{"id":124412,"date":"2021-11-10T19:54:44","date_gmt":"2021-11-10T19:54:44","guid":{"rendered":"https:\/\/elementor.com\/blog\/melhorando-a-taxa-de-conversao-da-sua-pagina-de-destino-um-guia-passo-a-passo\/"},"modified":"2025-12-02T05:32:30","modified_gmt":"2025-12-02T03:32:30","slug":"melhorando-a-taxa-de-conversao-da-sua-pagina-de-destino-um-guia-passo-a-passo","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/pt-br\/melhorando-a-taxa-de-conversao-da-sua-pagina-de-destino-um-guia-passo-a-passo\/","title":{"rendered":"Melhorando a Taxa de Convers\u00e3o da Sua P\u00e1gina de Destino: Um Guia Passo a Passo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"124412\" class=\"elementor elementor-124412 elementor-78741\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77809ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77809ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bae301b\" data-id=\"bae301b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87c9c89 elementor-widget elementor-widget-text-editor\" data-id=\"87c9c89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As inscri\u00e7\u00f5es por email s\u00e3o uma parte essencial da <a href=\"https:\/\/elementor.com\/blog\/brand-imagery\/\" target=\"_blank\" rel=\"noopener\">constru\u00e7\u00e3o da sua marca<\/a>. Mesmo em 2021, elas classificam-se entre as principais prioridades para a maioria das empresas na gera\u00e7\u00e3o de vendas e constituem uma oportunidade de marketing fant\u00e1stica. De acordo com a <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>, o ROI para o marketing de email situa-se em 4200%. <\/p>\n<p>No entanto, conseguir que os visitantes do website preencham formul\u00e1rios pode parecer imposs\u00edvel por vezes.<\/p>\n<p>Para ajudar, analisaremos como aumentar as convers\u00f5es na sua <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/features\/landing-page-builder\/\" title=\"p\u00e1gina de destino\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2506\">p\u00e1gina de destino<\/a>. Abordaremos os elementos da sua p\u00e1gina de destino nos quais focar e como fazer essas altera\u00e7\u00f5es.<\/p>\n<p>Tamb\u00e9m examinaremos alguns exemplos das melhores p\u00e1ginas de destino que p\u00f5em estas pr\u00e1ticas em bom uso. Cada uma emprega t\u00e9cnicas diferentes dependendo do seu p\u00fablico-alvo, provando que n\u00e3o existe uma solu\u00e7\u00e3o \u00fanica para as taxas de convers\u00e3o de p\u00e1ginas de destino.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b4bb116 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b4bb116\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4035fb69\" data-id=\"4035fb69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3b7428 read-more-link elementor-widget elementor-widget-heading\" data-id=\"f3b7428\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Link\" data-gal=\"Position_Text_CTA\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/elementor.com\/blog\/mobile-landing-page\/\">8 Exemplos de P\u00e1ginas de Destino M\u00f3veis de Alta Convers\u00e3o (e O Que os Profissionais de Marketing Podem Aprender Com Elas)<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3b2e3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3b2e3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f75be\" data-id=\"89f75be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7297ea blog-toc elementor-widget elementor-widget-heading\" data-id=\"c7297ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00cdndice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea25af4 blog-toc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ea25af4\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elements\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Elementos de uma P\u00e1gina de Destino Que Converte<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#how-to-increase\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Como Aumentar a Taxa de Convers\u00e3o da P\u00e1gina de Destino<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#examples\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Exemplos de P\u00e1ginas de Destino de Alta Convers\u00e3o<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35f6468 elementor-widget elementor-widget-menu-anchor\" data-id=\"35f6468\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"elementos\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa13d5e elementor-widget elementor-widget-heading\" data-id=\"fa13d5e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Elementos de uma P\u00e1gina de Destino Que Converte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd680a elementor-widget elementor-widget-text-editor\" data-id=\"0cd680a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para maximizar a taxa de convers\u00e3o da sua p\u00e1gina de destino, ser\u00e1 necess\u00e1rio incluir diferentes elementos nas suas p\u00e1ginas de destino para encorajar os visitantes a fornecerem o seu email, clicarem no CTA. Alguns provavelmente funcionar\u00e3o melhor dependendo do seu p\u00fablico, design da p\u00e1gina de destino e inten\u00e7\u00e3o, mas pode usar mais de um destes elementos ao mesmo tempo.