{"id":32731,"date":"2019-11-11T10:48:43","date_gmt":"2019-11-11T10:48:43","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=32731"},"modified":"2025-12-29T23:57:50","modified_gmt":"2025-12-29T21:57:50","slug":"google-analytics-wordpress","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/google-analytics-wordpress\/","title":{"rendered":"How To Install Google Analytics on Your WordPress Website"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32731\" class=\"elementor elementor-32731\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-434eb4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"434eb4f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c61b804\" data-id=\"c61b804\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60a219c elementor-widget elementor-widget-text-editor\" data-id=\"60a219c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There\u2019s always room to improve your website. Site optimization is a constant process of adapting and making small changes in response to user reactions.<\/p><p>But how can you know what people are doing on your site? Unless someone goes out of their way to give you feedback, you\u2019ll never know where you need to improve. If your <a href=\"https:\/\/elementor.com\/blog\/website-launch-checklist\/\">site launch<\/a> wasn\u2019t as successful as you were hoping, there\u2019s no way of telling what went wrong. What\u2019s turning people away?<\/p><p>User <a href=\"https:\/\/elementor.com\/blog\/best-web-analytics-tools\/\">tracking and analytics tools<\/a> like Google Analytics solve this exact problem. These platforms offer detailed information about website traffic. This will give you that elusive intel on what users are up to on your site, and what elements might be causing them to leave.<\/p><p>If you want access to these invaluable statistics, we\u2019ll show you how to install Google Analytics to WordPress using two different methods. It\u2019s time to get the data you need to start making real improvements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-454a93e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"454a93e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-750a565\" data-id=\"750a565\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea24230 elementor-widget elementor-widget-heading\" data-id=\"ea24230\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Google Analytics?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23500c4 elementor-widget elementor-widget-text-editor\" data-id=\"23500c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> is a free online service that helps you track your website\u2019s traffic. It\u2019s currently the most popular analytics tool. This is for good reason. It\u2019s free, easy to install, and gives you access to the info you\u2019ll want the most.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df19593 elementor-widget elementor-widget-image\" data-id=\"df19593\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"384\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=384\/blog\/wp-content\/uploads\/2019\/11\/google-analytics-homepage-1024x491.png\" class=\"attachment-large size-large wp-image-32774\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2019\/11\/google-analytics-homepage-1024x491.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2019\/11\/google-analytics-homepage-300x144.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2019\/11\/google-analytics-homepage-768x368.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1385\/blog\/wp-content\/uploads\/2019\/11\/google-analytics-homepage.png 1385w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c08270 elementor-widget elementor-widget-text-editor\" data-id=\"3c08270\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The free plan comes with almost everything you\u2019ll need, whether your business is small or large. No vital functionality is locked behind a paywall. But you can also try <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics-360\/\" target=\"_blank\" rel=\"noopener\">Analytics 360<\/a> to get access to advanced features like machine learning technology, advanced integrations, and better reporting.<\/p><p>The way it works is simple. You just insert a small Javascript tracking code onto your website, and anyone who visits executes the code. The information gets sent to your dashboard and instantly aggregated into visual data. It\u2019s a very efficient system.<\/p><p>Here are examples of the data that Google Analytics collects.<\/p><ul><li><strong>Who your users are \u2013 <\/strong>Demographics (gender, age range, interests, etc).<\/li><li><strong>What they do<\/strong> \u2013 Session duration, how many interactions they have with your website, and site search terms.<\/li><li><strong>Where they come from<\/strong> \u2013 the sites they\u2019re visiting from, including <a href=\"https:\/\/elementor.com\/blog\/social-media-web-design\/\">social media<\/a><\/li><li><strong>Why they leave<\/strong> \u2013 the order of pages they visited, the first and last pages they saw, and bounce rate.<\/li><\/ul><p>It goes without saying that this sort of data can give you a better picture of your users and what you can do to make their experience better.