{"id":32246,"date":"2019-11-26T06:56:59","date_gmt":"2019-11-26T06:56:59","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=32246"},"modified":"2025-12-29T23:58:00","modified_gmt":"2025-12-29T21:58:00","slug":"rich-snippets","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/rich-snippets\/","title":{"rendered":"How to Add Rich Snippets to a WordPress Site (And the Best Plugins)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32246\" class=\"elementor elementor-32246\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1be0413 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1be0413\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa64435\" data-id=\"aa64435\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dacbacd elementor-widget elementor-widget-text-editor\" data-id=\"dacbacd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ever wondered why some websites get those eye-catching star ratings in Google and other websites don&#8217;t?<\/p><p>Those are called rich snippets and, by making some tweaks to your site, you can enhance your website with those same eye-catching additions.<\/p><p>In this post, we&#8217;ll cover everything you need to start getting rich snippets for your site. You&#8217;ll learn:<\/p><ul><li>The difference between rich snippets and structured data<\/li><li>Why you should care about rich snippets (<em>spoiler &#8211; they can increase your organic CTR rate<\/em>)<\/li><li>Five of the best WordPress rich snippets plugins<\/li><li>How to manually add structured data\/rich snippets to WordPress<\/li><li>How to validate your structured data to make sure you&#8217;re ready for rich snippets<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b71e53 elementor-widget elementor-widget-heading\" data-id=\"8b71e53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/elementor.com\/blog\/ecommerce-seo\/\" target=\"_blank\">Learn How To Improve Your Ecommerce SEO<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-936c0e3 blog-toc elementor-widget elementor-widget-heading\" data-id=\"936c0e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Table of Contents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aa0911 blog-toc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5aa0911\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#rich-snippets\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What Are Rich Snippets?\u200b<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#structured-data\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What is Structured Data?\u200b<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#schema-markup\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What is Schema Markup?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#json-ld-vs-microdata\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">JSON-LD vs Microdata Structured Data<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#rich-snippets-benefits\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What Are the Benefits of Rich Snippets?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#add-structured-data\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to Add Structured Data to a WordPress Site<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#manually\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to Add Structured Data to WordPress Manually<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#plugin\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to Add Structured Data to WordPress Using a Plugin<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#snippets-plugins\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5 Recommended Rich Snippets Plugins\u200b<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3384c11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3384c11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6e2712\" data-id=\"c6e2712\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bb1b5f elementor-widget elementor-widget-menu-anchor\" data-id=\"0bb1b5f\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"rich-snippets\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4524022 elementor-widget elementor-widget-heading\" data-id=\"4524022\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Are Rich Snippets?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f4f87d elementor-widget elementor-widget-text-editor\" data-id=\"2f4f87d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rich snippets, also called rich results, are the visible enhancements that people see when your site appears in Google&#8217;s search results. For example &#8212; star results that appear in a Google results page.<\/p><p>There are a many different types of rich results, you can see the full collection in <a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/search-gallery\">the Google Search Gallery<\/a>.<\/p><p>Here&#8217;s a simple Google result<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446cd48 elementor-widget elementor-widget-image\" data-id=\"446cd48\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"774\" height=\"135\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=774,h=135\/blog\/wp-content\/uploads\/2019\/11\/no-snippet.png\" class=\"attachment-large size-large wp-image-67223\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=774\/blog\/wp-content\/uploads\/2019\/11\/no-snippet.png 774w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2019\/11\/no-snippet-300x52.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2019\/11\/no-snippet-768x134.png 768w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-defe00e elementor-widget elementor-widget-text-editor\" data-id=\"defe00e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As you can see, this is just a simple Google snippet with the <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/url\/\"   title=\"What is a URL? Structure, Syntax &amp; Best Practices\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"26285\">URL<\/a>, title, and description.\u00a0<\/p><p>Here&#8217;s an example of a rich snippet result in Google<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b859c9e elementor-widget elementor-widget-image\" data-id=\"b859c9e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"154\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768,h=154\/blog\/wp-content\/uploads\/2019\/11\/rich-snippets.png\" class=\"attachment-large size-large wp-image-67221\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2019\/11\/rich-snippets.