<\/p>\n<p>S\u00e3o os seguintes:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5ed22 elementor-widget elementor-widget-heading\" data-id=\"fa5ed22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Formul\u00e1rios de email \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47808fa elementor-widget elementor-widget-text-editor\" data-id=\"47808fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Um elemento fundamental h\u00e1 d\u00e9cadas, o humilde formul\u00e1rio de email continua a ser um pilar nas convers\u00f5es. Um <a href=\"https:\/\/elementor.com\/blog\/pro-v140-form-integrations\/\" target=\"_blank\" rel=\"noopener\">formul\u00e1rio de email incorporado<\/a> \u00e9 crucial para coletar endere\u00e7os. <\/p>\n<p>Mantenha o formul\u00e1rio simples, solicitando apenas um endere\u00e7o de email e possivelmente o nome do seu visitante. N\u00e3o solicite um n\u00famero de telefone. Lembre-se que a maioria das pessoas estar\u00e1 digitando isso no seu dispositivo m\u00f3vel, e cada campo adicional que eles t\u00eam que preencher <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/6746\/Which-Types-of-Form-Fields-Lower-Landing-Page-Conversions.aspx\" target=\"_blank\" rel=\"noopener\">aumenta a chance de abandonarem<\/a> o formul\u00e1rio.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9e5323 elementor-widget elementor-widget-heading\" data-id=\"f9e5323\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Chamadas para A\u00e7\u00e3o (CTAs)\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c752fe5 elementor-widget elementor-widget-text-editor\" data-id=\"c752fe5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A parte mais importante da sua p\u00e1gina de destino, o <a href=\"https:\/\/elementor.com\/blog\/call-to-action\/\" target=\"_blank\" rel=\"noopener\">bot\u00e3o CTA deve ser chamativo<\/a> e destacar-se. Bons CTAs usam texto <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/text-bold\/\" title=\"negrito\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"6916\">em negrito<\/a>, contornos, anima\u00e7\u00e3o ao passar o mouse e cores contrastantes.<\/p>\n<p>O texto nestes deve ser limitado, ent\u00e3o usar frases como &#8220;gr\u00e1tis&#8221;, &#8220;oferta por tempo limitado&#8221; ou &#8220;inscreva-se&#8221; s\u00e3o frequentemente utilizadas dependendo da a\u00e7\u00e3o desejada. A taxa de convers\u00e3o da sua p\u00e1gina de destino depende de um CTA forte, ent\u00e3o n\u00e3o o trate como algo secund\u00e1rio. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c2fa6 elementor-widget elementor-widget-heading\" data-id=\"f5c2fa6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Texto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-579d6a5 elementor-widget elementor-widget-text-editor\" data-id=\"579d6a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O texto que voc\u00ea usa na sua p\u00e1gina de destino pode convencer algu\u00e9m a clicar em se inscrever ou ignor\u00e1-lo. Voc\u00ea quer fornecer aos usu\u00e1rios boas informa\u00e7\u00f5es, como com que frequ\u00eancia voc\u00ea envia GenericProductName4s e que tipo de informa\u00e7\u00e3o um assinante pode esperar receber.<\/p>\n<p>Menos texto em negrito \u00e0s vezes pode funcionar melhor do que par\u00e1grafos explicando seu produto em detalhes. Afinal, <a href=\"https:\/\/www.washingtonpost.com\/news\/the-intersect\/wp\/2016\/06\/16\/six-in-10-of-you-will-share-this-link-without-reading-it-according-to-a-new-and-depressing-study\/\" target=\"_blank\" rel=\"noopener\">The Washington Post<\/a> relatou que quase 70% dos leitores compartilharam hist\u00f3rias nas redes sociais sem ler al\u00e9m do t\u00edtulo.<\/p>\n<p>A escolha das palavras tamb\u00e9m deve ser empolgante, n\u00e3o comercial, e testar diferentes varia\u00e7\u00f5es \u00e9 uma boa ideia para ver o que ressoa com seus visitantes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92a4649 elementor-widget elementor-widget-image\" data-id=\"92a4649\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.leafboards.it\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"416\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=416\/blog\/wp-content\/uploads\/2021\/11\/Leafboards_form-1024x533.jpg\" class=\"attachment-large size-large wp-image-80169\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/11\/Leafboards_form-1024x533.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/11\/Leafboards_form-300x156.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/11\/Leafboards_form-768x400.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/11\/Leafboards_form-1536x800.jpg 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/11\/Leafboards_form-2048x1066.