{"id":33053,"date":"2021-10-20T04:43:00","date_gmt":"2021-10-20T04:43:00","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=33053"},"modified":"2025-12-04T17:02:49","modified_gmt":"2025-12-04T15:02:49","slug":"black-friday-marketing","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/black-friday-marketing\/","title":{"rendered":"Unlock Black Friday Sales With These 8 Marketing Strategies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33053\" class=\"elementor elementor-33053\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb4f379 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb4f379\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-443f5f4\" data-id=\"443f5f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90c3f2c elementor-widget elementor-widget-text-editor\" data-id=\"90c3f2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No matter where we are or what we do for a living, once we\u2019ve changed the clocks for winter daylight saving, hearing the term \u2018Black Friday\u2019 gets our pulse up and running.<\/p><p>For most of the online world, the notion of Black Friday weekend came out of nowhere, some 15 years ago. Since then, this gargantuan retail opportunity has continued to grow exponentially, benefiting all avenues of business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54be113 blog-toc elementor-widget elementor-widget-heading\" data-id=\"54be113\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Table Of Contents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c34573a blog-toc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c34573a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#should-i-invest\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Should I Invest Resources in a Black Friday\/Cyber Monday Campaign?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#trends\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Trends Impacting Black Friday and Cyber 5 This Year<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#8-black\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">8 Black Friday Marketing Strategies for 2021<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#the-cheat-sheet\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Cheat Sheet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1060ae elementor-widget elementor-widget-menu-anchor\" data-id=\"f1060ae\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"should-i-invest\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d867af elementor-widget elementor-widget-heading\" data-id=\"6d867af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Should I Invest Resources in a Black Friday\/Cyber Monday Campaign?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb4fe6d elementor-widget elementor-widget-text-editor\" data-id=\"cb4fe6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As customers, it\u2019s pretty obvious that we can\u2019t afford to miss out on such an opportunity, but what about\u00a0<a href=\"https:\/\/elementor.com\/how-to-create\/business-website\/\" target=\"_blank\" rel=\"noopener\">online business<\/a>\u00a0owners and marketers?\u00a0<\/p><p>Should small or medium businesses (SMBs) dedicate huge chunks of their resources to go up against the giants of the industry? Or should we wait until the giants have finished slugging it out to win customer\u2019s attention and have lost their competitive momentum?<\/p><p>The short answer is yes. As a business owner, you shouldn\u2019t wait because Black Friday is worth the risk.<\/p><p>The retail data analytics company <a href=\"https:\/\/www.sensormatic.com\/resources\/pr\/2021\/2021-global-top-busiest-days\" target=\"_blank\" rel=\"noopener\">Sensormatic Solutions<\/a> predicts that Black Friday will remain the busiest shopping day in the United States in 2021. <a href=\"https:\/\/www.statista.com\/statistics\/640093\/black-friday-us-consumer-spending-plans-compared-to-the-past-year\/\" target=\"_blank\" rel=\"noopener\">Almost half<\/a> (48%) of shoppers plan to spend the same amount of money or increase spending from 2020 to 2021.\u00a0<\/p><p>And considering the burst of sales the holiday shopping season saw in 2020, the outlook for 2021 looks very positive.<\/p><p>Last year, retailers saw a record number of online Black Friday shoppers, which <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/holiday-shoppers-take-advantage-early-thanksgiving-weekend-deals\" target=\"_blank\" rel=\"noopener\">passed 100 million<\/a> for the first time. Despite the closure of brick-and-mortar stores, the pandemic didn\u2019t have a significant negative impact on consumer gift-purchasing behaviors.<\/p><p>Moreover, 77% of shoppers indicated an interest in supporting small businesses during the 2020 holiday shopping season.<\/p><p>For SMBs, it\u2019s important to consider not just Black Friday but the period known as Cyber 5, which runs from Thanksgiving through Cyber Monday and includes Small Business Saturday.