{"id":21203,"date":"2019-01-24T14:46:31","date_gmt":"2019-01-24T14:46:31","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=21203"},"modified":"2025-12-30T14:06:41","modified_gmt":"2025-12-30T12:06:41","slug":"conversion-expert-roundup-2019","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/conversion-expert-roundup-2019\/","title":{"rendered":"Conversion Rate Optimization Tips for 2019 \u2013 Expert Roundup"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21203\" class=\"elementor elementor-21203\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f5105d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f5105d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c38bf2b\" data-id=\"c38bf2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8630d43 elementor-widget elementor-widget-text-editor\" data-id=\"8630d43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If there is one great investment you KNOW your business should make \u2013 it&#8217;s improving your site&#8217;s conversions.<\/p><p>Unlike getting more traffic, which requires performing a long list of tasks, getting more conversions is sometimes as easy as rephrasing a sentence.<\/p><p>In terms of website conversions, there is always room for improvement. A website is THE single source of business for you, and your site could probably generate far more leads and conversions if you just did more tests, added more popups; optimized it for more conversions.<\/p><p>This &#8216;website FOMO&#8217; is inevitable, but you can meet the challenge and work to keep improving conversions. If you decided to do just that \u2013 where would you start?<\/p><p>To help you figure this out, we asked top CROs, marketing and website building experts for their most relevant conversion tips for 2019.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d2ea5d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d2ea5d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e6d30ae\" data-id=\"e6d30ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2be583 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"b2be583\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.jeffbullas.com\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/01\/jeff-bullas-300x200.jpg\" alt=\"Picture of Jeff Bullas\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.jeffbullas.com\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJeff Bullas\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Digital Marketing Expert &amp; CEO at Jeffbullas.com <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b9b5c5\" data-id=\"7b9b5c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77b1357 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"77b1357\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1251\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1251\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1252\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1252\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1253\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1253\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1251\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1251\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1251\" tabindex=\"0\" hidden=\"false\"><p class=\"p1\">Use Facebook ads with video to increase your conversion rates. We use the \u201cVideo in a Box\u201d ShuttleRock technology product to do this at scale. Then test, test, and test.\u00a0<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1252\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1252\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1252\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\">Implement Facebook Messenger Chatbots to build your FB messenger subscriber list. These get insane conversion rates.\u00a0<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1253\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1253\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1253\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\">Don\u2019t forget to continue to work on your email list building and optimization.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-505c1fe elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"505c1fe\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1996285\" data-id=\"1996285\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-670a8e5 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"670a8e5\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/mobilemonkey.com\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/01\/larry-kim-300x300.jpg\" alt=\"Picture of Larry Kim\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mobilemonkey.com\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tLarry Kim\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>CEO of MobileMonkey, Founder of WordStream<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7d8b860\" data-id=\"7d8b860\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5896768 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"5896768\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-9281\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-9281\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-9282\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-9282\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-9283\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-9283\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-9281\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9281\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-9281\" tabindex=\"0\" hidden=\"false\"><p><b>Facebook Messenger Ads \u2013<br \/><\/b>This is a new Facebook Ad format that sends you user contact information and gives you permission to send them messages, every time someone clicks on your ad. So instead of sending traffic directly to your website from a Facebook Ad, have them go to your chatbot, then to you website, thus generating a 100% conversion rate.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-9282\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9282\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-9282\" tabindex=\"0\" hidden=\"hidden\"><p><strong>Facebook Messenger Chat Blasting<\/strong> <strong>\u2013<\/strong><\/p><p>As you build up a big subscriber lists via from your Facebook Messenger ad campaigns, send them information about your business as you would do using email. The difference is that sending through chat generates 100x more engagement. Re-use all your cart-abandonment or special emails, and send them out through Facebook Messenger as well!<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-9283\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9283\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-9283\" tabindex=\"0\" hidden=\"hidden\"><p><strong>Facebook Messenger Drip Campaigns <\/strong>\u2013<\/p><p>On average, only 2% of the people who visit your site end up converting to a lead or sale. By opting visitors into a drip campaign, you can send them valuable information to help them get to know you more and build brand affinity, so that they have a better chance of converting in the near future.<\/p><p>In summary<strong>,\u00a0<\/strong>keep doing the website CRO that you are already doing, but strongly consider adding or upgrading the communication channel you use to connect with your prospective customers from just email, to also including chat marketing, which is the preferred communication method for most people.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9560193 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9560193\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a51b2ea\" data-id=\"a51b2ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80b5bf6 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"80b5bf6\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.rightinbox.com\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/01\/Sujan-Patel-1-300x168.png\" alt=\"Picture of Sujan Patel\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rightinbox.com\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tSujan Patel\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Right Inbox Co-founder<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-489864d\" data-id=\"489864d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fd4ebe elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"3fd4ebe\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-6691\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-6691\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-6692\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-6692\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-6693\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-6693\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-6691\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-6691\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-6691\" tabindex=\"0\" hidden=\"false\"><p class=\"p1\"><span class=\"s1\">Test different types of money-back guarantees. If your main competitors offer 30-day guarantees, make yours 60 days.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-6692\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-6692\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-6692\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\">Test 5-10 different colors of your CTA button.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-6693\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-6693\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-6693\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\">Speed up your site. There\u2019s nothing worse than waiting for a site to load properly.