<\/p><p>Especially, because Google Analytics doesn\u2019t just collect numbers. If you work best with visual figures, there are also graphs and charts, and simple-language interpretations. You don\u2019t have to be a data analyst to use it, though there\u2019s plenty of complex features, like <a href=\"https:\/\/elementor.com\/blog\/conversion-expert-roundup-2019\/\" target=\"_blank\" rel=\"noopener\">conversion<\/a> tracking, along with simple, easy-to-understand information, like session length.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cfa43b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cfa43b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6419d4c\" data-id=\"6419d4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2501cb1 elementor-widget elementor-widget-heading\" data-id=\"2501cb1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Do You Need Analytics?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f98ce97 elementor-widget elementor-widget-text-editor\" data-id=\"f98ce97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the past, there was no way to tell what users did when they visited a website. The few tracking methods that existed were awkward and inefficient, and often the only data available was the fact that you got a visitor.<\/p><p>Nowadays, programs can track everything from what parts of the page people click on to even full session replays. The information available to you is so much more varied and useful.<\/p><p>With modern tools like Google Analytics, you can really get to know your audience. It\u2019s even possible to anonymously track individual users across sessions, or to segment and target groups of people based on their demographics, locations, and interests.<\/p><p>Learning the particulars of how people browse your site and what\u2019s causing them to leave it is data that can help you retain more users. Noticed a problematic bounce rate for a certain page? Found a certain page that seems to be causing people to leave more often? With Google Analytics, you can take steps to correct the issue.<\/p><p>Analytics trackers are also a great way to gauge how well your marketing efforts are doing. Is your latest promotion having an impact, or is traffic stagnating? Are people clicking through your CTAs and going to the right page?<\/p><p>But the best reason to use Google Analytics is simply that it\u2019s free, and within a matter of a few minutes, you can start collecting data. Even if you won&#8217;t monitor graphs daily, you can set it up now and have plenty of data to work with if you need it later.<\/p><p>There\u2019s no reason not to use it, and the benefits far outweigh the small cost of the short setup time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-725a9f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"725a9f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7db030\" data-id=\"a7db030\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af6e153 elementor-widget elementor-widget-heading\" data-id=\"af6e153\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">GDPR Concerns\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fe6992 elementor-widget elementor-widget-text-editor\" data-id=\"5fe6992\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As you are probably aware, in 2018 the new <a href=\"http:\/\/www.eugdpr.org\/\" target=\"_blank\" rel=\"noopener\">General Data Protection Regulations<\/a> (GDPR) of the European Union came into effect. This has wide-reaching consequences for the use of personal data on the web for anyone professionally within the EU.<\/p><p>Since using Google Analytics on your site means collecting a lot of data, doing it comes with a number of caveats. If you are subject to the GDPR, make sure to read up on what steps to take in order to comply with the new law. <a href=\"https:\/\/www.blastam.com\/blog\/5-actionable-steps-gdpr-compliance-google-analytics\" target=\"_blank\" rel=\"noopener\">This post<\/a> is a great place to start.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff38b0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff38b0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8faa969\" data-id=\"8faa969\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e9e1e9 elementor-widget elementor-widget-heading\" data-id=\"3e9e1e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Initial Step: Sign Up to Google Analytics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8683d elementor-widget elementor-widget-text-editor\" data-id=\"5d8683d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Whatever method you choose for installing Google Analytics, you\u2019ll need to have an account on the platform. While you can use any account you own, it\u2019s best to create a separate business account for your website, if you haven\u2019t already. You should keep your online blog\/business and your personal account separated.<\/p><p>You can create a new Google account by going to the <a href=\"https:\/\/accounts.google.com\/signup\" target=\"_blank\" rel=\"noopener\">account creation page<\/a>. Select <b>Create account for my business<\/b> (this turns on <a href=\"https:\/\/support.google.com\/accounts\/answer\/9214765\" target=\"_blank\" rel=\"noopener\">business personalization<\/a> features) and finish the setup process.<\/p><p>With a Google account, you can sign up for <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>. Click <em>Start for Free<\/em> to begin the process.