{"id":37133,"date":"2020-03-17T07:44:19","date_gmt":"2020-03-17T07:44:19","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=37133"},"modified":"2020-03-17T07:44:19","modified_gmt":"2020-03-17T07:44:19","slug":"tips-for-minimalist-web-design","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/tips-for-minimalist-web-design\/","title":{"rendered":"Monday Masterclass: Essential Tips for Great Minimalist Web Design"},"content":{"rendered":"\t\t
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Minimalist designs for websites aren\u2019t just fashionable, they are practical, they are fast loading, they are very clear and easy to navigate, potentially making them great for user experience.<\/p>

Having graduated our two-part masterclass on improving our site speed<\/a> and page load time, Minimalism also seems the most natural way to keep moving forward to building faster, more appealing sites for our clients and businesses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What Is Minimalism in Design?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Renaissance artist Michelangelo<\/a>, is said to have explained that the way he created sculptures, was to clear away every little piece of the marble block, to expose the statue hidden deep within.<\/p>

In a nutshell, Minimalism<\/a> takes this idea several levels further, presenting designs that have been stripped down to its most basic essentials, to reveal its content perfectly distilled, and clear, to the viewer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Classic vs. New Minimalist design: The T-9 Toaster by Sunbeam (1939) & The Mac mini by Apple Inc. (2005)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As an art movement, Minimalism<\/a> began in the late 1940’s, and became very popular in the 1960\u2019s.\u00a0<\/p>

It then seemed to make something of a comeback as we moved out of the Twentieth century and into the first two decades of the Twenty-First century. This is especially prevalent in Software and UI design. Which is why we\u2019re discussing it here.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Light Blue Clock, Minimalist UI design by Antoni Botev<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Originally, it all came about to promote the idea that art should exclude the unnecessary, and as a reaction to the energy-filled, emotionally charged paintings of other artists at the time.<\/p>

As such, Minimalism tends to avoid festive illustrated illusions and focus on the literal, simple and succinct truth of the message, idea or emotion.<\/p>

It continuously pushes the limit, trying to find the absolute minimum content that we need to convey a clear and concise message, while disregarding anything that could possibly detract or distract from it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Modern Minimalist Japanese graphic design, from Medium<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Minimalism can be found in every form of art and design<\/a>; in architecture<\/a>, literature<\/a>, and even music<\/a>.<\/p>

In design, it holds to the same ideals. Unlike art however, design has a responsibility to appeal to the audience, or the consumer, at the very least. So there\u2019s a limit to how sparse we should allow ourselves to be.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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House in a Park by Think Architecture, from Dezeen <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Minimalism in Web Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To achieve minimalism in web design, web creators prefer to use fine, delicate lines, short astute text, hidden content accessible by clicking on abstract icons<\/a>, subtle nuances and motifs that are barely noticeable.<\/p>\n

Of course, as web creators, we also need to find a way to balance the design plan with the content that our client wants us to showcase. Something that is true regardless of the type of style we\u2019re using, but obviously more so if that style is Minimalism.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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From Webbnord.se<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Essential Characteristics of Great Minimalist Web Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The following is a list of common characteristics that are a direct result of putting minimalist ideology into practical design.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Essential 1: Negative Space<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The first thing we notice, once we\u2019ve stripped a site bare, is the vast empty space that surrounds a graphic element, or what professionals call negative space<\/a>.\u00a0So called, because it is the opposite of the space taken up by real objects.\u00a0<\/p>

Having so much of it, creates a confident relaxing feeling. Like, a quiet breath of fresh air.<\/p>

In minimalist design, the main purpose of negative space is to keep the viewer focussed on a specific point.\u00a0<\/p>

But being void of distractions, a page full of negative space goes even further and drives users to an important element or feature on that page.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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From WeAintPlastic.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As web creators, it also forces us to be more precise with the few details that remain in the space. And as we’ve pointed out many times in our Masterclasses, it’s within the limitations that our creativity truly thrives.<\/p>

Elementor’s grid system of vertical sections and horizontal columns, makes establishing this negative space for our page designs very simple and efficient.<\/p>

The best way to do this is in the Editor panel, and in the advanced tab, use the margin and padding settings to create all the space we need around our elements.\u00a0<\/p>

This is also where we can make the adjustments we need, to assure that our design looks just as good in responsive<\/a> mode.\u00a0<\/p>