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Os Leafboards incluem um c\u00f3digo de desconto pop-up no idioma selecionado pelo usu\u00e1rio ap\u00f3s alguns segundos de rolagem.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf51788 elementor-widget elementor-widget-heading\" data-id=\"bf51788\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Popups<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b84379b elementor-widget elementor-widget-text-editor\" data-id=\"b84379b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Um mal necess\u00e1rio do marketing digital. Embora tenhamos tend\u00eancia a rejeit\u00e1-los enquanto consumidores, \u00e9 ineg\u00e1vel que <a href=\"https:\/\/elementor.com\/blog\/email-capture-popup\/\" target=\"_blank\" rel=\"noopener\">os elementos emergentes s\u00e3o eficazes<\/a>. A taxa de convers\u00e3o atual para elementos emergentes oscila em torno de 3%, mas aumenta com um bom design e uma estrat\u00e9gia de marketing adequada. <\/p>\n<p>A <a href=\"https:\/\/sleeknote.com\/blog\/popup-statistics\" target=\"_blank\" rel=\"noopener\">Sleeknote<\/a> constatou que a exibi\u00e7\u00e3o de um elemento emergente ap\u00f3s oito segundos resultou em uma taxa de convers\u00e3o de 3,62%, em compara\u00e7\u00e3o com apenas 1,61% quando o elemento emergente era exibido ap\u00f3s 20 segundos.<\/p>\n<p>Os elementos emergentes de sa\u00edda, incluindo imagens, campos de texto limitados e conte\u00fado textual, afetam a convers\u00e3o de um elemento emergente, portanto, \u00e9 recomend\u00e1vel experimentar diferentes configura\u00e7\u00f5es utilizando <a href=\"https:\/\/elementor.com\/blog\/a-b-testing\/\">testes A\/B<\/a> em suas p\u00e1ginas de destino de <a href=\"https:\/\/www.bragdeal.com\/blog\/article\/31-tips-to-improve-website-user-experience-and-conversions\/\">gera\u00e7\u00e3o de leads<\/a> para identificar o melhor desempenho para o seu website.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd6dc0d elementor-widget elementor-widget-heading\" data-id=\"dd6dc0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conte\u00fado Restrito <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-965f17c elementor-widget elementor-widget-text-editor\" data-id=\"965f17c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Todos apreciam itens gratuitos. Contudo, n\u00e3o \u00e9 poss\u00edvel obter algo sem oferecer algo em troca, ent\u00e3o fornecer seu endere\u00e7o de email em troca de acesso a um webin\u00e1rio ou modelo parece uma troca justa. Essa \u00e9 uma t\u00e1tica comum para aumentar a taxa de convers\u00e3o da p\u00e1gina de destino. <\/p>\n<p><strong>A <a href=\"https:\/\/wpforms.com\/online-form-statistics-facts\/\">WPForms<\/a> constatou que os e-books s\u00e3o os mais populares, com 27,7% dos profissionais de marketing oferecendo-os. Webin\u00e1rios e ferramentas gratuitas tamb\u00e9m s\u00e3o op\u00e7\u00f5es populares; o fundamental \u00e9 fornecer conte\u00fado valioso em troca do endere\u00e7o de email do seu visitante.<\/strong><\/p>\n<p>Ainda melhor, as pessoas que se inscrevem indicam que apreciam o conte\u00fado que voc\u00ea produz. Se voc\u00ea oferece mais de um tipo de conte\u00fado restrito, \u00e9 aconselh\u00e1vel segmentar suas listas de email para monitorar o desempenho e aprimorar a experi\u00eancia do usu\u00e1rio.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b64c45 elementor-widget elementor-widget-menu-anchor\" data-id=\"4b64c45\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"como-aumentar\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9174756 elementor-widget elementor-widget-heading\" data-id=\"9174756\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como Aumentar a Taxa de Convers\u00e3o da P\u00e1gina de Destino\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3f2a6c elementor-widget elementor-widget-text-editor\" data-id=\"b3f2a6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para aumentar sua taxa de convers\u00e3o de p\u00e1gina de destino para inscri\u00e7\u00f5es de email, \u00e9 necess\u00e1rio ter chamadas para a\u00e7\u00e3o claras com elementos visuais atraentes, uma estrutura de f\u00e1cil navega\u00e7\u00e3o e um design <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/responsive-website\/\" title=\"responsivos\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"7374\">responsivo<\/a> e r\u00e1pido que antecipe as a\u00e7\u00f5es do leitor.