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b307ba8 read-more-link elementor-widget elementor-widget-heading\" data-id=\"b307ba8\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Link\" data-gal=\"Position_Text_CTA\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/elementor.com\/blog\/blog-email-marketing-strategy\/\">Planning a Black Friday Email Campaign? Don't Miss These Tips<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66eba4a elementor-widget elementor-widget-menu-anchor\" data-id=\"66eba4a\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"trends\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee47433 elementor-widget elementor-widget-heading\" data-id=\"ee47433\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trends Impacting Black Friday and Cyber 5 This Year\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0027cf elementor-widget elementor-widget-text-editor\" data-id=\"d0027cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>First things first, before you put on a brave face and undertake those risks, it\u2019s helpful to know how the 2020 pandemic has impacted consumer behavior and what to expect for the \u201cnew normal\u201d of shopping. <br \/><br \/>Here\u2019s a look at some of the key takeaways from <a href=\"https:\/\/www.mintel.com\/global-consumer-trends\" target=\"_blank\" rel=\"noopener\">Mintel\u2019s 2021 Global Consumer Trends Reports<\/a>:\u00a0<\/p><ul><li>Increased focus on mental health and wellbeing opens the door for innovative brands.<\/li><li>More concerns about large corporations abusing data and technology.<\/li><li>Increase in consumer demand for brands that support social changes.<\/li><li>Consumers are seeking brands that positively impact their local community.<\/li><li>Value shifts towards essentials, minimal consumption, affordability, convenience, and durability.<\/li><li>Accelerated demand for sustainable places.<\/li><li>Increased dependence on digital experiences to connect brands to consumers.<\/li><\/ul><p>Some retrospect about how consumers shopped online for <a href=\"https:\/\/www.radial.com\/insights\/cyber-monday-black-friday-2020-results\" target=\"_blank\" rel=\"noopener\">Cyber 5 2020<\/a> as shared by Radial:<\/p><ul><li>Consumers spent $10.84 billion on Cyber Monday and $9.03 billion on Black Friday.<\/li><li>Black Friday and Small Business Saturday gained more share of Cyber 5 spend than Cyber Monday Sales.<\/li><li>Small Business Saturday brought in 68.2 million online shoppers \u2013 an increase of 17% (or almost 10 million consumers) compared to 2019.<\/li><li>Online-only shoppers increased by 44%, totaling 95.7 million consumers.<\/li><li>More than 50 million consumers shopped online and in-store, while just over 40 million individuals shopped in-store only.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cc3383 elementor-widget elementor-widget-image\" data-id=\"4cc3383\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.radial.com\/sites\/default\/files\/Cyber-5-Report-2020.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"477\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=477\/blog\/wp-content\/uploads\/2020\/11\/Cyber-5-Sales-by-Day-1024x610.jpg\" class=\"attachment-large size-large wp-image-78446\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/11\/Cyber-5-Sales-by-Day-1024x610.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/11\/Cyber-5-Sales-by-Day-300x179.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/11\/Cyber-5-Sales-by-Day-768x457.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1354\/blog\/wp-content\/uploads\/2020\/11\/Cyber-5-Sales-by-Day.jpg 1354w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">ALT: Graph showing share of Cyber 5 online sales by day in 2019 and 2020<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dbde0d elementor-widget elementor-widget-text-editor\" data-id=\"8dbde0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And now, for <a href=\"https:\/\/blackfriday.com\/news\/black-friday-predictions\" target=\"_blank\" rel=\"noopener\">what\u2019s expected<\/a> in 2021:\u00a0<\/p><ul><li>Black Friday will remain more of a week of shopping deals rather than a day.<\/li><li>Consumer concerns about labor shortages and shipping delays will prompt an earlier start to the peak holiday shopping season.<\/li><li>All major retailers are expected to close on Thanksgiving Day 2021.<\/li><li>Online shopping on Thanksgiving Day is expected to increase due to fear of popular items selling out by Black Friday.<\/li><li>Combined online sales for Thanksgiving Day and Black Friday are expected to top $17 billion.<\/li><\/ul><p>Although we\u2019re still navigating the new normal and discovering which pandemic-induced trends are here to stay, we cannot afford to sit on the sidelines.<br \/><br \/>At the very least, our goal should be to gain awareness, drawing as many users as possible into the top tier of our sales funnels. This way, the next time they come across our now familiar brand, there\u2019s an increased likelihood they will follow through the funnel, resulting in interest and commitment.