{"id":35725,"date":"2020-01-22T13:02:40","date_gmt":"2020-01-22T13:02:40","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=35725"},"modified":"2020-01-22T13:02:40","modified_gmt":"2020-01-22T13:02:40","slug":"how-to-do-keyword-research-to-increase-site-ranking","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/how-to-do-keyword-research-to-increase-site-ranking\/","title":{"rendered":"How to Do Keyword Research to Increase Your Site Ranking"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35725\" class=\"elementor elementor-35725\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fb7991 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fb7991\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37ed8ea\" data-id=\"37ed8ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31c9e05 elementor-widget elementor-widget-text-editor\" data-id=\"31c9e05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With all the focus websites put on <a href=\"https:\/\/elementor.com\/blog\/best-wordpress-seo-plugins\/\" target=\"_blank\" rel=\"noopener\">optimizing their sites for search engines<\/a>, focus keywords are one SEO (Search Engine Optimization) element that\u2019s often neglected. You may already be using focus keywords in your articles, but what you may not know is how to choose the best ones, and what makes a keyword effective.<\/p><p>To succeed as an online business or blog, you need to know what your audience is searching for and what they\u2019re interested in. Then you can target their search terms with specialized content to get more traffic.<\/p><p>If you want to appear higher in the results, you\u2019re going to need to do keyword research to find what people are looking for, and to learn which keywords are the likeliest to earn you more traffic.<\/p><p>In this article, we\u2019ll help you master this skill by giving you the tools you\u2019ll need, and showing you how to find the best ranking keywords and implement them into your content.<\/p><p>-Sound good? Then let\u2019s take it away.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f2cffc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f2cffc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c50d3c\" data-id=\"3c50d3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf31773 elementor-widget elementor-widget-heading\" data-id=\"bf31773\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Keyword Research?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c86424d elementor-widget elementor-widget-text-editor\" data-id=\"c86424d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When you put a term into Google or any other search engine, it analyzes its indexed websites and decides which are the most relevant to your query. SEO increases your \u201crelevance,\u201d and makes you more likely to appear in the search results for the right inquiries.<\/p><p>One of the biggest factors that can affect your ranking is keywords. The closer the content on your page is to what the user has searched for, the more relevant (to them) it&#8217;s likely to be. But how can you know what people are searching for? That&#8217;s what keyword research is for.<\/p><p>Keyword research is heavily integrated with <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/content-marketing-strategy\/\"   title=\"content marketing\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"5587\">content marketing<\/a> and blogging. It&#8217;s a core part of any marketing plan, and something every <a href=\"https:\/\/elementor.com\/blog\/how-to-create-a-homepage-for-your-business-with-elementor\/\" target=\"_blank\" rel=\"noopener\">business<\/a> and blogger should be doing. Targeting the search terms with the highest demand will help you put out content that&#8217;s relevant to your user base.<\/p><p>Like most things that boost your SEO and keep your website relevant, this isn&#8217;t something that you can do once and forget. Trends are always changing, and the search volume for certain keywords can drastically decline or dramatically spike at any time. Keyword research is an ongoing job, and you&#8217;ll need to do it every time you write a blog post, add a page to your site, or restructure any existing content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea29e3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea29e3c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1e1079\" data-id=\"c1e1079\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fab481a elementor-widget elementor-widget-heading\" data-id=\"fab481a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Do Keyword Research?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62780ab elementor-widget elementor-widget-text-editor\" data-id=\"62780ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>So, keyword research is a lot of work, and something you\u2019ll always need to keep an eye on. What exactly are you getting out of the deal?<\/p><p>If you want to succeed online, you\u2019ll need to understand your audience. You may know a lot about your industry, but what users want and the things they\u2019re interested in are constantly shifting. Their search terms provide insight into their thought processes. This is something that you can\u2019t get anywhere else, and knowing how to harness this information will make your website successful.