{"id":35776,"date":"2020-01-23T14:25:06","date_gmt":"2020-01-23T14:25:06","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=35776"},"modified":"2020-01-23T14:25:06","modified_gmt":"2020-01-23T14:25:06","slug":"minimalist-design","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/minimalist-design\/","title":{"rendered":"What Is Minimalist Design and How to Apply It"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35776\" class=\"elementor elementor-35776\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39daa2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39daa2e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14bda59\" data-id=\"14bda59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eaf7998 elementor-widget elementor-widget-text-editor\" data-id=\"eaf7998\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Design is communication. Writers use words to communicate the message, and designers, designers use words and visuals to do the same. In this era of short attention spans and constant distractions, designers have to use techniques that allow communicating as succinctly as possible. And this technique is minimalism. Applied wisely, minimalism helps designers make user journeys intuitive and purposeful.\u00a0<\/p><p>In this article, we will discuss the roots of minimalism, its role in digital design, key principles of minimalism, and best practices of minimalism in digital design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b6f94b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b6f94b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f44250\" data-id=\"6f44250\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-550279c elementor-widget elementor-widget-heading\" data-id=\"550279c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Brief History of Minimalism\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17bae33 elementor-widget elementor-widget-text-editor\" data-id=\"17bae33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While minimalism might be a new trend in digital design, the core ideas of minimalism have been around for much longer. The roots of what we call \u2018minimalistic design\u2019 can be found in traditional Japanese culture. Japanese culture values balance and simplicity. Japanese architecture, interior design, art, and graphic design have long employed minimalist aspects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc85e54 elementor-widget elementor-widget-image\" data-id=\"fc85e54\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/A-torii-a-traditional-Japanese-gate-r4q78pajsqxb49wse5xyxk9ln38nszvbr4nftjtrxg.jpg\" title=\"A torii &#8211; a traditional Japanese gate\" alt=\"A torii - a traditional Japanese gate\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">A torii, a traditional Japanese gate, is an excellent example of balance and simplicity in architecture.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af4a46 elementor-widget elementor-widget-text-editor\" data-id=\"5af4a46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As a Western movement, minimalism began early in the 20th century. Influenced by the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Bauhaus\" target=\"_blank\" rel=\"noopener\">Bauhaus movement<\/a>, many architects began to employ minimalist designs in their buildings. Ludwig Mies Van der Rohe, the German-American architect, was one of the pioneers of the minimalist movement. He is credited as being the first to apply the phrase \u201cless is more\u201d to architectural design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe07f51 elementor-widget elementor-widget-image\" data-id=\"fe07f51\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/Ludwig-Mies-Van-der-Rohe-design.-Photo-by-Eric-Allix-Rogers-r4q7025yyl3edcgpuxggi8s10ju616k68cppyyn2ss.png\" title=\"Ludwig Mies Van der Rohe design. Photo by Eric Allix Rogers\" alt=\"Ludwig Mies Van der Rohe design. Photo by Eric Allix Rogers\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Ludwig Mies Van der Rohe design. Photo by Eric Allix Rogers<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cde51fc elementor-widget elementor-widget-text-editor\" data-id=\"cde51fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The less-is-more approach to creativity quickly moved from architecture to other fields: interior and industrial design, painting, and music. But no matter the field, a key principle of minimalism remained the same \u2014 leaving only the essential part of a feature, in order to focus the recipient\u2019s attention and enhance the overall elegance.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-850d01c elementor-widget elementor-widget-heading\" data-id=\"850d01c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/elementor.com\/blog\/tips-for-minimalist-web-design\/\" target=\"_blank\">Learn Tips to Minimalist Design With Elementor<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31d2548 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31d2548\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b9dc03\" data-id=\"3b9dc03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c80ed92 elementor-widget elementor-widget-heading\" data-id=\"c80ed92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Role of Minimalism in Digital Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c582f8 elementor-widget elementor-widget-text-editor\" data-id=\"6c582f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The more elements we add to products, the more complex the products become. Minimalism is a natural reaction to a trend of increasing complexity in digital products. Minimalism helps improve the efficiency of communicating information, on the web and in mobile apps, by focussing on creating a high signal-to-noise ratio.\u00a0<\/p><p>The signal-to-noise ratio represents the relationship of relevant to irrelevant information. The information could be anything \u2014 text sections, visuals, and animation. Anything that the user has to process could be either a signal or noise. Applied correctly, minimalism can help us create highly-focused user journeys, for visitors to know where to look and what to do at every step on the way.<\/p><p>Minimalism brought a few additional benefits to digital design, such as:\u00a0<\/p><ul><li>Good aesthetics. Well-designed minimalist products have a modern progressive look.