experts themselves.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cf13cd elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9cf13cd\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Link\" data-gal=\"Position_Text_CTA\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.com\/blog\/brand-imagery\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Make Sure Your Brand Imagery Speaks Your Design Language<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77446e2 elementor-widget elementor-widget-heading\" data-id=\"77446e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is a Brand Style Guide?\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08ef533 elementor-widget elementor-widget-text-editor\" data-id=\"08ef533\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">A <a href=\"https:\/\/elementor.com\/blog\/web-design-style-guide\/\" target=\"_blank\" rel=\"noopener\">brand<\/a><\/span><a href=\"_wp_link_placeholder\"> <span style=\"font-weight: 400\">style guide<\/span><\/a><span style=\"font-weight: 400\"> is a compilation of guidelines that spells out the elements of a brand\u2019s identity and<\/span> <span style=\"font-weight: 400\">design system<\/span><span style=\"font-weight: 400\">, such as logo,<\/span> <span style=\"font-weight: 400\">color palette<\/span><span style=\"font-weight: 400\">, typography, and imagery.<\/span><\/p><p><span style=\"font-weight: 400\">The role of a brand style guide is to serve as a reference for designers, writers, and content creators alike for how to represent the brand in the design assets and content they create. While different brands have unique and individualistic ways of how they craft their style guide, their goal is uniform: to ensure brand consistency and clarify what they stand for.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">In this post, we\u2019ll explore seven prime examples of brand style guides across a variety of disciplines, all of which inspire us as web creators in our ongoing mission to improve our own brand identity when designing websites, visual assets, and brand content at large.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6d964b elementor-widget elementor-widget-heading\" data-id=\"e6d964b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Style Guide Template<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a12e32b elementor-widget elementor-widget-text-editor\" data-id=\"a12e32b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Need a starting point? Our Style Guide <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/library\/all-categories\/\"   title=\"Alle categorie\u00ebn\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25867\">Template<\/a> will get you started in no time; it includes examples of how to use:<\/p><ul><li>\u00a0Logos<\/li><li>Fonts<\/li><li>Colors<\/li><li>Buttons<\/li><li>Icons<\/li><\/ul><div>And other visual elements you need to create your own style guide &#8211; download it now!<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07d0da3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"07d0da3\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Button\" data-gal=\"Position_Download_Template\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/sites\/9\/2020\/09\/style-guide-template.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-download\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M216 0h80c13.3 0 24 10.7 24 24v168h87.7c17.8 0 26.7 21.5 14.1 34.1L269.7 378.3c-7.5 7.5-19.8 7.5-27.3 0L90.1 226.1c-12.6-12.6-3.7-34.1 14.1-34.1H192V24c0-13.3 10.7-24 24-24zm296 376v112c0 13.3-10.7 24-24 24H24c-13.3 0-24-10.7-24-24V376c0-13.3 10.7-24 24-24h146.7l49 49c20.1 20.1 52.5 20.1 72.6 0l49-49H488c13.3 0 24 10.7 24 24zm-124 88c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20zm64 0c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download our Style Guide Template<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05a2905 elementor-widget elementor-widget-heading\" data-id=\"05a2905\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Skyscanner<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e797972 elementor-widget elementor-widget-video\" data-id=\"e797972\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/360098614?color=rgba(2, 1, 1, 0)&amp;autopause=0&amp;loop=0&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dfe5e7 elementor-widget elementor-widget-text-editor\" data-id=\"9dfe5e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Skyscanner\u2019s brand style guide <a href=\"https:\/\/www.skyscanner.net\/about-us\/brand\" target=\"_blank\" rel=\"noopener\">struck our attention<\/a> for a bunch of reasons. For starters, it\u2019s always inviting when a brand opens the forum with brand transparency, as Skyscanner does by stating the idea and theme behind their <a href=\"https:\/\/elementor.com\/blog\/guide-to-rebranding\/\">rebranding process<\/a> in their style guide homepage&#8217;s hero text, which reads \u201cA new look and a bolder outlook\u201d.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee8c440 elementor-widget elementor-widget-heading\" data-id=\"ee8c440\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Layers of Logo Design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-813c71d elementor-widget elementor-widget-image\" data-id=\"813c71d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"509\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=509\/blog\/wp-content\/uploads\/2020\/07\/skyscanner-logo-imagery.png\" class=\"attachment-large size-large wp-image-41099\" alt=\"skyscanner brand logo\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/07\/skyscanner-logo-imagery.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/skyscanner-logo-imagery-300x212.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-549d0af elementor-widget elementor-widget-text-editor\" data-id=\"549d0af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From our perspective, one of our most favorite things about Skyscanner\u2019s brand style guide is the way they illustrate their brand personality, by specifying the thought process behind their brand assets. For example, exhibiting the formation of their logo design and how it combines four illustrations, each one symbolizing a different brand value, and how they morphed these four graphics into one cohesive illustration.\u00a0<\/p><p>This <a href=\"https:\/\/www.youtube.com\/watch?v=A24V7CUWe4M\" target=\"_blank\" rel=\"noopener\">logo design process<\/a> as depicted by Skyscanner can actually be considered a case study in the outcome of the brainstorming and rounds of iterations that make up the process of designing a brand\u2019s logo from scratch.\u00a0<\/p><p>A best practice in logo design is to draw sketches of various images that illustrate and symbolize what your brand represents and eventually to produce a final logo that combines these different ideas. If you look closely, you can see that the semi-circle in both the \u201cOptimism\u201d and &#8220;Ideas&#8221; images is combined with a derivative of the downward \u201cDestinations\u201d arrow. Given the circular nature of Skyscanner\u2019s new symbol, the \u201cSustainability\u201d globe is also incorporated into their finalized symbol.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53d488c elementor-widget elementor-widget-heading\" data-id=\"53d488c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Color Palettes With Character\u200b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d196cad elementor-widget elementor-widget-image\" data-id=\"d196cad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"470\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=470\/blog\/wp-content\/uploads\/2020\/07\/skyscanner-color-palette.png\" class=\"attachment-large size-large wp-image-41100\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/07\/skyscanner-color-palette.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/skyscanner-color-palette-300x196.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-213dae6 elementor-widget elementor-widget-text-editor\" data-id=\"213dae6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What\u2019s truly unique about the way Skyscanner compiles their <a href=\"https:\/\/elementor.com\/blog\/website-color-schemes\/\">color palette<\/a> is that they take the atypical route. Instead of showing a color swatch of each color with their respective HEX and RGB values, Skyscanner shows the name of each color as well as a short description or definition of what that color represents to them as a brand.