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e2f720 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e2f720\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6886702\" data-id=\"6886702\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c73f3f elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"9c73f3f\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/getuplift.co\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/01\/talia_wolf-300x300.jpg\" alt=\"Picture of Talia Wolf\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/getuplift.co\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tTalia Wolf\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Conversion Optimization Specialist at GetUplift<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c7602c6\" data-id=\"c7602c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67e4aa7 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"67e4aa7\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1081\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1081\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1082\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1082\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1081\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1081\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1081\" tabindex=\"0\" hidden=\"false\"><p>When it comes to optimization, tactics, best practices and \u201chacks\u201d, rarely work. Thousands of AB tests have shown time and time again that changing the color of a button, the headline or removing a field in a form isn\u2019t where true growth lies, true growth lies in customer-centric optimization. All the analytics, tools, automation and data in the world won\u2019t get you the uplifts you need, not if you are missing the key that brings them all together.\u00a0<\/p><p>If you want to start creating landing pages, websites and campaigns, people love to convert to, you have to master the one skill that matters more than anything in the world: selling with emotion.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1082\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1082\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1082\" tabindex=\"0\" hidden=\"hidden\"><p>When looking at the data, it\u2019s easy to know where the problem is (a <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/features\/landing-page-builder\/\"   title=\"landing page\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"2366\">landing page<\/a>, an ad, or maybe your pricing page), the hard part, is figuring out how to fix it and what changes to make on that page. Only once you understand your customers&#8217; true intent, their emotional-drivers and how they make purchasing decisions, can you choose the right messages, images and colors that will increase conversions.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72b2c6a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72b2c6a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f93263a\" data-id=\"f93263a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38b5f36 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"38b5f36\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.lilachbullock.com\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/01\/Lilach-Bullock-300x300.jpg\" alt=\"Picture of Lilach Bullock\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.lilachbullock.com\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tLilach Bullock\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Lead Conversion Expert &amp; Acclaimed Speaker<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ca31181\" data-id=\"ca31181\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ea80af elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"8ea80af\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1491\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1491\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1492\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1492\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1493\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1493\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1491\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1491\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1491\" tabindex=\"0\" hidden=\"false\"><p class=\"p1\"><span class=\"s1\">One of my top priorities this year regarding website conversions is to make sure that any relevant information and my most important Calls-to-Action are clearly visible at the top of my pages, with no scrolling necessary: my lead generation form, links to connect with me, information about who I am and what I can do.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1492\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1492\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1492\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\">This year, I\u2019m also planning to leverage my analytics more: I want to truly understand why some lead generation forms work better than others, why some calls to action generate more leads and customers, why certain content is performing better and so on. And most importantly, I want to make sure that I\u2019m leveraging these insights to build a better website and create better content.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1493\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1493\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1493\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\">And last but definitely not least, personalization will be another top priority this year; this will require a lot of research and insights into who forms your target audience so that you can use that knowledge to deliver personalized content on your website, whether it\u2019s your blog, your landing pages and pretty much any sales page on your website.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c4bb81 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c4bb81\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d65f975\" data-id=\"d65f975\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02283f5 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"02283f5\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/smartblogger.com\/how-to-start-a-blog\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/01\/unnamed-1-200x300.jpg\" alt=\"Picture of Jon Morrow\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/smartblogger.com\/how-to-start-a-blog\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJon Morrow\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Founder of SmartBlogger<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3dfbc3d\" data-id=\"3dfbc3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d2c46a elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"6d2c46a\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1141\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1141\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1142\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1142\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1143\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1143\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1141\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1141\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1141\" tabindex=\"0\" hidden=\"false\"><p class=\"p1\"><span class=\"s1\">As the billionaire Ben Horowitz says, \u201cThere are no silver bullets, only lots of lead bullets.\u201d In other words, there is no magical strategy, channel, app, or offer that will fix your conversion numbers for you. More than likely, you\u2019re going to have to try lots of different things to hit your conversion goals.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1142\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1142\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1142\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\">The best place to start testing is always your offer. Not colors, not button text, none of that crap. You need to test making different types of promises to different types of customers. The difference between the right offer and the wrong one can be 100X sales, so find that first, and then focus on the incremental gains in other areas.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1143\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1143\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1143\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\">If you\u2019re wondering if your offer is good enough, ask yourself this: does the customer feel foolish for saying no? You want your offer to be so good, so irresistible that only an idiot declines, and they are kicking themselves over it for weeks. If that isn\u2019t happening, your offer isn\u2019t good enough and you need to step up your game.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6329bcb elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6329bcb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3102578\" data-id=\"3102578\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95022d8 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"95022d8\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/conversionsciences.com\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/01\/Brian-Massey-200x300.jpg\" alt=\"Picture of Brian Massey\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/conversionsciences.com\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tBrian Massey\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Founder &amp; Conversion Scientist\u2122 at Conversion Sciences<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-140ffd6\" data-id=\"140ffd6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-113baa2 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"113baa2\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1801\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1801\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1802\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1802\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1803\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1803\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1801\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1801\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1801\" tabindex=\"0\" hidden=\"false\"><p>Look at a full year&#8217;s worth of ad data. Get a spreadsheet of all your paid search ads with text, impressions, clicks, cost, and conversions (if you track that). Sort by impressions. Which high-impression ads generated the most clicks? The most conversions? What words seemed most effective? Which Calls-to-Action? What URLs were these ads aimed at?