{"id":20177,"date":"2018-12-18T14:44:27","date_gmt":"2018-12-18T14:44:27","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=20177"},"modified":"2018-12-18T14:44:27","modified_gmt":"2018-12-18T14:44:27","slug":"ninjaoutreach","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/ninjaoutreach\/","title":{"rendered":"How NinjaOutreach Increased Website Conversions by 700% With Elementor"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20177\" class=\"elementor elementor-20177\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a726460 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a726460\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a8142b\" data-id=\"1a8142b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea6dc0e elementor-widget elementor-widget-text-editor\" data-id=\"ea6dc0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As a Software-as-a-Service (SaaS) company, we are always preoccupied with increasing conversions. <br \/>We were getting excellent traffic numbers, but our website conversions were dismally low.<\/p><p>Why? And how do we fix it?<br \/>In this article, we will show how a website redesign + content update with Elementor helped us fix our site issues and increase website conversions by almost 700%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3e78dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3e78dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17d4d75\" data-id=\"17d4d75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f64b182 elementor-widget elementor-widget-heading\" data-id=\"f64b182\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is NinjaOutreach Anyway?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca4e62f elementor-widget elementor-widget-text-editor\" data-id=\"ca4e62f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/ninjaoutreach.com\/\" target=\"_blank\" rel=\"noopener\">NinjaOutreach<\/a> is a lead generation database &amp; email outreach automation software for businesses who may need to do the following:<\/p><ul><li>Find leads to promote a product<br \/>Find leads for link building<\/li><li>Find guest post opportunities<\/li><li>Find leads for content promotion<\/li><li>Find blogger or social media influencer leads to spread brand awareness<\/li><\/ul><p>So if you need, say, 5K link building leads, you can use NinjaOutreach to locate those leads. You can then reuse or create dynamic email templates and auto-send these messages to reach your leads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-320c8e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"320c8e8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-631cbd4\" data-id=\"631cbd4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1437847 elementor-widget elementor-widget-heading\" data-id=\"1437847\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Identifying Our Website Conversion Problem<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d66667 elementor-widget elementor-widget-text-editor\" data-id=\"8d66667\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now for a SaaS website with a DA of 50+, 300+ keywords ranking #1 on Google globally, and over 180K monthly visitors, we thought we were doing pretty well.<br \/>That is until we looked at our measly website conversion rates.<\/p><p>According to our Google Analytics data for the 90-day period of Feb &#8211; Apr 2018, the conversion rate for all our website pages is an abysmal 0.73%.<\/p><p>(For this article, we use the term website conversions to mean how well the website convinces a visitor to complete a CTA. This excludes trial-to-paid, email-to-paid, or other conversion channels.)<\/p><p>Now according to WordStream\u2019s Larry Kim, a good conversion rate (from organic search to goal completion) should be somewhere between 2% to 5%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-805fe24 elementor-widget elementor-widget-image\" data-id=\"805fe24\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/search-conversion-rate-distribution1-r4q781sl1w1520ux7dsap872sgghgka1bwcatmskem.png\" title=\"search-conversion-rate-distribution1\" alt=\"search-conversion-rate-distribution1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: WordStream<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa85d5e elementor-widget elementor-widget-text-editor\" data-id=\"aa85d5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Meanwhile, MarketingSherpa also did a <a href=\"https:\/\/www.marketingsherpa.com\/article\/chart\/average-website-conversion-rates-by\" target=\"_blank\" rel=\"noopener\">study<\/a> on average website conversions by industry. <br \/>And below, you can see that the average website conversions for SaaS companies are pegged at 7%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08fc929 elementor-widget elementor-widget-image\" data-id=\"08fc929\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/website-conversion-rate-by-industry-from-MarketingSherpa-r4q7730k10pj4g9fugr3myz0t77wjrfyv47c2e878c.png\" title=\"website conversion rate by industry from MarketingSherpa\" alt=\"website conversion rate by industry from MarketingSherpa\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a610a5 elementor-widget elementor-widget-text-editor\" data-id=\"9a610a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Whatever way you look at it, our website conversion number is way below any of these industry standards.<br \/><br \/>So what gives?