\u00a0<\/p><p>By doing this, Skyscanner\u2019s color palette becomes more than just a technical index that represents their brand\u2019s visual identity; it goes one step further, and shares how each of their color choices relates to their brand identity and personality.\u00a0<\/p><p>We also noticed that each color swatch actually represents a country which people can travel to (ideally using Skyscanner to plan their itinerary), and that the primary brand color of Sky Blue encapsulates the concept of worldwide travel that knows no boundaries.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c61248d elementor-widget elementor-widget-heading\" data-id=\"c61248d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Mozilla Firefox<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44f0bb9 elementor-widget elementor-widget-image\" data-id=\"44f0bb9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"376\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=376\/blog\/wp-content\/uploads\/2020\/07\/mozilla-firefox-brand.png\" class=\"attachment-large size-large wp-image-41101\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/07\/mozilla-firefox-brand.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/mozilla-firefox-brand-300x157.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdd5a25 elementor-widget elementor-widget-text-editor\" data-id=\"bdd5a25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Among its many strengths, what was particularly impressive to us about <a href=\"https:\/\/mozilla.design\/firefox\/\" target=\"_blank\" rel=\"noopener\">Firefox\u2019s style guide<\/a> is how effectively it communicates Firefox\u2019s brand personality. In essence, this visual representation of Firefox\u2019s brand personality in their style guide is living proof to the very voice and tone and brand identity that the guide\u2019s content describes and visualizes. We see this correlation as prevalent in several branding elements, such as the color palette, voice and tone, visuals, etc.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a6faef elementor-widget elementor-widget-heading\" data-id=\"5a6faef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand Personality: Bold and Beautiful<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72d527d elementor-widget elementor-widget-image\" data-id=\"72d527d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"880\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=880\/blog\/wp-content\/uploads\/2020\/07\/firefox-brand-personality-1.png\" class=\"attachment-large size-large wp-image-41103\" alt=\"firefox brand personality\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/07\/firefox-brand-personality-1.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=245\/blog\/wp-content\/uploads\/2020\/07\/firefox-brand-personality-1-245x300.png 245w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19b1802 elementor-widget elementor-widget-text-editor\" data-id=\"19b1802\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Firefox spells out the characteristics of their <a href=\"https:\/\/elementor.com\/blog\/add-brand-personality\/\" target=\"_blank\" rel=\"noopener\">brand personality<\/a> loudly and clearly, with the bold confidence that they account for themselves as a brand. They&#8217;re opinionated and they know it, and are proud of their openness, radicalness, and are confident about their kindness.<\/p><p>But it\u2019s not only the words that they use or the large font size that they use to make these <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/text-bold\/\"   title=\"How to Make Text Bold in HTML &#038; CSS\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25869\">bold<\/a> statements. The brand colors which Firefox uses speak for themselves. Their analogous color palette of deep purple, dark pink, bright orange and bright red are visual expressions of the very words that Firefox spells out in their Personality section.\u00a0<\/p><p>This is where <a href=\"https:\/\/www.verywellmind.com\/color-psychology-2795824\" target=\"_blank\" rel=\"noopener\">color psychology<\/a> comes into play. As they accounted for themselves, red is bold and attention-grabbing, orange represents creativity and adventure, purple is royal and extravagant and pink is loving and playful. These color choices definitely match up with the descriptive words that Firefox uses to characterize their brand personality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e63ef3 elementor-widget elementor-widget-heading\" data-id=\"8e63ef3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Voice and Tone: Transparency Is Key<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d46a17 elementor-widget elementor-widget-image\" data-id=\"2d46a17\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"385\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=385\/blog\/wp-content\/uploads\/2020\/07\/firefox-voice-and-tone.png\" class=\"attachment-large size-large wp-image-41105\" alt=\"firefox voice and tone\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/07\/firefox-voice-and-tone.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/firefox-voice-and-tone-300x160.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cb90d8 elementor-widget elementor-widget-text-editor\" data-id=\"6cb90d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Firefox\u2019s voice and tone is merely an extension of their brand personality, which is, if you think about it, true for human personalities as well. For as individual people, our voice and tone is a verbal expression of our existential personalities.\u00a0<\/p><p>They\u2019ve also chosen a super creative way to exemplify what their tone of voice <strong>is <\/strong>like in relation to what <strong>it is not<\/strong> like. On the whole, what\u2019s interesting is that they approach the brand voice section of their style guide as a way to qualify the brand personality that they\u2019ve reflected upon earlier in the guidelines.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2ffc9f elementor-widget elementor-widget-heading\" data-id=\"d2ffc9f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Fisher-Price<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c85ffdf elementor-widget elementor-widget-video\" data-id=\"c85ffdf\" data-element_type=\"widget\" data-settings=\"{&quot;mute&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;vimeo&quot;,&quot;start&quot;:&quot;2&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/379100605?color&amp;autopause=0&amp;loop=0&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=00h00m02s\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f3692b elementor-widget elementor-widget-text-editor\" data-id=\"2f3692b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The legendary <a href=\"https:\/\/www.pentagram.com\/work\/fisher-price\/story\" target=\"_blank\" rel=\"noopener\">brand of Fisher-Price<\/a> has certainly needed to rethink their brand strategy and style guide since&#8230;way before brand style guides existed. Dating back to 1930, Fisher-Price\u2019s mission statement has always been to create toys that \u201cappeal to the imagination, and that do something new and surprising and funny.\u201d\u00a0<\/p><p>Over the past 90 years, Fisher-Price has had to repeatedly recreate and recalibrate their brand strategy according to rapidly changing market trends and audience interests. But somehow, they\u2019ve managed to maintain loyalty to their original brand values, despite the stark differences between generations of children and their parents or caretakers buying them their treasured toys.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e67eac6 elementor-widget elementor-widget-heading\" data-id=\"e67eac6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand Voice: \u201cLet\u2019s Be Kids\u201d\u200b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec83b4a elementor-widget elementor-widget-image\" data-id=\"ec83b4a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"702\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=702\/blog\/wp-content\/uploads\/2020\/07\/fisher-price-brand-values.png\" class=\"attachment-large size-large wp-image-41109\" alt=\"fisher price brand values\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/07\/fisher-price-brand-values.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/fisher-price-brand-values-300x293.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ede10af elementor-widget elementor-widget-text-editor\" data-id=\"ede10af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fisher-Price communicates their brand values with both wording and graphics that evoke our inner-child, with their bright, jovial brand colors and playful, care-free choice of words. It\u2019s clear that their brand, as well as their brand voice, are rooted in the value of play and the opportune, once-in-a-lifetime experience of being a kid.