<\/li><li>Faster-loading times. Minimalist websites and apps feature fewer objects, and thus, load faster.\u00a0<\/li><li>Better compatibility between screen sizes. No need to conduct a dramatic <a href=\"https:\/\/elementor.com\/blog\/website-redesign-guide\/\">redesign<\/a> to adapt a layout to different screen sizes.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0dd23c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0dd23c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58dd788\" data-id=\"58dd788\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbd8791 elementor-widget elementor-widget-heading\" data-id=\"dbd8791\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Principles of Minimalist Web Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-613250a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"613250a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd80ccb\" data-id=\"bd80ccb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c14801 elementor-widget elementor-widget-heading\" data-id=\"7c14801\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Leave Only Essentials\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b715b6c elementor-widget elementor-widget-text-editor\" data-id=\"b715b6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To create a truly minimalist interface, a designer has to understand the user (their wants and needs) and carefully prioritize elements. The design must only show elements of the highest importance and strip away everything that would distract users from what\u2019s important (such as unnecessary decorative elements).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28c7178 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28c7178\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9353f47\" data-id=\"9353f47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d61976d elementor-widget elementor-widget-heading\" data-id=\"d61976d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Don\u2019t Hide Important Elements\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03f9028 elementor-widget elementor-widget-text-editor\" data-id=\"03f9028\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The key idea of minimalism is to make the message more clear, not more hidden. Thus, be careful with elements like key information and primary navigation options because users often get confused when they cannot find vital information or navigation options.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-442c24f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"442c24f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0d8e99\" data-id=\"c0d8e99\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df21cab elementor-widget elementor-widget-heading\" data-id=\"df21cab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Master Negative Space\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-759012d elementor-widget elementor-widget-text-editor\" data-id=\"759012d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The most important element in minimalism is the lack of elements. Negative space, the empty space between visual elements, is the backbone of the minimalism. You can use negative space as a tool to direct users\u2019 attention and allow them to digest content more easily.\u00a0<\/p><p>More empty space means more emphasis on existing elements. In Japanese culture, it\u2019s known as the <a href=\"https:\/\/wawaza.com\/pages\/when-less-is-more-the-concept-of-japanese-ma.html\" target=\"_blank\" rel=\"noopener\">Ma principle<\/a>: treating the space between objects as a means to emphasize the value of those objects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b290d1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b290d1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-acf3ca0\" data-id=\"acf3ca0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c2afc8 elementor-widget elementor-widget-heading\" data-id=\"5c2afc8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Visual Characteristics of Minimalism\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1807c1 elementor-widget elementor-widget-text-editor\" data-id=\"a1807c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Below are the most common visual design characteristics that are associated with minimalism.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48e6fc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48e6fc3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f4af74\" data-id=\"4f4af74\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4cf258 elementor-widget elementor-widget-heading\" data-id=\"c4cf258\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Limited Color Scheme\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ca2938 elementor-widget elementor-widget-text-editor\" data-id=\"3ca2938\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Color is one of the most powerful tools in a designer&#8217;s toolkit. It can both inform users and set a particular mood. When designers work on a minimalist website or app, they tend to get the maximum from just a few selected colors (usually, a maximum of three colors used simultaneously). In fact, using only a single color (a monochrome <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/website-color-schemes\/\"   title=\"color scheme\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"5665\">color scheme<\/a>) is not uncommon.