{"id":28762,"date":"2019-08-05T12:30:40","date_gmt":"2019-08-05T12:30:40","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=28762"},"modified":"2025-12-05T01:02:53","modified_gmt":"2025-12-04T23:02:53","slug":"from-boring-to-memorable-design","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/from-boring-to-memorable-design\/","title":{"rendered":"Monday Masterclass: Transforming a Generic Template Into a Memorable Design"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28762\" class=\"elementor elementor-28762\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5cd005 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5cd005\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-357e90b\" data-id=\"357e90b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccff6ae elementor-align-center elementor-mobile-align-justify elementor-widget elementor-widget-global elementor-global-16648 elementor-widget-button\" data-id=\"ccff6ae\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.youtube.com\/c\/elementor?sub_confirmation=1\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i class=\"fa fa-youtube\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Subscribe to Our YouTube Channel<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a49f246 elementor-widget elementor-widget-text-editor\" data-id=\"a49f246\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Innovative competition and audiences that become immune to our strategies too quickly, inevitably force us to keep moving forward to stay ahead of the game.<\/span><\/p><p><span style=\"font-weight: 400\">However, new ideas and strategies aren\u2019t always the solution. Sometimes it is the older, proven and well-established ideas, that will do the trick efficiently, and perhaps more effectively.<\/span><\/p><p><span style=\"font-weight: 400\">They just need a little dusting off.<\/span><\/p><p><span style=\"font-weight: 400\">For most of us, whenever we hear the words \u201cI love New York\u201d, the first image that comes to mind is <\/span><a href=\"https:\/\/www.miltonglaser.com\/milton\/#3\"><span style=\"font-weight: 400\">Milton Glaser<\/span><\/a><span style=\"font-weight: 400\">\u2019s famous <\/span><i><span style=\"font-weight: 400\">I (heart) NY<\/span><\/i><span style=\"font-weight: 400\"> image.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9c91ae elementor-widget elementor-widget-image\" data-id=\"b9c91ae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"402\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768,h=402\/blog\/wp-content\/uploads\/2019\/08\/01.i.love_.NY_-768x402.png\" class=\"attachment-medium_large size-medium_large wp-image-28793\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2019\/08\/01.i.love_.NY_-768x402.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2019\/08\/01.i.love_.NY_-300x157.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2019\/08\/01.i.love_.NY_-1024x536.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1200\/blog\/wp-content\/uploads\/2019\/08\/01.i.love_.NY_.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acb729e elementor-widget elementor-widget-text-editor\" data-id=\"acb729e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">This is an iconic design.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98aa26e elementor-widget elementor-widget-heading\" data-id=\"98aa26e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/elementor.com\/blog\/how-to-create-a-homepage-for-your-business-with-elementor\/\" target=\"_blank\">Learn to create an amazing homepage design using Elementor.<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07d9407 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07d9407\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b39f6a\" data-id=\"8b39f6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d70c143 elementor-widget elementor-widget-heading\" data-id=\"d70c143\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is Iconic Design?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a892d60 elementor-widget elementor-widget-text-editor\" data-id=\"a892d60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An icon is a visual representation of an idea. What makes something iconic is how well the visual representation connects to that idea so that it is intrinsic; the image and the idea are unmistakably connected.\u00a0<\/p><p>This should be our goal when we sit down to design a web page \u2014 to create a design that our audience will always remember, and link to the ideas and content of the page.\u00a0<\/p><p>If our objective is to create an image that will be common and familiar in people&#8217;s minds whenever our client or product is discussed, then we must rely on a dedicated visual language and convey our ideas laconically and clear.\u00a0<\/p><p>Linking images in this way also help us to get better conversions.<\/p><p>When a design immediately ties-in with the viewer&#8217;s reason for visiting our page, it adds to their personal connection with the idea, further intensifying interest and desire, making it easier for them to commit to action at the end of our <a href=\"https:\/\/elementor.com\/blog\/build-sales-funnel\/\" target=\"_blank\" rel=\"noopener\">funnel<\/a>.