{"id":126493,"date":"2021-05-24T09:00:27","date_gmt":"2021-05-24T09:00:27","guid":{"rendered":"https:\/\/elementor.com\/blog\/como-configurar-precificacao-dinamica-no-woocommerce\/"},"modified":"2025-12-02T13:32:44","modified_gmt":"2025-12-02T11:32:44","slug":"como-configurar-precificacao-dinamica-no-woocommerce","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/pt-br\/como-configurar-precificacao-dinamica-no-woocommerce\/","title":{"rendered":"Como Configurar Precifica\u00e7\u00e3o Din\u00e2mica no WooCommerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"126493\" class=\"elementor elementor-126493 elementor-67130\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02dab6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02dab6f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a111c0\" data-id=\"3a111c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98919f5 elementor-widget elementor-widget-text-editor\" data-id=\"98919f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/features\/dynamic-content\/\" title=\"Conte\u00fado din\u00e2mico\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2631\">Conte\u00fado din\u00e2mico<\/a> \u00e9 frequentemente uma funcionalidade negligenciada no WordPress e WooCommerce, mas oferece muita flexibilidade. Permite que voc\u00ea extraia informa\u00e7\u00f5es do site e as insira automaticamente em \u00e1reas designadas. <\/p>\n<p>Por exemplo, a precifica\u00e7\u00e3o din\u00e2mica pode ajudar a impulsionar a receita de sua loja e direcionar vendas para produtos espec\u00edficos nos quais voc\u00ea deseja se concentrar. Nas m\u00e3os certas, torna-se uma excelente ferramenta para o marketing e crescimento de sua <a href=\"https:\/\/elementor.com\/blog\/woocommerce-tutorial\/\">loja WooCommerce<\/a>.<\/p>\n<p>Neste artigo, abordaremos tudo o que voc\u00ea precisa saber sobre precifica\u00e7\u00e3o din\u00e2mica no WooCommerce. Come\u00e7aremos com uma introdu\u00e7\u00e3o geral ao conceito, algumas das diferentes maneiras de implement\u00e1-lo e como ele o auxilia.<\/p>\n<p>Em seguida, mostraremos passo a passo como voc\u00ea pode come\u00e7ar a usar suas pr\u00f3prias estrat\u00e9gias de precifica\u00e7\u00e3o din\u00e2mica com um plugin gratuito de precifica\u00e7\u00e3o din\u00e2mica para WooCommerce.<\/p>\n<p>Vamos come\u00e7ar!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d656ee elementor-align-center elementor-widget elementor-widget-button\" data-id=\"19d656ee\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Link\" data-gal=\"Position_Text_CTA\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.com\/blog\/dynamic-content-elementor\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Saiba Mais Sobre Conte\u00fado Din\u00e2mico e Como Utiliz\u00e1-lo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49c828e blog-toc elementor-widget elementor-widget-heading\" data-id=\"49c828e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00cdndice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fae87f blog-toc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8fae87f\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#what-is-woocommerce-dynamic-pricing\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">O que \u00e9 Precifica\u00e7\u00e3o Din\u00e2mica no WooCommerce?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#when-should-you-use-woocommerce-dynamic-pricing\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Quando Voc\u00ea Deve Utilizar Precifica\u00e7\u00e3o Din\u00e2mica no WooCommerce?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#drive-sales-to-specific-products\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Impulsionar Vendas de Produtos Espec\u00edficos<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#boost-customer-lifetime-value\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Aumentar o Valor Vital\u00edcio do Cliente<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#gain-insights-into-customer-behavior\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. Obter Insights Sobre o Comportamento do Cliente<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#how-to-set-up-dynamic-pricing\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Como Configurar Precifica\u00e7\u00e3o Din\u00e2mica em Sua Loja WooCommerce<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#configure-the-plugins-settings\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Configurar as Defini\u00e7\u00f5es do Plugin<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#create-a-pricing-rule\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Criar uma Regra de Precifica\u00e7\u00e3o<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#customize-the-dynamic-pricing-details\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. Personalizar os Detalhes da Precifica\u00e7\u00e3o Din\u00e2mica<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#which-discount-strategies-should-you-use\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Quais Estrat\u00e9gias de Desconto Voc\u00ea Deve Usar no WooCommerce?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a5aa9f elementor-widget elementor-widget-menu-anchor\" data-id=\"4a5aa9f\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"o-que-e-precificacao-dinamica-no-woocommerce\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81fe8f5 elementor-widget elementor-widget-heading\" data-id=\"81fe8f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 Precifica\u00e7\u00e3o Din\u00e2mica no WooCommerce?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7e7648 elementor-widget elementor-widget-text-editor\" data-id=\"b7e7648\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Precifica\u00e7\u00e3o din\u00e2mica \u00e9 uma estrat\u00e9gia em que voc\u00ea altera o pre\u00e7o de um produto com base em certos crit\u00e9rios, como a quantidade de itens que um usu\u00e1rio est\u00e1 comprando, a fun\u00e7\u00e3o\/status do cliente, o valor do pedido do cliente, o hist\u00f3rico de pedidos do cliente, etc.