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8211fca elementor-widget elementor-widget-image\" data-id=\"8211fca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dianatoloza.co\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/Diana-Toloza-r4q6xqic2bwvo1u8ffanubw059ai04c28uni9c33d4.png\" title=\"Diana Toloza\" alt=\"Diana Toloza\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Designers often use <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/text-bold\/\" title=\"bold\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"6837\">bold<\/a> colors as accents \u2014 to direct visitor\u2019s attention to a particular element. Image: dianatoloza<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67a897a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67a897a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c6d393\" data-id=\"5c6d393\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c31d27f elementor-widget elementor-widget-heading\" data-id=\"c31d27f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dramatic Typography\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19e5c30 elementor-widget elementor-widget-text-editor\" data-id=\"19e5c30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If <a href=\"https:\/\/ia.net\/topics\/the-web-is-all-about-typography-period\" target=\"_blank\" rel=\"noopener\">95% of the information<\/a> on the web is written language, it&#8217;s not surprising that along with colors, typography plays a critical role in web design. Directing the user\u2019s attention to a message is easier using bold <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/best-fonts-for-websites\/\"   title=\"typography\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"5315\">typography<\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91fbd69 elementor-widget elementor-widget-image\" data-id=\"91fbd69\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sachatourtoulou.com\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/Sacha-Tourtoulou-r4q75xnnob4wxlxijyvil9eqo8vr52vs1fhyy7xh3c.png\" title=\"Sacha Tourtoulou\" alt=\"Sacha Tourtoulou\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Web designers use bold typography to draw immediate focus to the words. Image: sachatourtoulou<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9be84a2 elementor-widget elementor-widget-text-editor\" data-id=\"9be84a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When it comes to font selection, designers tend to limit the number of fonts to one or two font families. It\u2019s always possible to use variations of font size, weight, and style to create the right visual hierarchy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85b88fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85b88fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a976a9a\" data-id=\"a976a9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6c803b elementor-widget elementor-widget-heading\" data-id=\"f6c803b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Flat Textures\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0777e2b elementor-widget elementor-widget-text-editor\" data-id=\"0777e2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/elementor.com\/blog\/flat-design\/\">Flat design<\/a> has become a great ally of minimalism in modern digital products. It doesn\u2019t employ any of the obvious graphic manipulations (such as highlights, shadows, gradients or other textures) that would make UI elements look glossy or 3-dimensional. As a result, the objects look neat in different resolutions and sizes. Some of the most notable examples that use this plain 2-dimensional design are buttons, icons, patterns, illustrations that completely contrast the highly realistic and detailed versions of the same elements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28c747b elementor-widget elementor-widget-image\" data-id=\"28c747b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.notion.so\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/Notion-r4q781sl1w1520ux7dsap872sgghgka1bwcatmsl50.png\" title=\"Notion\" alt=\"Notion\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Notion uses flat illustrations and interactive elements.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9f35be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9f35be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8f0aa1\" data-id=\"d8f0aa1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7e4ac7 elementor-widget elementor-widget-heading\" data-id=\"a7e4ac7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When Minimalism Works the Best \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d05e146 elementor-widget elementor-widget-text-editor\" data-id=\"d05e146\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While the minimalist philosophy behind content-driven design applies to every product, a minimalist aesthetic might not always be appropriate. Applying minimalism effectively to a more complex digital product can be challenging because it\u2019s usually hard to achieve a balance when you have a lot of content and features. That\u2019s why minimalism works best for projects that have fairly simple goals and relatively little content (like portfolio websites or promo pages).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5476da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5476da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f50e669\" data-id=\"f50e669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a64005 elementor-widget elementor-widget-heading\" data-id=\"7a64005\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Best Practices of Minimalism in Digital Design\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17f65f3 elementor-widget elementor-widget-text-editor\" data-id=\"17f65f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Minimalist design can create a false impression of a design that is easy to create. But in reality, it\u2019s really hard to achieve a minimalist project that will have good usability. A minimalist design demands the same level of clarity and functionality as a regular design, but with fewer elements, and that can be extremely challenging.<\/p><p>Minimalism also requires having solid design skills. The line which divides simple and primitive is thin, and without proper skills, it\u2019s way too easy to create a primitive design.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef48550 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef48550\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f07faa1\" data-id=\"f07faa1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb3549e elementor-widget elementor-widget-heading\" data-id=\"eb3549e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Review Your Content and UI Elements\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc583bc elementor-widget elementor-widget-text-editor\" data-id=\"fc583bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cLess is more\u201d is the foundational principle of minimalism. But what does it mean exactly? Joshua Becker perfectly summarized the meaning of the principle in his book \u201c<a href=\"https:\/\/www.amazon.com\/More-Less-Finding-Under-Everything\/dp\/1601427964\" target=\"_blank\" rel=\"noopener\">The More of Less<\/a>\u201d:<\/p><p>\u201cYou don\u2019t need more space. You need less stuff.