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fba9b77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fba9b77\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ddfdeeb\" data-id=\"ddfdeeb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1612ab9 elementor-widget elementor-widget-heading\" data-id=\"1612ab9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Diagnosing Our Website\u2019s Problem<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f24ee13 elementor-widget elementor-widget-text-editor\" data-id=\"f24ee13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">After digging around, we discovered the top reasons why our website wasn\u2019t converting as well as it should, such as:<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Low site loading speed and responsiveness (especially for mobile) which led to:<\/span><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">High bounce rate (People left the site quickly)<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Low avg. time on page (People didn\u2019t stay on our site long)<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Low page interactions per session (People read less of our content)<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Broken site design (Our text hierarchies, margins, etc. were broken)<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Outdated web content<\/span><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Overly-Busy Homepage design<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Too few targeted landing pages<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bad blog content readability due to poor design<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28c8754 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28c8754\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a22dce5\" data-id=\"a22dce5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb0deaf elementor-widget elementor-widget-heading\" data-id=\"fb0deaf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Discovering Our Page Speed and Responsiveness Issues<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a3037d elementor-widget elementor-widget-text-editor\" data-id=\"3a3037d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google has confirmed that page speed, especially on mobile, is a crucial ranking factor.<\/p><p>According to Google\u2019s recent research, your website\u2019s bounce rate begins to progressively increase the higher your page loading time is. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-240aab0 elementor-widget elementor-widget-image\" data-id=\"240aab0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/mobile-page-speed-new-industry-benchmarks-01-01-download-r4q6y4lwwug6i79r53e2dqbx21d07kw1asfsghi6s2.jpg\" title=\"mobile-page-speed-new-industry-benchmarks-01-01-download\" alt=\"mobile-page-speed-new-industry-benchmarks-01-01-download\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: Think With Google<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-468dcdf elementor-widget elementor-widget-text-editor\" data-id=\"468dcdf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unfortunately, the page loading speed for both desktop and mobile versions of our Homepage was way over 6 seconds.<br \/>In some cases, these numbers even reached higher than 10 and 20 seconds.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a04cb72 elementor-widget elementor-widget-image\" data-id=\"a04cb72\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/ninjaoureach-website-bad-page-load-speed-r4q77ltbtpf9kni4sovn0u88own8tpillp91nxg9ss.png\" title=\"ninjaoureach website bad page load speed\" alt=\"ninjaoureach website bad page load speed\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55d7225 elementor-widget elementor-widget-text-editor\" data-id=\"55d7225\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Other numbers in our Analytics didn\u2019t look good either:<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Our bounce rate was a whopping 77.71% <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Our average session duration is only a little over 1.5 mins<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">We got a rounded off average of only one-page interaction per user session<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Here\u2019s our 3-month Google Analytics data from February 1st to April 30th, 2018.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f8b2ff elementor-widget elementor-widget-image\" data-id=\"8f8b2ff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"256\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=512,h=256\/blog\/wp-content\/uploads\/2018\/12\/unnamed.png\" class=\"attachment-large size-large wp-image-20324\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=512\/blog\/wp-content\/uploads\/2018\/12\/unnamed.png 512w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2018\/12\/unnamed-300x150.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b988f02 elementor-widget elementor-widget-text-editor\" data-id=\"b988f02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>So apparently, based on Google (and every other SEO\u2019s) benchmarks, our website was in a bad place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3445c38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3445c38\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-434d9d3\" data-id=\"434d9d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df13696 elementor-widget elementor-widget-heading\" data-id=\"df13696\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How Site Speed Affects Time on Page and in Turn Affects Conversions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24529a1 elementor-widget elementor-widget-text-editor\" data-id=\"24529a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Site speed has a significant effect on whether someone remains on your site to read your content, or whether they bail and go somewhere else, ask yourself: \u201cIf it takes over 10 seconds to load a blog post, are you willing to wait?\u201d <br \/><br \/>Truth is, online readers just tend to close slow-loading pages and move on to find something else. And that affects your time on the page. If a user didn\u2019t stay to read your content, you have no chance at all of convincing them to complete your CTA.<\/p><p>Fewer eyes on your content means fewer opportunities for conversions.<br \/>And this was true of our case at the time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b97088a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b97088a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ece1dcd\" data-id=\"ece1dcd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1341003 elementor-widget elementor-widget-heading\" data-id=\"1341003\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Solving Our Page Speed and Responsiveness Issues<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0310586 elementor-widget elementor-widget-text-editor\" data-id=\"0310586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Once we identified our top site issues, our developers came up with solutions to boost our page loading speeds.