<\/p>\n<p>Em quase todas as situa\u00e7\u00f5es, voc\u00ea estar\u00e1 oferecendo ao comprador um desconto se ele atender a determinadas condi\u00e7\u00f5es.<\/p>\n<p>Um exemplo comum \u00e9 a precifica\u00e7\u00e3o por volume, onde voc\u00ea altera o pre\u00e7o unit\u00e1rio de um item com base na quantidade que um comprador est\u00e1 pedindo. Por exemplo, voc\u00ea pode cobrar:<\/p>\n<ul>\n<li>$10 por item para pedidos entre 1-10 itens.<\/li>\n<li>$9 por item para pedidos entre 11-30 itens.<\/li>\n<li>$8 por item para pedidos entre 21-50 itens.<\/li>\n<li>$7 por item para pedidos de 50+ itens.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f1f27f elementor-widget elementor-widget-image\" data-id=\"1f1f27f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"462\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=462\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-6-bulk-discount-example.png\" class=\"attachment-medium_large size-medium_large wp-image-67151\" alt=\"woocommerce-pricing-rules-6-bulk-discount-example\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-6-bulk-discount-example.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-6-bulk-discount-example-300x193.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7cc51f elementor-widget elementor-widget-text-editor\" data-id=\"d7cc51f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Outro exemplo comum s\u00e3o as ofertas &#8220;Compre X, Leve X Gr\u00e1tis&#8221;, ou ofertas BOGO (Buy One, Get One) para abreviar. Por exemplo, voc\u00ea poderia oferecer uma promo\u00e7\u00e3o especial &#8220;Compre 3, Leve 1 Gr\u00e1tis&#8221; em um determinado item ou categoria de itens.<\/p>\n<p>Ou, voc\u00ea poderia dar a certos membros VIP acesso a pre\u00e7os especiais com desconto (o que voc\u00ea poderia fazer no WooCommerce direcionando para a fun\u00e7\u00e3o de usu\u00e1rio deles). Voc\u00ea poderia definir o status VIP pelo hist\u00f3rico de pedidos deles (por exemplo, direcionando para clientes fi\u00e9is), se s\u00e3o membros pagantes, etc.<\/p>\n<p>O objetivo de todas essas estrat\u00e9gias de precifica\u00e7\u00e3o din\u00e2mica \u00e9 encorajar seus compradores a adquirir quantidades maiores e\/ou fazer pedidos mais frequentes em sua loja.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19fe032 elementor-widget elementor-widget-menu-anchor\" data-id=\"19fe032\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"quando-voce-deve-usar-precificacao-dinamica-no-woocommerce\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a9a337 elementor-widget elementor-widget-heading\" data-id=\"6a9a337\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quando Voc\u00ea Deve Usar Precifica\u00e7\u00e3o Din\u00e2mica no WooCommerce?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6dcfea elementor-widget elementor-widget-text-editor\" data-id=\"d6dcfea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Em um n\u00edvel elevado, o objetivo da precifica\u00e7\u00e3o din\u00e2mica \u00e9 impulsionar sua receita atrav\u00e9s do aumento do valor m\u00e9dio dos pedidos e do valor vital\u00edcio do cliente.<\/p>\n<p>Por exemplo, se voc\u00ea oferece um desconto caso um usu\u00e1rio adquira 5 ou mais itens, isso o incentivar\u00e1 a encomendar 5 ou mais itens quando, possivelmente, ele teria encomendado apenas 2 ou 3 itens sem a precifica\u00e7\u00e3o din\u00e2mica.<\/p>\n<p>Eis alguns benef\u00edcios espec\u00edficos e situa\u00e7\u00f5es nas quais a precifica\u00e7\u00e3o din\u00e2mica pode auxili\u00e1-lo a:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab91f17 elementor-widget elementor-widget-menu-anchor\" data-id=\"ab91f17\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"drive-sales-to-specific-products\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8a5510 elementor-widget elementor-widget-heading\" data-id=\"e8a5510\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Impulsionar Vendas de Produtos Espec\u00edficos\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef6880c elementor-widget elementor-widget-text-editor\" data-id=\"ef6880c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Voc\u00ea poderia utilizar a precifica\u00e7\u00e3o din\u00e2mica para impulsionar as vendas de um produto espec\u00edfico, destacando-o para a precifica\u00e7\u00e3o din\u00e2mica. <\/p>\n<p>Al\u00e9m de aumentar a receita, esta pode ser uma excelente maneira de esgotar o estoque de produtos que n\u00e3o est\u00e3o vendendo t\u00e3o bem quanto voc\u00ea esperava.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f1b866 elementor-widget elementor-widget-menu-anchor\" data-id=\"3f1b866\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"boost-customer-lifetime-value\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46b195a elementor-widget elementor-widget-heading\" data-id=\"46b195a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Aumentar o Valor Vital\u00edcio do Cliente\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e47750 elementor-widget elementor-widget-text-editor\" data-id=\"0e47750\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Al\u00e9m de aumentar sua receita em pedidos individuais, voc\u00ea tamb\u00e9m pode utilizar a precifica\u00e7\u00e3o din\u00e2mica para aumentar o valor vital\u00edcio dos clientes, oferecendo descontos especiais a compradores recorrentes. Por exemplo, voc\u00ea poderia liberar pre\u00e7os especiais quando um comprador atinge certos objetivos, tais como:<\/p>\n<ul>\n<li>Valor vital\u00edcio dos pedidos<\/li>\n<li>N\u00famero vital\u00edcio de pedidos<\/li>\n<\/ul>\n<p>Ou, voc\u00ea poderia criar uma receita recorrente confi\u00e1vel oferecendo pre\u00e7os especiais a membros que pagam uma taxa mensal. Por exemplo, o servi\u00e7o <a href=\"https:\/\/www.tripadvisor.com\/Plus\">Tripadvisor Plus<\/a> do Tripadvisor oferece aos membros pre\u00e7os com desconto especial em hot\u00e9is em troca de uma taxa anual de $99. Isso n\u00e3o apenas proporciona ao Tripadvisor uma receita anual recorrente, mas tamb\u00e9m encoraja as pessoas a sempre reservarem seus hot\u00e9is atrav\u00e9s do Tripadvisor, uma vez que j\u00e1 investiram dinheiro na taxa anual.