<br \/><br \/>This reward is achievable. <br \/><br \/>Better yet, working with WordPress means we don\u2019t have to over-commit our resources to accomplish it. <br \/><br \/>However, we need to bear in mind the impressions we create during this weekend will influence our businesses over the coming months, which is why we need to be strategic.<br \/><br \/>Starting as early as October, customers and marketers from all over the physical world will face one another in the field of online commerce. Each armed with strategies based on years of experience, savvy, and intuition. <br \/><br \/>Inevitably, customers learn to see through banners, popups, and catchy copy. While many customers have become skilled at finding the best bargains online, marketers are forever trying to <a href=\"https:\/\/elementor.com\/blog\/best-wordpress-search-plugins\/\" target=\"_blank\" rel=\"noopener\">play the SEO game<\/a> and beat Google\u2019s evolving system of algorithms. <br \/><br \/>Some marketers will change tactics and begin campaigning special offers weeks before Thanksgiving to get ahead of the game. <br \/><br \/>However, you might be better off launching a creeping campaign, establishing awareness among customers over Cyber 5, using minimum resources, and then slowly cranking up the campaign over the coming weeks until the end of the year.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c15421 elementor-widget elementor-widget-menu-anchor\" data-id=\"9c15421\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"8-black\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1815c3a elementor-widget elementor-widget-heading\" data-id=\"1815c3a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8 Black Friday Marketing Strategies for 2021\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81fd63e elementor-widget elementor-widget-text-editor\" data-id=\"81fd63e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here are some top marketing strategies to consider to have your best Black Friday yet and capitalize on the full Cyber 5 shopping holiday.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9e01b7 elementor-widget elementor-widget-heading\" data-id=\"c9e01b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Double-Down on Deals\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8d95fb elementor-widget elementor-widget-text-editor\" data-id=\"b8d95fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can\u2019t talk about Black Friday without discussing promotional pricing. After all, it\u2019s what the holiday is known for.\u00a0<\/p><p>According to a <a href=\"https:\/\/www.offers.com\/blog\/post\/state-of-retail-survey-q1-2021\/\" target=\"_blank\" rel=\"noopener\">survey conducted by Offers.com<\/a>, consumers will be more focused on deals and value in 2021. However, they still plan to spend the same amount of money or increase spending on non-essential items.<\/p><p>In other words, although consumers continue to spend, they\u2019re focusing on finding value and searching for deals instead of impulse spending or shopping for fun.\u00a0<\/p><p>So, leveraging Black Friday sales and deals can be a crucial revenue driver when it comes to preparing for the peak 2021 holiday shopping season.\u00a0<\/p><p>Given the decrease in impulse spending, businesses should consider running deals throughout Cyber 5, not just on Black Friday. That gives holiday shoppers more time to research products and plan purchases.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c681ff8 elementor-widget elementor-widget-image\" data-id=\"c681ff8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"794\" height=\"1024\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=794,h=1024\/blog\/wp-content\/uploads\/2020\/11\/Cyber-5-Daily-Deals.png\" class=\"attachment-large size-large wp-image-78447\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=794\/blog\/wp-content\/uploads\/2020\/11\/Cyber-5-Daily-Deals.png 794w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=233\/blog\/wp-content\/uploads\/2020\/11\/Cyber-5-Daily-Deals-233x300.png 233w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/11\/Cyber-5-Daily-Deals-768x990.png 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1086adb elementor-widget elementor-widget-text-editor\" data-id=\"1086adb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alternatively, you can use rotating deals each day of Cyber 5 to encourage online shoppers to return to your website throughout the week for more value.<\/p><p>Consider using the \u201cfree gift with purchase\u201d Black Friday promotion to add a sense of urgency and decrease cart abandonment rates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c2f8b elementor-widget elementor-widget-heading\" data-id=\"a3c2f8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Leverage Landing Pages\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71f084f elementor-widget elementor-widget-text-editor\" data-id=\"71f084f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Revamping your entire website and updating product pages for the holiday season might seem like too big a project to attack. Unless you have the resources of Walmart or Amazon, you need to be smart about where you invest your money for Black Friday.