True minimalists see negative space as equally important to design as the content; the images, the graphic elements and text.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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From ShiraLeffel.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Essential 2: Text<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When it comes to written content, we\u2019ll want to rely on as little as possible, keeping it to a slogan or two; lean but clever copy.\u00a0<\/p>

With the text being one of the very few elements left to dominate our negative space, it becomes far more valuable as a graphic element.<\/p>

Minimalist designers explore and expand on the shapes and lines of the fonts, styling the letters themselves to convey the visual narrative or main idea of the site<\/p>

We\u2019ve seen many wonderful examples of this in the sites that our community members have designed. Examples where they have taken advantage of the typography and custom font options that we\u2019ve examined in detail in a previous Masterclass<\/a>.\u00a0<\/p>

Some minimalist designers prefer to go even further and create, and upload their textual assets as actual images.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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From Webbnord.se<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Essential 3: Vivid Images\/Photos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This brings us to our next essential characteristic of this style of design, to what many refer to as vivid imagery.\u00a0\u00a0<\/p>

Images are not a prerequisite of minimalist web design. Then again, these days we\u2019d have a hard time finding a site with no images at all.\u00a0<\/p>

But when these sites do include images, they are so few and sparse, that each one is meticulously selected.\u00a0\u00a0\u00a0<\/p>

When hand-picking the right image for your site, we want to consider every property of the image, and ask ourselves — does it convey the main idea or emotion of our site? Does it convey it clearly?\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Evolution of Chrome\u2019s logo by Google<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As for the style of the image itself, many believe that flat images<\/a> or images without three-dimensional shading and lighting are a standard of minimalist design.\u00a0<\/p>

But I’m sure that, just as much as I have, you’ve also come across some great examples of minimalist website design with skeuomorphic<\/a> graphics that create the illusion of realistic, three-dimensional images.<\/p>

But, once you\u2019ve found the perfect image, you can upload it and stylise it using Elementor\u2019s CSS<\/a> filters and blending options, in the image widget\u2019s style tab.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Essential 4:Visual Hierarchy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Whether or not our hand-picked images are the most important elements of our page\u2019s design, maintaining a simple and very clear visual hierarchy is another essential characteristic of Minimalist design.\u00a0<\/p>

Both the vast negative space and the few elements that it envelopes, already give us a head start.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nielson Group\u2019s F-Shape pattern<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Many designers prefer to adopt the Nielson Group\u2019s F-Shape pattern<\/a>, as it is a pattern that users tend to follow: Beginning in the top left-hand corner of the screen, then scanning to the right. Returning back to the left before moving a step down and repeating the left to right scanning movement, and so on.\u00a0<\/p>

It allows us to give every one of our rarefied elements a chance to shine in the spotlight, in accordance with its importance.\u00a0<\/p>

Obviously, this type of design pattern is not recommended for content heavy sites. But if our site were content heavy, it wouldn\u2019t be considered minimalist.\u00a0<\/p>

As you may know, I prefer to work with the Navigator<\/a> open, whenever I create sites in Elementor. I find that it\u2019s especially convenient, when I am setting up or reorganizing the order of the sections and elements to further perfect the visual hierarchy of the design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Essential 5: Symmetry<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Another reason for using the navigator in Elementor, is to assure symmetry, another essential characteristic of minimalist design.<\/p>

Symmetry promotes visual balance and order, making the visual hierarchy clearer. It also helps us to create a single focal point, where we can place our main message or image.\u00a0<\/p>

But most importantly, symmetry helps to ensure a better user experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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There are several types of symmetry that we can rely on:<\/p>

Linear Symmetry <\/strong>— symmetry created along a vertical, horizontal or even diagonal line.\u00a0<\/p>

Radial Symmetry <\/strong>— symmetry that radiates from the center outwards in multiple directions.\u00a0<\/p>

Approximate Symmetry <\/strong>— when we create a sense of balance by relying on similar sizes or distances within the space, but without the objects appearing to be mirrored.<\/p>

Asymmetry<\/strong> — the lack of symmetry.\u00a0<\/p>

Again, all of this can be simply and accurately built along the grid when working in Elementor. Even when we’re creating asymmetry or what some refer to as \u201cBroken-Grid<\/a>\u201d design, we still use the grid to get our graphic and text elements aligned according to our design plan.\u00a0<\/p>

