{"id":29003,"date":"2019-08-12T07:41:09","date_gmt":"2019-08-12T07:41:09","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=29003"},"modified":"2019-08-12T07:41:09","modified_gmt":"2019-08-12T07:41:09","slug":"personal-branding-through-online-communities","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/personal-branding-through-online-communities\/","title":{"rendered":"Monday Masterclass: Build Your Personal Brand Through Online Communities"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29003\" class=\"elementor elementor-29003\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54d88b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54d88b0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-acb9527\" data-id=\"acb9527\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-104411d elementor-widget elementor-widget-text-editor\" data-id=\"104411d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As if getting new clients for your web design business wasn\u2019t hard enough, the prices of advertising continue to rise. In recent years costs have risen by more than <a href=\"https:\/\/medium.com\/kindads\/rising-costs-of-digital-advertising-how-are-you-dealing-with-it-46d6804d18e2\" target=\"_blank\" rel=\"noopener\">12% on average<\/a>, despite the fact that many experts claim that a measurable ROI is not feasible. Even when ROI is measured, it no longer seems to have obtained the results we celebrated just a few years ago.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cec0d7 elementor-widget elementor-widget-image\" data-id=\"6cec0d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"680\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=680\/blog\/wp-content\/uploads\/2019\/08\/01.CPC_.per_.month_-1024x870.png\" class=\"attachment-large size-large wp-image-29024\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2019\/08\/01.CPC_.per_.month_-1024x870.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2019\/08\/01.CPC_.per_.month_-300x255.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2019\/08\/01.CPC_.per_.month_-768x653.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1200\/blog\/wp-content\/uploads\/2019\/08\/01.CPC_.per_.month_.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-913656e elementor-widget elementor-widget-text-editor\" data-id=\"913656e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If online advertising has passed its prime, why not consider focusing our resources on building a personal brand through interaction with online communities? Why not turn our attention to the content sections, at the heart of community pages and feeds, rather than focussing on the commercial spaces that frame them. Something that could prove to be a much better strategy for getting more clients<\/p><p>Think about it, whenever we need a plumber the chances are that we\u2019ll be going with someone we know, right? If not, we might ask friends for recommendations. Only as a last resort, would we rely on the results that come up on Google.<\/p><p>According to a Nielson report, 92% of consumers are more convinced by suggestions from friends and family than advertising.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c66a572 elementor-widget elementor-widget-image\" data-id=\"c66a572\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"760\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=760\/blog\/wp-content\/uploads\/2019\/08\/02.Nielson-1024x973.png\" class=\"attachment-large size-large wp-image-29025\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2019\/08\/02.Nielson-1024x973.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2019\/08\/02.Nielson-300x285.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2019\/08\/02.Nielson-768x730.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1200\/blog\/wp-content\/uploads\/2019\/08\/02.Nielson.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20e79c5 elementor-widget elementor-widget-text-editor\" data-id=\"20e79c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>People today are increasingly turning to social media, asking friends, colleagues and fellow group members for advice and recommendations, on things like who they should trust to <a href=\"https:\/\/elementor.com\/resources\/how-to\/make-personal-website\/\">build their personal websites<\/a>. This is one of the things that makes online communities so powerful.&nbsp;<\/p>\n<p>This year\u2019s <a href=\"https:\/\/resources.higherlogic.com\/state-of-community-management-2019-report\" target=\"_blank\" rel=\"noopener\">The State of Community Management Report<\/a> points out that the vast majority of communities empower members, through asking questions, and providing solutions. However, the basic human needs for connection, recognition, and validation within a common interest is what fuels the almost perpetual group activity. The levels of which clock just over 50% of members marked as active.&nbsp;<\/p>\n<p>This could help strengthen the link that the report makes between group empowerment and group engagement.&nbsp;<\/p>\n<p>The report also found that members\u2019 main objectives in these groups are:<\/p>\n<ul>\n<li>Networking with peers (77%)<\/li>\n<li>Trust &amp; confidence (65%)<\/li>\n<li>New ideas (61%)<\/li>\n<\/ul>\n<p>We\u2019ve found this to be true among Elementors,<\/p>\n<p>many of whom (over 70%) are active members of one of the largest active WordPress-related groups on Facebook.<\/p>\n<p>Like any strategy, there are right ways and wrong ways to engage with social media and build your personal brand.<\/p>\n<p>To get the best advice we could on this, we\u2019ve been asking the members of our community for insight and tips, and the do\u2019s and don\u2019ts. We\u2019ve also added things that we\u2019ve learned from our own experience, helping the community to grow.