<\/p><p>We see a categorical difference between the red graphic and the blue graphic. The declarative and descriptive sentences that they use to share what they\u2019re about, \u201cWe don\u2019t act a day over five\u201d and \u201cWe\u2019re heading back to childhood\u201d, create a personal connection between them as a brand and us as the ones experiencing that brand.\u00a0<\/p><p>The blue graphic is all about imagination, and sensational experiences that invite us to unleash our creativity and go soaring: \u201cBang Boom Bzz\u201d and \u201cCloud-Jumping\u201d, for example, that resonate with children who are looking to surround themselves in a world of imaginative play where they create a self-made environment of unlimited fun and laughter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d396eb7 elementor-widget elementor-widget-heading\" data-id=\"d396eb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Typography: Never Stop Playing\u200b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d61a50d elementor-widget elementor-widget-image\" data-id=\"d61a50d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"702\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=702\/blog\/wp-content\/uploads\/2020\/07\/fisher-price-typography.png\" class=\"attachment-large size-large wp-image-41110\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/07\/fisher-price-typography.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/fisher-price-typography-300x293.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01b9ca7 elementor-widget elementor-widget-text-editor\" data-id=\"01b9ca7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019ve seldom come across a choice of <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/best-fonts-for-websites\/\"   title=\"26 Best Fonts For Websites &amp; Web Design (2025)\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25868\">typography<\/a>, whether it&#8217;s a custom brand typeface or not, that has the two variations as created by Fisher-Price: a regular version and a \u201cbouncy\u201d version. Fisher-Price created their own typeface which they named \u201cLet&#8217;s Be Glyphs\u201d, sticking to their characteristic language of \u201cLet&#8217;s Be Kids\u201d, an inclusive way of saying \u201ccome and play\u201d.\u00a0<\/p><p>The brand&#8217;s choice to create a \u201cbouncy\u201d variation of their typeface attests to their creativity of how to communicate with children, so it&#8217;s no wonder that they&#8217;ve been one of the world&#8217;s most popular and successful toy manufacturers for 90 years.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec142f elementor-widget elementor-widget-heading\" data-id=\"7ec142f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Waze<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90cfdc9 elementor-widget elementor-widget-image\" data-id=\"90cfdc9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=300\/blog\/wp-content\/uploads\/2020\/07\/waze_2020_logo_before_after.png\" class=\"attachment-large size-large wp-image-41113\" alt=\"waze logo rebranding\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/07\/waze_2020_logo_before_after.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/waze_2020_logo_before_after-300x125.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db54e3b elementor-widget elementor-widget-text-editor\" data-id=\"db54e3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As we mentioned earlier, brand transparency is truly a virtue when it comes to a product\u2019s branding and community building. The choice to be transparent about your brand decisions and design thinking builds user trust, brand confidence, and a positive rapport with both existing and prospective users. We especially appreciate the way Waze has shared their <a href=\"https:\/\/www.underconsideration.com\/brandnew\/archives\/new_logo_and_identity_for_waze_by_pentagram.php\" target=\"_blank\" rel=\"noopener\">rebranding process<\/a> with us, as we at Elementor are soon embarking on a comprehensive company rebranding. Stay tuned.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5e26fe elementor-widget elementor-widget-heading\" data-id=\"c5e26fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rebranding: \u201cBlock by Block\u201d\u200b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de1befc elementor-widget elementor-widget-image\" data-id=\"de1befc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"405\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=405\/blog\/wp-content\/uploads\/2020\/07\/block-by-block.jpg\" class=\"attachment-large size-large wp-image-41177\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/07\/block-by-block.jpg 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/block-by-block-300x169.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfc7e88 elementor-widget elementor-widget-text-editor\" data-id=\"cfc7e88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In their brand guidelines, Waze shares their rebranding process step-by-step, where they elaborate how they\u2019ve \u201crefreshed their brand identity\u201d into a new phenomenon:<\/p><p>\u201cA universal system that enhances the platform\u2019s collaborative spirit and provides a better experience on the road. The identity updates the iconic Wazer symbol, introduces a set of new \u201cMoods\u201d that help users more authentically express themselves within the app and streamlines the platform\u2019s signature use of illustration. The system introduces a colorful visual language called \u201cBlock by Block\u201d that is inspired by the modular design of the city grid, roads and streets.\u201d<\/p><p>Given that as a product, Waze is a crowdsourced community where drivers help drivers find their way around the world, it makes perfect sense that their brand language and collective design elements are centered around the theme of navigation, and building structure with an exclusive block-like (or you can also call it grid-based) design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b184cb4 elementor-widget elementor-widget-heading\" data-id=\"b184cb4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Iconography: Goodbye Flat, Hello Filled Outline<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81c7167 elementor-widget elementor-widget-image\" data-id=\"81c7167\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"405\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=405\/blog\/wp-content\/uploads\/2020\/07\/waze-iconography.jpg\" class=\"attachment-large size-large wp-image-41178\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/07\/waze-iconography.jpg 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/waze-iconography-300x169.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4ed9be elementor-widget elementor-widget-text-editor\" data-id=\"a4ed9be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While we do indeed love both icon styles, meaning Waze\u2019s previously used <a href=\"https:\/\/elementor.com\/blog\/flat-design\/\">flat icons<\/a>, as well as their new filled outline icons, they shared that the filled outline style is more aligned with their new brand identity.<\/p><p>From a <a href=\"https:\/\/uxmovement.com\/mobile\/solid-vs-outline-icons-which-are-faster-to-recognize\/#:~:text=Use%20an%20outline%20icon%20to,that%20reinforces%20the%20selected%20button.\" target=\"_blank\" rel=\"noopener\">UX perspective<\/a>, using filled outline icons in place of filled-in icons has actually proved to positively impact task performance. With outline icons, it is easier for users to recognize and select icons when they are outlined rather than filled.\u00a0<\/p><p>From a branding perspective, Waze shared that \u201cthe simple shift of all of them now having black strokes makes them a more cohesive set and they now look much better integrated with the Wazer icon.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc425d7 elementor-widget elementor-widget-heading\" data-id=\"fc425d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. WeWork<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9b66aa elementor-widget elementor-widget-image\" data-id=\"a9b66aa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"405\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=405\/blog\/wp-content\/uploads\/2020\/07\/WeWork_Creative_Guidelines_05.jpg\" class=\"attachment-large size-large wp-image-41115\" alt=\"wework creative guidelines\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/07\/WeWork_Creative_Guidelines_05.jpg 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/WeWork_Creative_Guidelines_05-300x169.