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2019\/11\/rich-snippets-300x60.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a7ef98 elementor-widget elementor-widget-text-editor\" data-id=\"4a7ef98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This result includes a star rating, number of reviews, and a price range. These additions ensure that your result stands out on the page, and the 5-star review entices users to click.<\/p><p>In order to get rich snippets in Google search results you need to add structured data to your site pages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81ec76f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81ec76f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29ba0ae\" data-id=\"29ba0ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ac6f02 elementor-widget elementor-widget-menu-anchor\" data-id=\"1ac6f02\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"structured-data\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca5f78 elementor-widget elementor-widget-heading\" data-id=\"aca5f78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Structured Data?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b343da elementor-widget elementor-widget-text-editor\" data-id=\"5b343da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Structured data is the behind-the-scenes code that you add to your <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/what-is-wordpress\/\"   title=\"What is WordPress? Build a Website, Sell, Start a Blog &amp; More (2025)\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"31848\">WordPress website<\/a> to help Google and other search engines generate those rich snippets.\u00a0<\/p><p>Structured data adds <em>context<\/em> to your website&#8217;s content.<\/p><p>For example, it tells Google that one number on your page is your review rating out of five, while the other number is the price of the product that you&#8217;re reviewing.<\/p><p>In <a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/intro-structured-data\">Google&#8217;s own words<\/a>:<\/p><p>&#8220;<em>You can help us by providing explicit clues about the meaning of a page to Google by including structured data on the page. Structured data is a standardized format for providing information about a page and classifying the page content; for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on.<\/em>&#8220;<\/p><p>Adding structured data to your content does not <em>guarantee<\/em> that Google will give you rich snippets, but it does provide Google with the information that it needs to give you rich snippets <em>if Google thinks your site deserves them.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0a4016 elementor-widget elementor-widget-menu-anchor\" data-id=\"a0a4016\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"schema-markup\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14e6c8b elementor-widget elementor-widget-heading\" data-id=\"14e6c8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Schema Markup?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee4f0c1 elementor-widget elementor-widget-text-editor\" data-id=\"ee4f0c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You&#8217;ll also see structured data called <strong>schema markup<\/strong>. Schema markup is really just one type of structured data&#8230;but for the purposes of this post, it&#8217;s totally fine to think of structured data and schema markup as the same thing.<\/p><p>There are different &#8220;schema types&#8221; which you can <a href=\"https:\/\/schema.org\/docs\/schemas.html\">browse at schema.org<\/a>. These types define the type of structured data that you&#8217;re adding.<\/p><p>Some examples of popular schema types are:<\/p><ul><li>Recipe<\/li><li>Review<\/li><li>Article<\/li><li>Job posting<\/li><li>Book<\/li><\/ul><p>Each schema type has its own set of structured data options based on the information that&#8217;s relevant to that schema type. For example:<\/p><ul><li><strong>Recipe <\/strong>&#8211; details on cook time, calories, etc.<\/li><li><strong>Job posting<\/strong> &#8211; details on the position name, salary, etc.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08b2496 elementor-widget elementor-widget-menu-anchor\" data-id=\"08b2496\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"json-ld-vs-microdata\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97e57df elementor-widget elementor-widget-heading\" data-id=\"97e57df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">JSON-LD vs Microdata Structured Data: Here's What Google Prefers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3697ce8 elementor-widget elementor-widget-text-editor\" data-id=\"3697ce8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When it comes to adding structured data\/schema markup to your site, there are two main formats:<\/p><ol><li>JSON-LD<\/li><li>Microdata<\/li><\/ol><p>While both methods let you add that important context to your site&#8217;s content, <a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/intro-structured-data\" target=\"_blank\" rel=\"noopener\">Google recommends and prefers JSON-LD<\/a>.<\/p><p>So \u2014 what&#8217;s the difference?