\u00a0<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1802\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1802\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1802\" tabindex=\"0\" hidden=\"hidden\"><p>Download a full years&#8217; worth of email data. Sort performance by click-through rate. What subject lines performed the best? What words showed up most often? What offers and calls-to-action were most effective?<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1803\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1803\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1803\" tabindex=\"0\" hidden=\"hidden\"><p>Use what you&#8217;ve learned on your landing pages. Use the words used in the ads. Create lead magnets that address high-performing concepts from your ads and emails. Offer these lead magnets on your landing pages.<\/p><p>Create\u00a0<a href=\"https:\/\/conversionsciences.com\/landing-page-best-practices\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/conversionsciences.com\/landing-page-best-practices\/&amp;source=gmail&amp;ust=1547013573517000&amp;usg=AFQjCNE2QG8LuPJc7REc7Oe8dXGqhMjpFQ\">landing pages<\/a>\u00a0for those ad clicks and email clicks that go to the homepage or generic website pages (like category pages on ecommerce sites or generic information pages on lead generation sites). These are probably underperforming.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45df64b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45df64b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9c25925\" data-id=\"9c25925\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8d62e6 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"e8d62e6\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.ronsela.com\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/01\/ron-sela.jpg\" alt=\"Picture of Ron Sela\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ronsela.com\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tRon Sela\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Owner at Ron Sela Digital<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-56bed64\" data-id=\"56bed64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ffe186 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"8ffe186\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1501\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1501\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1502\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1502\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1503\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1503\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1501\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1501\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1501\" tabindex=\"0\" hidden=\"false\"><p><strong>Leverage High-Value Keywords in CTAs \u2013<\/strong><br \/>Your Call-to-Action needs to be strong enough to persuade people to jump on board. What could be better than using the language your prospects use themselves?<\/p><p>With solid keyword research, you can discover keywords that are already bringing traffic to your site, and then incorporate them in your CTAs.<\/p><p>By aligning your copy with user intent, you can connect with site visitors, effectively capitalizing on existing traffic to boost your conversion rate.<\/p><p>Phrases like \u201csubmit\u201d and \u201csign-up\u201d are worn out. Instead, try more engaging Call-to-Action phrases to present your CTA in a more appealing way.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1502\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1502\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1502\" tabindex=\"0\" hidden=\"hidden\"><p><strong>Focus on the Benefits, Not Features<\/strong> <b>\u2013<\/b><br \/>I\u2019m sure your product is wonderful. But guess what?<br \/>Nobody cares about all the fancy features \u2013 your prospects just want to know how it will help them.<\/p><p>You must sell solutions to problems, highlighting the value of each feature in a benefits-led pitch that conveys the true, tangible gain someone will receive from using your product or service.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1503\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1503\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1503\" tabindex=\"0\" hidden=\"hidden\"><p><strong>Use High-Quality Video Testimonials\u00a0<\/strong><b>\u2013<\/b><br \/>Like an unstoppable juggernaut, video content is rapidly becoming the dominant force of modern marketing. So, how can you use it best?<\/p><p>When it comes to selling products, two things matter more than most right now: Trust and personalization.<br \/>With video testimonials, your company can implement personalization effectively to build social proof, through the valued backing of a happy customer or major success story.<br \/>In doing this, you will find it easier to establish trust with prospects, which in turn leads to more conversions.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-afb34c4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"afb34c4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fb0408a\" data-id=\"fb0408a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b3f4ad elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"3b3f4ad\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/sociallysorted.com.au\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/01\/donna-morizz-300x300.png\" alt=\"Picture of Donna Moritz\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sociallysorted.com.au\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tDonna Moritz\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Visual Content Strategist at Socially Sorted<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7d40ad7\" data-id=\"7d40ad7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd745b3 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"dd745b3\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2321\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2321\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2322\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2322\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2323\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2323\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2321\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2321\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2321\" tabindex=\"0\" hidden=\"false\"><p class=\"p1\"><span class=\"s1\">Ask or survey your audience about what their biggest obstacle, challenge or pain is when it comes to the service or product you offer. The more you can get to know their problems and challenges, the better you can solve them. This carries right through to your website language, web-page features, forms, buttons and #AllTheThings. If you don\u2019t know what problem you are trying to solve, all that stuff won\u2019t work as it should.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2322\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2322\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2322\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\">Warm up your audience so that when they get to your website they already know you well. Search traffic is great, but think about how to bring in some warm traffic too. If people know you via your email list or your Instagram stories or video, they\u2019ll be more than happy to click through when you ask them to visit your new blog post or podcast post. It\u2019s a little harder to ask them if they don\u2019t know who in the heck you are!<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2323\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2323\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2323\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\">In the age of bots, bots and more bots, being human is one of the best ways you can convert a subscriber or customer. Have a chat plugin by all means, but if you can add human responses to it (not just bots) you\u2019ll build trust and affinity with your audience.\u00a0<\/span><\/p><p class=\"p1\"><span class=\"s1\">Think about how you can engage people who come to your site. It could be that you jump into the bot conversation at a certain point with a real, live human. It could be responding to blog comments like a friend, or asking a question to encourage a response from new subscribers in your email onboarding sequence. Or just a friendly, warm video on your landing page. Use bots by all means\u2026 but back them up with \u201chuman\u201d. My hunch is that the more automated things get, the more our species will crave this.