{"id":26396,"date":"2019-06-10T09:01:48","date_gmt":"2019-06-10T09:01:48","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=26396"},"modified":"2025-12-05T05:03:10","modified_gmt":"2025-12-05T03:03:10","slug":"build-sales-funnel","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/build-sales-funnel\/","title":{"rendered":"How To Build a WordPress Sales Funnel"},"content":{"rendered":"\t\t
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The word sales funnel gets thrown around a lot in the web creation world, and it\u2019s usually connected to a high price tag and possibly a \u2018top secret\u2019 formula.<\/p>\n

While researching this blog post, I\u2019ve read a lot of OTHER posts about building funnels, none of which actually talk about the essential details of building a sales funnel in WordPress<\/a>.<\/p>\n

The truth is you can use a small set of tools to easily create and perfect your sales funnel.<\/p>\n

A sales funnel, however, is not worth the effort, if you don\u2019t have the means to optimize it. That\u2019s why we\u2019ll be giving you the foundation knowledge of what a sales funnel is, how it works, and how to create the essential module of a funnel, and how to connect it to analytical tools so that you can know what works and what does, giving you the hard data with which to tweak and perfect your sales funnel.<\/p>\n

In this post, we are going to remove all the barriers that used to hold you back from getting more sales and conversions. We\u2019ll start you off with an introduction to the alluring world of funnel building.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What Is a Sales Funnel?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sales Funnel Template<\/a> by BronHiggs - Own work, CC BY-SA 4.0<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The term \u2018marketing funnel\u2019 or \u2018sales funnel\u2019 is used to describe the way that human beings can be convinced, through a 3-4 step process, to perform an action \u2013 in our case this usually means purchasing a product or service.<\/p>

Those steps are:<\/p>

  1. Attention<\/strong>. When the consumer becomes aware of a product or brand<\/li>
  2. Interest<\/strong>. They develop an interest in product\/brand benefits and how it fits in with the lifestyle they have or wish to have.<\/li>
  3. Desire<\/strong>. The consumer develops a fondness or an attachment towards the brand<\/li>
  4. Action<\/strong>. The consumer shops around, tries the product, or even purchases it.<\/li><\/ol>

    The basic process, also known as AIDA, was devised by Elias St. Elmo Lewis<\/a> as far back as 1898. Other than its name, almost nothing has changed. But why should it? Purchase behavior hasn\u2019t really changed.<\/p>

    The reason everyone likes to call this process model \u2018a funnel\u2019 is because of the way it looks on paper:<\/p>

    Top of the funnel \u2013 In a contemporary online marketing funnel, we have a vast number of viewers, gaining initial awareness at the beginning.<\/p>

    Middle of the funnel \u2013 Going down the funnel, the number shrinks to the number of people who remain interested.<\/p>

    Bottom of the funnel \u2013 This number shrinks again, to the number of people who are now considering to take you up on your idea\/proposal, before shrinking once more into a group of people who will actually take action and do what it is that you have been luring them into doing.<\/p>

    To borrow a fishing analogy, as marketers in the digital era, we should be thinking in terms of using fishing boats rather than relying on a fishing pole and a lot of patience.<\/p>

    The good news is that if you missed the better part of your catch on the first pass, your chances will be better on your next pass with another funnel \u2014 you\u2019re next campaign.<\/p>

    As with a great many things, by grasping the workings of a small funnel, you\u2019ll be able to progress to more elaborate funnels much quicker.<\/p>

    For the purposes of demonstration, let\u2019s start with a test case scenario.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    What Do You Need to Build a WordPress Sales Funnel?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Photo by Christin Hume<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    For our WordPress funnel example, we\u2019ll be using the fake example of Ms. Alice Cheivementz, a business coach who is looking to expand her mailing list. Her plan is to send a weekly newsletter with business advice and tips, with a future goal to develop leads that will convert into paying clients.<\/p>

    Looking at our workflow, we\u2019ll be discussing the assets we will need, we\u2019ll build those assets, we\u2019ll connect the assets together to form our funnel, and finally, we\u2019re going to test our funnel by setting up Google Analytics and Google Optimize tags, using Google Tag Manager.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Assets for a WordPress Sales Funnel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Since the newsletter is a new service, our main asset will be a landing page<\/a>. The question is, what is more likely to get the viewer to subscribe?<\/p>

    I’d like to have a button to gain enough interest to take the first action in a chain of actions that eventually gets the viewer to subscribe. I decide to run an A\/B test<\/a>, on two ideas I have and see which works best.\u00a0<\/p>

    So the assets that I’ll need are:<\/p>