<\/p><p>With JSON-LD, you add one block of schema markup in the <strong>&lt;head&gt;<\/strong> section of your site. Here&#8217;s an example of what it looks like:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09cd2a1 elementor-widget elementor-widget-image\" data-id=\"09cd2a1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/json-ld-markup-r4q75a5oxg8qvcvnd6pucxc7tm3ksnahm76tyawc9q.png\" title=\"json-ld-markup\" alt=\"json-ld-markup\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-def5081 elementor-widget elementor-widget-text-editor\" data-id=\"def5081\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With microdata, you add your structured data to each individual element in the <em>body <\/em>of your HTML. Here&#8217;s an example &#8211; notice how each piece of content is wrapped in a &lt;span&gt; or &lt;div&gt; that defines its structured data:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd09fae elementor-widget elementor-widget-image\" data-id=\"bd09fae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/microdata-r4q6xqic2bwvo1u8ffanubw059ai04c28uni9c33m0.png\" title=\"microdata\" alt=\"microdata\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d19df2 elementor-widget elementor-widget-text-editor\" data-id=\"3d19df2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here&#8217;s a more technical comparison <a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/intro-structured-data\">from Google<\/a> that also introduces a third option (RDFa):<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf8ce60 elementor-widget elementor-widget-image\" data-id=\"cf8ce60\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/types-of-structured-data-r4q78e0hiqhv8yd6812g3n42igs98mmjpktm28agpq.png\" title=\"types-of-structured-data\" alt=\"types-of-structured-data\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed68492 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed68492\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-240f3d9\" data-id=\"240f3d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-429fffd elementor-widget elementor-widget-menu-anchor\" data-id=\"429fffd\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"rich-snippets-benefits\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0220241 elementor-widget elementor-widget-heading\" data-id=\"0220241\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Are the Benefits of Rich Snippets?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e96559f elementor-widget elementor-widget-text-editor\" data-id=\"e96559f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rich snippets will <em>not<\/em> directly improve your search engine rankings. That is, they won&#8217;t help you move from the eighth spot to the fifth spot. However, there are several benefits of rich snippets, including<\/p><ul><li><strong>Increased visibility<\/strong> \u2013 Rich snippets allow you to gain more real estate on the SERP, and make them more eye-catching<\/li><li><strong>Better CTR (Click through rates)<\/strong> \u2013 <a href=\"https:\/\/conversionxl.com\/research-study\/review-stars-google-help-click-rate-study\/\" target=\"_blank\" rel=\"noopener\">ConversionXL ran a study<\/a> using eye-tracking and found that results with star ratings got up to 35% more clicks than results without. Beyond that, searchers took less time when deciding to click on results with star ratings.<\/li><li><strong>Google&#8217;s Understanding<\/strong> \u2013 By implementing rich snippets, you&#8217;re enabling Google to better understand the content of your pages.<\/li><\/ul><p>In a nutshell, rich snippets and structured data help you make your website more visible in Google&#8217;s search results.\u00a0<\/p><p>But if you&#8217;re already ranking near the top of Google&#8217;s search results, rich snippets can make your website more eye-catching, which can boost your organic CTR rate.<\/p><p>For example, take this search results page:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-325a3ae elementor-widget elementor-widget-image\" data-id=\"325a3ae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/rich-snippets-example-r4q6xqic2bwvo1u8ffanubw059ai04c28uni9c32fs.png\" title=\"rich-snippets-example\" alt=\"rich-snippets-example\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6db56 elementor-widget elementor-widget-text-editor\" data-id=\"2e6db56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your eyes naturally go to the second result first even though it&#8217;s ranking lower, right?<\/p><p>Also, because search engines use CTR as a ranking factor, you could argue that rich snippets can <em>indirectly<\/em> boost your rankings. But again \u2014 Google has publicly stated that structured data itself is not a direct ranking factor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b30617 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b30617\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ed896c\" data-id=\"2ed896c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2e7871 elementor-widget elementor-widget-menu-anchor\" data-id=\"c2e7871\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"add-structured-data\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ceca7f elementor-widget elementor-widget-heading\" data-id=\"1ceca7f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Add Structured Data to a WordPress Site<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f58df5f elementor-widget elementor-widget-text-editor\" data-id=\"f58df5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are two basic ways to add structured data to your website:<\/p><ol><li>Manually, by generating the Schema markup yourself and adding it to the HTML<\/li><li>Using a Rich Snippets WordPress plugin<\/li><\/ol><p>Below, we&#8217;ll discuss each method in detail, and list our recommended plugins.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f820d5 elementor-widget elementor-widget-menu-anchor\" data-id=\"2f820d5\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"manually\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f52e8fc elementor-widget elementor-widget-heading\" data-id=\"f52e8fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to Add Structured Data to WordPress Manually<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5144833 elementor-widget elementor-widget-text-editor\" data-id=\"5144833\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You&#8217;ll first need to generate the Schema Markup. We recommend using an online tool, such as <a href=\"https:\/\/technicalseo.com\/tools\/schema-markup-generator\/\" target=\"_blank\" rel=\"noopener\">Merkle&#8217;s JSON-LD schema markup generator<\/a> to generate basic sitewide schema markup for your site:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd61ee1 elementor-widget elementor-widget-image\" data-id=\"fd61ee1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/json-ld-generator-1-r4q76atebzmxg5eef4kak636zn2w4uc0r8mro3dzf6.png\" title=\"json-ld-generator-1\" alt=\"json-ld-generator-1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5bea7 elementor-widget elementor-widget-text-editor\" data-id=\"ab5bea7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You could then add that code directly to the relevant section of your site by editing your child theme or using a plugin like Code Snippets.