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-061c9fe elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"061c9fe\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c8bc316\" data-id=\"c8bc316\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d91f7a2 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"d91f7a2\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/businesscasualcopywriting.com\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/01\/Joel-Klettke-200x300.jpeg\" alt=\"Picture of Joel Klettke\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/businesscasualcopywriting.com\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJoel Klettke\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Conversion Copywriter and CRO Consultant<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c098f3a\" data-id=\"c098f3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91ab401 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"91ab401\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1521\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1521\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1522\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1522\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1523\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1523\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1521\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1521\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1521\" tabindex=\"0\" hidden=\"false\"><p class=\"p1\"><span class=\"s1\"><b>Using headlines\/highlights for displaying testimonials \u2013<br \/><\/b>Often, companies slap on a HUGE testimonial or a block of text with a headshot and just hope people will read them.<\/span><\/p><p class=\"p1\"><span class=\"s1\">In some situations, it makes sense to add a brief headline to the testimonial emphasizing the most important quote or overall theme from the testimonial. Or, you can use highlighting (like Case Study Buddy does on their\u00a0<a href=\"https:\/\/casestudybuddy.com\/\" target=\"_blank\" rel=\"noopener\">home page testimonials<\/a>) to draw attention to a compelling part of the story.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1522\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1522\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1522\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\"><b>Use \u201ceven if\u201d lists to overcome objections \u2013<br \/><\/b>If you\u2019re trying to help a lead realize if your solution is right for them, giving them a list of \u201ceven if\u201d reasons that counter their objections can be extremely effective.<\/span><\/p><p class=\"p1\"><span class=\"s1\">For example: \u201cThis SEO course is right for you, even if you\u2019ve never built a link in your life, don\u2019t know what &#8216;metadata&#8217; means, and have less than an hour per week to spend learning the craft.\u201d<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1523\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1523\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1523\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\"><b>Use chat logs to find gaps in information on your landing pages \u2013<br \/><\/b>Not sure what\u2019s missing from your content? Deploy chat for a short period and see what sorts of questions leads are asking.<\/span><\/p><p class=\"p1\"><span class=\"s1\">These may be high-priority things leads aren\u2019t able to quickly locate and find answers to on your page (gaps) \u2013 or if they are on your page, they\u2019re too buried for some leads to find.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8268ce elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8268ce\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c7ce429\" data-id=\"c7ce429\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-749656d elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"749656d\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.authorityhacker.com\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/01\/Gael-Breton-300x300.jpg\" alt=\"Picture of Gael Breton\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.authorityhacker.com\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tGael Breton\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Co-Founder of Authority Hacker<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1d7b0b5\" data-id=\"1d7b0b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4af3c24 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"4af3c24\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-7851\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-7851\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-7852\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-7852\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-7853\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-7853\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-7851\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7851\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-7851\" tabindex=\"0\" hidden=\"false\"><p class=\"p1\"><span class=\"s1\"><b>How to Increase Trust \u2013<br \/><\/b><\/span><span class=\"s1\">Nowadays, users are accustomed to beautiful, perfectly proportional interfaces via their operating system of choice (iOS, Android, MacOS, Windows10), and the browsers also look sleek (both Chrome and Firefox were vastly modernized in 2018).<\/span><\/p><p class=\"p1\"><span class=\"s1\">What that means for you is that if your site does not have the same standards and your branding is all over the place, or your responsiveness is questionable, it sticks out like a sore thumb, and the trust in anything you present the user will drop instantly.<\/span><\/p><p class=\"p1\"><span class=\"s1\">Luckily, the guys over at Elementor released the &#8216;<a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/features\/theme-builder\/\"   title=\"Theme Builder\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"32012\">Theme Builder<\/a>&#8216; in 2018 and this is something you should be able to use if you have a PRO license.\u00a0<\/span>We did it on our site with great success.<\/p><p class=\"p1\"><span class=\"s1\">We managed to increase time on page by 50% and pages visited by almost 22%.\u00a0<\/span>This is the first step to higher conversions: increase the attention of the user.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-7852\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7852\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-7852\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\"><b>How to Increase Relevance \u2013<br \/><\/b><\/span><span class=\"s1\">Once you\u2019ve got your user\u2019s attention, the next most important thing is to\u00a0present them with a Call-to-Action that\u2019s relevant\u00a0to why they are on your site in the first place.<\/span><\/p><p class=\"p1\"><span class=\"s1\">I see way too many people produce content that gets traffic, then offer something completely different than what the post is about on the call-to-actions around their blog content, and wonder why they don\u2019t get any conversions.<\/span><\/p><p class=\"p1\"><span class=\"s1\">So, if they came to read about how to DIY a logo, present them with a logo design service.<\/span><\/p><p class=\"p1\"><span class=\"s1\">Don\u2019t try to sell them your full design service, don\u2019t try to sell them SEO. Sell them something directly related to the content they came for.<\/span><\/p><p class=\"p1\"><span class=\"s1\">If you don\u2019t offer such products or services in-house, you can either work on creating it if the page is getting massive traffic or just use affiliate offers to promote other people\u2019s products and get paid for it (we\u2019ve compiled a long list of affiliate programs here if you need some help).<\/span><\/p><p class=\"p1\"><span class=\"s1\">Also once you have a very relevant offer, don\u2019t be afraid to put in content Call-to-Actions. Don\u2019t just rely on your sidebar that doesn\u2019t show on mobile and post\/pre-content CTA\u2019s. Put them smack in the middle where people are paying attention.<\/span><\/p><p class=\"p1\"><span class=\"s1\">Since they\u2019re so relevant now they won\u2019t feel out of place and your conversions will soar.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-7853\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7853\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-7853\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\"><b>How to Increase Buyer Temperature \u2013<br \/><\/b><\/span><span class=\"s1\">Now you\u2019ve got their attention, you have the relevant call to actions, you need to raise buyer temperature and get your readers excited, so they build up the motivation to take action and fill in forms, pay, engage etc.<\/span><\/p><p class=\"p1\"><span class=\"s1\">How do you do that?<\/span><\/p><p class=\"p1\"><span class=\"s1\">First, you go above and beyond in the content you provide.<\/span><\/p><p class=\"p1\"><span class=\"s1\">Really focus on standing out from what everyone else is doing. Most likely, if a prospect is interested in a topic, they will read from you but also from your competitors. If you stand out, they\u2019ll be the most excited by your stuff.<\/span><\/p><p class=\"p1\"><span class=\"s1\">Second, tell stories.<\/span><\/p><p class=\"p1\"><span class=\"s1\">Stories allow us to put ourselves in the shoes of the featured character. So if your product solves a pain point for your buyers, tell the story of your previous customers and how their life changed after solving the problem you helped them with.<\/span><\/p><p class=\"p1\"><span class=\"s1\">Your potential buyers will picture it and build up the motivation to take action.<\/span><\/p><p class=\"p1\"><span class=\"s1\">It also flips the script from the purchase being a rational decision to an emotional one. And convincing emotionally engaged people is so much easier ;).