{"id":30665,"date":"2019-09-20T09:14:12","date_gmt":"2019-09-20T09:14:12","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=30665"},"modified":"2025-12-04T21:03:04","modified_gmt":"2025-12-04T19:03:04","slug":"the-tools-we-love-mailchimp","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/the-tools-we-love-mailchimp\/","title":{"rendered":"The Tools We Love: Mailchimp"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Like most people, you probably get numerous emails in your inbox every day. The subjects could vary. You could get the \u201cOpen this email to get a discount\u201d or the \u201cCheck out our new product!\u201d email, and occasionally \u2014 the \u201cNigerian Prince\u201d email.\u00a0<\/p>

How many of these emails do you really open, and why? Is it because of that emoji in the subject line? Or is it because you were offered 20% off of something? Or maybe you don’t open them at all?<\/p>

Unlike the popular opinion among recipients (like me) that these emails are created by monkeys, email marketing is a science in its own right. It’s also an art form. It is aimed at converting prospects into customers, and customers into loyal fans.\u00a0<\/p>

But what is email marketing, really?\u00a0<\/p>

Email marketing is a highly effective digital marketing strategy that involves sending interesting or valuable content to a list of subscribers via email to generate traffic, get leads and cultivate customer loyalty. Through it, you get the option to sell products, share news and tell stories to your audience.\u00a0<\/p>

Would it surprise you to know that for every $1 spent on an email, you earn $38 in return<\/a>? Sure, spamming has given it a bad reputation and social media has stolen the spotlight, but email marketing is still the most effective way to turn your leads into customers.\u00a0<\/p>

That’s because it is based on interesting templates, on personalization (such as making sure your subscriber’s name appears in the greeting), on the appropriate times to send emails, on automation, and so many other details that shouldn’t go unnoticed. To make sure that everything is covered, you will need an email management service. Here at Elementor use MailChimp, and we would like to tell you why.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

What is Mailchimp?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

MailChimp is a cloud-based email management and marketing service. It has elements of CRM, and one could say that it\u2019s an all-in-one marketing platform that gives you the ability to create and manage mailing lists, newsletters, automated campaigns, and more. It is simple to use and rich with features. As of 2019, it has 11 million active users<\/a> with a total audience of 4 billion, with some1 billion emails passing through its system every day.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

What Do I Need Email Marketing Software For?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Email marketing is easy enough when you have a few subscribers. You can send them individual emails, or bcc them into one email, but the more subscribers you get, the more difficult it becomes to manage them all.\u00a0<\/p>

You won\u2019t be able to send individual emails to thousands of subscribers, certainly not through services like Gmail, Yahoo, and the rest. Why? Because most email service providers<\/a> limit the number of emails, you can send at one time. In addition, should you be spamming people with your emails, these services may tag your address as a spam address, further limiting your ability to reach any audience. Additional difficulties with design, reporting, and the adherence to the law (like adding the unsubscribe option), will hinder your ability to send emails from your private address.\u00a0<\/p>

An email marketing and management tool will allow you to overcome these difficulties and limitations. It will offer you ways to automate processes, you professionally designed templates, l making sure that your emails are delivered. Most importantly, it will produce reports that will enable you to make better decisions and improve your campaigns, and it will allow you to do it all with ease. This is where Mailchimp comes into play because it offers all of the above and more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Getting Started\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

The Basics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Mailchimp offers a free version of its service, and it\u2019s impressive. It allows you to send 10,000 emails to 2000 contacts every month.\u00a0<\/p>

To get started, you\u2019ll need to go to the website and sign up. Setting up the account is fairly straightforward, and there\u2019s a guide to help you out even if you are not tech-savvy. Once you register, you\u2019ll be asked for things like your email address, website, list of subscribers, and to connect to social media, etc. Just before you finish, you\u2019ll be offered the \u201cFind Your Marketing Path<\/strong>\u201d option a very helpful service for beginners that only takes 60 seconds to set up.\u00a0<\/p>

Now you can start designing your first email by choosing a template<\/a>, adding contacts, and voila! You are ready to send your first email after a few easy, guided steps. You should be aware that since it\u2019s a free version, there will be a Mailchimp footer in each one of your emails.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Tags & Segments\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

When you import your contacts, it\u2019s important that you tag them accordingly, since it will give you more freedom to target very specific subscribers for whatever campaign you decide to run. You can add multiple tags to a single contact. You can also create segments that are used to create target audiences, based on shared data, that will be updated automatically.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Advanced Segmentation\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

For the paid user, there are additional built-in ways to sort and target contacts. You can combine different conditions like age, gender, purchase activity and more. Marketers who used these segmented campaigns noted as much as a 760% increase in revenue<\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Templates<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Mailchimp makes it easy to send emails by offering the option to choose from professionally created, customizable templates available for nearly any occasion. You can welcome new subscribers or announce the release of a new product with a premade template. Even if it\u2019s your first time creating an email campaign, with these templates, you\u2019ll look like a pro. The templates are designed in such a way that you only need to click on a box, add text or an image, and that\u2019s it. Mailchimp has more than 100 templates available.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Marketing Channels\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

MailChimp also offers a variety of marketing channels, seven of which are available to the free user. The most interesting among them are:\u00a0<\/p>