<\/p><p>On the first page, enter your account name and choose what data you want to share with Google. Data sharing is optional but gives you access to extra insights and tools. And you may not be able to get accurate support if you untick <em>Technical Support<\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b125181 elementor-widget elementor-widget-image\" data-id=\"b125181\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"342\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=342\/blog\/wp-content\/uploads\/2019\/11\/create-google-analytics-account-1024x438.png\" class=\"attachment-large size-large wp-image-32776\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2019\/11\/create-google-analytics-account-1024x438.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2019\/11\/create-google-analytics-account-300x128.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2019\/11\/create-google-analytics-account-768x329.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1416\/blog\/wp-content\/uploads\/2019\/11\/create-google-analytics-account.png 1416w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdce121 elementor-widget elementor-widget-text-editor\" data-id=\"bdce121\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Next you can choose what you&#8217;re tracking: web, apps, or both. Since you&#8217;re using a WordPress website, you should select <em>Web<\/em>.<\/p><p>Finally, enter your website name, <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/url\/\"   title=\"What is a URL? Structure, Syntax &amp; Best Practices\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"31846\">URL<\/a>, industry, and time zone. With that, you&#8217;re signed up to Google Analytics! You won&#8217;t be collecting any data yet, but you can go ahead and familiarize yourself with the dashboard.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab771ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab771ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d3e861\" data-id=\"8d3e861\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0180184 elementor-widget elementor-widget-heading\" data-id=\"0180184\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Using the Google Analytics Dashboard<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b95ef4 elementor-widget elementor-widget-text-editor\" data-id=\"2b95ef4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Though it\u2019s as streamlined as this much data can be, the Google Analytics dashboard is a little complicated. You might be feeling overwhelmed just looking at it. Let\u2019s break down each section and what they do.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a823dc6 elementor-widget elementor-widget-heading\" data-id=\"a823dc6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Home<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-642d718 elementor-widget elementor-widget-text-editor\" data-id=\"642d718\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Starting from the left sidebar, the\u00a0<span style=\"font-weight: bolder\">Home<\/span>\u00a0page contains all the most crucial statistics. Here you\u2019ll find currently active users, country, time of day, device, popular pages, and more. There\u2019s also the Insights\/Ask Analytics Intelligence panel that directly answers common questions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ccbfb4 elementor-widget elementor-widget-image\" data-id=\"8ccbfb4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"385\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=385\/blog\/wp-content\/uploads\/2019\/11\/google-analytics-main-page-1024x493.png\" class=\"attachment-large size-large wp-image-32775\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2019\/11\/google-analytics-main-page-1024x493.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2019\/11\/google-analytics-main-page-300x145.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2019\/11\/google-analytics-main-page-768x370.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1787\/blog\/wp-content\/uploads\/2019\/11\/google-analytics-main-page.png 1787w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a21615e elementor-widget elementor-widget-heading\" data-id=\"a21615e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Customization<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-291af51 elementor-widget elementor-widget-text-editor\" data-id=\"291af51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Next is <strong>Customization<\/strong>. This panel lets you create custom dashboards containing the statistics panels you want, or create a <a href=\"https:\/\/support.google.com\/analytics\/answer\/1151300\" target=\"_blank\" rel=\"noopener\">custom report<\/a> that measures what you specify. These options let you make the dashboard your own.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92e9c0d elementor-widget elementor-widget-heading\" data-id=\"92e9c0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><span>Reports<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b10b84 elementor-widget elementor-widget-text-editor\" data-id=\"9b10b84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finally, there are the five\u00a0<span style=\"font-weight: bold\">Reports\u00a0<\/span>sections. These get into the nitty-gritty details.