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-246326d elementor-widget elementor-widget-text-editor\" data-id=\"246326d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The essence of WeWork as a \u201cproduct\u201d is physical gatherings and social interactions that take place within a physical space that the company builds for their users. In this regard, it makes perfect sense that <a href=\"https:\/\/gretelny.com\/wework\" target=\"_blank\" rel=\"noopener\">their branding<\/a>, be it their style, their brand values, or their design language, is a robust, cohesive set of principles that can be applied to architecture, community ethos, and of course, visual design principles.\u00a0<\/p><p>If you\u2019ve been to one or more WeWork locations around the world, even though their locations across the globe amount to a whopping 848, the interior design style that\u2019s used in every WeWork is actually incredibly uniform, all following a similar layout and design style.\u00a0<\/p><p>Different to your usual brand that may either be consumer packaged goods or a digital brand such as Waze, WeWork has mastered their need to be a powerful, remarkably consistent brand. This is no small feat, as there are so, so many areas that their branding needs to cover: arts and letters, marketing materials, digital assets, architecture and interior design, brand values and personality, and so much more.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3dddd0 elementor-widget elementor-widget-heading\" data-id=\"f3dddd0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Design System: Consistency Is Key\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a823b1 elementor-widget elementor-widget-image\" data-id=\"1a823b1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"405\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=405\/blog\/wp-content\/uploads\/2020\/07\/WeWork_Creative_Guidelines_FrameWork.jpg\" class=\"attachment-large size-large wp-image-41118\" alt=\"wework design system\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/07\/WeWork_Creative_Guidelines_FrameWork.jpg 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/WeWork_Creative_Guidelines_FrameWork-300x169.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6de334f elementor-widget elementor-widget-text-editor\" data-id=\"6de334f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <a href=\"https:\/\/www.figma.com\/blog\/measuring-the-value-of-design-systems\/\" target=\"_blank\" rel=\"noopener\">value<\/a> that any brand can find in creating their own <a href=\"https:\/\/elementor.com\/blog\/design-system\/\">design system<\/a> is, as we see it, indisputable. It makes perfect sense that a company such as WeWork would see creating a design language of their own as a strong incentive to their success.\u00a0<\/p><p>In terms of visual design, WeWorks brand assets and design elements also follow this principle of balancing structure and flexibility. While their primary brand colors are black and white, as you scroll through their style guide, you\u2019ll come across almost every color in the rainbow.\u00a0<\/p><p>Their visual assets, be them digital, paper, and so on, abide by a meticulously structured layout which dictates column width, margins, and information architecture. They call their layout guidelines \u201cSnap-to-fit\u201d, characterizing it with how its \u201clayout and hierarchy can be restructured nimbly and efficiently. WeWork represents the frame, the underpinning, the substrate that supports and empowers the content, members and communities to thrive.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93b15fa elementor-widget elementor-widget-heading\" data-id=\"93b15fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand Values: People All Over the World<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b262c1 elementor-widget elementor-widget-image\" data-id=\"7b262c1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"405\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=405\/blog\/wp-content\/uploads\/2020\/07\/WeWork_Identity_14.jpg\" class=\"attachment-large size-large wp-image-41119\" alt=\"wework brand values\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/07\/WeWork_Identity_14.jpg 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/WeWork_Identity_14-300x169.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77c1e8c elementor-widget elementor-widget-text-editor\" data-id=\"77c1e8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bearing in mind that WeWork locations are found all over the world, the people that fill up their coworking spaces all speak different languages and dialects. Nonetheless, their locations are remarkably consistent with each other, despite being in different cities, countries and continents that would in theory find it a challenge to identify commonalities with one another and share a common language.\u00a0<\/p><p>The tightrope that exists between crafting a brand, both physical and visual, that people of all cultures and walks of life are drawn to, is thinner and narrower than we can imagine. Nonetheless, WeWork, identifies and embodies values that resonate with a wide spectrum of humans that only gets wider by the day. It is precisely the investment in carving out well-defined brand values that allows an international company such as this to thrive without borders.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a91fd7 elementor-widget elementor-widget-heading\" data-id=\"9a91fd7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Copper<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fd9b0a elementor-widget elementor-widget-image\" data-id=\"7fd9b0a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"521\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/07\/copper_banking_guidelines-1024x667.gif\" class=\"attachment-large size-large wp-image-41120\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/07\/copper_banking_guidelines-1024x667.gif 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/copper_banking_guidelines-300x195.gif 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/07\/copper_banking_guidelines-768x500.gif 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b1a9e8 elementor-widget elementor-widget-text-editor\" data-id=\"8b1a9e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Copper is <a href=\"https:\/\/sirensf.com\/copper\" target=\"_blank\" rel=\"noopener\">unique as a brand<\/a> in that it caters to a highly-defined target audience: teenagers who are learning to make financial decisions. Copper\u2019s product is a mobile app and a debit card that lets teenagers receive money from other people, whether family or people they do work for, and they can also transfer money to friends, etc. Their value proposition is to lay \u201cthe path to financial freedom being rooted in a solid education.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a170dd8 elementor-widget elementor-widget-heading\" data-id=\"a170dd8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Target Audience: Finding the Right Mindset<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d72dc53 elementor-widget elementor-widget-image\" data-id=\"d72dc53\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"405\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=405\/blog\/wp-content\/uploads\/2020\/07\/copper_banking_logo_concept.jpg\" class=\"attachment-large size-large wp-image-41121\" alt=\"copper logo concept\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/07\/copper_banking_logo_concept.jpg 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/copper_banking_logo_concept-300x169.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33423ba elementor-widget elementor-widget-text-editor\" data-id=\"33423ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Copper&#8217;s mission statement is to bridge the gap between young teenagers and adults who need the knowledge and experience to make responsible financial decisions. It is therefore very logical to understand that their brand identity (in this instance, represented by their <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/brand-name\/\"   title=\"How To Come Up With A Brand Name? Step-By-Step 2025 Guide\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25866\">brand name<\/a> and their logo), is a visual fusion of multiple concepts: the traditional copper penny coin, the history of Abraham Lincoln, one that teenagers will have learned about in their American History classes, transformed into a modern, upbeat illustration with a bright purple surrounding and a friendly avatar.