{"id":24958,"date":"2019-05-01T10:02:34","date_gmt":"2019-05-01T10:02:34","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=24958"},"modified":"2025-12-30T08:25:55","modified_gmt":"2025-12-30T06:25:55","slug":"portfolio-website","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/portfolio-website\/","title":{"rendered":"12 Essential Tips to Making Your Portfolio Website Stand Out"},"content":{"rendered":"\t\t
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In digital design, portfolios matter more than degrees. Experienced designers know that nothing sells design work quite like a striking portfolio. However, if you\u2019re new to design you may be reluctant about building a portfolio<\/a> – after all, creating a solid portfolio requires a lot of time and effort. In this article, I will demonstrate how building your portfolio is a lucrative investment and provide a few practical tips that will help you produce a stellar portfolio (and don’t miss these beautiful examples of web design portfolios<\/a> if you need inspiration).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tThe 20 Best Portfolio Website Templates for 2021<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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4 Advantages of Crafting Your Own Portfolio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Present Your Talents<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When it comes to presenting creative talent, nothing can beat a portfolio. At first glance, a CV may look like a good alternative. But, it\u2019s impossible to replace a portfolio with a CV because it provides only a dull summary of where you have worked and what you\u2019ve done. Portfolios, on the other hand, allow you to show<\/em> and not just tell<\/em>. You can showcase your work to potential clients, and they will use your portfolio to determine your experience, taste, and, most importantly, your ability to solve real-world business problems.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Improve Your Organizational Skills<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A portfolio will help you to stay organized. A portfolio is dynamic and everchanging, tracing your creative evolution. Since you need to update your portfolio regularly, you\u2019ll learn how to structure and prioritize all your projects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Boost Your Self-Confidence <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A portfolio will help you advance your design process and become more confident using your skills. When you continually review your previous works, you\u2019ll notice areas that you can improve.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Learn New Things<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A portfolio will encourage you to learn new things. Spending time on it is a great way to flex your creative muscles. Working on a portfolio will help you jot down your thoughts about your design process, as well as experiment and try different techniques without taking too much risk. This creative freedom will make you a better designer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A 12-Step Guide to Create a Stellar Portfolio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Creating your first portfolio might seem like a daunting task, especially if you have never done so before. I\u2019ve put together a quick guide that will help you create a portfolio that will tell your story.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1. Make Sure Your Portfolio Is User-Centered\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As with any other products you design, your portfolio should start with your target audience. Know your clients and tailor your portfolios to them \u2013 figure out what your audience seeks and show them how your skills fit their needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2. Put a Heavy Emphasis on the Writing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Many portfolio websites start with a list of projects \u2013 designers simply display their works to their visitors. While it\u2019s perfectly fine to let your work sell itself, it\u2019s always interesting to read about the person or team who created it. Remember, people<\/em> hire people, not portfolios. That\u2019s why it\u2019s recommended to put your writing front and center, even before your visual work.<\/p>

Thomas Williams<\/a>\u2019 portfolio is an excellent example of giving visitors the relevant information right off the bat. By introducing himself, Thomas creates an initial connection with visitors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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When it comes to selecting a way to introduce yourself, you can be very creative. Netrix<\/a> pairs the text message with imagery that looks like building blocks. By doing that they cement the concept \u201cBuilding solutions that work, piece by piece\u201d in visitors mind.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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But if you want to create a truly memorable experience, you need to follow the storytelling approach. Moonfarmer<\/a> is a sweet and simple portfolio that uses strong story-telling on its home page.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3. Don\u2019t Put All Your Projects in a Portfolio<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When you create a portfolio, you\u2019re probably thinking that your visitors will spend at least 10 minutes reading it. No, they won’t. Troy Park and Patrick Neeman claim that people spend an average of\u00a010-15 seconds looking at portfolios<\/a>. Having too many items in your portfolio that compete for a visitor\u2019s attention harms more than helps.<\/p>

That\u2019s why when it comes to selecting projects for your portfolio follow the \u2018less is more<\/em>‘ rule. Your portfolio should not feel like a CV<\/em>. Emphasize quality over quantity \u2013 list only the most relevant projects and think about how to present those projects in order to maximize their value. Also, keep in mind that your portfolio should demonstrate not only past work but also future directions. Thus, make sure you\u2019re including only the type of work you\u2019re looking to do more of.<\/p>

A quick tip<\/strong>: Use the 60-second test<\/a> to make sure your most essential information is communicated clearly.<\/p>

It\u2019s better to demonstrate your projects in a format of case studies that read (and look) like presentations. By doing that you\u2019ll have better chances to engage your visitors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Outline creative agency uses a format of case studies for their works<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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4. Trim All the Fat\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When you\u2019re crafting a design for your portfolio website, it\u2019s vital to consider what you are conveying, as well as how you lay out this information on the page. The design should not get in the way. <\/i>Learn more about building your site in our recently released online course<\/a>.<\/p>\n

Usually, simple and clean design works best. Lots of white space and simple typeface can be a good foundation for your design. Thus, try to remove all unnecessary information and decorative elements to focus visitors\u2019 attention on your message. Every time you want to introduce a new text section, ask yourself \u2018Can I say it more succinctly\u2019? Could a concept be displayed as an image or as a diagram instead of as a paragraph of text?\u2019<\/p>\n