<\/span><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b8f26a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b8f26a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-98059ed\" data-id=\"98059ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7eaa735 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"7eaa735\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.wpelevation.com\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/01\/troy-dean-300x300.jpg\" alt=\"Picture of Troy Dean\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.wpelevation.com\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tTroy Dean\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Founder and CEO of WPElevation<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-53157d6\" data-id=\"53157d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4de80ce elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"4de80ce\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-8161\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-8161\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-8162\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-8162\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-8163\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-8163\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-8161\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8161\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8161\" tabindex=\"0\" hidden=\"false\"><p class=\"p1\"><span class=\"s1\">Use a two-step opt-in for lead magnets. That means a user clicks the button and enters their name and email in a pop-up form. The micro-commitment of clicking the button to show the form increases conversions.<br \/><\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-8162\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8162\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8162\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\">Use a two-step checkout form. That is, the customer enters their name and email address first to create their account and then they enter their payment details to buy. Again the micro-commitment of entering their personal details first increases conversions PLUS you get the added benefit of capturing their email address, so if they abandon cart you can follow up.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-8163\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8163\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8163\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\">Finally, cart abandonment campaigns to remind people to complete their order with a link that takes them back to their order form with their name and email already filled in.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-780d2db elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"780d2db\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-02294be\" data-id=\"02294be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fabf3b0 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"fabf3b0\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/kinsta.com\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/01\/brian-jackson-300x300.jpg\" alt=\"Picture of Brian Jackson\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kinsta.com\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tBrian Jackson\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Chief Marketing Officer at Kinsta<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-60f6730\" data-id=\"60f6730\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c36f86 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"8c36f86\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1471\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1471\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1472\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1472\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1473\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1473\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1471\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1471\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1471\" tabindex=\"0\" hidden=\"false\"><p class=\"p1\"><span class=\"s1\">My first recommendation would be to always keep testing new strategies. If you aren\u2019t A\/B testing, you should be. This is one of the only ways to make the correct data-driven marketing decisions when it comes to things like ad copy, landing page copy, CTAs, etc. I\u2019m a big fan of Google Optimize right now, and it\u2019s free!<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1472\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1472\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1472\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\">My second recommendation, and while it might sound like a broken record at this point, is to invest in <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/content-marketing-strategy\/\"   title=\"content marketing\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"5577\">content marketing<\/a>! SEO is a long-term play, but one that pays off in leaps and bounds. For those doing it correctly, SEO is almost always the number one source of conversions, as well as the highest quality source.<\/span><\/p><p class=\"p1\"><span class=\"s1\">However, don&#8217;t expect anything for the first six months. Just keep at it, and you should start seeing results. Write for the user, but be smart about it. Do keyword and topic research. Don&#8217;t write about things if there is no volume. Find something that will help both the user and can be found in SERPs. Also, don&#8217;t bother with under 1,000-word articles. Quality is usually more important than quantity in most industries.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1473\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1473\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1473\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\">My third recommendation is to find a social media network that works for you, and up your skills with it. The network will vary per industry. For me, Twitter has been my secret sauce.<\/span><\/p><p class=\"p1\"><span class=\"s1\">People a lot of times mistake social media as just another traffic source, but I\u2019ve signed up Enterprise clients and scheduled meetings with agency partners all via Twitter DMs. It&#8217;s amazing what can be done. Find where your customers are, and then use what they are using, whether this is Facebook groups, Twitter, Pinterest, etc.<\/span><\/p><p class=\"p1\"><span class=\"s1\">Most networks then have ways to get even better at them. For example, I use Tweetdeck and have all sorts of filters running so I can see mentions of specific keywords, competitors, and even new content ideas. All of these little tricks help me connect with more potential clients and form new relationships, which in turn, results in more conversions.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0cf857a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0cf857a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a732e3c\" data-id=\"a732e3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-986f7e6 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"986f7e6\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.wpcrafter.com\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/01\/adam-preiser-300x300.jpg\" alt=\"Picture of Adam Preiser\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.wpcrafter.com\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tAdam Preiser\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>YouTuber &amp; Founder of WPCrafter<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-761baa9\" data-id=\"761baa9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-727fdf4 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"727fdf4\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1201\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1201\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1202\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1202\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1203\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1203\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1201\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1201\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1201\" tabindex=\"0\" hidden=\"false\"><p class=\"p1\"><span class=\"s1\">Remember the &#8220;5-Second Rule&#8221;. Someone that visits your website should know within 5 seconds what your business is and what\u2019s in it for them. Print out a picture of your homepage and show it to someone that doesn\u2019t already know what you do, and ask them after 5-10 seconds what they think your website is about. If they don\u2019t know after 5 seconds then you need to work on your headline, sub-headline, and any images on your homepage.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1202\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1202\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1202\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\">Make it easy for people to reach you. Consider putting your main Call-to-Action in the top right area of your website, such as your phone number or a link to a contact form.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1203\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1203\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1203\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\">People buy from people. Consider placing a picture of you or your staff on your website in obvious locations. Maybe even a personal message where you speak directly to your visitors.