<\/p><p>The goal of the brand, as we see, is to help teenagers make that transition from what they learn (either in the classroom, or by informal educational tools such as the Copper app), and executing it in the here and now, in a setting and style that suits their lifestyle.\u00a0<\/p><p>Taking a historical figure such as Abraham Lincoln, whose picture is hammered into every American penny, and adapting the man on the coin into a trendy, modern-day avatar is a spot-on way to connect to Copper&#8217;s narrowly defined target audience. This shows us that while smaller target audiences may indeed be challenging, since you&#8217;re narrowing your pool of potential customers, when you have a precise approach that can really resonate with that audience, you&#8217;re bound to be in good shape.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-600bfa2 elementor-widget elementor-widget-heading\" data-id=\"600bfa2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Illustrations: Maximum Engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be37cf3 elementor-widget elementor-widget-image\" data-id=\"be37cf3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"405\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=405\/blog\/wp-content\/uploads\/2020\/07\/copper_banking_abe_illustrations.png\" class=\"attachment-large size-large wp-image-41124\" alt=\"copper illustrations\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/07\/copper_banking_abe_illustrations.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/copper_banking_abe_illustrations-300x169.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebdc1c0 elementor-widget elementor-widget-text-editor\" data-id=\"ebdc1c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What Copper calls their \u201cAbe illustrations\u201d is what we consider to be a way to maximize the potential of your brand\u2019s imagery and illustrations. Advancing past their graphical adaptation of Abraham Lincoln\u2019s picture, Copper creates eight additional avatars that represent Lincoln doing a variety of activities.\u00a0<\/p><p>This extends Copper\u2019s brand identity to take their engagement one step further, and integrate the Abraham Lincoln imagery into different processes and user journeys within the app. The parallel between the mature, adult-like skill of financial management and engaging, youthful avatars represents exactly what the app users\u2019 experience should be: transitioning from youth to adulthood in an educational, positive framework.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc9e5db elementor-widget elementor-widget-heading\" data-id=\"cc9e5db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Uber<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92b497f elementor-widget elementor-widget-image\" data-id=\"92b497f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"310\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=310\/blog\/wp-content\/uploads\/2020\/07\/uber-brand.png\" class=\"attachment-large size-large wp-image-41127\" alt=\"uber brand guidelines\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/07\/uber-brand.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/uber-brand-300x129.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1568cb elementor-widget elementor-widget-text-editor\" data-id=\"e1568cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uber, the world-famous ride-hailing brand, finds multiple ways to set their <a href=\"https:\/\/brand.uber.com\/brand-story\" target=\"_blank\" rel=\"noopener\">style guide<\/a>, especially their brand story apart from the crowd. In their section called \u201cSystem Elements\u201d, for example, they dedicate a lot of their discussion to their spacing and layout specifications, as well as to photography composition. In general, Uber goes into great depth about the design principles they\u2019ve created and follow when creating and using their visual assets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96ef9d4 elementor-widget elementor-widget-heading\" data-id=\"96ef9d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand Statement: What We\u2019re All About\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44340a8 elementor-widget elementor-widget-image\" data-id=\"44340a8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"363\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=363\/blog\/wp-content\/uploads\/2020\/07\/uber-brand-statement.png\" class=\"attachment-large size-large wp-image-41129\" alt=\"uber brand statement\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/07\/uber-brand-statement.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/uber-brand-statement-300x151.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3936ed4 elementor-widget elementor-widget-text-editor\" data-id=\"3936ed4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A brand statement is a written mission statement about what your company was built to create and achieve, what your vision is, and what challenges you aim to solve. When reading your brand statement, people will understand what makes you unique and how your personality will affect the experience you create for them.<\/p>\n<p>You can think of a brand statement the same way you would think about marketing your product. What we mean by this is just as a product\u2019s website contains a short heading (usually an h1 in the hero section of its homepage), stating the value proposition and added value of its product, the same method can be applied to crafting your brand statement.&nbsp;<\/p>\n<p>Essentially, you&#8217;re portraying your brand as a product in and of itself.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3f0498 elementor-widget elementor-widget-heading\" data-id=\"f3f0498\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Value Proposition: Our North Star<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b3857a elementor-widget elementor-widget-image\" data-id=\"9b3857a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"680\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=680\/blog\/wp-content\/uploads\/2020\/07\/product-page-vs-brand-story.png\" class=\"attachment-large size-large wp-image-41130\" alt=\"uber value proposition\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/07\/product-page-vs-brand-story.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/product-page-vs-brand-story-300x283.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Uber\u2019s website homepage (left) and Uber\u2019s Brand Story page (right)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70fb8a8 elementor-widget elementor-widget-text-editor\" data-id=\"70fb8a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you compare the two h1 headings on both the Uber homepage and the Uber brand story homepage, both sentences are stating the added value that the user will experience, both from the brand perspective and from the service (product) experience, respectively. This is precisely the kind of information that we as a brand built for web creators and designers believe in communicating in a brand style guide.\u00a0<\/p><p>At the end of the day, your value proposition is your north star, and every component of your brand and your mindset looks to it for guidance. This is true for a brand as a product, as well as a style guide as a product.\u00a0<\/p><p>When communicating your value proposition, you want users to understand what your brand\u2019s goals are in terms of what you\u2019re executing. When crafting your style guide, the primary medium for communicating who you are, you want users to internalize what your identity is about and how you want to be perceived.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75dc6cc elementor-widget elementor-widget-heading\" data-id=\"75dc6cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. Instagram<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e067f74 elementor-widget elementor-widget-image\" data-id=\"e067f74\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"445\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=445\/blog\/wp-content\/uploads\/2020\/07\/Insta-1024x570.png\" class=\"attachment-large size-large wp-image-68790\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/07\/Insta-1024x570.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/Insta-300x167.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/07\/Insta-768x427.