<\/p>\n<p>The following is a roundup of the best ideas and advice we\u2019ve compiled to help you successfully generate awareness of your services and establish your personal brand on social media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea82705 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea82705\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-387a20e\" data-id=\"387a20e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72a1cd4 elementor-widget elementor-widget-heading\" data-id=\"72a1cd4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Preparation\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b56adaa elementor-widget elementor-widget-text-editor\" data-id=\"b56adaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you\u2019re a Masterclass regular, you know that for us \u2018preparation\u2019 is practically a byword.\u00a0<\/p><p>So much could be avoided, and so much gained through proper preparation, that we couldn\u2019t possibly overstress its importance.\u00a0<\/p><p>Moreover, knowing what to prepare in advance will only help us. There may be some preparation that is more field-dependent, but there are some things that are true for all of us.<\/p><p>Before joining a group, make sure you have all your assets in order. These should include:<\/p><ul><li>A business profile\u00a0<\/li><li>A website<\/li><li>Contact details\u00a0<\/li><li>Portfolio<\/li><\/ul><p>This might sound obvious and redundant, but when you\u2019re approached for the first time in the group, and you\u2019ve got nothing to show, you\u2019ll be kicking yourself.\u00a0<\/p><p>You\u2019ve ruined that opportunity to make a great first impression and perfect introduction.\u00a0<\/p><p>When creating these assets, remember to make them easy for community members to find and use. Build a supportive site structure and funnel. Make sure that you come across as approachable so that people who are becoming interested in your services and experience feel that they can ask you a question and keep in touch. This, after all, is our goal, right?<\/p><p>If you\u2019re in a hurry to create or revamp your portfolio, <a href=\"https:\/\/elementor.com\/blog\/portfolio-website\/\" target=\"_blank\" rel=\"noopener\">Nick Babich<\/a> has some great advice and suggests some first-rate <a href=\"https:\/\/elementor.com\/blog\/portfolio-templates\/\" target=\"_blank\" rel=\"noopener\">templates<\/a>.<\/p><p>You\u2019ll also want to define your goals; this will help you stay focussed and avoid making mistakes.\u00a0<\/p><p>You wouldn\u2019t go amiss taking the time to reevaluate your services and product then figure out which group topics they might relate to. Once you have established yourself in the community, you\u2019ll use this to weave this information into your comments whenever opportunities arise.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8ffd7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8ffd7e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c732614\" data-id=\"c732614\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ec0a9e elementor-widget elementor-widget-heading\" data-id=\"8ec0a9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Finding the Right Group<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2b18b3 elementor-widget elementor-widget-text-editor\" data-id=\"d2b18b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your resources, time especially, are valuable and hardly worth wasting on groups that will not yield an ROI.\u00a0<\/p><p>Joining an established group makes life that much easier than creating your own. One of the great advantages is that active deep-rooted social media groups already have a tone, and a direction or agenda reflected in the type of people who become members, as well as their activity.\u00a0<\/p><p>Use this to sort the groups with a high community and content value from those that showcase spam or outright narcissism.\u00a0<\/p><p>Active established groups will help you recognize the relevancy of the group membership. A group mostly populated by website builders, for example, might not be the right place for someone looking for new clients. Groups such as these are often made up of <a href=\"https:\/\/elementor.com\/blog\/service-providers-templates\/\">service providers<\/a>, making them perfect for discussions among colleagues, but not as well for generating business.<\/p><p>Instead, explore smaller, perhaps niche groups that relate to your expertise.<\/p><p>If, for instance, your expertise is building sites with strong SEO, consider joining an SEO group. Same goes for fields of business, such as real estate, and fashion, etc., as it does for types of marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5bfc6d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bfc6d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67af76d\" data-id=\"67af76d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f58bad9 elementor-widget elementor-widget-heading\" data-id=\"f58bad9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Research<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2b81a6 elementor-widget elementor-widget-text-editor\" data-id=\"a2b81a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once you\u2019ve found the group that will work best for your business, invest time in researching the group, and getting to know the style of writing posts, the phrasing, the dynamics among the members.\u00a0<\/p><p>Before posting or replying, get to know your audience. Try to figure out what issues the group is sensitive about.<\/p><p>A great place to start is by reading the admin guidelines. <br \/>Once you know the basic DNA and personas of the group, you\u2019ll be able to better adjust what you want to post, to something that they would like to hear. Given that this group may consist of fellow freelancers and developers, it\u2019d probably be better to word your pitch like \u201cdo you need help taking on some of your projects\u201d rather than \u201cI can build you a website.\u201d<\/p><p>Whereas if you were in a group of entrepreneurs, the \u201cI can build your website\u201d pitch would work a lot better.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-420931c elementor-widget elementor-widget-image\" data-id=\"420931c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"734\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=734\/blog\/wp-content\/uploads\/2019\/08\/03.Facebook-1024x939.png\" class=\"attachment-large size-large wp-image-29026\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2019\/08\/03.Facebook-1024x939.