A great pro-trick to saving time and making sure that we\u2019re creating the symmetry that we\u2019re after, is by duplicating sections, columns, widgets etc., or by using the copy\/paste-style option in the option menu, to allocate the exact same attributes, to another element, without affecting the widget\u2019s content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Essential 6: Color<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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There\u2019s a great misconception that monochrome is the most essential characteristic of minimalist design.\u00a0<\/p>

This is why we\u2019ll find people mistakenly labeling a site\u2019s design as minimalist, just because it\u2019s all in black and white.<\/p>

So let\u2019s just burst that bubble and say that color is a characteristic of minimalist design.\u00a0<\/p>

A monochromatic design could be considered minimalist, a minimalist design doesn\u2019t have to be monochromatic.\u00a0<\/p>

We could use an image that could include many colors. So long, as they work together in a way that conforms to a minimalist ideal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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From TheDigitalArtisans.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Traditionally, minimalist designs rely on a modest set of colors, usually two or three. Commonly, these colors form a subtle scheme, with delicate contrasts among colors of the few elements, and a much less subtle contrast with the background color.<\/p>

Sometimes designers employ color fields, vast shapes of a single color, to help create these contrasts, establishing and directing the user to the main areas of the page. <\/p>

A fashionable way that this is achieved is by relying on less vivid, subdued colors; much like pastel colors. Colors with a relatively high luminosity and low saturation;<\/p>

As profesional web-creators, we\u2019ll be figuring out our color palette in the pre-planning stage, before we sit down to create our site with Elementor.<\/p>

However, as professional Elementor users, we know that there\u2019s a great deal of pre-planning that we can do in Elementor. Especially when it comes to selecting default colors and setting up our color palette. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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For instance, clicking on the menu icon in the Elementor editor panel takes us to the several options, and where we can access the Default Colors settings. There we can select predefined color palettes, or by clicking on a color swatch in the default colors, in the color picker select another complimenting or contrasting color.\u00a0<\/p>

Notice that when we click on the plus symbol, we\u2019ll not only add it to the default colors, but it gets added as a preset, so that every time we need this color, it will be right there, in the color picker\u2019s favorites, making our workflow so much easier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Essential 7: Modernism<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Besides being an essential characteristic of Minimalism, Modernism<\/a> probably serves as a good guideline as to when we should turn to Minimalism for our designs.<\/p>

Minimalism appeared in design around the same time, during the last century, that as a society we were getting very excited about new modern technology, like TVs and time saving household gadgets.\u00a0<\/p>

So you could say that minimalism has its roots in the streamlined, almost surgically clean designs of the modern era that peaked in the nineteen-fifties and sixties.\u00a0<\/p>

It\u2019s precisely because Minimalism became so synonymous with advanced, reliable technology that years later, industries revived this design trend to promote high-tech, advanced environmental technology, and modern office spaces, and so on.<\/p>

This is probably why we rarely, if at all, see minimalism in designs for businesses and products that have tradition as its central concept, such as with designs for a traditional family run pizza restaurant, for example.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t

In short<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

This week we reviewed Minimalism, what the concept means as an artistic ideal, and how it manifests in web design.<\/p>

If you\u2019re looking for inspiration and further material on minimalist design, we highly recommend checking out the links in this article.<\/p>


You may also want to look up the work of artists of the Bauhaus<\/a> and De Stijl<\/a> movements, such as Piet Mondrian<\/a>, Yves Klein<\/a>.<\/p>

If you would like to share minimalist designs and artists that have inspired you, perhaps a minimalist design of your own, then by all means, please share this in the comments below, along with any tips and advice that could help other users.<\/p>

Should you have any criticisms, we are equally interested in your thoughts.<\/p>

After all, our goal is to be the best at helping others excel at their craft.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

This week we\u2019re tackling Minimalist design, covering the essential characteristics and how to implement them, in order to create the perfect combination of great aesthetics, user experience and speed.<\/p>\n","protected":false},"author":162405,"featured_media":37136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44,37,32],"tags":[79,173],"marketing_persona":[47],"marketing_intent":[49],"class_list":["post-37133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elementor","category-masterclass","category-design","tag-build","tag-video"],"acf":[],"yoast_head":"\nTips for Great Minimalist Web Design for Your Elementor Site<\/title>\n<meta name=\"description\" content=\"Monday Masterclass: Essential Tips for Great Minimalist Web Design\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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