<\/p><p><a href=\"https:\/\/netcorecloud.com\/blog\/impact-of-personalization-on-bottom-line\/\" target=\"_blank\" rel=\"noopener\">Personalization<\/a> helps you get more bang for your buck so you can keep your profit margins up during the holiday season. So, if you want to maximize conversion rates without doing a complete overhaul, you can use landing pages.\u00a0<\/p><p>Landing pages help you focus your audience\u2019s attention on featured products and deals. They also let you create tailored content to target specific demographic groups within your customer base and boost sales.<\/p><p><a href=\"https:\/\/elementor.com\/blog\/how-to-design-effective-landing-page\/\" target=\"_blank\" rel=\"noopener\">Learn how to build an effective landing page with our guide here<\/a>. You also want to make sure that your landing page is <a href=\"https:\/\/elementor.com\/blog\/mobile-landing-page\/\" target=\"_blank\" rel=\"noopener\">optimized for mobile<\/a> viewing so you can capture holiday shoppers browsing on their phones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd7da7c elementor-widget elementor-widget-heading\" data-id=\"fd7da7c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Win With Web Design Built for Sales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf01f8 elementor-widget elementor-widget-text-editor\" data-id=\"6cf01f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Optimize your website to ensure you take advantage of the increase in online shopping this holiday season.<\/p><p>It\u2019s well worth the time you spend going through your website, page by page, and improving the load-time, even if you\u2019re just shaving off a second.<\/p><p>For example, if you\u2019re using Elementor, take advantage of the fact there are several widgets (e.g., <a href=\"https:\/\/elementor.com\/blog\/pro-v140-form-integrations\/\" target=\"_blank\" rel=\"noopener\">Forms<\/a>, <a href=\"https:\/\/elementor.com\/blog\/create-popups-wordpress\/\" target=\"_blank\" rel=\"noopener\">Popups<\/a>, <a href=\"https:\/\/elementor.com\/help\/lightbox\/\" target=\"_blank\" rel=\"noopener\">Lightbox<\/a>, etc.) and options in Elementor\u2019s <a href=\"https:\/\/elementor.com\/blog\/slack-discord-mailerlite-integrations\/\" target=\"_blank\" rel=\"noopener\">integrations<\/a> settings designed to reduce the necessity of some standard plugins.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-958eb01 elementor-widget elementor-widget-image\" data-id=\"958eb01\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"507\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=507\/blog\/wp-content\/uploads\/2020\/11\/black-friday-template-kits-1024x649.jpg\" class=\"attachment-large size-large wp-image-78448\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/11\/black-friday-template-kits-1024x649.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/11\/black-friday-template-kits-300x190.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/11\/black-friday-template-kits-768x486.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1200\/blog\/wp-content\/uploads\/2020\/11\/black-friday-template-kits.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Elementor's Black Friday Seasonal Kit<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f42381b elementor-widget elementor-widget-text-editor\" data-id=\"f42381b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Utilize our\u00a0<a href=\"https:\/\/elementor.com\/library\/\" target=\"_blank\" rel=\"noopener\">full website kits<\/a>, which come loaded with all the elements you need for a full website.\u00a0Additionally, make the most of Black Friday by accessing our dedicated marketing-oriented kit in our new Seasonal Kits section.<\/p><p>Seasonal Kits are grouped into popular holidays and events, with Halloween and Christmas assets out soon. Choose from individual Landing Pages, Sections (such as Countdown Timers, CTA, Hero Sections, Banners), Popups, Stickers, and Lottie Animations.<\/p><p>Fully customizable and professionally designed, Seasonal Kits help you quickly launch marketing promotions, push consumer activity, and drive sales.<\/p><p>Pick your design wisely to ensure your website\u2019s server is ready to handle a possible flux of visitors, without sacrificing functionality. Black Friday and Cyber 5 help boost traffic to your website, so make sure your website can handle a spike in visits to avoid losing out on sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cbc15b elementor-widget elementor-widget-video\" data-id=\"3cbc15b\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/elementor.com\/marketing\/wp-content\/uploads\/sites\/9\/2020\/11\/102_Illus-2.2021-10-18-11_41_21-1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d13813f elementor-widget elementor-widget-heading\" data-id=\"d13813f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Commit To Click and Collect<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8436c80 elementor-widget elementor-widget-text-editor\" data-id=\"8436c80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Last year, Click and Collect (or Buy Online and Pickup In-Store) sales grew <a href=\"https:\/\/www.businessinsider.com\/click-and-collect-industry-trends\" target=\"_blank\" rel=\"noopener\">106% totaling $72.46 billion<\/a>, and it looks like the trend is here to stay.