<\/p><p>When a user begins a search, they\u2019re looking for an answer to something. This might appear as a direct question like \u201cHow do I install WordPress?\u201d, general information about a topic, or where to purchase a specific product.<\/p><p>If you can target a keyword that has a high search volume and craft a page that answers this question, you will have earned a visit and possibly the trust of that visitor, &#8212; which could mean a <a href=\"https:\/\/elementor.com\/blog\/podcast-21-jonathan-dane\/\" target=\"_blank\" rel=\"noopener\">conversion<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e4355d elementor-widget elementor-widget-image\" data-id=\"3e4355d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"691\" height=\"176\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=691,h=176\/blog\/wp-content\/uploads\/2020\/01\/use-keyword-research-to-rank-high-in-google.jpg\" class=\"attachment-large size-large wp-image-35766\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=691\/blog\/wp-content\/uploads\/2020\/01\/use-keyword-research-to-rank-high-in-google.jpg 691w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/01\/use-keyword-research-to-rank-high-in-google-300x76.jpg 300w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-713eeab elementor-widget elementor-widget-text-editor\" data-id=\"713eeab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is the core, not just of SEO, but of content marketing.\u00a0<\/p><p>Find high-value keywords, <a href=\"https:\/\/elementor.com\/blog\/create-epic-blog-posts\/\">craft great content<\/a> in response, and use the trust you\u2019ve just built to get a newsletter sign up or a sale on one of your products.<\/p><p>By doing keyword research, you\u2019re getting insight into your target audience\u2019s habits, the topics they\u2019re looking up, and the related markets that might be of interest to your brand.<\/p><p>It also provides a pool of lucrative ideas for your blog and other content marketing efforts, for free. Search up a term like \u201chow to WordPress\u201d and you\u2019ll get suggestions like \u201chow to add pages?\u201d or \u201chow to edit WordPress footer?\u201d These are free blog post ideas that you could target to earn more clicks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84e4778 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84e4778\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e30bde8\" data-id=\"e30bde8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea917f1 elementor-widget elementor-widget-heading\" data-id=\"ea917f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 1: Use the Best Keyword Research Tools\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2bb86 elementor-widget elementor-widget-text-editor\" data-id=\"3c2bb86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To find the most effective keywords and decide which to use, you\u2019re going to need some tools. These give you access to related search terms, and many offer other features like trend tracking, suggestions, and more.<\/p><ul><li><a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\">SEMrush<\/a> \u2013 If you\u2019re looking for a tool with more features, rather than use a research tool, try SEMrush. It gives you all the SEO stats related to any domain or keyword. However, the free account is pretty limited, allowing only ten searches (ten results) per day.<\/li><li><a href=\"https:\/\/keywordtool.io\/\" target=\"_blank\" rel=\"noopener\">Keyword Tool<\/a> \u2013 If you just want a quick way to get a list of keywords without having to give up your email address, Keyword Tool gives you a huge list for free. It also supports eight different platforms, not just Google.<\/li><li><a href=\"https:\/\/moz.com\/explorer\" target=\"_blank\" rel=\"noopener\">Moz Keyword Explorer<\/a> \u2013 Though it requires an email signup, Moz Keyword Explorer offers comprehensive information on every result. It\u2019s all organized in a friendly visual diagram that\u2019s easy to understand.<\/li><li><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noopener\">Google Trends<\/a> \u2013 Besides being totally free, Google Trends allows you to compare the popularity of several different search terms, show related queries, and visualize interest by region.<\/li><li><a href=\"https:\/\/questiondb.io\/\" target=\"_blank\" rel=\"noopener\">QuestionDB<\/a> \u2013 QuestionDB is unique in that, rather than providing search engine data, it shows what people have asked on forums like Reddit and StackExchange. This is an excellent source of content ideas.<\/li><li><a href=\"https:\/\/ahrefs.com\/keywords-explorer\" target=\"_blank\" rel=\"noopener\">Ahrefs Keywords Explorer<\/a> \u2013 This is a paid tool for those who are serious about SEO. It gives you data across ten search engines and helps you target the easiest keywords to rank for with the best payoff.