<\/span><\/p><ol><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Change our hosting to Kinsta.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Delete unnecessary plugins that we were using.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Switch from Apache to NGINX.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Implement file compression site-wide.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enable <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/module\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google&#8217;s automated PageSpeed optimizer<\/span><\/a><span style=\"font-weight: 400;\"> on our server.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimize code. (<a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/what-is-css\/\"   title=\"CSS\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"4303\">CSS<\/a>, JavaScript, and HTML pulls, redundancies, redirects, etc.)<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use a more responsive WordPress <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/products\/page-builder-plugin\/\"   title=\"page builder\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"2167\">page builder<\/a> to redesign our landing pages and content.<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">After these steps were done, our page loading speed improved dramatically, going from 6+ to 1.9 seconds!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5127ce7 elementor-widget elementor-widget-image\" data-id=\"5127ce7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/pasted-image-0-r4q6xf89sbhfsqam9af50eqh0mu3fr3a7atoi0js0y.png\" title=\"pasted image 0\" alt=\"pasted image 0\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064c0ac elementor-widget elementor-widget-text-editor\" data-id=\"064c0ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Of course, we\u2019re aware that a 1-second and lower page loading speed is ideal, but going from 6+ to less than 2 seconds, made us quite pleased.<\/p><p>Since solutions 1 to 6 are not web-design related, we will not go in-depth on those items.<br \/>But the 7th step is, so that\u2019s the strategy we will describe in-depth in this article.<\/p><p>Now, overhauling a website and all of its content is not a quick job, even with a team to do it.\u00a0So to accomplish this monumental task, our front-end development manager, Basilis Kanonidis, recommended Elementor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a83bf19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a83bf19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b185df3\" data-id=\"b185df3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d71801a elementor-widget elementor-widget-heading\" data-id=\"d71801a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How We Used Elementor to Overhaul Our Website<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02315fe elementor-widget elementor-widget-text-editor\" data-id=\"02315fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Overhauling an entire website is never an easy job. <\/span><\/p><p><span style=\"font-weight: 400;\">Apart from that, we also wanted to get all the functionalities we needed from one multipurpose tool. A Swiss army knife of sorts. <\/span><\/p><p><span style=\"font-weight: 400;\">But what single tool could help us get rid of a ton of redundant plug-ins and code, let us manage our website, create styled content, trackable landing pages, CTA buttons, forms, and more?<\/span><\/p><p><span style=\"font-weight: 400;\">We found the answer: Elementor, the all-in-one <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/\"   title=\"website builder\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"320\">website builder<\/a>.<\/span><\/p><p><span style=\"font-weight: 400;\">Our dev, Basilis, has had a lot of experience working with various WordPress site builders and Elementor was his top recommendation. (In fact, he bought their unlimited license!)<\/span><\/p><p><span style=\"font-weight: 400;\">When it came to choosing a new theme, his first choice (also based on the projects he&#8217;s done), was <\/span><a href=\"https:\/\/elementor.com\/blog\/create-wordpress-site-oceanwp\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">OceanWP<\/span><\/a><span style=\"font-weight: 400;\">. It has all the functionalities we needed, it&#8217;s lightweight, <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/responsive-website\/\"   title=\"responsive\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"7196\">responsive<\/a>, SEO-ready, and worked smoothly with Elementor. <\/span><\/p><p><span style=\"font-weight: 400;\">Also, we used the Elementor add-ons from <\/span><a href=\"https:\/\/crocoblock.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CrocoBlock<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">We used <\/span><span style=\"font-weight: 400;\">JetBlog<\/span><span style=\"font-weight: 400;\"> for displaying our content, and <\/span><a href=\"https:\/\/crocoblock.com\/jetpopup\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">JetPopup<\/span><\/a><span style=\"font-weight: 400;\"> for our lead generation popups.