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2019\/08\/03.Facebook-300x275.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2019\/08\/03.Facebook-768x704.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1200\/blog\/wp-content\/uploads\/2019\/08\/03.Facebook.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7fa9aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7fa9aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dfbc08a\" data-id=\"dfbc08a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a74c297 elementor-widget elementor-widget-heading\" data-id=\"a74c297\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Help and Give Value<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80731df elementor-widget elementor-widget-text-editor\" data-id=\"80731df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If there is one tip that you take away from this week\u2019s Masterclass, it\u2019s this:<\/p><p>You have to be willing to put in the effort without seeing immediate results, and you must be persistent.\u00a0<\/p><p>This perseverance will pay off the most when you become an asset as a contributing member of the group. Offer value to the community, and in time, this will translate into a reputation. Don\u2019t forget that you\u2019re building your brand and you want others to know you and trust you. This takes time and effort to establish.\u00a0<\/p><p>Be generous.<\/p><p>This means going beyond merely \u2018liking\u2019 posts and solving problems once in a while. Answer questions and offer free advice instead. Try to help people learn how to avoid similar problems in the future.\u00a0<\/p><p>Remember the old saying? \u201cGive a person a fish, and you feed them for a day. Teach a person to fish, and you feed them for life\u201d-The same applies here. Go that extra mile and become a valuable and appreciated member of the group by teaching people the skills that will help them move forward. In return, your reputation will grow and resonate.<\/p><p>Offer that little something extra if you recognize it as something that might help people beyond the specific problem they are currently asking about. Just remember to stay on topic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbd0bfb elementor-widget elementor-widget-image\" data-id=\"fbd0bfb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"334\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=334\/blog\/wp-content\/uploads\/2019\/08\/04.Looking-for-1024x427.png\" class=\"attachment-large size-large wp-image-29027\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2019\/08\/04.Looking-for-1024x427.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2019\/08\/04.Looking-for-300x125.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2019\/08\/04.Looking-for-768x320.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1200\/blog\/wp-content\/uploads\/2019\/08\/04.Looking-for.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74e73ab elementor-widget elementor-widget-text-editor\" data-id=\"74e73ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Show initiative. Don\u2019t spam, ramble, or post or just for the sake of it. You will be ignored and possibly banned.<\/p><p>Post material that will inspire and spark interest.\u00a0<\/p><p>The occasional poll goes a long way especially if it generates a lengthy discussion among the more active members.<\/p><p>No matter what, your tone must remain positive and empathetic. The last thing you want is to be misinterpreted as condescending.\u00a0<\/p><p>This is also true when talking about third parties.\u00a0<\/p><p>Don\u2019t bad-mouth or vilify your competitors or other products. Even if you have a strong opinion about a certain design of theirs or photoshop job that looks about as realistic as a B-movie monster from the 50s, remember your goal and be professional.<\/p><p>Should you feel the need to deride or belittle, try to keep it to yourself. It doesn\u2019t belong in the group.<\/p><p>Be active but don\u2019t hog all the attention.\u00a0<\/p><p>Always treat others with respect; nobody likes a troll.\u00a0<\/p><p>Refrain from those heated internet debates if you can see that they\u2019re turning into an argument. Even if you feel you can win the argument, it will still hurt your reputation and your personal brand. This kind of behavior comes across as very unprofessional.<\/p><p>The same goes for joining the hoards of members leaping at posts like \u201cLooking for someone to build my website\u201d \u2014 We all know that it won\u2019t get you the job.\u00a0<\/p><p>All it will do is make you appear as desperate for work, which will diminish your authority, and respect among the other group members.<\/p><p>A little competition can be good, but never approach anything with a competitive, zero-sum game, mindset.<\/p><p>Instead, adopt the mindset that there is plenty of work for everyone. That the stronger and more valuable the group becomes, the better the business gets for everyone involved.<\/p><p>Keep an open mind and treat this as a valuable learning experience.\u00a0<\/p><p>Understand that every post as an opportunity for communicating, as well as for research.\u00a0<\/p><p>There is no better way to get to know the needs and challenges of your potential clients.<\/p><p>You can even take what you\u2019ve learned from these clients, turn it around, and use it to your advantage. One person\u2019s greatest challenge could be your most rewarding homepage copy.<\/p><p>That\u2019s exactly what we did for the <a href=\"https:\/\/elementor.com\/blog\/build-one-page-website\/\" target=\"_blank\" rel=\"noopener\">One Page Website<\/a> masterclass, where we noticed an interest in the community for using the hello theme and theme builder.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c956c1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c956c1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b68c270\" data-id=\"b68c270\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48912a6 elementor-widget elementor-widget-heading\" data-id=\"48912a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Posting\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a1e20e elementor-widget elementor-widget-text-editor\" data-id=\"8a1e20e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Being active is important, but your activity should be calculated and efficient.