<\/li><\/ul><p>And don\u2019t neglect one of the most important sources of related keywords: Google\u2019s own search results. On every page, you\u2019ll find the \u201cPeople also ask\u201d and \u201cSearches related to\u201d sections. You might not get any information on trends or search volume, but this is still valuable information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db8084e elementor-widget elementor-widget-image\" data-id=\"db8084e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"687\" height=\"328\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=687,h=328\/blog\/wp-content\/uploads\/2020\/01\/people-also-ask-field-in-google-search-results.jpg\" class=\"attachment-large size-large wp-image-35767\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=687\/blog\/wp-content\/uploads\/2020\/01\/people-also-ask-field-in-google-search-results.jpg 687w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/01\/people-also-ask-field-in-google-search-results-300x143.jpg 300w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b57cc2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b57cc2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4907378\" data-id=\"4907378\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d623f4 elementor-widget elementor-widget-heading\" data-id=\"5d623f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 2: Doing Keyword Research for Your Business\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63a7a8e elementor-widget elementor-widget-text-editor\" data-id=\"63a7a8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With your research tools gathered, it\u2019s time to compile a list of topics that are related to your industry. Keyword tools don\u2019t work well without material to use them with, so you\u2019ll need to think up a few basic terms to analyze. This would be a good time to get out your notepad and write down everything because you\u2019re going to be making a big list.<\/p><p>Start by jotting down every potential keyword you come across, everything that you can think of. You can always narrow it down later. Start by brainstorming and asking yourself questions like: What is your business all about? What are your goals? Who is your <a href=\"https:\/\/elementor.com\/blog\/podcast-15-adam-preiser\/\" target=\"_blank\" rel=\"noopener\">target audience<\/a>? What do you provide your customers? What are they looking for?<\/p><p>If you\u2019re a clothing retailer, you might end up with keywords like \u201cclothing shop,\u201d \u201cclothes online,\u201d \u201cshirts for men,\u201d and \u201ceco-friendly boots.\u201d These keywords are all drawn from the products or services that you sell, and what you aim to offer your customers. Most of what you think up will probably be short, one to three words long.<\/p><p>Besides content from your own business, you should also browse around the forums and Facebook groups that target consumers from your industry. You\u2019ll find lots of threads and comments with questions, concerns, and discussions that could help you find things to focus on.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0195567 elementor-widget elementor-widget-image\" data-id=\"0195567\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=534\/blog\/wp-content\/uploads\/2020\/01\/use-forums-and-questions-sites-for-keyword-research-1024x683.jpg\" class=\"attachment-large size-large wp-image-35768\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/01\/use-forums-and-questions-sites-for-keyword-research-1024x683.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/01\/use-forums-and-questions-sites-for-keyword-research-300x200.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/01\/use-forums-and-questions-sites-for-keyword-research-768x512.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1029\/blog\/wp-content\/uploads\/2020\/01\/use-forums-and-questions-sites-for-keyword-research.jpg 1029w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9be0020 elementor-widget elementor-widget-text-editor\" data-id=\"9be0020\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the first draft of your list created, start adding each term individually into a keyword research tool. While doing this, make another list of results that look like they\u2019re worth targeting. Keep an eye out for when your research tool offers extra analytics, and points out the terms with a moderate to high ranking and low competition.<\/p><p>By now you should have a rough list of keywords to include throughout your content. Let\u2019s narrow it down a bit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cb6b2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cb6b2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3d8020\" data-id=\"a3d8020\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23344dd elementor-widget elementor-widget-heading\" data-id=\"23344dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 3: Analyze Keyword Competition\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2013534 elementor-widget elementor-widget-text-editor\" data-id=\"2013534\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before you go sprinkling as many keywords as you can on your page, you should gauge the competitiveness of each term. You\u2019re not the only person looking to boost your website\u2019s ranking, and some keywords are more difficult to rank for than others.