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82924bb elementor-widget elementor-widget-image\" data-id=\"82924bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"417\" height=\"229\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=417,h=229\/blog\/wp-content\/uploads\/2019\/11\/google-analytics-reports.png\" class=\"attachment-large size-large wp-image-32777\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=417\/blog\/wp-content\/uploads\/2019\/11\/google-analytics-reports.png 417w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2019\/11\/google-analytics-reports-300x165.png 300w\" sizes=\"(max-width: 417px) 100vw, 417px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bdcac9 elementor-widget elementor-widget-text-editor\" data-id=\"3bdcac9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400\"><b>Realtime<\/b><span style=\"font-weight: 400\"> \u2013 This is your hub for real-time, constantly updating stats. This section is like a more in-depth home<\/span><span style=\"font-weight: 400\">page, offering an overview of your website\u2019s activity.<\/span><\/li><li><b style=\"font-weight: 400\">Audience<\/b><span style=\"font-weight: 400\"> \u2013 The <\/span><b>Audience<\/b> <span style=\"font-weight: 400\">tab gives you detailed information on user demographics. This is the big one, where you\u2019ll learn about user interests, demographics, engagement and returning behavior, cross-device visits \u2013 and a lot more.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><b>Acquisition<\/b><span style=\"font-weight: 400\"> \u2013 Acquisition is all about what platform people visit from. Are they coming from Google search, referral links, or advertisements?<\/span><\/li><li style=\"font-weight: 400\"><b>Behavior<\/b><span style=\"font-weight: 400\"> \u2013 In this tab, you\u2019ll learn what pages people are visiting, what links they are clicking on, and how they \u201cflow\u201d through your website\u2019s pages.<\/span><\/li><li style=\"font-weight: 400\"><b>Conversions<\/b><span style=\"font-weight: 400\"> \u2013 A conversion is a goal you want users to complete when they visit your site. It can range from downloading a file to visiting a certain page. You can configure unique conversions here, and get data when they\u2019re completed.<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">You\u2019ll also see settings under <\/span><span style=\"font-weight: 400\"><strong>Admin<\/strong> <\/span><span style=\"font-weight: 400\">at the bottom. This is where you can find your tracking code if you lose it.<\/span><\/p><p><span style=\"font-weight: 400\">There are a lot of advanced things you can do with Google Analytics. The <\/span><a href=\"https:\/\/support.google.com\/analytics#topic=3544906\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">help section<\/span><\/a><span style=\"font-weight: 400\"> can help you get the hang of things. However, now it\u2019s finally time to add Google Analytics to WordPress.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ecffee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ecffee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6662820\" data-id=\"6662820\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fb7108 elementor-widget elementor-widget-heading\" data-id=\"5fb7108\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Method 1: Manually Install Google Analytics to WordPress<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2adb5a2 elementor-widget elementor-widget-text-editor\" data-id=\"2adb5a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do you prefer to get things done using as few plugins as possible? If you want to keep your admin area clean, you should consider installing Google Analytics by hand. This means you won&#8217;t\u00a0get the extra functionality, like having analytics data in your WordPress dashboard.<\/p><p>Note that you should only try this if you\u2019re comfortable editing your site, and preferably have done it before. It may be better to install a plugin if you\u2019re not used to editing WordPress files, or just want a faster solution.<\/p><p>The easiest manual method is to add the Google Analytics global site tag to <em>header.php<\/em>.<\/p><p>The very first thing you should do is back up WordPress. Don\u2019t skip this step; messing with code can break your site and be extremely difficult to undo. If you make a mistake, the backup will restore everything back to normal. You can do it <a href=\"https:\/\/wordpress.org\/support\/article\/wordpress-backups\/\" target=\"_blank\" rel=\"noopener\">manually<\/a> or <a href=\"https:\/\/wordpress.org\/plugins\/search\/backup\/\" target=\"_blank\" rel=\"noopener\">using a plugin<\/a>.<\/p><p>With a backup completed, open Google Analytics and go to <strong>Admin &gt; Property &gt; Tracking <\/strong><b>Info &gt; Tracking Code<\/b>. Leave this page open.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77732a0 elementor-widget elementor-widget-image\" data-id=\"77732a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"297\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=297\/blog\/wp-content\/uploads\/2019\/11\/copy-google-analytics-tracking-code-1024x380.png\" class=\"attachment-large size-large wp-image-32779\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2019\/11\/copy-google-analytics-tracking-code-1024x380.