<\/p>\n<p>Aqui est\u00e3o sete maneiras de colocar isso em pr\u00e1tica:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec23828 elementor-widget elementor-widget-heading\" data-id=\"ec23828\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Texto Conciso e Direto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47b31f5 elementor-widget elementor-widget-text-editor\" data-id=\"47b31f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Inclua informa\u00e7\u00f5es suficientes para transmitir sua mensagem, mas n\u00e3o sobrecarregue os usu\u00e1rios. A <a href=\"https:\/\/findstack.com\/landing-page-statistics\/\" target=\"_blank\" rel=\"noopener\">Unbounce<\/a> relata que p\u00e1ginas de destino com menos de 100 palavras convertem 50% melhor do que p\u00e1ginas com mais de 500 palavras.<\/p>\n<p>Mantenha o texto interessante e alinhado com sua marca. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05acfba elementor-widget elementor-widget-image\" data-id=\"05acfba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"385\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=385\/blog\/wp-content\/uploads\/2021\/11\/The-vera-hotel-copy-1024x493.jpg\" class=\"attachment-large size-large wp-image-80170\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/11\/The-vera-hotel-copy-1024x493.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/11\/The-vera-hotel-copy-300x145.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/11\/The-vera-hotel-copy-768x370.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/11\/The-vera-hotel-copy-1536x740.jpg 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/11\/The-vera-hotel-copy-2048x987.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">O carrossel de imagens e a introdu\u00e7\u00e3o de 53 palavras de f\u00e1cil leitura da Vera fazem dela uma excelente p\u00e1gina de destino para obter mais reservas.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aa0156 elementor-widget elementor-widget-heading\" data-id=\"1aa0156\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Sempre Inclua um Formul\u00e1rio de Inscri\u00e7\u00e3o Incorporado<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-833e05b elementor-widget elementor-widget-text-editor\" data-id=\"833e05b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Normalmente, voc\u00ea pode encontrar um formul\u00e1rio de inscri\u00e7\u00e3o de email no centro da p\u00e1gina ou no rodap\u00e9. \u00c9 considerada uma boa pr\u00e1tica de design incluir um <a href=\"https:\/\/blog.hubspot.com\/website\/website-footer\" target=\"_blank\" rel=\"noopener\">formul\u00e1rio de email no rodap\u00e9<\/a> do seu website. Os visitantes que rolam at\u00e9 essa parte sabem o que est\u00e3o procurando.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80992fa elementor-widget elementor-widget-heading\" data-id=\"80992fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Inclua Chamadas para A\u00e7\u00e3o Visualmente Atraentes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38041cb elementor-widget elementor-widget-text-editor\" data-id=\"38041cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Teste m\u00faltiplas chamadas para a\u00e7\u00e3o com frases diferentes, como &#8220;Inscreva-se&#8221;, &#8220;Enviar&#8221; ou &#8220;Saiba Mais&#8221;. Cores contrastantes, fontes de f\u00e1cil leitura e telas sem polui\u00e7\u00e3o visual compelem mais usu\u00e1rios a tomar a\u00e7\u00e3o. Voc\u00ea pode encontrar dezenas de <a href=\"https:\/\/elementor.com\/features\/form-builder\/\" target=\"_blank\" rel=\"noopener\">elementos emergentes e chamadas para a\u00e7\u00e3o pr\u00e9-fabricados<\/a> ou projetar os seus pr\u00f3prios. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f476465 elementor-widget elementor-widget-image\" data-id=\"f476465\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/elementor.com\/features\/popup-builder\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=480\/blog\/wp-content\/uploads\/2021\/11\/Elementor_design_popups-1024x615.jpg\" class=\"attachment-large size-large wp-image-80171\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/11\/Elementor_design_popups-1024x615.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/11\/Elementor_design_popups-300x180.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/11\/Elementor_design_popups-768x461.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/11\/Elementor_design_popups-1536x922.jpg 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1712\/blog\/wp-content\/uploads\/2021\/11\/Elementor_design_popups.jpg 1712w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">O <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/\" title=\"Elementor\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"1220\">Elementor<\/a> facilita o redesenho de elementos emergentes sem a necessidade de conhecimento em programa\u00e7\u00e3o.