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98f5f26 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98f5f26\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4ab5da9\" data-id=\"4ab5da9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5626bf0 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"5626bf0\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/summurai.com\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/01\/Tal-Florentin-300x300.jpg\" alt=\"Picture of Tal Florentin\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/summurai.com\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tTal Florentin\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>UX Specialist and Founder at Summurai<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cfd497a\" data-id=\"cfd497a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7997a4a elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"7997a4a\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1271\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1271\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1272\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1272\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1273\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1273\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1271\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1271\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1271\" tabindex=\"0\" hidden=\"false\"><p class=\"p1\"><span class=\"s1\">Conversion is all about people. Talk to your audience. Literally. Spend time with them.\u00a0Try to understand their motivations, see what holds them back from making a move.\u00a0<\/span>Look for their real motivations. They don\u2019t want to read a book. They don\u2019t want to watch a video course.\u00a0<\/p><p>And no, they don\u2019t need your product. They want to be more successful, they want to know more, they want to get home one hour earlier and spend more time with their kids.<br \/>They want to be appreciated, they are looking for simple things.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1272\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1272\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1272\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\">Stop talking about yourself and about your product, your great customers and your team. Nobody cares.<br \/>Talk about me \u2013 your client. Tell me what you can do for me.<br \/>It\u2019s not a short online course. It\u2019s a way for me to have tools quicker.\u00a0<\/span><\/p><p class=\"p1\"><span class=\"s1\">It\u2019s not a long online training. It\u2019s a chance for me to grow over time and have someone to show me the way.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1273\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1273\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1273\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\">Stop copying from others blindly. Even if they are good, it\u2019s almost impossible to identify what\u2019s the thing they are doing right.\u00a0<\/span><\/p><p class=\"p1\"><span class=\"s1\">Start asking your own questions. What behavior would you like to drive? What would you like them to do when they arrive in your page?<\/span><\/p><p class=\"p1\">Once you have a story you can tell in words, use the design to turn your story into actions. Once you have that story look at what others do and try to see if this could help you achieve that behavior. If you have a reason to believe this might work \u2013 go on and test it.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70104e6 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70104e6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9ba8334\" data-id=\"9ba8334\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f6587a elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"3f6587a\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.codeinwp.com\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/01\/ionut-neagu-300x300.jpg\" alt=\"Picture of Ionut Neagu\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.codeinwp.com\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tIonut Neagu\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Co-Founder of Themeisle &amp; Founder of Codeinwp<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f1fe7ea\" data-id=\"f1fe7ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdb35a6 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"fdb35a6\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2661\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2661\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2662\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2662\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2663\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2663\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2661\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2661\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2661\" tabindex=\"0\" hidden=\"false\"><p class=\"p1\"><span class=\"s1\">2019 is the time when probably qualitative feedback should become more popular, forgers experimenting with the same old conversion optimisation tips.<\/span><\/p><p class=\"p1\"><span class=\"s1\">Get in touch with your users (phone, email, face2face), understand how different groups use\/buy your product and then come up with potential test ideas.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2662\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2662\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2662\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\">Now once you get 1 right, do lots of A\/B tests, just make sure that you let them run enough time so you can get a statistically valid result.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2663\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2663\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2663\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\">Pay special attention to value proposition or more specifically for products, pricing, understanding your users and coming up with the perfect crafted value proposition are the most important CRO tips.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8086a0 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8086a0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1383894\" data-id=\"1383894\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44c6810 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"44c6810\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.designbuildweb.co\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/01\/Dave-Foy-300x300.jpg\" alt=\"Picture of Dave Foy\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.designbuildweb.co\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tDave Foy\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>E-Teacher &amp; Director at Design Build Web<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ded33e1\" data-id=\"ded33e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf08116 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"bf08116\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2001\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2001\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2002\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2002\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2003\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2003\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2001\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2001\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2001\" tabindex=\"0\" hidden=\"false\"><p class=\"p1\"><span class=\"s1\">Spend a LOT of time getting ultra-clear on the ONE main problem your target customer is experiencing, and the desired outcome they dream of. If you don\u2019t really know the customer\u2019s actual problem or what they really want their life to ideally be like, there\u2019s no way you can speak to them in terms that will get their attention. Do this right, and you&#8217;ll solve 99% of the rest of your conversion problems.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2002\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2002\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2002\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\">On your landing page, or sales page, promise to solve ONE problem only. Lots of people make the mistake of promising to solve a bullet point list of 5 or 6 or 10 different problems, thinking that by casting the net wider they\u2019ll catch more fish. Not so. Every additional problem you introduce or promise to solve, decreases the chance of conversion hugely. It\u2019s the paradox of choice. People simply won\u2019t bother to choose any of them and they\u2019ll leave your page. It\u2019s too confusing. Speak to your visitors in terms of ONE problem only and watch conversions go through the roof. <\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2003\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2003\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2003\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\">Take advantage of micro-commitments. If you can get someone to \u2018yes\u2019 to something really small and easy, there\u2019s a way higher chance they\u2019ll say yes to the next bigger thing you ask of them. So don\u2019t just hit your visitors with a sales page upfront and hope they convert.\u00a0<\/span><\/p><p class=\"p1\"><span class=\"s1\">First offer a no-brainer really short\/simple free PDF (for example). Easy to opt-in for, easy to digest, gives your new lead an instant \u2018win\u2019. Then offer a very low cost paid product (immediately after they opted in for the freebie works well). Conversions are likely to be high. Your new lead has now said \u2018yes\u2019 and become a customer. Then offer, say, a webinar registration. Free, but this one requires a bigger time commitment. But this should be another easy micro-commitment \u2018yes\u2019. Then offer your core paid product. The chances of conversion on this will be incredibly high, because the customer has already said \u2018yes\u2019 to you several times over already, over a series of no-brainer offers.\u00a0<\/span><\/p><p class=\"p1\"><span class=\"s1\">Of course those are just my examples. You can build this concept into all aspects of your funnel, at every stage (e.g. ask email subscribers to say \u2018yes\u2019 by clicking a link in your email). Sounds simple, but massively powerful. This one\u2019s from Robert Cialdini\u2019s 1984 book \u2018Influence: The Psychology of Persuasion\u2019, so it\u2019s not a new concept. But what made customers tick in 1984 still makes them tick today.