<\/p><p>Buying online and opting for in-store or curbside pick-up lets shoppers buy gifts conveniently from home while also limiting worries about shipping delays.\u00a0<\/p><p>Offering flexible purchase and pick-up options can help you stay competitive during the holiday shopping season.\u00a0<\/p><p>Software providers such as <a href=\"https:\/\/squareup.com\/help\/us\/en\/article\/6866-in-store-and-curbside-pickup-with-square-online-store\" target=\"_blank\" rel=\"noopener\">Square online<\/a> offer solutions to help you set up Click and Collect for your store.\u00a0<\/p><p>To prepare for the holiday rush, make sure you have a dedicated pick-up area in your store and make it easy for consumers to find it.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd2475 elementor-widget elementor-widget-heading\" data-id=\"5fd2475\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Sell With Social Media Marketing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8da604b elementor-widget elementor-widget-text-editor\" data-id=\"8da604b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When Black Friday and Cyber 5 come around, you want to ensure you stay top of mind with your consumers. Big brands and <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/features\/ecommerce\/\"   title=\"eCommerce\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"26254\">ecommerce<\/a> businesses will be running holiday shopping campaigns, so you must make your brand visible.\u00a0<\/p><p>Recommending your top giftable products on social media can help you increase brand awareness and drive more sales.\u00a0<\/p><p>Last year, <a href=\"https:\/\/www.bigcommerce.com\/blog\/holiday-shopping-trends\/#social-media-will-grow-in-importance\" target=\"_blank\" rel=\"noopener\">45% of people who discovered a new product<\/a> on social media purchased it as a gift for someone else.\u00a0<\/p><p>Much of brand discovery happens when consumers need to purchase a product for someone else. So, you can get the most out of your social media strategy by creating gifting-centric campaigns.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90ed305 elementor-widget elementor-widget-image\" data-id=\"90ed305\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/taggbox.com\/blog\/shoppable-instagram\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=450\/blog\/wp-content\/uploads\/2020\/11\/Shoppable-Instagram-Post.jpg\" class=\"attachment-large size-large wp-image-78453\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/11\/Shoppable-Instagram-Post.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/11\/Shoppable-Instagram-Post-300x169.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/11\/Shoppable-Instagram-Post-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Shoppable Instagram post to use as a Black Friday marketing tactic<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2aac1 elementor-widget elementor-widget-heading\" data-id=\"2e2aac1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Embrace Email Marketing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39657e3 elementor-widget elementor-widget-text-editor\" data-id=\"39657e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to <a href=\"https:\/\/www.campaignmonitor.com\/resources\/infographics\/holiday-email-marketing-by-the-numbers\/#:~:text=Our%20own%20research%20revealed%3A,than%20any%20other%20single%20day.&amp;text=95%20million%20emails%20were%20sent,of%20opens%20and%20links%20clicked.\" target=\"_blank\" rel=\"noopener\">Campaign Monitor<\/a>, email marketing accounts for 20% of holiday website visits. Not only that, but consumers who purchase through email spend 138% more than those that don&#8217;t receive email offers.<\/p><p>By now, consumers expect Black Friday deals. It&#8217;s one day out of the year where many people go to their inbox to search for coupons and discount codes. Black Friday emails often result in the highest open and click-through rates.\u00a0<\/p><p>If you&#8217;re not sending a Black Friday marketing campaign to your email subscribers, you&#8217;re missing out.\u00a0<\/p><p>However, you can capitalize even more by sending email marketing campaigns throughout Cyber 5, encouraging people to visit your <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/online-store\/\"   title=\"How To Start An Online Store: Step-By-Step 2025 Guide\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"26255\">online store<\/a> each day.