<\/p><p>A more flexible option is to use something like Advanced Custom Fields to create custom fields for the structured data that you want to display. Then, you can use <a href=\"https:\/\/www.advancedcustomfields.com\/resources\/get_field\/\" target=\"_blank\" rel=\"noopener\">ACF&#8217;s get_field function<\/a> to dynamically insert data from your custom field inside the JSON-LD markup.<\/p><p>Here&#8217;s an example of what the JSON-LD markup might look like:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2c402f elementor-widget elementor-widget-code-highlight\" data-id=\"b2c402f\" data-element_type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"prismjs-default copy-to-clipboard \">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-javascript line-numbers\">\n\t\t\t\t<code readonly=\"true\" class=\"language-javascript\">\n\t\t\t\t\t<xmp>'address' =&gt; array(\n    '@type' =&gt; 'PostalAddress',\n    'streetAddress' =&gt; get_field('address_street', 'option'),\n    'postalCode' =&gt; get_field('address_postal', 'option'),\n    'addressLocality' =&gt; get_field('address_locality', 'option'),\n    'addressRegion' =&gt; get_field('address_region', 'option'),\n    'addressCountry' =&gt; get_field('address_country', 'option')\n);<\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d90c48 elementor-widget elementor-widget-text-editor\" data-id=\"0d90c48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/css-tricks.com\/working-with-schemas-wordpress\/\" target=\"_blank\" rel=\"noopener\">CSS-Tricks has an in-depth tutorial<\/a> on how to manually use ACF to add structured data if you&#8217;re interested in learning more about this method.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f67e9b4 elementor-widget elementor-widget-heading\" data-id=\"f67e9b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">How to Test Your Structured Data\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49d03e0 elementor-widget elementor-widget-text-editor\" data-id=\"49d03e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once you add your structured data, it&#8217;s important to validate it to verify that you&#8217;ve implemented everything properly.<\/p><p>To do this, you can use <a href=\"https:\/\/search.google.com\/structured-data\/testing-tool\" target=\"_blank\" rel=\"noopener\">the official Google Structured Data Testing Tool<\/a>. All you do is plug in your URL. Then, Google will list all the structured data that it detected and flag any issues that it found:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aab865b elementor-widget elementor-widget-image\" data-id=\"aab865b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/google-structured-data-testing-tool-r4q75khx0mmwf2gmot6qmcqacuom5bfjbmd68cgzke.png\" title=\"google-structured-data-testing-tool\" alt=\"google-structured-data-testing-tool\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08851ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08851ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9839069\" data-id=\"9839069\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34bda1b elementor-widget elementor-widget-menu-anchor\" data-id=\"34bda1b\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"plugin\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ec0ef elementor-widget elementor-widget-heading\" data-id=\"e8ec0ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to Add Structured Data to WordPress Using a Plugin<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3117828 elementor-widget elementor-widget-text-editor\" data-id=\"3117828\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To add structured data using a plugin, all you need to do is install one of our recommended Rich Snippets Plugins, and follow the instructions.\u00a0<\/p><p><strong>Note: <\/strong>Many <a href=\"https:\/\/elementor.com\/blog\/best-wordpress-seo-plugins\/\" target=\"_blank\" rel=\"noopener\">WordPress SEO plugins<\/a> add some basic structured data to your website already. So if you&#8217;re using something like Yoast SEO, Yoast SEO is already adding basic structured data about your website (<em>like your logo, organization name, and social media profiles<\/em>).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d40c37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d40c37\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bdfc1c\" data-id=\"3bdfc1c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01b5e23 elementor-widget elementor-widget-menu-anchor\" data-id=\"01b5e23\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"snippets-plugins\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bc8f31 elementor-widget elementor-widget-heading\" data-id=\"8bc8f31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5 Recommended Rich Snippets Plugins<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e2ef25 elementor-widget elementor-widget-heading\" data-id=\"0e2ef25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/wpschema.com\/\" target=\"_blank\">1. Schema Pro<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c07de9 elementor-widget elementor-widget-image\" data-id=\"5c07de9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/schema-pro-1-r4q7329esj7dgi3pbq6jyzi1bv1dmdhaz7qk5s6rz2.png\" title=\"schema-pro-1\" alt=\"schema-pro-1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca23478 elementor-widget elementor-widget-text-editor\" data-id=\"ca23478\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Schema Pro is a premium WordPress schema markup plugin from Brainstorm Force, the same team behind the popular Astra theme and Ultimate Addons for Elementor plugin.<\/p><p>There are two things that stick out about this plugin:<\/p><ol><li>It uses the JSON-LD format that Google recommends and supports 13 different schema types.<\/li><li>It gives you a really convenient interface to automatically map structured data markup to core WordPress fields or custom fields.