<\/p><p>To show you how a clear and cohesive visual language boils down to an iconic design that grabs your audience, we\u2019ll take a generic <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/features\/landing-page-builder\/\"   title=\"Landing Page Builder\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"26377\">landing page<\/a> for a dance school, and transform it into something worth bookmarking, sharing, and talking about.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33c50f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33c50f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d56b818\" data-id=\"d56b818\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11da89e elementor-widget elementor-widget-heading\" data-id=\"11da89e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Identifying the Main Visual Narrative<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-763a976 elementor-widget elementor-widget-text-editor\" data-id=\"763a976\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taking a good look at the area above-the-fold, at the very top of this page, we can establish that the page is composed of the following elements:<\/p><ul><li>Image of lead dancer<\/li><li>Big yellow circle<\/li><li>Headline<\/li><li>Logo<\/li><li>Menu<\/li><li>Background<\/li><li>Some text<\/li><li>Smaller circular elements.<\/li><\/ul><p>If I were to ask you to close your eyes, which elements would you say are the most memorable?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe56f6c elementor-widget elementor-widget-image\" data-id=\"fe56f6c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"448\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768,h=448\/blog\/wp-content\/uploads\/2019\/08\/03.original.top_-768x448.png\" class=\"attachment-medium_large size-medium_large wp-image-28794\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2019\/08\/03.original.top_-768x448.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2019\/08\/03.original.top_-300x175.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2019\/08\/03.original.top_-1024x597.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1200\/blog\/wp-content\/uploads\/2019\/08\/03.original.top_.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2fbd7 elementor-widget elementor-widget-text-editor\" data-id=\"1c2fbd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Is it the dancer? Is it the big yellow circle?<\/p><p>We need to identify our main visual narrative and use it as a design concept, a foundation to build upon.<\/p><p>You\u2019ll probably agree that the most memorable element in this top section is the dancer\u2019s magnificent movement and the way that her dress billows and flows.<\/p><p>Another strong aspect is the headline, in an unremarkable sans serif font, making it stationary or rigid in comparison.<\/p><p>These two contrasting concepts, flowing motion and solid rigidness, actually work very well with the idea we need to convey with this page.\u00a0<\/p><p>Let\u2019s consider the ballet school, the strict training and rigid practice it requires of ballet students, contrasted with the freedom and flowing movement in their dance.<\/p><p>We could equally appreciate a similar contrast occurring between the uniform and rigid tempo of the music and the irregular free-flowing movements of the dancers.<\/p><p>We now have our design concept: <strong>Flowing Motion vs. Rigid Consistency<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ed5635 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ed5635\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4114b8e\" data-id=\"4114b8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db51b7a elementor-widget elementor-widget-heading\" data-id=\"db51b7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Removing the Visual Noise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b83c424 elementor-widget elementor-widget-text-editor\" data-id=\"b83c424\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The next question we need to ask ourselves is whether or not we need all of these elements?\u00a0<\/p><p>Does the big yellow circle help to convey the idea of our landing page?<\/p><p>When we think of a dance school, a circle is hardly among the first things that come to mind.\u00a0<\/p><p>Here is where we need to be empathic or risk distracting or confusing the viewer. This is what we refer to as \u2018visual noise\u2019.<\/p><p>Visual noise is made up of all the elements that don\u2019t really have conceptual or formal justification. Removing these elements will clarify our composition, making a stronger impression on our users.\u00a0<\/p><p>Having established our design concept will prove extremely helpful at this point<\/p><p>Obviously, the big yellow circle is there to contrast the dancer against the dominant background in this section. However, this purple background fails to relate to the concept of flowing motion or rigidity. No matter what color we use, this background does not promote our design concept in any way. If it\u2019s not promoting the main idea, it doesn\u2019t belong.