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b6bca4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b6bca4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a33117e\" data-id=\"a33117e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6174b95 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"6174b95\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/convertica.org\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/01\/unnamed-279x300.jpg\" alt=\"Picture of Kurt Phillip\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/convertica.org\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tKurt Phillip\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>CEO at Convertica Done-for-you Conversion Rate Optimization<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0d0a199\" data-id=\"0d0a199\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f102d4 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"7f102d4\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1331\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1331\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1332\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1332\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1333\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1333\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1331\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1331\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1331\" tabindex=\"0\" hidden=\"false\"><p class=\"p1\"><span class=\"s1\">Optimize mobile layouts for clumsy thumbs.\u00a0<\/span>We see the biggest and most consistent wins by split testing different layouts for mobile users. This doesn\u2019t mean just making a site mobile <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/responsive-website\/\"   title=\"responsive\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"7200\">responsive<\/a>. Make it mobile optimized.\u00a0<\/p><p class=\"p1\">Remember, people use their thumbs to make decisions on a phone vs. their index finger (with a mouse) on desktop. Account for the inflexibility of thumbs, and place important Call-to-Actions in easy to reach places. The way your website functions on mobile should be very different.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1332\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1332\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1332\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\">Heatmaps, Visitor session recording, Usertesting.com<br \/>\u2013 Get heatmaps installed on your website and see what visitors are up to and where they are clicking.\u00a0<\/span><\/p><p class=\"p1\"><span class=\"s1\">Y<\/span>ou can also use user session recordings to record users on your site and literally watch them over the shoulder. Seeing real interactions on your website gives you great insights into user-behaviour, and can reveal gold-mine areas to improve.<\/p><p class=\"p1\"><span class=\"s1\">Usertesting.com is a service that uses real people to complete a defined action on\u00a0your website. This is especially good for finding bugs on an <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/features\/ecommerce\/\"   title=\"eCommerce\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"3409\">eCommerce<\/a> store.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1333\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1333\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1333\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\">Make it super easy for your users to pay.\u00a0Credit card? Paypal? Bitcoin? DodgeCoin? Allow users to be able to use all feasible<br \/>options.\u00a0<\/span><\/p><p class=\"p1\"><span class=\"s1\">A couple of tricks with Paypal and CC merchants \u2013 Don\u2019t make your users go to\u00a0Paypal\u2019s website to purchase, use their API so they can purchase on the checkout\u00a0page without having to leave.\u00a0<\/span><\/p><p class=\"p1\"><span class=\"s1\">You can do this with stripe\u2019s API too. Try to minimize\u00a0how many actions a user has to take for any goal and conversions are likely to\u00a0increase. We see it all the time when we take clients off clickbank or eJunkie or some\u00a0of those older platforms and let their user buy directly off their landing pages.\u00a0<\/span>It also\u00a0allows you to add tracking pixels for cart abandonment and the opportunity for you\u00a0to downsell and upsell after the initial purchase.\u00a0<\/p><p class=\"p1\">Users are savvy in 2019. Especially with purchasing on their smartphone. Apple Pay\u00a0and Google Pay have made it easier than ever to purchase on your phone so you\u00a0need to make sure your website is optimized for those users (which a lot of the time\u00a0are 70%+ of total visitors).<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a41429d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a41429d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f584313\" data-id=\"f584313\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73e8be4 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"73e8be4\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/diggitymarketing.com\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/01\/matt-diggity.jpg\" alt=\"Picture of Matt Diggity\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/diggitymarketing.com\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tMatt Diggity\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>CEO and Founder at Diggity Marketing<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c7482c8\" data-id=\"c7482c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-380bf02 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"380bf02\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-5871\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-5871\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-5872\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-5872\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-5873\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-5873\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-5871\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5871\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-5871\" tabindex=\"0\" hidden=\"false\"><p class=\"p1\"><span class=\"s1\">Getting people to read your article in the first place.\u00a0<\/span>The first paragraph is where you hook the reader. First things first, let them know they\u2019re in the right place by referencing the topic of the article right away.<\/p><p class=\"p1\"><span class=\"s1\">Then leverage emotion to keep them reading.\u00a0<\/span>Impress them with factual data. Scare them with the possibility of missing out on crucial information. Or even entertain them with humor. Just get them to commit to your article.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-5872\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5872\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-5872\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\">Keep them on the page long enough to get to your CTAs, p<\/span>eople don\u2019t read anymore\u2026 they skim. So give them visual guidance to take them down the page.<\/p><p class=\"p1\"><span class=\"s1\">Use call-outs, tables, headlines, quotes, bucket brigades\u2026 whatever it takes to get them to the CTAs.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-5873\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5873\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-5873\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\"><span class=\"s1\">When its time to convert, it\u2019s all about emotion.\u00a0<\/span>People buy based on emotion, and then justify it later with facts. Always, push benefits over features\u2026\u00a0 and urgency is your best friend.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c191d67 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c191d67\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-688d261\" data-id=\"688d261\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acf3460 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"acf3460\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/freemius.com\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/01\/vova-feldman-300x300.jpeg\" alt=\"Picture of Vova Feldman\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/freemius.com\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tVova Feldman\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Founder &amp; CEO at Freemius<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c59be00\" data-id=\"c59be00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1559bd6 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"1559bd6\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2231\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2231\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2232\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2232\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2233\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2233\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2231\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2231\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2231\" tabindex=\"0\" hidden=\"false\"><p><strong>Use an Exit Intent Popup to Offer a Trial on Your Pricing Page<\/strong>\u00a0<b>\u2013<\/b> Your product\u2019s checkout page is a \u201cserious page\u201d on your website in the sense that if a visitor hits it &#8211; it usually means that they are serious about making a purchase. In other words, they are very deep down your marketing funnel and have realized that the value of your product might be worth their investment. That is why it is super important to optimize that page for conversions!