<\/li><\/ol><p>For example, you can tell Schema Pro to automatically add the author markup to the WordPress author name and also add the recipe markup to some custom fields that you&#8217;ve added with <a href=\"https:\/\/elementor.com\/blog\/acf-vs-pods-vs-toolset\/\" target=\"_blank\" rel=\"noopener\">ACF, Toolset, or Pods<\/a>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d771f03 elementor-widget elementor-widget-image\" data-id=\"d771f03\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/schema-pro-2-r4q6x14oxsy4ykv3jmbqh0ak3url8ajb5d1eav4r04.png\" title=\"schema-pro-2\" alt=\"schema-pro-2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6886c7b elementor-widget elementor-widget-text-editor\" data-id=\"6886c7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">You can also conditionally apply different types of markup based on <\/span><a href=\"https:\/\/elementor.com\/blog\/wordpress-custom-post-types\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">post types<\/span><\/a><span style=\"font-weight: 400\">, categories, and other conditional statements. Schema Pro will then automatically add the relevant structured data based on your conditions &#8211; no need to configure each individual piece of content.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3a57ab elementor-widget elementor-widget-image\" data-id=\"b3a57ab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/schema-pro-3-r4q72fpa8ichpv0gzgfib56z2m4khmzqw42wn548o4.png\" title=\"schema-pro-3\" alt=\"schema-pro-3\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ed37aa elementor-widget elementor-widget-text-editor\" data-id=\"0ed37aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Schema Pro can also help you add basic sitewide structured data. Or, if you&#8217;re already using something like Yoast SEO, Schema Pro will detect that and automatically disable any features that overlap.<\/p><p>Schema Pro costs $79 for use on unlimited sites. Or, you can also get it as part of the $249 Astra Agency bundle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a922d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a922d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-068059c\" data-id=\"068059c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4992766 elementor-widget elementor-widget-heading\" data-id=\"4992766\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/wordpress.org\/plugins\/seo-by-rank-math\/\" target=\"_blank\">2. Rank Math<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecc1714 elementor-widget elementor-widget-image\" data-id=\"ecc1714\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/rank-math-1-r4q75o99rys1pib62ut8wbs4qe6303ugo4z45gbdh8.png\" title=\"rank-math-1\" alt=\"rank-math-1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40a151c elementor-widget elementor-widget-text-editor\" data-id=\"40a151c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rank Math is a new&#8217;ish free WordPress SEO plugin from MyThemeShop that&#8217;s quickly picking up steam.<\/p><p>Unlike Schema Pro, Rank Math is a complete WordPress SEO tool. That is, you&#8217;d use it <em>instead<\/em> of something like Yoast SEO, not <em>alongside<\/em> Yoast SEO.<\/p><p>However, the reason Rank Math is in this section rather than relegated to the introduction like Yoast SEO is that Rank Math includes a uniquely deep schema markup integration.<\/p><p>Beyond adding basic sitewide structured data, Rank Math also gives you a new <strong>Rich Snippet <\/strong>option for each piece of content that lets you choose from 14 different schema types:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9378a8 elementor-widget elementor-widget-image\" data-id=\"e9378a8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/all-in-one-schema-rich-snippets-2-r4q72fpa8ichpv0gzgfib56z2m4khmzqw42wn548u8.png\" title=\"all-in-one-schema-rich-snippets-2\" alt=\"all-in-one-schema-rich-snippets-2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8b6eaa elementor-widget elementor-widget-text-editor\" data-id=\"f8b6eaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rank Math&#8217;s rich snippets functionality is 100% free.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b0a4bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b0a4bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cbfae25\" data-id=\"cbfae25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d64bf0a elementor-widget elementor-widget-heading\" data-id=\"d64bf0a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/wordpress.org\/plugins\/all-in-one-schemaorg-rich-snippets\/\" target=\"_blank\">3. All In One Schema Rich Snippets<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a522f57 elementor-widget elementor-widget-image\" data-id=\"a522f57\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/all-in-one-schema-rich-snippets-1-r4q71wwiftmr9nrs18ayx9xr6wp87ox45j171lw2ds.png\" title=\"all-in-one-schema-rich-snippets-1\" alt=\"all-in-one-schema-rich-snippets-1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a25829 elementor-widget elementor-widget-text-editor\" data-id=\"3a25829\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>All In One Schema Rich Snippets is another WordPress rich snippets from Brainstorm Force, though Brainstorm Force is not the original developer.<\/p><p>While it comes from the same developer as Schema Pro, All In One Schema Rich Snippets employs a completely different approach to structured data and it&#8217;s important to understand the difference.<\/p><p>Rather than adding 100% behind-the-scenes JSON-LD structured data like Schema Pro, All In One Schema Rich Snippets adds a new front-end content box that&#8217;s visible to your visitors and then adds schema microdata to the content in that box.