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc7baa0 elementor-widget elementor-widget-menu-anchor\" data-id=\"cc7baa0\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"gain-insights-into-customer-behavior\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a524886 elementor-widget elementor-widget-heading\" data-id=\"a524886\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Obter Insights sobre o Comportamento do Cliente\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30f59ea elementor-widget elementor-widget-text-editor\" data-id=\"30f59ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por fim, voc\u00ea tamb\u00e9m pode utilizar estrat\u00e9gias de precifica\u00e7\u00e3o din\u00e2mica para obter mais insights sobre o comportamento de compra de seus clientes. Por exemplo, se voc\u00ea observar que os clientes est\u00e3o dispostos a comprar certos produtos em grande quantidade, voc\u00ea poderia usar essa informa\u00e7\u00e3o para criar novos produtos ou pacotes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b202ea7 elementor-widget elementor-widget-menu-anchor\" data-id=\"b202ea7\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"how-to-set-up-dynamic-pricing\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ffc5d5 elementor-widget elementor-widget-heading\" data-id=\"5ffc5d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como Configurar a Precifica\u00e7\u00e3o Din\u00e2mica em sua Loja WooCommerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-764b0b8 elementor-widget elementor-widget-text-editor\" data-id=\"764b0b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A precifica\u00e7\u00e3o din\u00e2mica n\u00e3o \u00e9 uma funcionalidade nativa do WooCommerce, portanto, voc\u00ea precisar\u00e1 do aux\u00edlio de um plugin de precifica\u00e7\u00e3o din\u00e2mica para WooCommerce para configur\u00e1-la.<\/p>\n<p>Devido \u00e0 popularidade desta estrat\u00e9gia de precifica\u00e7\u00e3o, voc\u00ea pode encontrar diversos plugins gratuitos ou pagos para implement\u00e1-la.<\/p>\n<p>H\u00e1 um plugin de precifica\u00e7\u00e3o din\u00e2mica de um desenvolvedor terceirizado (Element Stark) listado no marketplace de extens\u00f5es do WooCommerce. No entanto, \u00e9 um tanto dispendioso, custando $129, e voc\u00ea pode encontrar op\u00e7\u00f5es mais econ\u00f4micas (ou at\u00e9 mesmo gratuitas) para <a href=\"https:\/\/elementor.com\/blog\/woocommerce-pricing\/\" target=\"_blank\" rel=\"noopener\">manter o custo de sua loja reduzido<\/a>.<\/p>\n<p>Para uma op\u00e7\u00e3o mais acess\u00edvel, voc\u00ea pode considerar o plugin <a href=\"https:\/\/codecanyon.net\/item\/woocommerce-dynamic-pricing-discounts\/7119279\">WooCommerce Dynamic Pricing  Discounts<\/a> no CodeCanyon, que custa $59 e possui uma avalia\u00e7\u00e3o de 4,6 estrelas em suas mais de 19.000 vendas.<\/p>\n<p>Ou, se voc\u00ea deseja manter as coisas gratuitas, voc\u00ea tamb\u00e9m pode encontrar alguns plugins populares de precifica\u00e7\u00e3o din\u00e2mica gratuitos:<\/p>\n<ul>\n<li><a href=\"https:\/\/wordpress.org\/plugins\/advanced-dynamic-pricing-for-woocommerce\/\">Advanced Dynamic Pricing for WooCommerce<\/a> &#8211; uma op\u00e7\u00e3o gratuita popular no WordPress.org com uma excelente avalia\u00e7\u00e3o de 4,8 estrelas.<\/li>\n<li><a href=\"https:\/\/wordpress.org\/plugins\/woo-discount-rules\/\">Discount Rules for WooCommerce<\/a> &#8211; uma op\u00e7\u00e3o popular focada em todos os tipos de regras de desconto, incluindo precifica\u00e7\u00e3o din\u00e2mica.<\/li>\n<li><a href=\"https:\/\/wordpress.org\/plugins\/woo-conditional-discount-rules-for-checkout\/\">WooCommerce Dynamic Pricing and Discount Rules<\/a> &#8211; uma op\u00e7\u00e3o gratuita de um desenvolvedor com v\u00e1rios plugins populares para WooCommerce.<\/li>\n<li><a href=\"https:\/\/wordpress.org\/plugins\/elex-woocommerce-dynamic-pricing-and-discounts\/\">ELEX WooCommerce Dynamic Pricing and Discounts<\/a> &#8211; outro plugin gratuito popular de um desenvolvedor estabelecido de WooCommerce.<\/li>\n<\/ul>\n<p>Como desejamos tornar este tutorial acess\u00edvel a todos, utilizaremos o plugin gratuito Advanced Dynamic Pricing for WooCommerce no guia passo a passo abaixo. Para come\u00e7ar, certifique-se de instalar e ativar <a href=\"https:\/\/wordpress.org\/plugins\/advanced-dynamic-pricing-for-woocommerce\/\">o plugin gratuito do WordPress.org<\/a>.<\/p>\n<p>A maioria dos outros plugins opera sob os mesmos princ\u00edpios b\u00e1sicos, mas suas interfaces obviamente ser\u00e3o diferentes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c14d6d6 elementor-widget elementor-widget-menu-anchor\" data-id=\"c14d6d6\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"configure-the-plugins-settings\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da4565a elementor-widget elementor-widget-heading\" data-id=\"da4565a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Configure as Configura\u00e7\u00f5es do Plugin\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bf57c5 elementor-widget elementor-widget-text-editor\" data-id=\"8bf57c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Antes de come\u00e7ar a criar suas regras de precifica\u00e7\u00e3o, voc\u00ea primeiro desejar\u00e1 navegar pelas configura\u00e7\u00f5es do plugin, \u00e0s quais voc\u00ea pode acessar indo para <strong>WooCommerce \u2192 Pricing Rules \u2192 Settings<\/strong>.