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2019\/11\/copy-google-analytics-tracking-code-300x111.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2019\/11\/copy-google-analytics-tracking-code-768x285.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1551\/blog\/wp-content\/uploads\/2019\/11\/copy-google-analytics-tracking-code.png 1551w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7b50f1 elementor-widget elementor-widget-text-editor\" data-id=\"d7b50f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Log into your WordPress backend and go to <strong>Appearance &gt; Editor<\/strong>. Then click <strong>Theme Header<\/strong> (header.php) on the sidebar. If you have switched off the internal editor for <a href=\"https:\/\/elementor.com\/blog\/wordpress-security\/\" target=\"_blank\" rel=\"noopener\">security reasons<\/a>, you can also get to this file via FTP. It\u2019s located in your currently active theme\u2019s folder under <strong>wp-content &gt; themes<\/strong>.\u00a0<\/p><p>Back on the Google Analytics page, you\u2019ll see a section called <b>Global Site<\/b><em> Tag (gtag.js)<\/em>. Copy the code and paste it right above the closing &lt;\/head&gt; tag, and click <strong>Update File<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df2b4ef elementor-widget elementor-widget-image\" data-id=\"df2b4ef\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"355\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=355\/blog\/wp-content\/uploads\/2019\/11\/add-google-analytics-code-to-header-file-1024x455.png\" class=\"attachment-large size-large wp-image-32778\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2019\/11\/add-google-analytics-code-to-header-file-1024x455.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2019\/11\/add-google-analytics-code-to-header-file-300x133.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2019\/11\/add-google-analytics-code-to-header-file-768x341.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1732\/blog\/wp-content\/uploads\/2019\/11\/add-google-analytics-code-to-header-file.png 1732w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c8fa2c elementor-widget elementor-widget-text-editor\" data-id=\"6c8fa2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s as simple as that. You should now be tracking every page on your site.<\/p><p>Note that whenever you make changes to your <a href=\"https:\/\/elementor.com\/blog\/introducing-hello-theme\/\" target=\"_blank\" rel=\"noopener\">WordPress theme<\/a> like that, it\u2019s always best to do it in a <a href=\"https:\/\/developer.wordpress.org\/themes\/advanced-topics\/child-themes\/\" target=\"_blank\" rel=\"noopener\">child theme<\/a>. That way, you don\u2019t lose your modifications to a theme update.\u00a0<\/p><p>If you have trouble editing the header file, you could also try downloading the <a href=\"https:\/\/wordpress.org\/plugins\/insert-headers-and-footers\/\" target=\"_blank\" rel=\"noopener\">Insert Headers and Footers<\/a> plugin and simply pasting the header code in there. Just find it under <em>Settings &gt; Insert Headers and Footers<\/em>.<\/p><p>(Speaking of headers and footers, check how to create beautiful specimens in Elementor <a href=\"https:\/\/elementor.com\/blog\/5-inspiring-website-header-footer\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.)<\/p><p>If you\u2019d rather avoid editing any code and try a plugin instead, we have a few suggestions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53ca724 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53ca724\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e7c724\" data-id=\"7e7c724\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a80a40 elementor-widget elementor-widget-heading\" data-id=\"2a80a40\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Method 2: Use a Google Analytics Plugin<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00dfeea elementor-widget elementor-widget-text-editor\" data-id=\"00dfeea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Installing a plugin is the quickest way to install Google Analytics in WordPress. Just a few clicks and you&#8217;re finished, no code or possible complications to deal with. In addition, these Google Analytics plugins come with other features you may find desirable.<\/p><p>Most addons can be installed using the WordPress plugin repository, which you can access from the <a href=\"https:\/\/wordpress.org\/plugins\/\" target=\"_blank\" rel=\"noopener\">main plugin page<\/a> or through the <em>Plugins<\/em> tab on your admin dashboard. You can download plugins directly here by typing the name into the search bar, and clicking <strong>Install Now<\/strong>.<\/p><p>If you downloaded a file from the repository or a third-party site, just go to <strong>Plugins &gt; Add New<\/strong> and click <strong>Upload Plugin <\/strong>at the top.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a70e06 elementor-widget elementor-widget-image\" data-id=\"1a70e06\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"302\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=302\/blog\/wp-content\/uploads\/2019\/11\/upload-plugin-in-wordpress-1024x387.png\" class=\"attachment-large size-large wp-image-32780\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2019\/11\/upload-plugin-in-wordpress-1024x387.