<\/span><\/p><p><i><span style=\"font-weight: 400;\">Before<\/span><\/i><span style=\"font-weight: 400;\"> Elementor, this is how our blog page looked:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-683e3d8 elementor-widget elementor-widget-image\" data-id=\"683e3d8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/pasted-image-0-1-r4q73rn1x2645z2u7j5hcb3hd9kae7a22pco4956lq.png\" title=\"pasted image 0 (1)\" alt=\"pasted image 0 (1)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c550eee elementor-widget elementor-widget-text-editor\" data-id=\"c550eee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">After<\/span><\/i><span style=\"font-weight: 400;\"> overhauling our site with Elementor, this is how it looked:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-789e8a3 elementor-widget elementor-widget-image\" data-id=\"789e8a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gyazo.com\/8b56e1a18b25677425331d864d4ca3d4\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"507\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=512,h=507\/blog\/wp-content\/uploads\/2018\/12\/unnamed-1.png\" class=\"attachment-large size-large wp-image-20339\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=512\/blog\/wp-content\/uploads\/2018\/12\/unnamed-1.png 512w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=150\/blog\/wp-content\/uploads\/2018\/12\/unnamed-1-150x150.png 150w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2018\/12\/unnamed-1-300x297.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-765de85 elementor-widget elementor-widget-text-editor\" data-id=\"765de85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Also, we were able to <\/span><b>decrease our number of plug-ins from 30 to 12.<\/b><\/p><p><span style=\"font-weight: 400;\">With these updates, we were able to:<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Follow modern web standards<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimize web performance<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use lighter and less HTML and CSS<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get built-in responsiveness for various mobile and device platforms<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">And, as a result of this:<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Our website <\/span><b>loading speed on desktop went from 12 secs to 2 secs<\/b><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Our mobile <\/span><b>loading speed went from 20 secs to 4 secs<\/b><span style=\"font-weight: 400;\"> on 3g<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">All in all, these results improved our performance on Google\u2019s SERPs, especially after we significantly improved our mobile-friendly signals.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7928a82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7928a82\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35194ed\" data-id=\"35194ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df6f3db elementor-widget elementor-widget-heading\" data-id=\"df6f3db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How We Used Elementor to Redesign Our Homepage<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b4346b elementor-widget elementor-widget-text-editor\" data-id=\"8b4346b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This was how our homepage used to look:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ca078f elementor-widget elementor-widget-image\" data-id=\"2ca078f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"239\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=512,h=239\/blog\/wp-content\/uploads\/2018\/12\/unnamed-2.png\" class=\"attachment-large size-large wp-image-20343\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=512\/blog\/wp-content\/uploads\/2018\/12\/unnamed-2.png 512w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2018\/12\/unnamed-2-300x140.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb0a4e8 elementor-widget elementor-widget-text-editor\" data-id=\"bb0a4e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Personally, I loved it. Sleek, professional, and it had a live carousel and everything.<\/span><\/p><p><span style=\"font-weight: 400;\">Unfortunately, this old <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/features\/landing-page-builder\/\"   title=\"landing page\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"2360\">landing page<\/a> wasn\u2019t converting. <\/span><\/p><p><span style=\"font-weight: 400;\">In other words, most of the conversions we were getting weren&#8217;t coming from our Homepage, which shouldn&#8217;t be the case. (In fact, the conversions coming from this page were so low we don&#8217;t even want to share it!)<\/span><\/p><p><span style=\"font-weight: 400;\">There were two factors that contributed to this page&#8217;s low conversions:<\/span><\/p><ol><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The page loading speed was too slow<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Some design elements didn&#8217;t make it easy for users to convert<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">After switching, we were able to fix #1.<\/span><\/p><p><span style=\"font-weight: 400;\">And with Elementor, it would now be much easier to solve #2.<\/span><\/p><p><span style=\"font-weight: 400;\">(Note that before we switched to Elementor, the complexity of doing changes and running A\/B tests on that page didn&#8217;t allow us to test further designs efficiently.)<\/span><\/p><p><span style=\"font-weight: 400;\">We decided to scrap the entire page and create a whole new homepage with Elementor.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3263b30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3263b30\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0521bf1\" data-id=\"0521bf1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b182b8 elementor-widget elementor-widget-heading\" data-id=\"1b182b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Doing a Quick Homepage A\/B Test With Elementor<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3a32e6 elementor-widget elementor-widget-text-editor\" data-id=\"d3a32e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Here\u2019s our A version, with a dark background using our brand colors:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6849bdf elementor-widget elementor-widget-image\" data-id=\"6849bdf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/ninjaoutreach-homepage-redesign-with-elementor-r4q73xa322du3munall8r9o8xkshodwg3h9kzwwsby.png\" title=\"ninjaoutreach homepage redesign with elementor\" alt=\"ninjaoutreach homepage redesign with elementor\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94e6510 elementor-widget elementor-widget-text-editor\" data-id=\"94e6510\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As you can see, our UX\/UI designer, Monika R., decided to eliminate the double-column style of the original Homepage.