<\/p><p>You can configure what goes in this box from a new meta box in the WordPress editor:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a82c42 elementor-widget elementor-widget-image\" data-id=\"8a82c42\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/all-in-one-schema-rich-snippets-2-1-r4q6xf89sbhfsqam9af50eqh0mu3fr3a7atoi0ju0w.png\" title=\"all-in-one-schema-rich-snippets-2\" alt=\"all-in-one-schema-rich-snippets-2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cabc36f elementor-widget elementor-widget-text-editor\" data-id=\"cabc36f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Then, the plugin will add all that information to the front-end of your site. For example, if you post a recipe, the plugin will add a front-end content box like this:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-803212f elementor-widget elementor-widget-image\" data-id=\"803212f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/all-in-one-schema-rich-snippets-3-r4q721lpdzt6vpky9sc3rqr25u22a6fru6amfzp53m.png\" title=\"all-in-one-schema-rich-snippets-3\" alt=\"all-in-one-schema-rich-snippets-3\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3742c90 elementor-widget elementor-widget-text-editor\" data-id=\"3742c90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>That&#8217;s not inherently good or bad \u2014 you&#8217;ll just want to be aware of it as some people are surprised by this functionality.<\/p><p>All In One Schema Rich Snippets supports 8 different schema types and is 100% free, which is a big part of its appeal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43a4af4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43a4af4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0400845\" data-id=\"0400845\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41b8660 elementor-widget elementor-widget-heading\" data-id=\"41b8660\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/wordpress.org\/plugins\/wp-seo-structured-data-schema\/\" target=\"_blank\">4. WP SEO Structured Data Schema<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dec963 elementor-widget elementor-widget-image\" data-id=\"5dec963\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/wp-seo-structured-data-1-r4q71hv3eh263wdmh1sxtdqdoqrcsj9erglfd6id5c.png\" title=\"wp-seo-structured-data-1\" alt=\"wp-seo-structured-data-1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c9954c elementor-widget elementor-widget-text-editor\" data-id=\"7c9954c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>WP SEO Structured Data Schema is a freemium WordPress rich snippets plugin that supports 11 different schema types using the Google-recommended JSON-LD format.<\/p><p>The free version makes it easy to set up sitewide structured data and also lets you manually add structured data to your posts and pages via a new meta box:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee38119 elementor-widget elementor-widget-image\" data-id=\"ee38119\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/wp-seo-structured-data-2-r4q73rn1x2645z2u7j5hcb3hd9kae7a22pco4955rq.png\" title=\"wp-seo-structured-data-2\" alt=\"wp-seo-structured-data-2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95616a0 elementor-widget elementor-widget-text-editor\" data-id=\"95616a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Pro version adds support for an additional 11 schema types as well as the ability to auto-fill structured data to save time. You also gain the ability to add structured data to any custom post types that you&#8217;re using.<\/p><p>The Pro version starts at $49.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1856800 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1856800\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9da3f3\" data-id=\"f9da3f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d19cf26 elementor-widget elementor-widget-heading\" data-id=\"d19cf26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/wordpress.org\/plugins\/schema-app-structured-data-for-schemaorg\/\" target=\"_blank\">5. Schema App Structured Data\n<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ab7ef4 elementor-widget elementor-widget-image\" data-id=\"8ab7ef4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/schema-app-1-r4q76xdiw0ht6shmrebc80e98vzp9ktkucaf6qgh8i.png\" title=\"schema-app-1\" alt=\"schema-app-1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eac226 elementor-widget elementor-widget-text-editor\" data-id=\"6eac226\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Schema App Structured Data is the priciest tool on this list by far.<\/p><p>While the free version at WordPress.org helps you add some basic sitewide schema markup, most of the unique features are only available if you subscribe to the premium Schema App service.<\/p><p>The Schema App service will cost you $30 <em>per month<\/em> for a single website, which means you have to really value the ability to add structured data to your site for it to make sense.<\/p><p>If you pay for the service, you can automatically set up and deploy your schema markup. I think the real value comes from the customer service that you get &#8211; you&#8217;ll get human onboarding and help to set up your structured data.<\/p><p>If that&#8217;s worth $30 per month to you, check it out. Otherwise, stick with a cheaper tool.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-997c601 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"997c601\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49c8243\" data-id=\"49c8243\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f97edc2 elementor-widget elementor-widget-heading\" data-id=\"f97edc2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final Thoughts\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca20132 elementor-widget elementor-widget-text-editor\" data-id=\"ca20132\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We&#8217;ve covered a lot of ground here, so let&#8217;s finish things out by recapping the key concepts from this post.<\/p><p>Rich snippets are eye-catching additions to your website&#8217;s listing in Google search results. For example, review stars.<\/p><p>To give Google the information it needs to generate rich snippets, you need to add structured data\/schema markup to your WordPress site. Google recommends the JSON-LD format, but you can also use schema microdata.<\/p><p>Rich snippets do not directly improve your search engine rankings, but data from ConversionXL suggests that rich snippets can improve your organic CTR.<\/p><p>Many WordPress SEO plugins add basic sitewide structured data, but you can go further and add structured data to individual pieces of content using one of the plugins in this post.\u00a0<\/p><p>Once you&#8217;ve added structured data to your site, make sure to validate it with the Google Structured Data Testing Tool.