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2019\/11\/upload-plugin-in-wordpress-300x113.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2019\/11\/upload-plugin-in-wordpress-768x290.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1323\/blog\/wp-content\/uploads\/2019\/11\/upload-plugin-in-wordpress.png 1323w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c0d54a elementor-widget elementor-widget-text-editor\" data-id=\"4c0d54a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Whichever way you choose, after installation, you find your new plugins under <strong>Plugins &gt; Installed Plugins<\/strong>. Here, you activate, deactivate, and remove them if necessary.<\/p><p>Now that you know how to install addons, here are three popular Google Analytics plugins, their key features, and how to set them up.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a18c292 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a18c292\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd630cf\" data-id=\"bd630cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c52900 elementor-widget elementor-widget-heading\" data-id=\"1c52900\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/wordpress.org\/plugins\/google-analytics-for-wordpress\/\" target=\"_blank\">Google Analytics Dashboard Plugin for WordPress by MonsterInsights\n<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b40de2 elementor-widget elementor-widget-image\" data-id=\"6b40de2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"373\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=373\/blog\/wp-content\/uploads\/2019\/11\/google-analytics-dashboard-plugin-for-wordpress-by-monsterinsights.png\" class=\"attachment-large size-large wp-image-32781\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=939\/blog\/wp-content\/uploads\/2019\/11\/google-analytics-dashboard-plugin-for-wordpress-by-monsterinsights.png 939w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2019\/11\/google-analytics-dashboard-plugin-for-wordpress-by-monsterinsights-300x140.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2019\/11\/google-analytics-dashboard-plugin-for-wordpress-by-monsterinsights-768x358.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59601bf elementor-widget elementor-widget-text-editor\" data-id=\"59601bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The most popular analytics plugin for WordPress, MonsterInsight&#8217;s option, makes statistics simple. It installs in just a few clicks and puts the graphs and charts right on your dashboard. Features like <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/features\/ecommerce\/\"   title=\"eCommerce\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"31845\">ecommerce<\/a> and events tracking can be easily enabled without having to add extra code.<\/p><p>MonsterInsights cuts out the least useful stats and aggregates the rest into a custom report on your dashboard. If you often struggle through Google Analytics&#8217; dashboard trying to find the info that really matters, this plugin will do the hard work for you.<\/p><p>Besides feature-rich integrations with <a href=\"https:\/\/elementor.com\/blog\/woocommerce-tutorial\/\" target=\"_blank\" rel=\"noopener\">WooCommerce<\/a> and Easy Digital Downloads, there&#8217;s also a GDPR-compliance addon that provides tracking notices and opt-out links.<\/p><p>Once you&#8217;ve downloaded and activated the plugin, you&#8217;ll need to connect your Google Account. You&#8217;ll have a new tab called <em>Insights<\/em> on your backend. Go to <strong>Insights &gt; Settings<\/strong> and click<strong> Connect MonsterInsights<\/strong>. Choose the account you used to set up Google Analytics and allow it access.<\/p><p>With that, everything should be working properly, and you can go to <strong>Insights &gt; Dashboard<\/strong> to see the graphs. It can take 24 hours for the data to appear, but when it does, you&#8217;ll have a full suite of statistics.<\/p><p>There&#8217;s also a <a href=\"https:\/\/www.monsterinsights.com\/pricing\/\" target=\"_blank\" rel=\"noopener\">premium version<\/a> of MonsterInsights that supports multiple sites, <a href=\"https:\/\/elementor.com\/blog\/best-wordpress-seo-plugins\/\" target=\"_blank\" rel=\"noopener\">SEO tracking<\/a>, more integrations, and a lot of other advanced features. This upgrade might be a good investment if you&#8217;re looking to get a little more out of your analytics plugin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df1a782 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df1a782\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06e1b4f\" data-id=\"06e1b4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25ce95f elementor-widget elementor-widget-heading\" data-id=\"25ce95f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/wordpress.org\/plugins\/google-analytics-dashboard-for-wp\/\" target=\"_blank\">Google Analytics Dashboard for WP by ExactMetrics\n<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31bd642 elementor-widget elementor-widget-image\" data-id=\"31bd642\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"374\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=374\/blog\/wp-content\/uploads\/2019\/11\/google-analytics-dashboard-for-wp-by-exactmetrics.png\" class=\"attachment-large size-large wp-image-32782\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=943\/blog\/wp-content\/uploads\/2019\/11\/google-analytics-dashboard-for-wp-by-exactmetrics.png 943w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2019\/11\/google-analytics-dashboard-for-wp-by-exactmetrics-300x140.