<\/p><p>We also ditched the live carousel, which displayed 4 different combinations of copy and images every few seconds, which could have made it difficult for readers to process our message instantly.<\/p><p>Instead, we recreated our homepage into a relatively simple layout with minimal visual effects.\u00a0We displayed our content in a single column. The new design focused on one main headline and sub-headline text that are larger and centered.<\/p><p>Compared to the original landing page, the screenshot of our app\u2019s interface is bigger, and we used a static image instead of video, which we used on the previous design. <br \/>This change also reduced the page\u2019s loading time significantly. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a1d035 elementor-widget elementor-widget-image\" data-id=\"3a1d035\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/pasted-image-0-2-r4q6y3o2q0ew6lb4akzft8kggnhmzvsaynsaz7jkx6.png\" title=\"pasted image 0 (2)\" alt=\"pasted image 0 (2)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-194bb37 elementor-widget elementor-widget-text-editor\" data-id=\"194bb37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What you see above is a B version with a lighter background.<\/span><\/p><p><span style=\"font-weight: 400;\">In just a few minutes, our dev Basilis was able to create this B version and subsequently <\/span><a href=\"https:\/\/elementor.com\/blog\/a-b-testing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">launch an A\/B test with Elementor<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">The results? <\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Both versions converted significantly more than the original landing page.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The version with the light background converted 2.4% more than the dark one.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The best thing? It didn\u2019t take us <\/span><i><span style=\"font-weight: 400;\">months<\/span><\/i><span style=\"font-weight: 400;\"> to find this all out.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c41cbf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c41cbf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af31106\" data-id=\"af31106\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed1c45d elementor-widget elementor-widget-heading\" data-id=\"ed1c45d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How We Used Elementor to Create Targeted Landing Pages<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ef891b elementor-widget elementor-widget-text-editor\" data-id=\"1ef891b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33756\/why-you-yes-you-need-to-create-more-landing-pages.aspx\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">stats from Hubspot<\/span><\/a><span style=\"font-weight: 400;\">, the more landing pages you make, the more conversions you get.<\/span><\/p><p><span style=\"font-weight: 400;\">Just creating over 10 landing pages could get you 55% more leads!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24bb73d elementor-widget elementor-widget-image\" data-id=\"24bb73d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"360\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=600,h=360\/blog\/wp-content\/uploads\/2018\/12\/more-landing-pages-equals-more-conversions-hubspot-statistic-ninjaoutreach.png\" class=\"attachment-large size-large wp-image-20356\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=600\/blog\/wp-content\/uploads\/2018\/12\/more-landing-pages-equals-more-conversions-hubspot-statistic-ninjaoutreach.png 600w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2018\/12\/more-landing-pages-equals-more-conversions-hubspot-statistic-ninjaoutreach-300x180.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: HubSpot<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-178380a elementor-widget elementor-widget-text-editor\" data-id=\"178380a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The idea behind this is, because we could <\/span><a href=\"https:\/\/elementor.com\/blog\/create-wordpress-landing-page\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">create more landing pages<\/span><\/a><span style=\"font-weight: 400;\">, we could optimize these for different keywords and customers. Hence, we have more conversion opportunities.<\/span><\/p><p><span style=\"font-weight: 400;\">So, we created a ton of new landing pages focused on the most common problems of our target users.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-431a682 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"431a682\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a29f9e7\" data-id=\"a29f9e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d8be54 elementor-widget elementor-widget-heading\" data-id=\"7d8be54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. How We Used Elementor to Modernize an Old Landing Page<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab6f8e6 elementor-widget elementor-widget-text-editor\" data-id=\"ab6f8e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Below is a screenshot of what our <\/span><a href=\"https:\/\/ninjaoutreach.com\/business-leads-generation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Find Business Leads Landing Page<\/span><\/a><span style=\"font-weight: 400;\"> looked like before:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55cdd08 elementor-widget elementor-widget-image\" data-id=\"55cdd08\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/Old-NinjaOutreach-Find-Business-Leads-Page-r4q72dtluu9x2n37afm965o1vudu28sa7urxol756a.jpg\" title=\"Old NinjaOutreach Find Business Leads Page\" alt=\"Old NinjaOutreach Find Business Leads Page\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd0bd2a elementor-widget elementor-widget-text-editor\" data-id=\"dd0bd2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It looks so dated.