\u201d<\/p><p>It means that before creating a page or screen, you need to think about what content you want to place on the page. For every content and UI element, ask the following questions:<\/p><ul><li>Is it essential? Does it serve a purpose?<\/li><li>What is the role of the element? Is it functional or decorative? If it\u2019s a decorative element should it be a part of this design?\u00a0<\/li><\/ul><p>A minimalist designer\u2019s rule of thumb is, \u201csubtract until it breaks.\u201d Edit your copy and visuals to include only the bare minimum information required to explain your message adequately.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88d47f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88d47f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-375fd21\" data-id=\"375fd21\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ba1970 elementor-widget elementor-widget-heading\" data-id=\"3ba1970\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Have a Single Point of Focus per Screen\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3352427 elementor-widget elementor-widget-text-editor\" data-id=\"3352427\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The minimalist philosophy centers upon the idea of designing around the content: Content is king, and the visual layout should place the king in the spotlight. The aim is to make the message clearer, not just by stripping away distractions, but also by directing the user&#8217;s attention towards what\u2019s important. Some minimalist designers recommend following the \u201cone concept per page,\u201d rule and design each page or screen to focus on one concept at a time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53086ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53086ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70ce560\" data-id=\"70ce560\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9462d76 elementor-widget elementor-widget-heading\" data-id=\"9462d76\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Set Great Initial Expectations With the Top Area of the Screen\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c6c38d elementor-widget elementor-widget-text-editor\" data-id=\"8c6c38d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The content <a href=\"https:\/\/www.nngroup.com\/articles\/scrolling-and-attention\/\" target=\"_blank\" rel=\"noopener\">visible on the page without requiring any action<\/a> is what will encourage users to explore the website. To increase the chance for engaging visitors, you need to provide content tailored to the needs of your target audience right from the start.<\/p><p>For content-heavy web pages, it\u2019s recommended to place high-level content with ample negative space at the top of the screen, and then increase the content density as the user scrolls.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1578d42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1578d42\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-966bd6a\" data-id=\"966bd6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e93520d elementor-widget elementor-widget-heading\" data-id=\"e93520d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Use Color to Guide Users \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad03dba elementor-widget elementor-widget-text-editor\" data-id=\"ad03dba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Color is a multi-purpose tool that can benefit minimalism in two ways: by making the design more consistent, and by making the experience more focussed. To achieve the former, you\u2019ll need to select one color to be used consistently across all your pages. This color should match the message and the mood you want to convey (for example, your brand\u2019s primary color), creating a connection between sections of the page and the different screens.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdebf79 elementor-widget elementor-widget-image\" data-id=\"fdebf79\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/rideandcrash.com\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/Rideandcrash-r4q6zifcz2cdlj9e26xajvrcjgjgjjdt5n0iw5gbo8.png\" title=\"Rideandcrash\" alt=\"Rideandcrash\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Rideandcrash uses two colors (red and blue) to guide visitors.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74f14ea elementor-widget elementor-widget-text-editor\" data-id=\"74f14ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Colors can also help designers to create focal points \u2014 areas that have more visual weight and attract visitor\u2019s attention. High contrast areas (i.e. graphics or text) can draw the user&#8217;s attention to the crucial elements of your design.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-389315b elementor-widget elementor-widget-image\" data-id=\"389315b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/PaymentX-r4q78e0hiqhv8yd6812g3n42igs98mmjpktm28agwe.png\" title=\"PaymentX\" alt=\"PaymentX\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">High contrast illustrations capture the user\u2019s attention. Image: paymentx<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d392e3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d392e3a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcceca7\" data-id=\"bcceca7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b57d82 elementor-widget elementor-widget-heading\" data-id=\"7b57d82\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Experiment With Fonts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45eecf0 elementor-widget elementor-widget-text-editor\" data-id=\"45eecf0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Font selection is vastly important for any project, even more so for minimalist design. Since you don\u2019t have too many elements in your layout, every element will draw more attention. Clean and readable typography is essential for any minimalist design.