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2019\/11\/google-analytics-dashboard-for-wp-by-exactmetrics-768x359.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bff8c3 elementor-widget elementor-widget-text-editor\" data-id=\"0bff8c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unlike many freemium plugins, this one is instantly appealing as all its features are available for free.\u00a0<\/p><p>ExactMetrics has several advantages:<\/p><p>&#8211;\u00a0The plugin automatically Inserts a tracking code on every page<\/p><p>&#8211; It lets you access analytics on your dashboard, the All Posts and All Pages screens, and even on your frontend site.\u00a0<\/p><p>&#8211; You won\u2019t ever need to leave WordPress to see your stats.<\/p><p>With in-depth customization features, you can track downloads, link clicks, tags, hits by publication date, and other areas of user interaction. You can even use it on multisite, all for free.<\/p><p>Once ExactMetrics is installed and activated, on your admin dashboard, go to <strong>Google Analytics &gt; General Settings<\/strong> and click <strong>Authorize Plugin<\/strong>. Then click<strong> Get Access Code<\/strong>. <br \/>On the next screen, authorize the account you used to set up Google Analytics. Copy the code you were given, paste it in, and click <strong>Save Access Code<\/strong>.<\/p><p>Everything should now be properly set up, and your tracking code automatically entered. On your back end, you can go to <strong>Google Analytics &gt; Tracking Code<\/strong> to check.<\/p><p>You can see the new charts by going to the <strong>Dashboard <\/strong>page in your backend. They should be the first thing you see when you log in.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ea91fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ea91fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67bb3ed\" data-id=\"67bb3ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62ad86b elementor-widget elementor-widget-heading\" data-id=\"62ad86b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/analytify.io\/\" target=\"_blank\">Analytify<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e87253 elementor-widget elementor-widget-image\" data-id=\"4e87253\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"443\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=443\/blog\/wp-content\/uploads\/2019\/11\/analytify-google-analytics-plugin-for-wordpress-1024x567.png\" class=\"attachment-large size-large wp-image-32783\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2019\/11\/analytify-google-analytics-plugin-for-wordpress-1024x567.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2019\/11\/analytify-google-analytics-plugin-for-wordpress-300x166.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2019\/11\/analytify-google-analytics-plugin-for-wordpress-768x425.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1613\/blog\/wp-content\/uploads\/2019\/11\/analytify-google-analytics-plugin-for-wordpress.png 1613w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbb971c elementor-widget elementor-widget-text-editor\" data-id=\"cbb971c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As already mentioned, one downside to Google Analytics is that it&#8217;s hard to navigate and understand. Many people have trouble getting used to it. Analytify is a premium WordPress plugin that aims to solve this issue, presenting Google Analytics stats with user-friendly charts.<\/p><p>Every complicated number is broken down and shown in a way anyone can understand. No more hunting through the maze of submenus in Google Analytics and struggling to understand what it&#8217;s trying to tell you.<\/p><p>Analytify integrates well with WordPress, showing custom stats for each page and post type. There are several addons available to further extend the platform, including <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/features\/woocommerce-builder\/\"   title=\"WooCommerce Builder\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"31844\">WooCommerce<\/a> and Campaigns plugins. Pricing starts at $39 and you can purchase a more expensive license if you need it for multiple sites.<\/p><p>To install it, you&#8217;ll first need to download the <a href=\"https:\/\/wordpress.org\/plugins\/wp-analytify\/\" target=\"_blank\" rel=\"noopener\">free core version<\/a> (which you can also use on its own). The pro version requires you to install the free plugin, so you can&#8217;t skip this step.<\/p><p>Next purchase a license of Analytify. You&#8217;ll receive a downloadable file in an email, or you can get it from your Analytify account on the website. Go to <strong>Plugins<\/strong> and click <strong>Upload File<\/strong>, then activate it. Then you can link your Analytics account and start familiarizing yourself with the user-friendly statistics dashboard.