<\/p>\n<p>O plugin est\u00e1 configurado de tal forma que voc\u00ea n\u00e3o precisa automaticamente editar nenhuma das configura\u00e7\u00f5es &#8211; ele deve funcionar apenas com as configura\u00e7\u00f5es padr\u00e3o. No entanto, voc\u00ea pode querer fazer altera\u00e7\u00f5es para sua situa\u00e7\u00e3o espec\u00edfica:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9652fd8 elementor-widget elementor-widget-image\" data-id=\"9652fd8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"440\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=440\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-settings.png\" class=\"attachment-medium_large size-medium_large wp-image-67156\" alt=\"woocommerce-pricing-rules-settings\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-settings.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-settings-300x183.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13bc1cb elementor-widget elementor-widget-text-editor\" data-id=\"13bc1cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Caso n\u00e3o esteja seguro sobre como uma configura\u00e7\u00e3o espec\u00edfica alterar\u00e1 as coisas, sempre poder\u00e1 retornar a esta \u00e1rea uma vez que tenha obtido uma melhor compreens\u00e3o do funcionamento do plugin e de como deseja ajust\u00e1-lo.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33f593a elementor-widget elementor-widget-menu-anchor\" data-id=\"33f593a\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"create-a-pricing-rule\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0c82a1 elementor-widget elementor-widget-heading\" data-id=\"c0c82a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Criar uma Regra de Precifica\u00e7\u00e3o\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c1bc0a elementor-widget elementor-widget-text-editor\" data-id=\"2c1bc0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cada estrat\u00e9gia de precifica\u00e7\u00e3o din\u00e2mica que voc\u00ea implementa \u00e9 denominada &#8220;regra de precifica\u00e7\u00e3o&#8221;.<\/p>\n<p>\u00c9 poss\u00edvel criar regras que visem produtos espec\u00edficos ou regras que se apliquem a todos os produtos ou a produtos com uma categoria\/etiqueta espec\u00edfica.<\/p>\n<p>Ao configurar uma regra, voc\u00ea obt\u00e9m diversas op\u00e7\u00f5es diferentes, portanto, asseguraremos fornecer-lhe v\u00e1rios exemplos de como poder\u00e1 desejar configurar as coisas.<\/p>\n<p>Para criar sua primeira regra, acesse <strong>WooCommerce \u2192 Regras de Precifica\u00e7\u00e3o \u2192 Adicionar regra<\/strong>:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d48c79c elementor-widget elementor-widget-image\" data-id=\"d48c79c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"494\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=494\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-1-create-rule.png\" class=\"attachment-medium_large size-medium_large wp-image-67146\" alt=\"woocommerce-pricing-rules-1-create-rule\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-1-create-rule.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-1-create-rule-300x206.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4387756 elementor-widget elementor-widget-text-editor\" data-id=\"4387756\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Na parte superior, \u00e9 poss\u00edvel configurar algumas configura\u00e7\u00f5es b\u00e1sicas:<\/p>\n<ul>\n<li><strong>T\u00edtulo &#8211; <\/strong>um nome interno para auxili\u00e1-lo a recordar a fun\u00e7\u00e3o da regra.<\/li>\n<li><strong>Pode ser aplicada<\/strong> &#8211; quantas vezes a regra pode ser aplicada &#8211; voc\u00ea pode criar regras de uso ilimitado ou limitar seu uso de 1 a 10 vezes.<\/li>\n<li><strong>Aplicar primeiramente a<\/strong> &#8211; como aplicar a regra aos itens no carrinho do usu\u00e1rio &#8211; voc\u00ea pode aplicar aos itens mais caros, aos itens mais baratos ou conforme os itens aparecem no carrinho.<\/li>\n<li><strong>Cupom <\/strong>&#8211; se marcar esta caixa, o plugin adicionar\u00e1 itens ao carrinho pelo pre\u00e7o normal, mas automaticamente <a href=\"https:\/\/elementor.com\/blog\/woocommerce-coupon-codes\/\" target=\"_blank\" rel=\"noopener\">aplicar\u00e1 um c\u00f3digo de cupom<\/a> para adicionar o desconto.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4adfe2 elementor-widget elementor-widget-image\" data-id=\"c4adfe2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"296\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=296\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-2-basic-rule-details.png\" class=\"attachment-medium_large size-medium_large wp-image-67147\" alt=\"woocommerce-pricing-rules-2-basic-rule-details\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-2-basic-rule-details.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-2-basic-rule-details-300x123.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-302ef17 elementor-widget elementor-widget-text-editor\" data-id=\"302ef17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uma vez tomadas essas decis\u00f5es, voc\u00ea pode utilizar os bot\u00f5es abaixo para configurar o conte\u00fado principal da sua regra. Voc\u00ea obt\u00e9m oito op\u00e7\u00f5es diferentes:<\/p>\n<ul>\n<li><strong>Filtros de produto &#8211; <\/strong>escolha a qual(is) produto(s) a regra se aplicar\u00e1.<\/li>\n<li><strong>Descontos de produto<\/strong> &#8211; escolha o tipo e o montante do desconto.<\/li>\n<li><strong>Descontos por fun\u00e7\u00e3o<\/strong> &#8211; aplique a regra de precifica\u00e7\u00e3o apenas a compradores com uma determinada fun\u00e7\u00e3o de usu\u00e1rio.<\/li>\n<li><strong>Regras em massa<\/strong> &#8211; configure descontos em massa onde voc\u00ea aplica pre\u00e7os diferentes a diferentes quantidades de itens.