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1357\/blog\/wp-content\/uploads\/2020\/07\/Insta.png 1357w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be9d40a elementor-widget elementor-widget-text-editor\" data-id=\"be9d40a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">As an icon in the world of technology, <a href=\"https:\/\/en.instagram-brand.com\/assets\/icons\">Instagram\u2019s brand style guide<\/a> is nothing short of perfection. With their use of the glyph , Instagram has been able to convey a bold and exciting story, through the lens of their <\/span><a href=\"https:\/\/elementor.com\/blog\/tips-for-minimalist-web-design\/\"><span style=\"font-weight: 400\">minimalistic<\/span><\/a><span style=\"font-weight: 400\">, monochromatic logo.<\/span><\/p><p><span style=\"font-weight: 400\">Since Instagram\u2019s launch in 2010, they have done a tremendous job, adapting their creative profile to an ever changing global audience. Now one of the top five worldwide social media, Instagram has been successfully conveying a consistent tone of voice, focusing on allowing its users to continue to capture and share the world\u2019s moments through their own personal lenses.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-406ae08 elementor-widget elementor-widget-heading\" data-id=\"406ae08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9. Spotify<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f5301c elementor-widget elementor-widget-image\" data-id=\"1f5301c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"522\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=522\/blog\/wp-content\/uploads\/2020\/07\/Spotify-1024x668.png\" class=\"attachment-large size-large wp-image-68789\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/07\/Spotify-1024x668.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/Spotify-300x196.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/07\/Spotify-768x501.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2020\/07\/Spotify-1536x1001.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1600\/blog\/wp-content\/uploads\/2020\/07\/Spotify.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea7b1d2 elementor-widget elementor-widget-text-editor\" data-id=\"ea7b1d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\"><a href=\"https:\/\/developer.spotify.com\/documentation\/general\/design-and-branding\/\">Spotify<\/a>, one of the leading platforms in <\/span><a href=\"https:\/\/elementor.com\/resources\/how-to\/make-band-website\/\"><span style=\"font-weight: 400\">music <\/span><\/a><span style=\"font-weight: 400\">streaming, has consistently maintained a clean aesthetic. From its inception in 2006, throughout its meteoric rise, Spotify has made tremendous use of various shades of green to convey a connotation of status and superiority within the music streaming industry.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca05e69 elementor-widget elementor-widget-heading\" data-id=\"ca05e69\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10. Netflix<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d46569e elementor-widget elementor-widget-image\" data-id=\"d46569e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"454\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=454\/blog\/wp-content\/uploads\/2020\/07\/netflix-1024x581.png\" class=\"attachment-large size-large wp-image-68788\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/07\/netflix-1024x581.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/netflix-300x170.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/07\/netflix-768x436.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1445\/blog\/wp-content\/uploads\/2020\/07\/netflix.png 1445w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35b90db elementor-widget elementor-widget-text-editor\" data-id=\"35b90db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Netflix has always utilized its logo as a way to establish dominance within the video streaming industry. A brand that pushed out the likes of Blockbuster over the 2010s, and established itself as the dominant player in video streaming, Netflix has become an iconic household name, on par with the likes of Google and Apple.<\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">When it comes to <a href=\"https:\/\/brand.netflix.com\/en\/\">their use of bold primary colors<\/a> like red, and all caps logo, Netflix has been unflinching in their effort to create a brand known for unparalleled service at an unbeatable value.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1da8ba6 elementor-widget elementor-widget-heading\" data-id=\"1da8ba6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">11. Apple<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50e592f elementor-widget elementor-widget-image\" data-id=\"50e592f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=420\/blog\/wp-content\/uploads\/2020\/07\/apple-1024x538.png\" class=\"attachment-large size-large wp-image-68787\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/07\/apple-1024x538.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/apple-300x158.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/07\/apple-768x403.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1200\/blog\/wp-content\/uploads\/2020\/07\/apple.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dec642b elementor-widget elementor-widget-text-editor\" data-id=\"dec642b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\"><a href=\"https:\/\/developer.apple.com\/design\/human-interface-guidelines\/carplay\/visual-design\/branding\/\">Apple\u2019s brand style guide<\/a> is nothing short of an extension of the connotation we all attribute to this long-standing, and highly demanded consumer electronics brand. From the original iPod to the newest iPhone, Apple has successfully created possibly the most popular monochromatic logo of all time.<\/span><\/p><p><span style=\"font-weight: 400\">One of the most well-known brands in the world, Apple has maintained its iconic brand style for decades and this shines through within their brand style guide. Their iconic apple logo has been a shining beacon for the brand, which has provided some of the most sought-after products in the world.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e96ddb elementor-widget elementor-widget-heading\" data-id=\"1e96ddb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">12. Medium<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-932e84a elementor-widget elementor-widget-image\" data-id=\"932e84a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"452\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=452\/blog\/wp-content\/uploads\/2020\/07\/medium-1024x579.png\" class=\"attachment-large size-large wp-image-68785\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/07\/medium-1024x579.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/medium-300x170.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/07\/medium-768x434.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2020\/07\/medium-1536x868.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1600\/blog\/wp-content\/uploads\/2020\/07\/medium.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8da01b0 elementor-widget elementor-widget-text-editor\" data-id=\"8da01b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">The Medium logo and name are important expressions of their overall brand identity and have been carefully designed and constructed to achieve visual harmony. Originally created as a virtual publishing platform, Medium\u2019s mission is to <\/span><span style=\"font-weight: 400\">provide readers with the ability to find undiscovered voices and share their writing on any topic.<\/span><\/p><p><span style=\"font-weight: 400\">Their brand style guide is a true reflection of how they view media, and the position they play in providing a platform that offers freedom of expression. Their <\/span><a href=\"https:\/\/medium.design\/logos-and-brand-guidelines-f1a01a733592\"><span style=\"font-weight: 400\">style guide<\/span><\/a><span style=\"font-weight: 400\"> is of course a reflection of this and demonstrates a clear, clean, and simplistic format that almost seems as if it\u2019s giving a nod to the origins of printed text.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-247724b elementor-widget elementor-widget-heading\" data-id=\"247724b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">13. Airbnb<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e44b9b4 elementor-widget elementor-widget-image\" data-id=\"e44b9b4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=450\/blog\/wp-content\/uploads\/2020\/07\/airbnb1-1024x576.png\" class=\"attachment-large size-large wp-image-68791\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/07\/airbnb1-1024x576.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/airbnb1-300x169.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/07\/airbnb1-768x432.