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc23fff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc23fff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9e7965\" data-id=\"a9e7965\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffef133 elementor-widget elementor-widget-heading\" data-id=\"ffef133\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/wordpress.org\/plugins\/google-site-kit\/\" target=\"_blank\">Site Kit by Google\n<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c08eed elementor-widget elementor-widget-image\" data-id=\"3c08eed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"363\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=363\/blog\/wp-content\/uploads\/2019\/11\/use-google-site-kit-to-install-google-analytics-in-wordpress.png\" class=\"attachment-large size-large wp-image-33694\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=988\/blog\/wp-content\/uploads\/2019\/11\/use-google-site-kit-to-install-google-analytics-in-wordpress.png 988w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2019\/11\/use-google-site-kit-to-install-google-analytics-in-wordpress-300x136.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2019\/11\/use-google-site-kit-to-install-google-analytics-in-wordpress-768x348.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbce8e3 elementor-widget elementor-widget-text-editor\" data-id=\"dbce8e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google has created its own official WordPress plugin to make integrating with its tools a snap. That\u2019s not just Analytics, but also Search Console, AdSense, and several other Google addons for webmasters.<\/p><p>Plus, this is a totally free and open source. No premium features locked behind a paywall, just simple integrations with Google products \u2014 you don\u2019t even need to add tracking codes. And it works seamlessly with other plugins, so if you already have one that covers Search Console integration, you can still use Site Kit for all its other features.<\/p><p>Once you\u2019ve installed and activated the plugin, navigate to the new <strong>Site Kit<\/strong> menu in your WordPress backend. The first thing you\u2019ll need to do is connect your Google account and set up the Search Console.<\/p><p>Click <strong>Start Setup<\/strong> to get started and follow along with the instructions. If you don\u2019t have a Search Console account yet, one will be made for you automatically.<\/p><p>Once this process is finished, you can go to <strong>Site Kit &gt; Settings &gt; Connect More Services<\/strong> and add Analytics. If you don\u2019t have one yet, you\u2019ll need to <a href=\"https:\/\/support.google.com\/analytics\/answer\/1008015\" target=\"_blank\" rel=\"noopener\">make a Google Analytics account<\/a> first. Click <strong>Set Up Analytics<\/strong> and again follow the steps to verify your account and grant permission for Google to connect analytics to your website.<\/p><p>With those simple steps completed, Google Analytics should be automatically linked to your site, and its stats will show up on your dashboard.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6dd6dc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dd6dc3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93e6065\" data-id=\"93e6065\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4f6f0a elementor-widget elementor-widget-heading\" data-id=\"c4f6f0a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Install Analytics to Start Gathering Data<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbaefec elementor-widget elementor-widget-text-editor\" data-id=\"cbaefec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Analytics are a necessary part of running a website. Without them, any changes you make in the name of improvement will simply be guesses to what your users actually want. With Google Analytics, you can cut out the guesswork and get actionable data about your visitors\u2019 habits.<\/p><p>Whether you want to install Google Analytics manually or with a WordPress plugin, either method can be done in only a few steps and for free. There\u2019s no reason not to try it. Once you have the tool working, you\u2019ll begin collecting stats that you can use to optimize your website and improve user satisfaction.<\/p><p><em>What\u2019s your analytics plugin of choice? Or do you prefer to set it up the manual way? Give your recommendation in the comments!<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this post, we\u2019ll show you how to add Google Analytics to your WordPress site using two different methods. It\u2019s time to get the data you need to start making real improvements!<\/p>\n","protected":false},"author":9628,"featured_media":32756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[79],"marketing_persona":[],"marketing_intent":[],"class_list":["post-32731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-build"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Install Google Analytics on WordPress | Elementor<\/title>\n<meta name=\"description\" content=\"In this post, we\u2019ll show you how to add Google Analytics to your WordPress site. Get the data you need to start making real improvements!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elementor.com\/blog\/google-analytics-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Install Google Analytics on WordPress | Elementor\" \/>\n<meta property=\"og:description\" content=\"In this post, we\u2019ll show you how to add Google Analytics to your WordPress site. 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