<\/li>\n<li><strong>Produtos gratuitos<\/strong> &#8211; ofere\u00e7a aos usu\u00e1rios um ou mais produtos gratuitamente se eles atenderem \u00e0s condi\u00e7\u00f5es.<\/li>\n<li><strong>Ajustes no carrinho<\/strong> &#8211; aplique descontos, taxas ou frete gr\u00e1tis ao carrinho completo do comprador.<\/li>\n<li><strong>Condi\u00e7\u00f5es do carrinho<\/strong> &#8211; aplique a regra apenas se um comprador atender a certas condi\u00e7\u00f5es do carrinho, como o valor total de seu carrinho, o n\u00famero de itens, seu status de login, a data\/hora, e mais.<\/li>\n<li><strong>Limites <\/strong>&#8211; estabele\u00e7a um limite m\u00e1ximo geral de uso para esta regra.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-642d7b8 elementor-widget elementor-widget-image\" data-id=\"642d7b8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"288\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=288\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-3-rule-options.png\" class=\"attachment-medium_large size-medium_large wp-image-67148\" alt=\"woocommerce-pricing-rules-3-rule-options\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-3-rule-options.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-3-rule-options-300x120.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d2365e elementor-widget elementor-widget-text-editor\" data-id=\"2d2365e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O importante \u00e9 que <strong>voc\u00ea pode combinar quantas ou qu\u00e3o poucas dessas op\u00e7\u00f5es desejar<\/strong>.<\/p>\n<p>Por exemplo, voc\u00ea poderia limitar a regra a certos produtos <strong>e<\/strong> limit\u00e1-la a certas fun\u00e7\u00f5es de usu\u00e1rio <strong>e<\/strong> exigir que o comprador tenha pelo menos R$ 200 em seu carrinho para ser eleg\u00edvel. Ou, voc\u00ea poderia aplicar apenas a condi\u00e7\u00e3o do carrinho e n\u00e3o limitar o desconto de nenhuma outra maneira.<\/p>\n<p>Conforme voc\u00ea clica nas op\u00e7\u00f5es, elas expandir\u00e3o \u00e1reas de configura\u00e7\u00f5es adicionais para configurar esse tipo de regra. Uma vez que voc\u00ea abra uma \u00e1rea de configura\u00e7\u00f5es, aquele bot\u00e3o desaparecer\u00e1 da lista na parte inferior:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f12b88 elementor-widget elementor-widget-image\" data-id=\"3f12b88\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"637\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=637\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-4-adding-rules.png\" class=\"attachment-medium_large size-medium_large wp-image-67149\" alt=\"woocommerce-pricing-rules-4-adding-rules\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-4-adding-rules.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-4-adding-rules-300x265.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a662dce elementor-widget elementor-widget-text-editor\" data-id=\"a662dce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ent\u00e3o, essa \u00e9 a ideia b\u00e1sica de como funcionam as regras de precifica\u00e7\u00e3o. Agora, vamos examinar alguns exemplos espec\u00edficos de como voc\u00ea poderia aplicar algumas das estrat\u00e9gias de precifica\u00e7\u00e3o din\u00e2mica que discutimos anteriormente.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d33ccc elementor-widget elementor-widget-heading\" data-id=\"2d33ccc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Exemplo 1: Precifica\u00e7\u00e3o em Massa Din\u00e2mica\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-615a329 elementor-widget elementor-widget-text-editor\" data-id=\"615a329\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para este primeiro exemplo, digamos que voc\u00ea deseja configurar uma precifica\u00e7\u00e3o em massa onde o pre\u00e7o unit\u00e1rio de um item muda com base na quantidade que um comprador adquire.<\/p>\n<p>Primeiramente, voc\u00ea adicionaria os <strong>Filtros de produto<\/strong> e escolheria para qual(is) produto(s) deseja habilitar a precifica\u00e7\u00e3o em massa. Vamos configurar uma regra especial apenas para nossa camiseta <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/\" title=\"Elementor\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"1131\">Elementor<\/a>, mas voc\u00ea poderia visar m\u00faltiplos produtos, categorias de produtos ou at\u00e9 mesmo todos os seus produtos.<\/p>\n<p>Em seguida, voc\u00ea adicionaria as <strong>Regras em massa<\/strong> para configurar sua precifica\u00e7\u00e3o em massa. Voc\u00ea pode configurar descontos tanto fixos quanto percentuais. Ou, voc\u00ea tamb\u00e9m pode inserir pre\u00e7os fixos (em vez de um desconto). Os descontos percentuais seriam especialmente \u00fateis se voc\u00ea estiver aplicando uma regra a m\u00faltiplos produtos com pre\u00e7os diferentes.<\/p>\n<p>Para os descontos ou pre\u00e7os fixos, voc\u00ea pode aplicar o desconto a cada item ou a um conjunto (por exemplo, todos os cinco itens).<\/p>\n<p>Para esta regra, nossa precifica\u00e7\u00e3o em massa ser\u00e1:<\/p>\n<ul>\n<li>1-5 camisetas &#8211; pre\u00e7o integral<\/li>\n<li>6-10 camisetas &#8211; $3 de desconto por camiseta<\/li>\n<li>11-20 camisetas &#8211; $5 de desconto por camiseta<\/li>\n<li>20+ camisetas &#8211; $8 de desconto por camiseta<\/li>\n<\/ul>\n<p>Abaixo, o senhor pode visualizar a regra completa:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25561b1 elementor-widget elementor-widget-image\" data-id=\"25561b1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"686\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=686\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-5-bulk-discounts.png\" class=\"attachment-medium_large size-medium_large wp-image-67150\" alt=\"woocommerce-pricing-rules-5-bulk-discounts\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-5-bulk-discounts.