\u00a0<\/p><p>Once we\u2019ve removed the purple background there\u2019s no need for the yellow circle as it does nothing for our design concept either. The same is true of the two smaller circles to the side of the dancer, that are neither rigid nor flowing.<\/p><p>Removing the superfluous elements not only clarifies the design, it enhances our design concept. Released from the constraints of visual noise, the image of the dancer is free to \u2018flow\u2019 more effectively.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e74cbcd elementor-widget elementor-widget-image\" data-id=\"e74cbcd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"448\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768,h=448\/blog\/wp-content\/uploads\/2019\/08\/04.new_.top_-768x448.png\" class=\"attachment-medium_large size-medium_large wp-image-28795\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2019\/08\/04.new_.top_-768x448.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2019\/08\/04.new_.top_-300x175.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2019\/08\/04.new_.top_-1024x597.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1200\/blog\/wp-content\/uploads\/2019\/08\/04.new_.top_.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8fc229 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8fc229\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a608096\" data-id=\"a608096\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3433a0f elementor-widget elementor-widget-heading\" data-id=\"3433a0f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Implementing the Design Concept<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec900ef elementor-widget elementor-widget-text-editor\" data-id=\"ec900ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Returning to the headline, the letters vary from tall and wide to short and wide, tall and narrow. If this element is going signify rigid consistency, we can do better.\u00a0<\/p><p>By merely changing the letter case to capital letters, widening and spacing them evenly, the result will serve us far better.<\/p><p>The same could be done for the menu, a relevant part of our design and more than just a navigation tool.\u00a0<\/p><p>Again, there is something about its design that works with our concept of rigid consistency but there the letters are commonplace. The uneven spacing and the pipe dividers aren\u2019t helping either. Instead, we can capitalize the text, delete the dividers, and space the words and letters equally. We could even take it a step further and change the regular search icon to a square one.\u00a0<\/p><p>Eventually, the top section starts to look like this\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5119191 elementor-widget elementor-widget-image\" data-id=\"5119191\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768,h=576\/blog\/wp-content\/uploads\/2019\/08\/05.iconic.top_-768x576.png\" class=\"attachment-medium_large size-medium_large wp-image-28796\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2019\/08\/05.iconic.top_-768x576.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2019\/08\/05.iconic.top_-300x225.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2019\/08\/05.iconic.top_-1024x768.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1200\/blog\/wp-content\/uploads\/2019\/08\/05.iconic.top_.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d90f26a elementor-widget elementor-widget-text-editor\" data-id=\"d90f26a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With our concept of motion vs. rigid consistency working nicely above the fold, there\u2019s no reason why we shouldn\u2019t implement the same principles throughout the rest of the page.<\/p><p>Moving on to the next section, the <em>Meet the Dancers<\/em> section.<\/p><p>We\u2019ll begin again by removing the visual noise. In this section, we can see a return of the non-functional circles we saw earlier. They\u2019ll be the first things that we\u2019ll remove, and for the same reason.<\/p><p>We also have a couple of images that don\u2019t seem to convey \u2018rigidity or flowing motion.<\/p><p>As this is a new section, we could switch the roles around and have the letters of the headline appear more \u201cflowing\u201d, and set the images to appear more consistent and rigid, so that we end up with something like this:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc4c4e4 elementor-widget elementor-widget-image\" data-id=\"dc4c4e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"320\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768,h=320\/blog\/wp-content\/uploads\/2019\/08\/06.iconic.second-768x320.png\" class=\"attachment-medium_large size-medium_large wp-image-28797\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2019\/08\/06.iconic.second-768x320.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2019\/08\/06.iconic.second-300x125.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2019\/08\/06.iconic.second-1024x427.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1200\/blog\/wp-content\/uploads\/2019\/08\/06.iconic.second.