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2020\/07\/airbnb1-1536x864.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1587\/blog\/wp-content\/uploads\/2020\/07\/airbnb1.png 1587w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-644afc8 elementor-widget elementor-widget-text-editor\" data-id=\"644afc8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">A brand built on providing the world with comfort and a feeling of home regardless of where they end up, <\/span><a href=\"https:\/\/design.studio\/work\/airbnb\"><span style=\"font-weight: 400\">Airbnb<\/span><\/a><span style=\"font-weight: 400\"> has become a disruptor in the world of travel with an innovative accommodation model.<\/span><\/p><p><span style=\"font-weight: 400\">With a business model like this, you would expect their use of color, texture, and design to match, and that&#8217;s exactly what we see. Airbnb has made use of a wide range of design elements to express their unique voice, and it&#8217;s something that&#8217;s clearly prevalent throughout their style guide.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0943102 elementor-widget elementor-widget-heading\" data-id=\"0943102\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">14. Slack<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e8112 elementor-widget elementor-widget-image\" data-id=\"a7e8112\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"494\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=494\/blog\/wp-content\/uploads\/2020\/07\/slack-1024x632.png\" class=\"attachment-large size-large wp-image-68783\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/07\/slack-1024x632.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/slack-300x185.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/07\/slack-768x474.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2020\/07\/slack-1536x948.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1574\/blog\/wp-content\/uploads\/2020\/07\/slack.png 1574w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a364456 elementor-widget elementor-widget-text-editor\" data-id=\"a364456\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Designed to be the only business networking and engagement application you&#8217;ll need, Slack has defined its unique voice as the ultimate business tool in a clear manner through its <\/span><a href=\"https:\/\/a.slack-edge.com\/4d5bb\/marketing\/img\/media-kit\/slack_brand_guidelines_september2020.pdf\"><span style=\"font-weight: 400\">brand style guide<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">With their smooth curves and frequent use of bright colors, they have brought a pop of excitement into what has typically been a monochromatic, lackluster industry.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3407023 elementor-widget elementor-widget-heading\" data-id=\"3407023\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">15. New York Transit Authority<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2b0f08 elementor-widget elementor-widget-image\" data-id=\"d2b0f08\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"508\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=508\/blog\/wp-content\/uploads\/2020\/07\/ny-transit-1024x650.png\" class=\"attachment-large size-large wp-image-68782\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/07\/ny-transit-1024x650.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/ny-transit-300x190.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/07\/ny-transit-768x487.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2020\/07\/ny-transit-1536x974.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1600\/blog\/wp-content\/uploads\/2020\/07\/ny-transit.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7730cbd elementor-widget elementor-widget-text-editor\" data-id=\"7730cbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Possibly one of the most influential and under-appreciated style guides in history, dating as far back as the early 1950s, the New York Transit Authority has created an iconic masterpiece, providing a guide to a major part of what makes New York, well\u2026New York.<\/span><\/p><p><span style=\"font-weight: 400\">If you\u2019re looking for a more nostalgic guide that will transport you back to New York, \u201cFuhgettaboutit\u201d because this is it! Created as a manual to describe the design and construction for the iconic NYC subway signs, which are still seen and used today, this <\/span><a href=\"https:\/\/standardsmanual.com\/products\/nyctacompactedition\"><span style=\"font-weight: 400\">style guide<\/span><\/a><span style=\"font-weight: 400\"> above all, provides a beautiful and more importantly, a priceless piece of design history.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be0956d elementor-widget elementor-widget-heading\" data-id=\"be0956d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">16. Zendesk<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9efd12a elementor-widget elementor-widget-image\" data-id=\"9efd12a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"667\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=667\/blog\/wp-content\/uploads\/2020\/07\/zendesk.png\" class=\"attachment-large size-large wp-image-68781\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800\/blog\/wp-content\/uploads\/2020\/07\/zendesk.png 800w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/zendesk-300x250.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/07\/zendesk-768x640.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e130373 elementor-widget elementor-widget-text-editor\" data-id=\"e130373\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Zendesk, a company built on providing best-in-class customer support software, has put a fun spin on what some refer to as a dull industry. Their brand identity is truly unique and is an element of the company that is truly pronounced and expressed within their <\/span><a href=\"https:\/\/brandland.zendesk.com\/brand-identity\"><span style=\"font-weight: 400\">brand style guide<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">A clear example of this can be seen through Zendesk\u2019s use of shapes which they refer to as \u201cRelationshapes\u201d. Each \u201cRelationshape\u201d is made of two simple shapes and is used to reflect a different functionality or feature of the platform.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6102ff elementor-widget elementor-widget-image\" data-id=\"f6102ff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"142\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=142\/blog\/wp-content\/uploads\/2020\/07\/zendesk-1-1024x182.png\" class=\"attachment-large size-large wp-image-68780\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/07\/zendesk-1-1024x182.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/zendesk-1-300x53.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/07\/zendesk-1-768x136.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1358\/blog\/wp-content\/uploads\/2020\/07\/zendesk-1.png 1358w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d116134 elementor-widget elementor-widget-text-editor\" data-id=\"d116134\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Zendesk claims that having each mark be made of two simple shapes represents \u201ctwo people. They can do anything together: Talk, walk, fight, agree, annoy, support, love, and that each relationship is as unique as each product.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81ec3a5 elementor-widget elementor-widget-heading\" data-id=\"81ec3a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">17. Skype<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb1517d elementor-widget elementor-widget-image\" data-id=\"bb1517d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"322\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=322\/blog\/wp-content\/uploads\/2020\/07\/skype-1-1024x412.png\" class=\"attachment-large size-large wp-image-68778\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/07\/skype-1-1024x412.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/skype-1-300x121.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/07\/skype-1-768x309.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2020\/07\/skype-1-1536x618.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1600\/blog\/wp-content\/uploads\/2020\/07\/skype-1.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ed5825 elementor-widget elementor-widget-text-editor\" data-id=\"8ed5825\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Skype is a telecommunications application focused on providing its users with video, chat, and voice calls between computers, tablets, mobile devices, and more. It offers a sort of unexpected yet refreshing approach to conveying its brand.