<\/p><p>Any questions about WordPress rich snippets and structured data? Ask away!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this post, we&#8217;ll cover everything you need to start getting rich snippets for your site, as well as review 5 of the leading Rich Snippet addons. <\/p>\n","protected":false},"author":50988,"featured_media":32247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,43],"tags":[79],"marketing_persona":[74],"marketing_intent":[48],"class_list":["post-32246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-wordpress","tag-build"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Best WordPress Rich Snippets Plugins (2022) | Elementor<\/title>\n<meta name=\"description\" content=\"In this post, we&#039;ll cover everything you need to start getting rich snippets for your site, as well as reviewing 5 of the leading Rich Snippet plugins\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elementor.com\/blog\/rich-snippets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Best WordPress Rich Snippets Plugins (2022) | Elementor\" \/>\n<meta property=\"og:description\" content=\"In this post, we&#039;ll cover everything you need to start getting rich snippets for your site, as well as reviewing 5 of the leading Rich Snippet plugins\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elementor.com\/blog\/rich-snippets\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/elemntor\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-26T06:56:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-29T21:58:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/10\/external-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Colin Newcomer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elemntor\" \/>\n<meta name=\"twitter:site\" content=\"@elemntor\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Colin Newcomer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/elementor.com\/blog\/rich-snippets\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/elementor.com\/blog\/rich-snippets\/\"},\"author\":{\"name\":\"Colin Newcomer\",\"@id\":\"https:\/\/elementor.com\/blog\/#\/schema\/person\/8df3c6697ea8e60fd1416e98a7ff0e21\"},\"headline\":\"How to Add Rich Snippets to a WordPress Site (And the Best Plugins)\",\"datePublished\":\"2019-11-26T06:56:59+00:00\",\"dateModified\":\"2025-12-29T21:58:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/elementor.com\/blog\/rich-snippets\/\"},\"wordCount\":2278,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/elementor.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/elementor.com\/blog\/rich-snippets\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/10\/external-3.png\",\"keywords\":[\"Build\"],\"articleSection\":[\"Blog\",\"WordPress\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/elementor.com\/blog\/rich-snippets\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/elementor.com\/blog\/rich-snippets\/\",\"url\":\"https:\/\/elementor.com\/blog\/rich-snippets\/\",\"name\":\"6 Best WordPress Rich Snippets Plugins (2022) | Elementor\",\"isPartOf\":{\"@id\":\"https:\/\/elementor.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/elementor.com\/blog\/rich-snippets\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/elementor.com\/blog\/rich-snippets\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/10\/external-3.png\",\"datePublished\":\"2019-11-26T06:56:59+00:00\",\"dateModified\":\"2025-12-29T21:58:00+00:00\",\"description\":\"In this post, we'll cover everything you need to start getting rich snippets for your site, as well as reviewing 5 of the leading Rich Snippet plugins\",\"breadcrumb\":{\"@id\":\"https:\/\/elementor.com\/blog\/rich-snippets\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/elementor.com\/blog\/rich-snippets\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/elementor.com\/blog\/rich-snippets\/#primaryimage\",\"url\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/10\/external-3.png\",\"contentUrl\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/10\/external-3.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/elementor.com\/blog\/rich-snippets\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/elementor.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/elementor.com\/blog\/category\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Add Rich Snippets to a WordPress Site (And the Best Plugins)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/elementor.com\/blog\/#website\",\"url\":\"https:\/\/elementor.com\/blog\/\",\"name\":\"Elementor\",\"description\":\"Website Builder for WordPress\",\"publisher\":{\"@id\":\"https:\/\/elementor.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/elementor.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/elementor.com\/blog\/#organization\",\"name\":\"Elementor\",\"url\":\"https:\/\/elementor.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/elementor.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2025\/06\/images.png\",\"contentUrl\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2025\/06\/images.png\",\"width\":225,\"height\":225,\"caption\":\"Elementor\"},\"image\":{\"@id\":\"https:\/\/elementor.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/elemntor\/\",\"https:\/\/x.com\/elemntor\",\"https:\/\/www.instagram.com\/elementor\/\",\"https:\/\/www.youtube.com\/channel\/UCt9kG_EDX8zwGSC1-ycJJVA?sub_confirmation=1\",\"https:\/\/en.wikipedia.org\/wiki\/Elementor\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/elementor.com\/blog\/#\/schema\/person\/8df3c6697ea8e60fd1416e98a7ff0e21\",\"name\":\"Colin Newcomer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/elementor.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/42aa991c5e5152c551c3ca3aa09e84d6e08a3a40420e566d930ab289160b09bc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/42aa991c5e5152c551c3ca3aa09e84d6e08a3a40420e566d930ab289160b09bc?s=96&d=mm&r=g\",\"caption\":\"Colin Newcomer\"},\"description\":\"Colin is a freelance writer for hire specializing in WordPress and digital marketing. Grow your business with in-depth, conversational blog posts.