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dca2b55 elementor-widget elementor-widget-text-editor\" data-id=\"dca2b55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Switching up the roles of the opposing concepts also helps us to establish a clear difference between the two sections while maintaining visual principal in both. Our design concept is becoming clearer and stronger as we progress, moving down the funnel.<\/p><p>On to the third section, where we\u2019ll switch the roles back again because repetition is another thing that firmly establishes an idea in the viewer\u2019s mind.<\/p><p>Here our lead dancer has again been placed in a circle that fails to contribute to our concept. Again, we\u2019ll delete the circle and break the constraints, giving her the freedom to dance and have the letters standing rigidly in contrast.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-144c2a9 elementor-widget elementor-widget-image\" data-id=\"144c2a9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"896\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768,h=896\/blog\/wp-content\/uploads\/2019\/08\/07.iconic.third_-768x896.png\" class=\"attachment-medium_large size-medium_large wp-image-28798\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2019\/08\/07.iconic.third_-768x896.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=257\/blog\/wp-content\/uploads\/2019\/08\/07.iconic.third_-257x300.png 257w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=878\/blog\/wp-content\/uploads\/2019\/08\/07.iconic.third_-878x1024.png 878w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1200\/blog\/wp-content\/uploads\/2019\/08\/07.iconic.third_.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1843d92 elementor-widget elementor-widget-text-editor\" data-id=\"1843d92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Three sections down and we can already appreciate how repetition creates the viewer&#8217;s familiarity with the connection between a specific visual concept and an idea, drawing this design closer to becoming iconic.<\/p><p>If the initial purpose of this page to generate leads, we ought to add a call-to-action in the 4th and last section. Again, we\u2019ll be switching the roles and have the text convey the flowing motion, and the images the rigid consistency. Adding a signup button will definitely make this more effective.<\/p><p>We also added some basic motion effects to make the dancers come to life and actually move, further enhancing the concept.\u00a0<\/p><p>With the new design now complete, there is a tremendous improvement.\u00a0<\/p><p>Just imagine having arrived from an ad campaign, and seeing this (as opposed to the original). We find it striking from first glance. This is a clear and alluring design that leads us on a pleasant noiseless journey, taking us willingly down to the signup button.\u00a0<\/p><p>&#8230;and if we\u2019re honest, we\u2019re getting that tingling in the back of our mind, nudging us to click it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a76501 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a76501\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f984c2b\" data-id=\"f984c2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09a6699 elementor-widget elementor-widget-heading\" data-id=\"09a6699\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18b7afd elementor-widget elementor-widget-text-editor\" data-id=\"18b7afd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This feeling that we have achieved when experiencing our new design should be what we\u2019re aiming for from the get-go.<\/p><p>Figuring out the main visual narrative, the image or motif that immediately connects the viewer with our main idea is imperative. By doing so, we establish our design concept and use it as a guideline to focus the layout and elements down to the last detail. We rely further on our design concept to avoid visual noise.\u00a0<\/p><p>Using contrasts, as we did by pitting flowing motion against rigid consistency, and repetition, strengthen the viewer&#8217;s connection and appreciation of the concept.<\/p><p>As with the principles of <a href=\"https:\/\/elementor.com\/blog\/storytelling-in-web-design\/\" target=\"_blank\" rel=\"noopener\">storytelling in design<\/a>, iconic design helps us grab our audience, inviting them to relate to our content and ideas, only with greater immediacy.\u00a0<\/p><p>Great iconic design stays with us long after we\u2019re first introduced to it, and like Milton Glaser\u2019s <em>I (heart) NY<\/em>, it is implanted in our minds and remains relevant, and even enjoyed, indefinitely.<\/p><p>Something that will undoubtedly keep us ahead of the game.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This week we discuss the effect of iconic design, its importance in web design, and how to transform a boring landing page template into a spectacular iconic composition that people are sure to remember.  <\/p>\n","protected":false},"author":162405,"featured_media":28768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[79,173],"marketing_persona":[47],"marketing_intent":[48],"class_list":["post-28762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-masterclass","tag-build","tag-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Monday 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