<\/p><p>So, I updated the copy and Monika worked on the design. Then, Basilis quickly published these using Elementor <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/widgets\/\"   title=\"widgets\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"3760\">widgets<\/a> for icon boxes, sections, and CTAs.<br \/>And this is what it looks like now:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1548e4b elementor-widget elementor-widget-image\" data-id=\"1548e4b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"706\" height=\"1024\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=706,h=1024\/blog\/wp-content\/uploads\/2018\/12\/New-NinjaOutreach-Find-Business-Leads-Page-706x1024.jpg\" class=\"attachment-large size-large wp-image-20364\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=706\/blog\/wp-content\/uploads\/2018\/12\/New-NinjaOutreach-Find-Business-Leads-Page-706x1024.jpg 706w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=207\/blog\/wp-content\/uploads\/2018\/12\/New-NinjaOutreach-Find-Business-Leads-Page-207x300.jpg 207w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2018\/12\/New-NinjaOutreach-Find-Business-Leads-Page-768x1114.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1103\/blog\/wp-content\/uploads\/2018\/12\/New-NinjaOutreach-Find-Business-Leads-Page.jpg 1103w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-762151a elementor-widget elementor-widget-text-editor\" data-id=\"762151a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">How did this modernized landing page fare? <\/span><\/p><p><span style=\"font-weight: 400;\">In terms of conversions, the Elementor redesign took this landing page from #8 to #3!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d51d30e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d51d30e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbd5616\" data-id=\"dbd5616\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1a9993 elementor-widget elementor-widget-heading\" data-id=\"a1a9993\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. How We Used Elementor to Create a New Landing Page in Record Time<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afa6c4b elementor-widget elementor-widget-text-editor\" data-id=\"afa6c4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For Black Friday, it took Basilis only 30 minutes to launch our new <\/span><a href=\"https:\/\/ninjaoutreach.com\/bfdeal2018\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Black Friday NinjaOutreach<\/span><\/a><span style=\"font-weight: 400;\"> page. <\/span><\/p><p><span style=\"font-weight: 400;\">Without a site builder, he would have needed at least 5 hours. But with Elementor, he was able to launch this web page in significantly less time.<\/span><\/p><p><span style=\"font-weight: 400;\">Results?<\/span><\/p><p><span style=\"font-weight: 400;\">Our updated 2018 Black Friday sales performed <\/span><b>120% better <\/b><span style=\"font-weight: 400;\">than the one we ran previously.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0021d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0021d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30daf16\" data-id=\"30daf16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbac133 elementor-widget elementor-widget-heading\" data-id=\"fbac133\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. How Elementor Enabled Us to Design Pages With Minimal Developer Help<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f712dfa elementor-widget elementor-widget-text-editor\" data-id=\"f712dfa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of our most complex pages was actually edited live by me.<\/span><\/p><p><span style=\"font-weight: 400;\">Now, I know my HTML and CSS basics, but I\u2019m certainly far from being a developer.<\/span><\/p><p><span style=\"font-weight: 400;\">However, since Elementor was so easy to use, I was able to change CTAs, rearrange whole sections, and even add new ones by reusing elements we\u2019d already created before with Elementor.<\/span><\/p><p><span style=\"font-weight: 400;\">In our <\/span><a href=\"https:\/\/ninjaoutreach.com\/link-building-software\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">link building<\/span><\/a><span style=\"font-weight: 400;\"> landing page, for example, we needed to add a \u201cHow It Works Section,\u201d like the one on our How to <\/span><a href=\"https:\/\/ninjaoutreach.com\/find-instagram-influencers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">find Instagram influencers<\/span><\/a><span style=\"font-weight: 400;\"> page:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc3bbc2 elementor-widget elementor-widget-image\" data-id=\"cc3bbc2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gyazo.com\/cf7591f8e458125119b45ec8cf3d49a6%20\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/pasted-image-0-3-r4q71ni4jh9w1k5fk48p8cb591zk2pvss8ic8ua0po.png\" title=\"pasted image 0 (3)\" alt=\"pasted image 0 (3)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4699d00 elementor-widget elementor-widget-text-editor\" data-id=\"4699d00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">So, here\u2019s what I did:<\/span><\/p><ol><li><span style=\"font-weight: 400;\">I clicked Edit with Elementor &gt; Elements<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-939ac36 elementor-widget elementor-widget-image\" data-id=\"939ac36\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gyazo.com\/bf616853b67e6b9e0a2c29db4c3b148b\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/pasted-image-0-4-r4q6wowsgyherncuiz1l2ldkduftg86srok329mt8s.png\" title=\"pasted image 0 (4)\" alt=\"pasted image 0 (4)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-548bbe3 elementor-widget elementor-widget-text-editor\" data-id=\"548bbe3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 2. I looked for the Inner section widget, clicked, then dragged and dropped that into my preferred position, which is directly below the headline copy. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60d6cf0 elementor-widget elementor-widget-image\" data-id=\"60d6cf0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gyazo.com\/73733dae134b1240f5edb381971f2c48%20\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"251\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=251\/blog\/wp-content\/uploads\/2018\/12\/pasted-image-0-5-1024x321.png\" class=\"attachment-large size-large wp-image-20375\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2018\/12\/pasted-image-0-5-1024x321.