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-5-bulk-discounts-300x286.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-401f6b5 elementor-widget elementor-widget-text-editor\" data-id=\"401f6b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>E eis como isso se apresentaria na interface do usu\u00e1rio:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9326c5 elementor-widget elementor-widget-image\" data-id=\"f9326c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"462\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=462\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-6-bulk-discount-example.png\" class=\"attachment-medium_large size-medium_large wp-image-67151\" alt=\"woocommerce-pricing-rules-6-bulk-discount-example\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-6-bulk-discount-example.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-6-bulk-discount-example-300x193.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aec9312 elementor-widget elementor-widget-text-editor\" data-id=\"aec9312\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Uma breve observa\u00e7\u00e3o<\/strong> &#8211; caso o senhor esteja utilizando o <a href=\"https:\/\/elementor.com\/features\/woocommerce-builder\/\" target=\"_blank\" rel=\"noopener\">Elementor WooCommerce Builder<\/a>, o plugin adicionar\u00e1 automaticamente a <a href=\"https:\/\/elementor.com\/widgets\/price-table-widget\/\" target=\"_blank\" rel=\"noopener\">tabela de precifica\u00e7\u00e3o em massa<\/a> onde quer que o senhor tenha posicionado o widget <strong>Adicionar ao Carrinho<\/strong> do WooCommerce Builder.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db5b20c elementor-widget elementor-widget-heading\" data-id=\"db5b20c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Exemplo 2: Precifica\u00e7\u00e3o Din\u00e2mica Baseada em Fun\u00e7\u00e3o\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5178c1b elementor-widget elementor-widget-text-editor\" data-id=\"5178c1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para este segundo exemplo, suponhamos que o senhor deseje oferecer aos usu\u00e1rios com uma determinada fun\u00e7\u00e3o um pre\u00e7o din\u00e2mico na camiseta Elementor. Digamos que, se uma pessoa \u00e9 autora no site, ela recebe um pre\u00e7o din\u00e2mico especial de apenas $10 por camiseta.<\/p>\n<p>Para configurar isso, o senhor necessita de duas regras.<\/p>\n<p>Primeiramente, o senhor utilizaria a regra <strong>Filtros de Produto<\/strong> para selecionar a camiseta Elementor novamente.<\/p>\n<p>Em seguida, o senhor aplicaria a regra <strong>Descontos por Fun\u00e7\u00e3o<\/strong> para direcionar uma fun\u00e7\u00e3o de usu\u00e1rio e aplicar o pre\u00e7o unit\u00e1rio fixo &#8211; por exemplo, autores.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bf96d9 elementor-widget elementor-widget-image\" data-id=\"9bf96d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"546\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=546\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-7-members-only-pricing.png\" class=\"attachment-medium_large size-medium_large wp-image-67152\" alt=\"woocommerce-pricing-rules-7-members-only-pricing\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-7-members-only-pricing.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-7-members-only-pricing-300x228.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d99de45 elementor-widget elementor-widget-heading\" data-id=\"d99de45\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Exemplo 3: Desconto com Gasto M\u00ednimo\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c99c5ef elementor-widget elementor-widget-text-editor\" data-id=\"c99c5ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para este \u00faltimo exemplo, suponhamos que os compradores possam obter $5 de desconto no custo de cada Camiseta Elementor que adquirirem, mas somente se gastarem um m\u00ednimo de $100.<\/p>\n<p>Para configurar isso, o senhor necessitaria de tr\u00eas regras.<\/p>\n<p>Primeiramente, o senhor utilizaria os <strong>Filtros de Produto<\/strong> para selecionar os produtos aos quais deseja aplicar o desconto.<\/p>\n<p>Em segundo lugar, o senhor utilizaria os <strong>Descontos de Produto<\/strong> para adicionar o desconto por item. O senhor tamb\u00e9m pode especificar um desconto m\u00e1ximo total &#8211; por exemplo, $5 de desconto por camiseta, mas n\u00e3o mais que $20 no total.<\/p>\n<p>Por fim, o senhor utilizaria as <strong>Condi\u00e7\u00f5es do Carrinho<\/strong> para especificar que o subtotal do carrinho do comprador deve ser superior a $100:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd1ad6a elementor-widget elementor-widget-image\" data-id=\"dd1ad6a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"829\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=829\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-8-cart-discount-100-subtotal.png\" class=\"attachment-medium_large size-medium_large wp-image-67153\" alt=\"woocommerce-pricing-rules-8-cart-discount-100-subtotal\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-8-cart-discount-100-subtotal.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=261\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-8-cart-discount-100-subtotal-261x300.png 261w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2caf136 elementor-widget elementor-widget-text-editor\" data-id=\"2caf136\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se o valor do carrinho de um comprador for inferior a $100, ele pagar\u00e1 o pre\u00e7o integral pela camiseta:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-691cef0 elementor-widget elementor-widget-image\" data-id=\"691cef0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"409\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=409\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-9-cart-discount-not-applied.png\" class=\"attachment-medium_large size-medium_large wp-image-67154\" alt=\"woocommerce-pricing-rules-9-cart-discount-not-applied\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-9-cart-discount-not-applied.