<\/p><p>Many keywords just aren\u2019t worth the time you might spend on targeting them. Including them occasionally might not be a bad idea, but crafting content around them is a waste of resources. High-competition or low-traffic keywords are what you should usually avoid.<\/p><p>What makes a keyword high-competition? Usually, they\u2019re dominated by large brands with more to dedicate to SEO than you or I can compete with. Hugely popular sites like Wikipedia, Amazon, and Youtube can\u2019t be beaten down off the top ranking. And if the results are also filled with posts from high-profile minds from your industry, you\u2019re going to have a hard time rising above them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6c873a elementor-widget elementor-widget-image\" data-id=\"d6c873a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"693\" height=\"612\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=693,h=612\/blog\/wp-content\/uploads\/2020\/01\/high-competition-keyword-example.jpg\" class=\"attachment-large size-large wp-image-35771\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=693\/blog\/wp-content\/uploads\/2020\/01\/high-competition-keyword-example.jpg 693w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/01\/high-competition-keyword-example-300x265.jpg 300w\" sizes=\"(max-width: 693px) 100vw, 693px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8890 elementor-widget elementor-widget-text-editor\" data-id=\"74b8890\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some keywords will produce traffic that is too low to be worth pursuing. Low-traffic keywords are usually several words long, and difficult to mold content around because they are far too niche. Remember that if your term is showing a declining trend, you may want to avoid them.<\/p><p>The best keywords are those with high popularity and little competition. Scan the Google results page for the ones you\u2019ve chosen. If you find that there are lots of low-quality results from Q &amp; A sites and forums (e.g. Quora, Yahoo Answers), product listings from <a href=\"https:\/\/elementor.com\/blog\/woocommerce-tutorial\/\" target=\"_blank\" rel=\"noopener\">ecommerce websites<\/a>, posts that are several years old, or small and poorly optimized blogs, these are the ones that you should be targeting first.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce32da8 elementor-widget elementor-widget-image\" data-id=\"ce32da8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"320\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=699,h=320\/blog\/wp-content\/uploads\/2020\/01\/low-competition-keyword-example.jpg\" class=\"attachment-large size-large wp-image-35772\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=699\/blog\/wp-content\/uploads\/2020\/01\/low-competition-keyword-example.jpg 699w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/01\/low-competition-keyword-example-300x137.jpg 300w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f20ca5 elementor-widget elementor-widget-text-editor\" data-id=\"8f20ca5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you want to dig deeper, click on each result and identify the keywords they\u2019re using. See if you can spot them in the headings and first paragraphs. You can also check the <a href=\"https:\/\/ahrefs.com\/backlink-checker\" target=\"_blank\" rel=\"noopener\">backlinks<\/a> and <a href=\"https:\/\/ahrefs.com\/website-authority-checker\" target=\"_blank\" rel=\"noopener\">website authority<\/a> for these results to gauge how difficult it might be to surpass them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-677c2a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"677c2a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-979066b\" data-id=\"979066b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52296f4 elementor-widget elementor-widget-heading\" data-id=\"52296f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The Importance of Long Tail Keywords\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-194bc3b elementor-widget elementor-widget-text-editor\" data-id=\"194bc3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are three <a href=\"https:\/\/blog.hittail.com\/2016\/04\/21\/the-hidden-value-of-long-tail-seo\/\">types of keywords<\/a> that you need to know about: short-tail (or head), mid-tail, and long-tail. As you might have guessed, these refer to the length of the graphic representation of each search term\u2019s online presence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bae908 elementor-widget elementor-widget-image\" data-id=\"0bae908\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"758\" height=\"307\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=758,h=307\/blog\/wp-content\/uploads\/2020\/01\/long-tail-keywords-infographic.png\" class=\"attachment-large size-large wp-image-35773\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=758\/blog\/wp-content\/uploads\/2020\/01\/long-tail-keywords-infographic.png 758w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/01\/long-tail-keywords-infographic-300x122.png 300w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e686b1 elementor-widget elementor-widget-text-editor\" data-id=\"9e686b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Head keywords are only one or two words long, such as \u201cWordPress themes\u201d for example. Because these are usually filled with results from high-profile brands, they are very hard to rank and give us very little insight as to what the user was initially searching for. Using this example, we can never know if the user\u2019s intention was to search for downloadable WordPress themes, or to find a definition of themes, or if they are looking to find out which themes are the most popular?