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2018\/12\/pasted-image-0-5-300x94.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2018\/12\/pasted-image-0-5-768x240.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1600\/blog\/wp-content\/uploads\/2018\/12\/pasted-image-0-5.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6612ad2 elementor-widget elementor-widget-text-editor\" data-id=\"6612ad2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a03. Since the inner section widget came with its default 2 columns (and I needed 4), I simply hovered over the edit column button and made a right click to open edit options.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a452de2 elementor-widget elementor-widget-image\" data-id=\"a452de2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gyazo.com\/e9f1f97d51f0d69b341ad207d7898a96\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/pasted-image-0-6-r4q752mzerygah6kl3gtsz8j2j4n32gmx5yy437gn4.png\" title=\"pasted image 0 (6)\" alt=\"pasted image 0 (6)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3225632 elementor-widget elementor-widget-text-editor\" data-id=\"3225632\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a04. In the edit options, I clicked on Add New Column. I repeated this process until I got the 4 columns I needed in that section.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04a9038 elementor-widget elementor-widget-image\" data-id=\"04a9038\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gyazo.com\/94366e3b443fe506832002dfc6d42ac1%20\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/pasted-image-0-7-r4q74aftpqvum6bj5ra0q6cp8yzmo5cotaedpsd9cu.png\" title=\"pasted image 0 (7)\" alt=\"pasted image 0 (7)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0374a5 elementor-widget elementor-widget-text-editor\" data-id=\"f0374a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 5. I looked for the Image box widget, then dragged and dropped that inside my preferred column.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bca431d elementor-widget elementor-widget-image\" data-id=\"bca431d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gyazo.com\/36490872e7d199b785cf1e07c99e2170\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"140\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=512,h=140\/blog\/wp-content\/uploads\/2018\/12\/unnamed-3.png\" class=\"attachment-large size-large wp-image-20382\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=512\/blog\/wp-content\/uploads\/2018\/12\/unnamed-3.png 512w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2018\/12\/unnamed-3-300x82.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8207096 elementor-widget elementor-widget-text-editor\" data-id=\"8207096\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a06. Since we already used the icons I needed in the Instagram landing page I shared above, I just added those same images from our Media Library. Then, I just used different text related to the link-building process.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2cd8d3 elementor-widget elementor-widget-image\" data-id=\"c2cd8d3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gyazo.com\/6cc5d3695bb8e61e9586c13cb72512fe%20\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/pasted-image-0-8-r4q71v0u25k6mfuic7hpsaeu04yhsapnh9q831yvgw.png\" title=\"pasted image 0 (8)\" alt=\"pasted image 0 (8)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-863cb87 elementor-widget elementor-widget-text-editor\" data-id=\"863cb87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a07. After repeating this process to complete 4 columns, I also did the following to add white space to what was then a fairly cluttered page:<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shortened copy and bullet points as much as possible<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Repositioned sections via simple drag-and-drop <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Added spacer widgets<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Below is what it looked like after:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d11f34a elementor-widget elementor-widget-image\" data-id=\"d11f34a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gyazo.com\/25c3b74e7488d00092a864553ebb36d4\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/pasted-image-0-9-r4q6yfvz6uvmditdb89l7nhg6ntery4tcc9m7t1igq.png\" title=\"pasted image 0 (9)\" alt=\"pasted image 0 (9)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fc9a67 elementor-widget elementor-widget-text-editor\" data-id=\"2fc9a67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">I completed all this, without any developer help, in less than 25 minutes.<\/span><\/p><p><span style=\"font-weight: 400;\">Even better, it\u2019s now our #1 page for traffic and conversions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b46a03d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b46a03d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a818e22\" data-id=\"a818e22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-275f3e3 elementor-widget elementor-widget-heading\" data-id=\"275f3e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How We Used Elementor to Create Targeted Content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8842bd elementor-widget elementor-widget-text-editor\" data-id=\"d8842bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Finally, we embarked upon one of our most significant content projects yet.<\/span><\/p><p><span style=\"font-weight: 400;\">We wanted to create interactive content to target leads interested in testing our Instagram search feature.<\/span><\/p><p><span style=\"font-weight: 400;\">So, we published parts of our <\/span><a href=\"https:\/\/ninjaoutreach.com\/instagram-influencers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram influencers database<\/span><\/a><span style=\"font-weight: 400;\"> on the website.