<\/p><p>After all, as we mentioned above, experts expect to see an increase in online spending on Thanksgiving Day and Small Business Saturday.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00cb5a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00cb5a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cd3765\" data-id=\"5cd3765\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f944a4 elementor-widget elementor-widget-heading\" data-id=\"7f944a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Nurture New Leads\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc6593 elementor-widget elementor-widget-text-editor\" data-id=\"bcc6593\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Not every marketing campaign results in a same-day purchase. Although many purchases occur during Cyber 5, the holiday shopping season runs from November through December.\u00a0<\/p><p>You still have opportunities to capture new email subscribers and nurture your email list after the big day.\u00a0<\/p><p>Retargeting campaigns can be particularly effective in 2021, given the aversion to impulse spending. Shoppers in 2021 will be more deal-focused, and many will want to research products and plan their gifting.\u00a0<\/p><p>That means you need to stay top of mind after Thanksgiving week. Consider using an abandoned cart automation email tool or widget to capture consumers who need a little more time to think.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b21b4ca elementor-widget elementor-widget-image\" data-id=\"b21b4ca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bronto.com\/blog\/abandoned-cart-templates\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"555\" height=\"650\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=555,h=650\/blog\/wp-content\/uploads\/2020\/11\/Abandoned-Cart-Email-.png\" class=\"attachment-large size-large wp-image-78452\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=555\/blog\/wp-content\/uploads\/2020\/11\/Abandoned-Cart-Email-.png 555w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=256\/blog\/wp-content\/uploads\/2020\/11\/Abandoned-Cart-Email--256x300.png 256w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Abandoned cart email example from Away<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf1c9ea elementor-widget elementor-widget-text-editor\" data-id=\"cf1c9ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can also leverage email sign-up forms on your website to capture new leads so you can offer deals and recommend items throughout the entire holiday season.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10d5895 elementor-widget elementor-widget-heading\" data-id=\"10d5895\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Capitalize With Cross-Selling and Upselling\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fe2db7 elementor-widget elementor-widget-text-editor\" data-id=\"8fe2db7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Getting someone to your store or online shop can take a lot of work. So, you want to make sure you capitalize on each visit.\u00a0<\/p><p>Cross-selling and upselling products help you increase your average order value and get more value out of each visit you drive from social media or email.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69fbd5e elementor-widget elementor-widget-image\" data-id=\"69fbd5e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"703\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=703\/blog\/wp-content\/uploads\/2020\/11\/Website-Cross-Selling-Example.jpg\" class=\"attachment-large size-large wp-image-78454\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1000\/blog\/wp-content\/uploads\/2020\/11\/Website-Cross-Selling-Example.jpg 1000w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/11\/Website-Cross-Selling-Example-300x264.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/11\/Website-Cross-Selling-Example-768x675.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fe8f74 elementor-widget elementor-widget-text-editor\" data-id=\"0fe8f74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With consumers focused on deals and value for money in 2021, cross-selling can be a particularly effective revenue driver.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8189f3 elementor-widget elementor-widget-menu-anchor\" data-id=\"f8189f3\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"the-cheat-sheet\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-644d0af elementor-widget elementor-widget-heading\" data-id=\"644d0af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Cheat Sheet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6252868 elementor-widget elementor-widget-text-editor\" data-id=\"6252868\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As with past years, come November, we get hundreds of emails, messages, and queries from Elementor users regarding advice on setups, designs, plugins, developing and executing online campaigns for Black Friday weekend.\u00a0<\/p><p>This year we&#8217;ve decided to put together a cheat sheet. The list below is a compilation of masterclasses, podcasts, and tutorials, with everything you need to know and more.