Below is an example of Dotdotdot<\/a> creative agency. Their portfolio was created using a bright yellow and large type. This strong emphasis on color shakes things up and helps the team create a truly eye-catching experience.<\/p>\n

Check out the Portfolio Templates list<\/a> we gathered to see examples of finely built designs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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5. Make Your Navigation Crystal-Clear\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The visitors should be able to navigate with ease. In many cases, it\u2019s better to use a one-page layout. A one-page layout is excellent for visitors because they will be able to rely on smooth scrolling to consume the information. If you decide to distribute your content across a few pages, make sure your design is consistent \u2013 different pages must be part of a whole website (hint: our WordPress Portfolio Gallery widget<\/a> makes this really easy).<\/p>\n

Also, some visitors will want to read more information about you, so make sure they know exactly where to find this info. Create an About me<\/em> and Contacts <\/em>sections (or pages).<\/p>\n

The website uses a high fashion aesthetic that makes you scroll for more information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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6. Create \u2018About Me\u2019 Page or Section<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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People hire people, not portfolios. That\u2019s why your portfolio should not only provide an impactful description of what kind of job you\u2019re looking for but also who you are. The \u201cAbout me\u201d section\/page is ideal for in-depth information about your passions and interests as well as your current level of expertise. Adding the \u201cAbout Me\u201d page\/section is also a great way to humanize your portfolio. However, don\u2019t try to write your entire autobiography on that page. Your \u201cAbout Me\u2019 page should be concise and to the point, similar to other parts of your portfolio.<\/p>

Steve Mcgugan<\/a> includes detailed information about his professional experience and pairs it with his quotes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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7. Provide Testimonials<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Social proof is an excellent way to build trust on any site, but it\u2019s especially apt for portfolios. It\u2019s easy to collect testimonials if you have good relationships with your clients.<\/p>

Check out John Henry M\u00fcller\u2019s<\/a> portfolio. He found a nice way to add testimonials \u2013 instead of having a dedicated section with only testimonials, he spreads testimonials throughout the home page, sprinkling them among other items.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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8. Bake Your Personality Into Design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When you design a portfolio, your ultimate goal is to create a design that feels both professional, and deeply personal. Your portfolio should spark emotions in visitor\u2019s hearts. There are a lot of things you can do to achieve this goal. For example, you can use animated effects triggered on-scroll.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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With Elementor, it\u2019s easy to add animated effects to your design to make it stand out. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If you have decent illustration skills, you can impress your visitors by adding remarkable illustrations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ramon Gilabert uses beautiful illustration to create a charming minimalist design.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Last but not least, you can add abstract geometric shapes to make your design feel special.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Filip Turner puts a strong emphasis on typography<\/a> and geometric shapes.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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9. Make Your Contact Information Prominent<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Your contact information is one of the most critical elements of your design. It\u2019s vital to make sure that it\u2019s easy for visitors to get in touch with you. You may also want to add a navigation option specifically for contact information.<\/p>

It\u2019s recommended not only to provide your contact email\/phone number on the \u2018Contact me\u2019 page but also introduce a contact form. Soumya Ranjan\u2019s<\/a> portfolio has a nice \u2018Just say hello\u2019 contact form. The question \u2018How can I help you\u2019 in this form helps to frame the conversation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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10. Include Your CV<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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While CV cannot be a replacement for your portfolio, it can be an additional helpful document that your visitors can download and print. \u201cAbout me\u201d is an ideal place for adding a link to your CV. It’s recommended to provide a CV in PDF \u2013 this format works well both for desktop and mobile users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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11. Start a Blog<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Blogging is a great way to show off your expertise within the industry. It\u2019s also a great way to show your visitors and search engines that your portfolio is updated regularly.<\/p>

The most successful bloggers like Tobias van Schneider<\/a>\u00a0become an inspiration for other designers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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12. Check How Your Portfolio Appears on Mobile<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In a world of mobile-first products, your portfolio should look equally good on desktop as well as on mobile screens.<\/p>

Studio Rodrigo\u2019s<\/a> site is one of those portfolios that adapt well to large desktop screen sizes as well as to small mobile screens.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Screen\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Don't Stall \u2013 Start Building Your Portfolio Website Today<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Creating a great portfolio is a journey involving a lot of time and effort, but it\u2019s definitely worth it. A well-designed portfolio is a key to unlocking your door to great opportunities \u2013 it\u2019s something that can help you stand out among thousands of competitors. The best portfolios not only demonstrate the depth of a designer\u2019s abilities but they also will serve as inspiration for the design community.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Having a portfolio website in 2021 is a must. Not sure about it? In this post, we will show you why building your portfolio is a well-paid investment and provide 12 practical tips that will help you to create a stellar portfolio.<\/p>\n","protected":false},"author":8813,"featured_media":25012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[79],"marketing_persona":[],"marketing_intent":[],"class_list":["post-24958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-build"],"acf":[],"yoast_head":"\n12 Essential Tips to Making Your Portfolio Website Stand Out<\/title>\n<meta name=\"description\" content=\"Having a portfolio website in 2021 is a must. Not sure about it? 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