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-9-cart-discount-not-applied-300x170.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58229de elementor-widget elementor-widget-text-editor\" data-id=\"58229de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mas se o valor for superior a $100, ele obter\u00e1 automaticamente um desconto de $5 em cada camiseta:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a8579a elementor-widget elementor-widget-image\" data-id=\"6a8579a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"463\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=463\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-10-discount-applied.png\" class=\"attachment-medium_large size-medium_large wp-image-67155\" alt=\"woocommerce-pricing-rules-10-discount-applied\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-10-discount-applied.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/05\/woocommerce-pricing-rules-10-discount-applied-300x193.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-278ac46 elementor-widget elementor-widget-text-editor\" data-id=\"278ac46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Estes s\u00e3o apenas tr\u00eas exemplos dos tipos de precifica\u00e7\u00e3o din\u00e2mica do WooCommerce que o senhor pode configurar. O senhor pode experimentar sua pr\u00f3pria configura\u00e7\u00e3o para encontrar as estrat\u00e9gias perfeitas para sua loja<span style=\"font-weight: 400\">.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f286567 elementor-widget elementor-widget-menu-anchor\" data-id=\"f286567\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"customize-the-dynamic-pricing-details\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8f3703 elementor-widget elementor-widget-heading\" data-id=\"a8f3703\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Personalize os Detalhes da Precifica\u00e7\u00e3o Din\u00e2mica\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c565d2 elementor-widget elementor-widget-text-editor\" data-id=\"1c565d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como o senhor observou nos exemplos acima, o plugin \u00e0s vezes adicionar\u00e1 seu pr\u00f3prio conte\u00fado \u00e0 p\u00e1gina de produto individual para comunicar suas regras de precifica\u00e7\u00e3o din\u00e2mica aos clientes (por exemplo, a tabela de precifica\u00e7\u00e3o em massa). Novamente, se o senhor estiver utilizando o Elementor WooCommerce Builder, esses detalhes geralmente aparecer\u00e3o onde quer que o senhor adicione o widget <strong>Adicionar ao Carrinho<\/strong>.<\/p>\n<p>Uma op\u00e7\u00e3o interessante no plugin, no entanto, \u00e9 que o senhor pode utilizar o Personalizador do WordPress para controlar o estilo e o layout dessas adi\u00e7\u00f5es.<\/p>\n<p>Para faz\u00ea-lo, acesse <strong>Apar\u00eancia \u2192 Personalizar<\/strong> e utilize as novas op\u00e7\u00f5es na barra lateral:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27c32ec elementor-widget elementor-widget-image\" data-id=\"27c32ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"583\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=583\/blog\/wp-content\/uploads\/2021\/05\/customizer-settings-for-dynamic-pricing-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-67157\" alt=\"customizer-settings-for-dynamic-pricing\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/05\/customizer-settings-for-dynamic-pricing-1.jpg 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/05\/customizer-settings-for-dynamic-pricing-1-300x243.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d8b679 elementor-widget elementor-widget-menu-anchor\" data-id=\"0d8b679\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"which-discount-strategies-should-you-use\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4afd0ad elementor-widget elementor-widget-heading\" data-id=\"4afd0ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quais Estrat\u00e9gias de Desconto o Senhor Deve Utilizar no WooCommerce?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-243f76f elementor-widget elementor-widget-text-editor\" data-id=\"243f76f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Existem v\u00e1rias estrat\u00e9gias diferentes de precifica\u00e7\u00e3o din\u00e2mica que o senhor pode utilizar com o(s) plugin(s) acima. Dependendo de sua loja, o senhor pode querer utilizar m\u00faltiplas estrat\u00e9gias ou pode simplesmente se ater a um tipo de estrat\u00e9gia de precifica\u00e7\u00e3o din\u00e2mica.<\/p>\n<p>Seguem algumas sugest\u00f5es:<\/p>\n<ul>\n<li><strong>N\u00edveis de precifica\u00e7\u00e3o em massa &#8211; <\/strong>ofere\u00e7a pre\u00e7os mais baixos em diferentes n\u00edveis \u00e0 medida que a quantidade aumenta (como em nosso primeiro exemplo).<\/li>\n<li><strong>Precifica\u00e7\u00e3o exclusiva para membros<\/strong> &#8211; ofere\u00e7a pre\u00e7os especiais para determinadas fun\u00e7\u00f5es de usu\u00e1rio (como em nosso segundo exemplo).<\/li>\n<li><strong>Descontos para pedidos de alto valor<\/strong> &#8211; ofere\u00e7a descontos em determinados itens se o valor total do pedido do usu\u00e1rio for superior a um determinado montante. <\/li>\n<li><strong>Descontos de fidelidade<\/strong> &#8211; conceda ofertas especiais a clientes fi\u00e9is &#8211; por exemplo, pessoas que tenham feito 10+ pedidos.<\/li>\n<li><strong>Promo\u00e7\u00f5es BOGO<\/strong> &#8211; ofere\u00e7a promo\u00e7\u00f5es do tipo &#8220;Compre X, Ganhe X Gr\u00e1tis&#8221;. O senhor tamb\u00e9m pode adicionar condi\u00e7\u00f5es ao carrinho para limit\u00e1-las, como exigir um gasto m\u00ednimo.