\u00a0Find the right consistency for your posts. You don\u2019t want to be bugging people, and you don\u2019t want the social media\u2019s algorithm to shut you out.<\/p><p>Remember to ask for comments and feedback, so that other members are encouraged to reply.<\/p><p>Don\u2019t simply post ads for your services; in fact, you might want to avoid that all together as it may prove to have the opposite effect. Most community members tend to be passionate about the core subjects discussed in the group, and will not take kindly to people using their home as their personal billboard. If you\u2019re going to post something to show activity, try posting things that people will find valuable and relatable.\u00a0<\/p><p>Don\u2019t post across groups for obvious reasons.<\/p><p>When you consider your motive for being active in the group, simply commenting \u2018thanks,\u2019 \u2018cool\u2019 or clicking \u2018like\u2019 does not qualify as a decent response to a post or comment. Try to develop the communication and drive the interaction further by asking questions that explore a community member\u2019s comment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c79552e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c79552e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a8effa\" data-id=\"1a8effa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd0034c elementor-widget elementor-widget-heading\" data-id=\"bd0034c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Elevate Real Relationships<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4fb740 elementor-widget elementor-widget-text-editor\" data-id=\"a4fb740\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nothing nurtures and establishes the reputation and credibility of a personal brand like forming real-life relationships with people.<\/p><p>This not only makes you more approachable and understanding, but it probably leads to potential clients and colleagues better than anything else.<\/p><p>You have to meet people in the real world. This takes the efforts of the past to a whole other level.\u00a0<\/p><p>This indeed is one of those things that is easier for some than for others, but it\u2019s still a necessity in the business world of the digital era.<\/p><p>If you\u2019re looking for great tips and insight on this, Ben and Matan recently interviewed <a href=\"https:\/\/elementor.com\/blog\/podcast-29-matt-medeiros\/\" target=\"_blank\" rel=\"noopener\">Matt Medeiros<\/a>, from the &#8216;Matt Report&#8217; podcast, who had a lot of excellent advice and ideas for networking.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c32a317 elementor-widget elementor-widget-image\" data-id=\"c32a317\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=419\/blog\/wp-content\/uploads\/2019\/08\/06.Cover-Matt-Medeiros-1024x536.png\" class=\"attachment-large size-large wp-image-29029\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2019\/08\/06.Cover-Matt-Medeiros-1024x536.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2019\/08\/06.Cover-Matt-Medeiros-300x157.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2019\/08\/06.Cover-Matt-Medeiros-768x402.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1200\/blog\/wp-content\/uploads\/2019\/08\/06.Cover-Matt-Medeiros.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbaab9c elementor-widget elementor-widget-text-editor\" data-id=\"fbaab9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Meetups, workshops, conventions, etc., are excellent opportunities to meet the community you\u2019ve been interacting with face to face. You\u2019ll find that these events really do help to substantiate relationships, and who knows? Perhaps close some deals.<\/p><p>If you\u2019ve not yet been to an <a href=\"https:\/\/elementor.com\/community\/meetups\/\" target=\"_blank\" rel=\"noopener\">Elementor Meetup<\/a>, you should definitely give it a try. Having been to these, you will have to agree that there is something unique about them that makes them wonderfully warm and welcoming.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4c54dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4c54dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96028d7\" data-id=\"96028d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c62229b elementor-widget elementor-widget-heading\" data-id=\"c62229b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6b8907 elementor-widget elementor-widget-text-editor\" data-id=\"d6b8907\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Perhaps the idea of promoting your services and building your personal brand through participation in Facebook groups, and other social media communities, is a bit like dating. You have to have the right attitude. Be positive, even if you are a cynic, you can\u2019t afford to be cynical.<\/p><p>Like many things in this business, if you invest time and resources in developing your personal brand you\u2019ll be pleasantly surprised and rewarded for the effort that you make.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This week we\u2019re listing the best ideas and advice to help you successfully promote your services, build and strengthen your personal brand in online communities, and groups on social media.<\/p>\n","protected":false},"author":162405,"featured_media":29036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[79,173],"marketing_persona":[47],"marketing_intent":[48],"class_list":["post-29003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-masterclass","tag-build","tag-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Monday Masterclass: Build Your Personal Brand Through Online Communities<\/title>\n<meta name=\"description\" content=\"This week we\u2019re listing the best ideas and advice to help you successfully promote your services, build and strengthen your personal brand in online communities, and groups on social media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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