<\/span><\/p><p><span style=\"font-weight: 400;\">Without Elementor, doing something like this would have taken enormous resources in terms of manpower and hours.<\/span><\/p><p><span style=\"font-weight: 400;\">But by using Elementor\u2019s custom widgets, our dev team was able to complete the project in just one week.<\/span><\/p><p><span style=\"font-weight: 400;\">Without getting too technical, Basilis and the rest of the dev team created custom Elementor widgets that generated the categories, locations, and profiles of the Instagram influencers from our internal database.<\/span><\/p><p><span style=\"font-weight: 400;\">The data of each influencer profile was pooled via our <\/span><a href=\"https:\/\/ninjaoutreach.com\/social-api\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">NinjaOutreach social API<\/span><\/a><span style=\"font-weight: 400;\"> and auto-populated on virtual pages created on the fly.<\/span><\/p><p><span style=\"font-weight: 400;\">Imagine creating hundreds of thousands of pages of informative content <\/span><b>automatically<\/b><span style=\"font-weight: 400;\">. <\/span><\/p><p><span style=\"font-weight: 400;\">The results?<\/span><\/p><p><span style=\"font-weight: 400;\">This influencer page project contributed a total of <\/span><b>300K traffic<\/b><span style=\"font-weight: 400;\"> to our website to date since it launched.<\/span><\/p><p><span style=\"font-weight: 400;\">Thanks to the flexibility of the Elementor builder, our dev team was able to create those pages quickly, reducing the development time by <\/span><b>80%<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c228403 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c228403\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc0008e\" data-id=\"cc0008e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4b2f79 elementor-widget elementor-widget-heading\" data-id=\"b4b2f79\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Results<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfdef35 elementor-widget elementor-widget-text-editor\" data-id=\"bfdef35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">So what were the key advantages we got from all that work we did on redesigning and relaunching the site via Elementor?<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Traffic increased by over 2K<\/span><b> from 19.7K to 22.7K<\/b><span style=\"font-weight: 400;\"> (more users visit us)<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bounce rate went down more than 10% <\/span><b>from 77.71% to 62.01% <\/b><span style=\"font-weight: 400;\">(fewer users bailed)<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Average session duration <\/span><b>increased from 1:33 to 10:23 <\/b><span style=\"font-weight: 400;\">(users remained longer on our site)<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The number of pages per session <\/span><b>rose from 1.39 to 2.50 <\/b><span style=\"font-weight: 400;\">(users viewed more of our content)<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">These are our stats for the 90-day period (June to August) post of our site overhaul with Elementor. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2933994 elementor-widget elementor-widget-image\" data-id=\"2933994\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/pasted-image-0-10-r4q72qzciirxl6k35lb152ci78kz208ixnwqegnhty.png\" title=\"pasted image 0 (10)\" alt=\"pasted image 0 (10)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f5a9f5 elementor-widget elementor-widget-text-editor\" data-id=\"3f5a9f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">And how did all these improvements affect our conversions?<\/span><\/p><p><span style=\"font-weight: 400;\">Well, our conversions went from 0.73% up to 5.8%, <\/span><b>an increase of roughly 695%, or nearly 700%!<\/b><\/p><p><span style=\"font-weight: 400;\">The bonus? With Elementor built into our website, it was much easier to make edits on our pages.<\/span><\/p><p><span style=\"font-weight: 400;\">QAs and content creators can make simple updates to pages easily, and we could assign small tasks to our VAs, all of which gave our developers more time to focus on higher-level tasks.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3c8bb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3c8bb9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bec6e3e\" data-id=\"bec6e3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7c6b08 elementor-widget elementor-widget-heading\" data-id=\"e7c6b08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Takeaways<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3020411 elementor-widget elementor-widget-text-editor\" data-id=\"3020411\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">After all that work, our word of advice to anyone planning to attempt any sort of big-ticket optimizations to their website and content would be: <\/span><b>Get a site builder<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">And don\u2019t get just any old site builder, but one that\u2019s flexible enough to let you execute custom operations that fit your particular needs.<\/span><\/p><p><span style=\"font-weight: 400;\">A complete website and content overhaul was a monumental undertaking, for sure.<\/span><\/p><p><span style=\"font-weight: 400;\">It would have been easy to get buried under the weight of it all and lose track of our primary goal \u2014 which was to get more conversions.<\/span><\/p><p><span style=\"font-weight: 400;\">But because of Elementor, we were able to complete our project significantly faster, even with such a lean workforce. <\/span><\/p><p><span style=\"font-weight: 400;\">And with an almost <\/span><b>700% increase in conversions <\/b><span style=\"font-weight: 400;\">to show for it, I can confidently say that our team is delighted with the results.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>NinjaOutreach recently redesigned their website and immediately saw significant growth in site visits, average session duration and the number of pages per session. 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