<\/li>\n<li><strong>Pacotes de produtos<\/strong> &#8211; crie pacotes de produtos que ofere\u00e7am pre\u00e7os mais baixos se as pessoas comprarem m\u00faltiplos produtos.<\/li>\n<li><strong>Descontos baseados em tempo<\/strong> &#8211; ofere\u00e7a pre\u00e7os mais baixos em determinados dias\/hor\u00e1rios. Isso pode ser especialmente \u00fatil se o senhor estiver utilizando o WooCommerce como um sistema de pedidos de restaurante, por exemplo, onde o senhor pode ter dias da semana com menor movimento e desejar oferecer pre\u00e7os din\u00e2micos.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a373637 elementor-widget elementor-widget-heading\" data-id=\"a373637\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aumente a Receita de Sua Loja com Conte\u00fado Din\u00e2mico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3948054 elementor-widget elementor-widget-text-editor\" data-id=\"3948054\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A precifica\u00e7\u00e3o din\u00e2mica do WooCommerce \u00e9 uma excelente maneira de aumentar a receita de sua loja, incentivando seus consumidores a comprar mais e com maior frequ\u00eancia. Os clientes obt\u00eam descontos nos itens que j\u00e1 desejam e o estabelecimento obt\u00e9m maior receita por pedido e valor vital\u00edcio &#8211; \u00e9 uma situa\u00e7\u00e3o vantajosa para ambas as partes.<\/p>\n<p>Para configurar a precifica\u00e7\u00e3o din\u00e2mica em sua loja WooCommerce, h\u00e1 uma variedade de plugins dispon\u00edveis, incluindo op\u00e7\u00f5es gratuitas e pagas. Demonstramos como configurar a precifica\u00e7\u00e3o din\u00e2mica utilizando o plugin gratuito Advanced Dynamic Pricing for WooCommerce, mas os demais plugins operam sob os mesmos princ\u00edpios e podem ser mais adequados \u00e0s suas necessidades, dependendo dos tipos de regras de precifica\u00e7\u00e3o que deseja criar.<\/p>\n<p>O melhor de tudo \u00e9 que ainda \u00e9 poss\u00edvel utilizar esses plugins mesmo que esteja empregando o Elementor WooCommerce Builder para <a href=\"https:\/\/elementor.com\/blog\/customize-woocommerce-product-page\/\" target=\"_blank\" rel=\"noopener\">personalizar os designs de suas p\u00e1ginas de produtos<\/a>. Como demonstramos no exemplo, o Advanced Dynamic Pricing for WooCommerce funciona normalmente mesmo ao utilizar um <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/library\/all-categories\/\"   title=\"Alle categorie\u00ebn\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"19401\">template<\/a> do WooCommerce Builder (lembre-se &#8211; detalhes como a tabela de pre\u00e7os por volume aparecer\u00e3o onde quer que voc\u00ea adicione o widget <strong>Adicionar ao Carrinho<\/strong>).<\/p>\n<p>Se j\u00e1 possui uma loja, comece a aplicar esses princ\u00edpios imediatamente. E se ainda n\u00e3o lan\u00e7ou sua loja, temos alguns guias para auxili\u00e1-lo. Voc\u00ea pode consultar <a href=\"https:\/\/elementor.com\/blog\/woocommerce-hosting\/\" target=\"_blank\" rel=\"noopener\">nossa publica\u00e7\u00e3o sobre as melhores hospedagens para WooCommerce<\/a> e, em seguida, <a href=\"https:\/\/elementor.com\/blog\/woocommerce-tutorial\/\" target=\"_blank\" rel=\"noopener\">nosso tutorial completo sobre WooCommerce<\/a>.<\/p>\n<p>Uma vez que tenha sua loja, dispomos de guias sobre <a href=\"https:\/\/elementor.com\/blog\/best-woocommerce-themes\/\" target=\"_blank\" rel=\"noopener\">os melhores temas para WooCommerce<\/a>, como configurar <a href=\"https:\/\/elementor.com\/blog\/woocommerce-seo\/\" target=\"_blank\" rel=\"noopener\">SEO para WooCommerce<\/a> e <a href=\"https:\/\/elementor.com\/blog\/woocommerce-plugins\/\" target=\"_blank\" rel=\"noopener\">como encontrar os melhores plugins para WooCommerce<\/a>.<\/p>\n<p>Ainda tem alguma d\u00favida sobre precifica\u00e7\u00e3o din\u00e2mica no WooCommerce? Informe-nos nos coment\u00e1rios!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Proporcionar incentivos aos seus compradores com base em sua atividade de compra \u00e9 uma das melhores estrat\u00e9gias para encoraj\u00e1-los a comprar mais. Com a precifica\u00e7\u00e3o din\u00e2mica, \u00e9 poss\u00edvel alterar o pre\u00e7o de seus produtos baseando-se em determinados crit\u00e9rios e impulsionar sua receita vendendo mais. Descubra como.<\/p>\n","protected":false},"author":188873,"featured_media":126495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[368],"tags":[442],"marketing_persona":[51],"marketing_intent":[48],"class_list":["post-126493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-woocommerce-pt","tag-woocommerce-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como Configurar Precifica\u00e7\u00e3o Din\u00e2mica no WooCommerce (Guia 2021) | Elementor<\/title>\n<meta name=\"description\" content=\"Ofere\u00e7a descontos e incentivos aos seus clientes com base em seu comportamento de compra e aumente sua receita incrementando o valor m\u00e9dio do pedido.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elementor.com\/blog\/pt-br\/como-configurar-precificacao-dinamica-no-woocommerce\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como Configurar Precifica\u00e7\u00e3o Din\u00e2mica no WooCommerce (Guia 2021) | Elementor\" \/>\n<meta property=\"og:description\" content=\"Ofere\u00e7a descontos e incentivos aos seus clientes com base em seu comportamento de compra e aumente sua receita incrementando o valor m\u00e9dio do pedido.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elementor.com\/blog\/pt-br\/como-configurar-precificacao-dinamica-no-woocommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/elemntor\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-24T09:00:27+00:00\" 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