\u00a0<\/p><p>Please feel free to add any advice, links, and tips for other users in the comments. Hopefully, together, we can create a wonderful online resource for others looking to make the best of the tremendous yet challenging business opportunities during Black Friday and all of Cyber 5 in 2021.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f7ffd8 elementor-widget elementor-widget-heading\" data-id=\"6f7ffd8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42ecda elementor-widget elementor-widget-text-editor\" data-id=\"d42ecda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><span style=\"background-color: #ffffff\"><b>Make sure you&#8217;re prepared for mobile shoppers &#8211;&nbsp;<\/b><a style=\"background-color: #ffffff\" href=\"https:\/\/youtu.be\/QfjI0ILFUVA\" target=\"_blank\" rel=\"noopener\">Learn Responsive Web Design<\/a><\/span><\/li>\n<li><b>Get inspired by Elementor&#8217;s 2018 Black Friday theme &#8211;<\/b>&nbsp;<a href=\"https:\/\/youtu.be\/Td8PKxuzjjU\" target=\"_blank\" rel=\"noopener\">80&#8217;s Black Friday<\/a><\/li>\n<li><b>Give your guests a reason to buy &#8211;&nbsp;<\/b><a href=\"https:\/\/elementor.com\/blog\/exit-intent-popup-examples\/\" target=\"_blank\" rel=\"noopener\">Exit intent popups<\/a><\/li>\n<li><b>It&#8217;s not Black Friday without a Hello Bar<\/b> &#8211;&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=S4C_UplQugs\" target=\"_blank\" rel=\"noopener\">Hello Bar popup tutorial<\/a><\/li>\n<li><strong>Take advantage of our Mega Black Friday Template Kit &#8211; <\/strong><a style=\"background-color: #ffffff\" href=\"https:\/\/elementor.com\/blog\/black-friday-templates\/\" target=\"_blank\" rel=\"noopener\">Black Friday Kit<\/a><\/li>\n<li><span style=\"font-weight: 400\"><strong>Be consistently mindful of the COVID-19 pandemic<\/strong>&nbsp; &nbsp;&#8211; <\/span><a href=\"https:\/\/elementor.com\/blog\/prepare-for-corona-virus\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">How Web Creators Can Cope With the Coronavirus Threat<\/span><\/a><\/li>\n<li><strong>Get inspiration from other e-commerce sites &#8211; <\/strong><a href=\"https:\/\/elementor.com\/blog\/showcase-july-2020\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Elementor Sites of July 2020: WooCommerce Sites<\/span><\/a><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80e6270 elementor-widget elementor-widget-heading\" data-id=\"80e6270\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b08176a elementor-widget elementor-widget-text-editor\" data-id=\"b08176a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Add promotional popups<\/strong> <b style=\"background-color: #ffffff\">&#8211; <\/b><a style=\"background-color: #ffffff\" href=\"https:\/\/youtu.be\/_Sm_ElEFm_w\" target=\"_blank\" rel=\"noopener\">Popup: Conditions, Triggers, and Advanced Rules\u00a0<\/a><\/li><li><strong>Use Elementor&#8217;s advanced marketing features &#8211;\u00a0<\/strong> <a style=\"background-color: #ffffff\" href=\"https:\/\/youtu.be\/oRt9DO5OCP0\" target=\"_blank\" rel=\"noopener\">Marketing Widgets: Evergreen Countdown Timer, Star Rating, Reviews &amp; Sitemap\u00a0<\/a><\/li><li><strong>Learn from the leading experts how to sell more &#8211;<\/strong>\u00a0<a style=\"background-color: #ffffff\" href=\"https:\/\/elementor.com\/blog\/conversion-expert-roundup-2019\/\" target=\"_blank\" rel=\"noopener\">Conversion Rate Optimization Tips for 2019 \u2013 Expert Roundup<\/a><\/li><li><strong>Improve your sales funnel &#8211;<\/strong> <a href=\"https:\/\/elementor.com\/blog\/build-sales-funnel\/\" target=\"_blank\" rel=\"noopener\">Build the Perfect Sales Funnel\u00a0<\/a><\/li><li><strong>Out of fresh ideas? Read this:<\/strong> <a href=\"https:\/\/elementor.com\/blog\/black-friday-marketing-ideas\/\" target=\"_blank\" rel=\"noopener\">Black Friday Marketing Ideas<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66cef01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66cef01\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-677e020\" data-id=\"677e020\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Increase profits from upcoming seasonal sales with these 8 Black Friday marketing tips. Make sure your WordPress website comes out on top!<\/p>\n","protected":false},"author":53499,"featured_media":78357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[80],"marketing_persona":[47,51,50],"marketing_intent":[48],"class_list":["post-33053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-pro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unlock Black Friday Sales With These 8 Marketing Strategies<\/title>\n<meta name=\"description\" content=\"With Black Friday\/Cyber Monday upon us, we&#039;ve put together a checklist and a cheat sheet so that we can enjoy Thanksgiving Dinner with our families, and rest easy knowing that we\u2019ve got everything covered.\" \/>\n<meta name=\"robots\" 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