<\/p><p>Many eCommerce websites offer exit intent discounts for that purpose, but when it comes to selling digital products like WordPress plugins and themes, instead of devaluing the product and reducing the potential transaction size, one good technique we recommend to <a href=\"https:\/\/freemius.com\">Freemius<\/a> community members is to use an exit intent popup to offer prospects <a href=\"https:\/\/freemius.com\/help\/documentation\/selling-with-freemius\/free-trials\/\">a trial<\/a> of the product. If you do, be sure that if you already have a <a href=\"https:\/\/freemius.com\/blog\/wordpress-cart-abandonment\/\">cart abandonment recovery mechanism<\/a> in place \u2013 you do not trigger the exit-intent popup, if the prospect has already entered their email address, to avoid a duplicate campaign.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2232\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2232\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2232\" tabindex=\"0\" hidden=\"hidden\"><p><strong>Display \u201cJust Bought\u201d Popup Messages To Instill Trust &amp;<\/strong> <strong>FOMO <\/strong><b>\u2013<\/b> CRO methods that can work great for eCommerce websites are those that have the potential of creating a psychological effect that would work to their benefit. One such method we\u2019ve been using lately on the Freemius website is the \u201cJust Bought\u201d popup messages, which help us establish trust in a potential customer\u2019s mind. When they get exposed to random \u201cJust Bought\u201d messages throughout their visit to our website it inevitably serves as another motivation for prospects to elect our service.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2233\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2233\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2233\" tabindex=\"0\" hidden=\"hidden\"><p><strong>The Art of Conciseness<\/strong> <b>\u2013<\/b> As my last conversion rate optimization tip for 2019, I would just advise you to go over your website and see which content could be made clearer and more concise.<\/p><p>As we all know, people\u2019s attention spans are getting shorter. We only hear of more and more people who are willing to admit that they find it increasingly hard to finish reading an entire book nowadays, and the epidemic only keeps growing and spreading. Even when it involves a financial investment like purchasing a product online, many do not bother reading up on all of the relevant info &amp; marketing material and prefer to get a short &amp; clear explanation of the value and benefits it could provide for them.<\/p><p>Going over your product\u2019s website content and mauling it over one more time to make sure it provides such an experience can massively help increase your website\u2019s conversion rate, if done right. We\u2019ve recently had a major rewrite and redesign of our website, and have applied the approach of conciseness.<\/p><p>As a result, we now hardly get any generic or irrelevant questions about our product\u2019s benefits or purpose. Prospects have a better understanding of what we do and are, therefore, more easily aligned with using our service.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d77bc4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d77bc4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8965b34\" data-id=\"8965b34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3c4c42 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"a3c4c42\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.irhodes.com\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/01\/ian-rhodes-300x300.jpg\" alt=\"Picture of Ian Rhodes\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.irhodes.com\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tIan Rhodes\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Founder of Ecommerce Growth Company<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-70a0a8b\" data-id=\"70a0a8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-303cd7a elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"303cd7a\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-5051\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-5051\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-5052\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-5052\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-5053\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-5053\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-5051\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5051\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-5051\" tabindex=\"0\" hidden=\"false\"><div>Dive into \u2018Product Performance\u2019 in Google Analytics. Here you gather insight on shopper behavior at product level. Your overall conversion rate may be killed by a few poor performing products. Here you\u2019re learn all you\u2019ll need to know.<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-5052\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5052\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-5052\" tabindex=\"0\" hidden=\"hidden\"><p>When it comes to learning your customer journey use your phone not your laptop. That way you see your business the same way your customers do. It doesn\u2019t look as pretty, but A\/B tests you launch, from a mobile-first perspective, will have a bigger impact than desktop-led tactics.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-5053\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5053\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-5053\" tabindex=\"0\" hidden=\"hidden\"><p>Control those pop-ups.\u00a0 Don\u2019t always assume it\u2019s the $ that stops people buying. 10% discounts are everywhere, maybe it\u2019s time to consider smarter ways to incentivise visitors to shop (without trashing your prices)?<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04476b4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04476b4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8b36b70\" data-id=\"8b36b70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c2b920 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"8c2b920\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/funneloverload.com\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2019\/01\/mvOrmBw_400x400.jpg\" alt=\"Picture of Adam Connell\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/funneloverload.com\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tAdam Connell\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Founder of Funnel Overload<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e106e3c\" data-id=\"e106e3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33d20eb elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"33d20eb\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-5431\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-5431\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-5432\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-5432\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-5433\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-5433\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-5431\" aria-expanded=\"false\">Tip #1<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5431\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-5431\" tabindex=\"0\" hidden=\"false\"><p>Quantitive data from analytics, <a href=\"https:\/\/elementor.com\/blog\/best-wordpress-heatmap-plugins\/\">heat map tracking<\/a>, etc. can only tell you part of the story. For the rest, you need feedback from your audience. Tools like Hotjar can provide on-site widgets that make this easy, or you can survey your subscribers &amp; social media followers using a tool like Typeform.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-5432\" aria-expanded=\"false\">Tip #2<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5432\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-5432\" tabindex=\"0\" hidden=\"hidden\"><p>It&#8217;s an obvious one but still an issue for many; page load times. If people have to wait too long for your site to load, they&#8217;ll leave.<\/p><p>If your web host buckles as soon as you get a handful of simultaneous visitors on your site &#8211; all the quick fixes and patch up work in the world won&#8217;t help you.<\/p><p>So, build your website on a solid foundation. This is why I love hosts like WPX Hosting and Kinsta, they&#8217;re focused on performance, not cramming as many websites into a server as possible.<\/p><p>And of course, be sure to leverage the speed benefits of the latest PHP version, HTTP\/2, and other tech such as content delivery networks. A firewall like Cloudflare or Sucuri will also be helpful.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-5433\" aria-expanded=\"false\">Tip #3<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5433\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-5433\" tabindex=\"0\" hidden=\"hidden\"><p>There\u2019s plenty of \u201cBest practice\u201d CRO advice out there. But best practice advice should only serve as a starting point.<\/p><p>What works well for others may not necessarily work well for you &#8211; every vertical is different. That\u2019s why you need to run A\/B tests to validate your decisions.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Want to get more conversions in 2019? We gathered the best tips from the top 22 conversion experts in the world.<\/p>\n","protected":false},"author":4,"featured_media":22090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[79],"marketing_persona":[],"marketing_intent":[],"class_list":["post-21203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-build"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conversion Rate Optimization Tips for 2019 \u2013 Expert Roundup<\/title>\n<meta name=\"description\" content=\"Want to get more conversions in 2019? 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