\",\"url\":\"https:\/\/elementor.com\/blog\/author\/colinn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 Best WordPress Rich Snippets Plugins (2022) | Elementor","description":"In this post, we'll cover everything you need to start getting rich snippets for your site, as well as reviewing 5 of the leading Rich Snippet plugins","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/elementor.com\/blog\/rich-snippets\/","og_locale":"en_US","og_type":"article","og_title":"6 Best WordPress Rich Snippets Plugins (2022) | Elementor","og_description":"In this post, we'll cover everything you need to start getting rich snippets for your site, as well as reviewing 5 of the leading Rich Snippet plugins","og_url":"https:\/\/elementor.com\/blog\/rich-snippets\/","og_site_name":"Blog","article_publisher":"https:\/\/www.facebook.com\/elemntor\/","article_published_time":"2019-11-26T06:56:59+00:00","article_modified_time":"2025-12-29T21:58:00+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/10\/external-3.png","type":"image\/png"}],"author":"Colin Newcomer","twitter_card":"summary_large_image","twitter_creator":"@elemntor","twitter_site":"@elemntor","twitter_misc":{"Written by":"Colin Newcomer","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/elementor.com\/blog\/rich-snippets\/#article","isPartOf":{"@id":"https:\/\/elementor.com\/blog\/rich-snippets\/"},"author":{"name":"Colin Newcomer","@id":"https:\/\/elementor.com\/blog\/#\/schema\/person\/8df3c6697ea8e60fd1416e98a7ff0e21"},"headline":"How to Add Rich Snippets to a WordPress Site (And the Best Plugins)","datePublished":"2019-11-26T06:56:59+00:00","dateModified":"2025-12-29T21:58:00+00:00","mainEntityOfPage":{"@id":"https:\/\/elementor.com\/blog\/rich-snippets\/"},"wordCount":2278,"commentCount":0,"publisher":{"@id":"https:\/\/elementor.com\/blog\/#organization"},"image":{"@id":"https:\/\/elementor.com\/blog\/rich-snippets\/#primaryimage"},"thumbnailUrl":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/10\/external-3.png","keywords":["Build"],"articleSection":["Blog","WordPress"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/elementor.com\/blog\/rich-snippets\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/elementor.com\/blog\/rich-snippets\/","url":"https:\/\/elementor.com\/blog\/rich-snippets\/","name":"6 Best WordPress Rich Snippets Plugins (2022) | Elementor","isPartOf":{"@id":"https:\/\/elementor.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/elementor.com\/blog\/rich-snippets\/#primaryimage"},"image":{"@id":"https:\/\/elementor.com\/blog\/rich-snippets\/#primaryimage"},"thumbnailUrl":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/10\/external-3.png","datePublished":"2019-11-26T06:56:59+00:00","dateModified":"2025-12-29T21:58:00+00:00","description":"In this post, we'll cover everything you need to start getting rich snippets for your site, as well as reviewing 5 of the leading Rich Snippet plugins","breadcrumb":{"@id":"https:\/\/elementor.com\/blog\/rich-snippets\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/elementor.com\/blog\/rich-snippets\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/elementor.com\/blog\/rich-snippets\/#primaryimage","url":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/10\/external-3.png","contentUrl":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/10\/external-3.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/elementor.com\/blog\/rich-snippets\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/elementor.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/elementor.com\/blog\/category\/blog\/"},{"@type":"ListItem","position":3,"name":"How to Add Rich Snippets to a WordPress Site (And the Best Plugins)"}]},{"@type":"WebSite","@id":"https:\/\/elementor.com\/blog\/#website","url":"https:\/\/elementor.com\/blog\/","name":"Elementor","description":"Website Builder for WordPress","publisher":{"@id":"https:\/\/elementor.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/elementor.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/elementor.com\/blog\/#organization","name":"Elementor","url":"https:\/\/elementor.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/elementor.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2025\/06\/images.png","contentUrl":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2025\/06\/images.png","width":225,"height":225,"caption":"Elementor"},"image":{"@id":"https:\/\/elementor.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/elemntor\/","https:\/\/x.com\/elemntor","https:\/\/www.instagram.com\/elementor\/","https:\/\/www.youtube.com\/channel\/UCt9kG_EDX8zwGSC1-ycJJVA?sub_confirmation=1","https:\/\/en.wikipedia.org\/wiki\/Elementor"]},{"@type":"Person","@id":"https:\/\/elementor.com\/blog\/#\/schema\/person\/8df3c6697ea8e60fd1416e98a7ff0e21","name":"Colin Newcomer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/elementor.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/42aa991c5e5152c551c3ca3aa09e84d6e08a3a40420e566d930ab289160b09bc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/42aa991c5e5152c551c3ca3aa09e84d6e08a3a40420e566d930ab289160b09bc?s=96&d=mm&r=g","caption":"Colin Newcomer"},"description":"Colin is a freelance writer for hire specializing in WordPress and digital marketing. Grow your business with in-depth, conversational blog posts.","url":"https:\/\/elementor.com\/blog\/author\/colinn\/"}]}},"_links":{"self":[{"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/posts\/32246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/users\/50988"}],"replies":[{"embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/comments?post=32246"}],"version-history":[{"count":5,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/posts\/32246\/revisions"}],"predecessor-version":[{"id":149145,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/posts\/32246\/revisions\/149145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/media\/32247"}],"wp:attachment":[{"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/media?parent=32246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/categories?post=32246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/tags?post=32246"},{"taxonomy":"marketing_persona","embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/marketing_persona?post=32246"},{"taxonomy":"marketing_intent","embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/marketing_intent?post=32246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}