<\/p><p>Head keywords should appear naturally throughout the content on your website. Trying to use them to gain a higher ranking is often a futile effort.<\/p><p>Next come mid-tail keywords, usually 2-5 words long and easier to gauge the user\u2019s search intent. A good example of which would be \u201cbest WordPress themes\u201d. Even though this keyword range is only somewhat competitive, you\u2019ll still have a much better chance of success using them. Mid-tail keywords with a lot of high-quality competition are usually easier to find.<\/p><p>Finally, we have long-tail keywords, which consist of five words or more, and very specific. In the example \u201cList of best WordPress themes for writers\u201d, the user\u2019s intent is pretty obvious, while competition is quite low. On the other hand, finding quality long-tail keywords that are popular enough to be worth your time can also be difficult.<\/p><p>So which type of keyword should you go for?<\/p><p>If they have enough search volume (the number of searches within a certain period), targeting long-tail keywords is usually the best practice. Head keywords are just too short, competitive, and non-specific. These might be searched frequently, but breaking past the traction of popular brands is all but impossible. Bottom line, mid-tail and long-tail keywords are your best bet for reaching your target audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-983d196 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"983d196\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6f3910\" data-id=\"d6f3910\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-939c57b elementor-widget elementor-widget-heading\" data-id=\"939c57b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 4: Choosing a Focus Keyword\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a75e3dc elementor-widget elementor-widget-text-editor\" data-id=\"a75e3dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By now, you should understand how to search for keywords and be able to narrow down your results to those of the highest quality.\u00a0<\/p><p>We still have to go over the process of choosing a focus keyword for your content.<\/p><p>Whenever you set out to optimize a post or a page on your website, you should do it using a focus keyword. This involves using a word or term that is used to evaluate the content on your page by comparing the relevance of the content to that word. When optimizing the SEO on your page, you should have at least one focus keyword.\u00a0<\/p><p>This brings us to the biggest tip on the subject and the one that you should use to elevate your ranking.\u00a0<\/p><p>Include your focus keyword in your page title, as well as in the first paragraph or introduction, and then very sporadically throughout the post itself.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-846f9b6 elementor-widget elementor-widget-image\" data-id=\"846f9b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"683\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=683\/blog\/wp-content\/uploads\/2020\/01\/yoast-seo-analysis-example.jpg\" class=\"attachment-large size-large wp-image-35769\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=828\/blog\/wp-content\/uploads\/2020\/01\/yoast-seo-analysis-example.jpg 828w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/01\/yoast-seo-analysis-example-300x256.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/01\/yoast-seo-analysis-example-768x656.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de2d31f elementor-widget elementor-widget-text-editor\" data-id=\"de2d31f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s also a good idea to include several other keywords. While these aren\u2019t the focus of your article, they can still help you appear in the search results. Include a mix of short-tail and mid-tail keywords throughout your content.<\/p><p>Your focus keyword should be mid- or long-tail, with low competition, and high popularity. It should also be the one that has the most potential to draw in new traffic. However, feel free to include higher-competition and short-tail keywords throughout your content too. It can help your page appear more relevant to search engines.<\/p><p>You should also pick a focus keyword that helps you <a href=\"https:\/\/elementor.com\/blog\/podcast-40-rob-hope\/\" target=\"_blank\" rel=\"noopener\">drive conversions<\/a>. All this depends on what action you want your visitors to take. If you\u2019ve chosen \u201cbest WordPress themes for writers\u201d and you\u2019re running a theme development business, this is a good choice because you\u2019ll have a chance to promote your own services.