<\/span><\/p><p><span style=\"font-weight: 400\">Laid out as a back and forth conversation in a comic strip format, Skype has used their core services of enhancing communication, as a jumping-off point for the overall style of <\/span><a href=\"https:\/\/download.skype.com\/share\/blogskin\/press\/skype_brandbook.pdf\"><span style=\"font-weight: 400\">their brand guide<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85ddeec elementor-widget elementor-widget-heading\" data-id=\"85ddeec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">18. Fender<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fd9803 elementor-widget elementor-widget-image\" data-id=\"9fd9803\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"478\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=478\/blog\/wp-content\/uploads\/2020\/07\/fender-1024x612.png\" class=\"attachment-large size-large wp-image-68777\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/07\/fender-1024x612.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/fender-300x179.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/07\/fender-768x459.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1335\/blog\/wp-content\/uploads\/2020\/07\/fender.png 1335w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ad11ba elementor-widget elementor-widget-text-editor\" data-id=\"9ad11ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">As bold and expressive as its clientele, Fender\u2019s rich history of providing the world with the highest quality in musical products for the last 75+ years comes to life with its expressive and eye-catching <\/span><a href=\"https:\/\/assets.spotlight.fender.com\/styleguides\/Fender_Brand_Guide.pdf\"><span style=\"font-weight: 400\">brand style guide<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">Their expressive logo, also known as the \u201cSpaghetti logo\u201d, is their iconic signature, and has put its mark on the music industry. Their use of bright red, and white colors help to represent the bold, powerful qualities of their brand.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79d082a elementor-widget elementor-widget-heading\" data-id=\"79d082a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">19. ESPN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2b5ca6 elementor-widget elementor-widget-image\" data-id=\"d2b5ca6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"522\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=522\/blog\/wp-content\/uploads\/2020\/07\/espn-1024x668.png\" class=\"attachment-large size-large wp-image-68775\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/07\/espn-1024x668.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/07\/espn-300x196.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/07\/espn-768x501.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2020\/07\/espn-1536x1001.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1600\/blog\/wp-content\/uploads\/2020\/07\/espn.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e66f94 elementor-widget elementor-widget-text-editor\" data-id=\"8e66f94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">As an industry staple, ESPN has played a major role in the proliferation and adoption of all things sports. Their <\/span><a href=\"https:\/\/www.behance.net\/gallery\/33605295\/ESPN-Brand-Identity-Guide\"><span style=\"font-weight: 400\">guide<\/span><\/a><span style=\"font-weight: 400\">, simple and straightforward in nature, pays homage to their rich history and contributions to the global world of sports, news, print, and broadcasting. <\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">Their brand style guide helps to provide a visual representation of the brand, and is broken up between both historical content and rules as to how to properly utilize their branding; all outlined in a sort of architectural blueprint theme. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-618d57e elementor-widget elementor-widget-heading\" data-id=\"618d57e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Show Us Who You Are<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a5b2a2 elementor-widget elementor-widget-text-editor\" data-id=\"0a5b2a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now that you have an in-depth understanding of what an up to par brand style guide looks like and includes, it\u2019s a great time to start solidifying your brand identity by creating your own style guide. Once your website has a cohesive visual identity that is consistent throughout your site, your presence as a brand will have a much more powerful resonance.\u00a0<\/p><p>Once you finish compiling your style guide, we\u2019d love to see what you come up with.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this post, we\u2019ll explore seven prime examples of brand style guides across a variety of disciplines, all of which inspire us as web creators, in our ongoing mission to improve our own brand identities and the style guides that represent them.<\/p>\n","protected":false},"author":340600,"featured_media":41166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,32],"tags":[81],"marketing_persona":[47],"marketing_intent":[48],"class_list":["post-41092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","category-design","tag-create"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>19 Brand Style Guides &amp; Examples for Inspiration: Elementor<\/title>\n<meta name=\"description\" content=\"Discover 19 exceptional brand style guides and examples to ignite your creativity and elevate your brand&#039;s image. Get inspired now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elementor.com\/blog\/style-guide-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"19 Brand Style Guides &amp; Examples for Inspiration: Elementor\" \/>\n<meta property=\"og:description\" content=\"Discover 19 exceptional brand style guides and examples to ignite your creativity and elevate your brand&#039;s image. Get inspired now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elementor.com\/blog\/style-guide-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/elemntor\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-16T13:57:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-03T21:33:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/07\/Brand-Style-Guide-Examples_external.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Orlee Gillis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elemntor\" \/>\n<meta name=\"twitter:site\" content=\"@elemntor\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Orlee Gillis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"21 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/elementor.com\/blog\/style-guide-examples\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/elementor.com\/blog\/style-guide-examples\/\"},\"author\":{\"name\":\"Orlee Gillis\",\"@id\":\"https:\/\/elementor.com\/blog\/#\/schema\/person\/328053c188caa983135122eb1f4c62f6\"},\"headline\":\"19 Outstanding Brand Style Guide Examples for Inspiration\",\"datePublished\":\"2020-07-16T13:57:31+00:00\",\"dateModified\":\"2025-12-03T21:33:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/elementor.com\/blog\/style-guide-examples\/\"},\"wordCount\":4263,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/elementor.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/elementor.com\/blog\/style-guide-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/07\/Brand-Style-Guide-Examples_external.png\",\"keywords\":[\"Create\"],\"articleSection\":[\"Inspiration\",\"Web Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/elementor.com\/blog\/style-guide-examples\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/elementor.com\/blog\/style-guide-examples\/\",\"url\":\"https:\/\/elementor.com\/blog\/style-guide-examples\/\",\"name\":\"19 Brand Style Guides & Examples for Inspiration: Elementor\",\"isPartOf\":{\"@id\":\"https:\/\/elementor.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/elementor.com\/blog\/style-guide-examples\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/elementor.com\/blog\/style-guide-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/07\/Brand-Style-Guide-Examples_external.png\",\"datePublished\":\"2020-07-16T13:57:31+00:00\",\"dateModified\":\"2025-12-03T21:33:21+00:00\",\"description\":\"Discover 19 exceptional brand style guides and examples to ignite your creativity and elevate your brand's image. 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