\u00a0<\/p><p>Ideally, you should rely on one font family, two at the most. If you decide to use two fonts, you will need to create a visual hierarchy for them. For example, one font could be used for headings while the other could be used for body (paragraph) text. You should also make sure that your two font families work together. <a href=\"https:\/\/fontjoy.com\" target=\"_blank\" rel=\"noopener\">Fontjoy<\/a> is a great tool for doing just that.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcc03c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcc03c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c45326\" data-id=\"7c45326\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6f68c8 elementor-widget elementor-widget-heading\" data-id=\"e6f68c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Design Intuitive Navigation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97fafc1 elementor-widget elementor-widget-text-editor\" data-id=\"97fafc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When designers create a minimalist design, they have to rigorously prioritize all elements, including navigation options, to show only the details of the highest importance. Navigation design in minimalist interfaces can be challenging. Incorrect prioritization and bad discoverability are two of the most common problems of navigation. Remember that when visitors cannot find the navigation elements, they won\u2019t be able to use your product. Thus, it\u2019s vital to ensure that the navigation options for critical user experience are either clearly visible or, if hidden (collapsed), easily discoverable.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0146bf1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0146bf1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e94068\" data-id=\"4e94068\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7227f27 elementor-widget elementor-widget-heading\" data-id=\"7227f27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vivid Images and Illustrations<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc0b57c elementor-widget elementor-widget-text-editor\" data-id=\"dc0b57c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagery content is one of the things that designers often neglect when working with a minimalistic design. Of course, not all digital products need imagery, but imagery can spice a design with an element that brings visual interest.\u00a0<\/p><p>When working with imagery, it\u2019s vital to achieve a balance with other visual design decisions. Photos and illustrations should blend with the rest of the elements of your minimalist interface, and accurately depict the product or service you provide.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdb6fcf elementor-widget elementor-widget-image\" data-id=\"bdb6fcf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tworobbers.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/Two-Robbers-r4q76721knhs5pjv12xsa71cm3lfa1x3eq0tqzjjes.png\" title=\"Two Robbers\" alt=\"Two Robbers\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The Tworobbers website places images in the grid to make them appear as a integral part of the design.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc3fb59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc3fb59\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bafd03b\" data-id=\"bafd03b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1fccfc elementor-widget elementor-widget-heading\" data-id=\"a1fccfc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Functional Animation\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecf0bfe elementor-widget elementor-widget-text-editor\" data-id=\"ecf0bfe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Like every other element we described above, as a graphic element, animation should follow the principles of minimalism, by being both subtle and meaningful. For example, you could use animation to save screen space (revealing hidden details on hover) or direct the user\u2019s gaze to a particular element (e.g., have a content object move as the user reaches it).<\/p><p>When it comes to designing actual animated effects, it\u2019s recommended that you keep them simple. Simple micro animations and transitions won\u2019t distract your visitors and will serve their purpose.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17eeddd elementor-widget elementor-widget-video\" data-id=\"17eeddd\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/sites\/9\/2019\/03\/horizontal.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c9a61e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c9a61e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28a9e77\" data-id=\"28a9e77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-869cb48 elementor-widget elementor-widget-heading\" data-id=\"869cb48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Minimalism \u2014 a Powerful Tool for Users<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37c526b elementor-widget elementor-widget-text-editor\" data-id=\"37c526b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>All great examples of minimalist design have one thing in common \u2014 they combine excellent usability and great aesthetics. Minimalist products simplify interfaces by removing unnecessary content and features \u2014 anything that does not support the user\u2019s tasks. As a result, these easily navigable, beautiful digital products become a powerful tool for users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In our era of short attention spans and constant distractions, designers have to use techniques that allow communicating as succinctly as possible. This is where minimalism comes handy. In this article, we will discuss the origins of minimalism, its role in web design, and how to apply it.<\/p>\n","protected":false},"author":8813,"featured_media":35777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[79],"marketing_persona":[47],"marketing_intent":[48],"class_list":["post-35776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-build"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Minimalist Design and How to Apply It<\/title>\n<meta name=\"description\" content=\"In our era of short attention spans and constant distractions, designers have to use techniques that allow communicating as succinctly as possible. This is where minimalism comes handy. 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