<\/p><p>However, if you want to see the best results, your first goal when targeting any keyword should be to examine user intent and answer the questions that they\u2019ve asked, rather than just include a random keyword because of its popularity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed7cd53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed7cd53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55ebb6d\" data-id=\"55ebb6d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c622b22 elementor-widget elementor-widget-heading\" data-id=\"c622b22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Caution: Focus on User Intent First!\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57080c0 elementor-widget elementor-widget-text-editor\" data-id=\"57080c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the past, sites ranked higher based solely on keyword usage and frequency. This is no longer true. Google prioritizes content that is relevant and valuable, and that as a consequence, understands the intent behind a search.<\/p><p>The goal of content marketing is to provide users with valuable and interesting information. In exchange, you earn trust and authority among your audience and have the chance to draw in new users with SEO tactics like keyword research.<\/p><p>You could create low-quality content that ignores user intent and instead focuses on stuffing as many keywords as possible onto a page. However, this goes against content marketing&#8217;s entire philosophy, and you probably won&#8217;t gain anything by it.<\/p><p>Clicks mean nothing without conversions. Your site could appear at the very top of a search result for your target keywords, but if no one visits that page, or if it has a very high bounce rate, it means nothing. Don&#8217;t just include keywords randomly; aim to actually address the user&#8217;s potential questions and respond to the intent behind their search.<\/p><p><br \/>If for example, people searched for something like \u201cfree WordPress themes\u201d, they&#8217;re usually looking for a theme to <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/wordpress\/\"   title=\"download\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"6030\">download<\/a>. Targeting that keyword in an unrelated article, when you&#8217;re not satisfying that intent (by advertising your own free theme, creating a list of free themes, etc.) would be ignoring user&#8217;s intent for the sake of higher rankings.<\/p><p>By keeping user intent in mind, you&#8217;ll create more relevant content that will rank higher, and earn more trust from your new visitors too.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fbf00fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbf00fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3075c1\" data-id=\"d3075c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfa0d9c elementor-widget elementor-widget-heading\" data-id=\"cfa0d9c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Use Better Keywords, Get More Visitors\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c085bdb elementor-widget elementor-widget-text-editor\" data-id=\"c085bdb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s not good enough to <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/\"   title=\"create a website\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"258\">create a website<\/a> and hope the users come to you. And using low-quality keywords won&#8217;t do much for you either. Keyword research enables you to choose the best keywords and terms that your audience is using in their searches, while simultaneously publishing relevant content that will attract them straight to your website.<\/p><p>By properly using these tools and this advice, you&#8217;ll be able to use better focus keywords, placing them throughout your website, and crafting your content around them. It&#8217;s one of the best ways to improve your SEO and draw in more traffic. Target the right search terms and back it up with a great content marketing plan, and you&#8217;ll see your conversions rising in no time.<\/p><p><em>What is your favorite way of doing keyword research? Let us know in the comments section below.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Online businesses need to know what their audience is searching for and what they\u2019re interested in. That&#8217;s where keyword research comes into play. In this article, we\u2019ll help you master this skill and show you how to find the best ranking keywords and implement them into your content.<\/p>\n","protected":false},"author":9628,"featured_media":35728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[79],"marketing_persona":[74],"marketing_intent":[48],"class_list":["post-35725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-build"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Do Keyword Research to Increase Your Site Ranking<\/title>\n<meta name=\"description\" content=\"Online businesses need to know what their audience is searching for and what they\u2019re interested in. That&#039;s where keyword research comes into play. 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