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6285186 elementor-widget elementor-widget-heading\" data-id=\"6285186\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Formul\u00e1rios Emergentes\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c0f5b1 elementor-widget elementor-widget-text-editor\" data-id=\"4c0f5b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como mencionamos anteriormente, os elementos emergentes podem ser extremamente eficazes se cronometrados corretamente. Adicione <a href=\"https:\/\/elementor.com\/blog\/email-capture-popup\/\" target=\"_blank\" rel=\"noopener\">condi\u00e7\u00f5es e gatilhos aos seus elementos emergentes<\/a> para obter o m\u00e1ximo de efic\u00e1cia. <\/p>\n<p>Voc\u00ea pode configur\u00e1-los para carregar ap\u00f3s um tempo determinado, na inten\u00e7\u00e3o de sa\u00edda ou quando um visitante alcan\u00e7a uma \u00e1rea espec\u00edfica da sua p\u00e1gina de destino.<\/p>\n<p>Voc\u00ea n\u00e3o precisa se limitar a um \u00fanico elemento emergente. Se voc\u00ea administra uma loja de <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/features\/ecommerce\/\" title=\"com\u00e9rcio eletr\u00f4nico\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"3528\">com\u00e9rcio eletr\u00f4nico<\/a>, pode ter diferentes elementos emergentes dependendo se o usu\u00e1rio possui uma conta em sua loja, em qual p\u00e1gina ele est\u00e1 e se est\u00e1 tentando sair da p\u00e1gina do carrinho de compras antes de efetuar a compra.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5108e0f elementor-widget elementor-widget-image\" data-id=\"5108e0f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"584\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=584\/blog\/wp-content\/uploads\/2021\/11\/popup-settings-1024x748.jpg\" class=\"attachment-large size-large wp-image-80172\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/11\/popup-settings-1024x748.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/11\/popup-settings-300x219.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/11\/popup-settings-768x561.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1462\/blog\/wp-content\/uploads\/2021\/11\/popup-settings.jpg 1462w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cec182 elementor-widget elementor-widget-heading\" data-id=\"0cec182\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Exiba Sua Prova Social \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcdb07c elementor-widget elementor-widget-text-editor\" data-id=\"bcdb07c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/improve-your-ctr-using-social-proof\/\" target=\"_blank\" rel=\"noopener\">63% dos consumidores<\/a> afirmam que preferem comprar produtos online que possuem tanto avalia\u00e7\u00f5es quanto classifica\u00e7\u00f5es. O mesmo pode ser dito sobre fornecer dados sens\u00edveis como seu email. Para aumentar sua taxa de convers\u00e3o de p\u00e1gina de destino, voc\u00ea precisa provar que vale a pena.<\/p>\n<p>Voc\u00ea pode construir confian\u00e7a entre seus visitantes e sua marca com depoimentos, avalia\u00e7\u00f5es, logotipos de empresas com as quais voc\u00ea trabalha ou recomenda\u00e7\u00f5es de especialistas.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfa22ed elementor-widget elementor-widget-image\" data-id=\"dfa22ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/minute.ly\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"388\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=388\/blog\/wp-content\/uploads\/2021\/11\/minutely_social_proof-1024x496.jpg\" class=\"attachment-large size-large wp-image-80177\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/11\/minutely_social_proof-1024x496.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/11\/minutely_social_proof-300x145.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/11\/minutely_social_proof-768x372.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/11\/minutely_social_proof-1536x744.jpg 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/11\/minutely_social_proof-2048x992.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">A Minute.ly exibe discretamente, mas com confian\u00e7a, as marcas com as quais trabalha para aumentar a confian\u00e7a.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7150002 elementor-widget elementor-widget-heading\" data-id=\"7150002\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Formul\u00e1rios R\u00e1pidos e Responsivos para Dispositivos M\u00f3veis Convertem Melhor<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d80afa elementor-widget elementor-widget-text-editor\" data-id=\"7d80afa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Presuma que seu p\u00fablico-alvo ideal est\u00e1 acessando seu website em dispositivos m\u00f3veis e <a href=\"https:\/\/elementor.com\/blog\/create-popups-wordpress\/\" target=\"_blank\" rel=\"noopener\">desenvolva em torno de um design responsivo<\/a>. A MailChimp constatou que \u00e9 poss\u00edvel <a href=\"https:\/\/mailchimp.com\/resources\/impact-of-mobile-use-on-email-engagement\/\" target=\"_blank\" rel=\"noopener\">aumentar sua taxa de cliques em 15% em dispositivos m\u00f3veis<\/a> ao adotar o marketing email responsivo.<\/p>\n<p>Tempos de carregamento mais r\u00e1pidos reduzem a taxa de rejei\u00e7\u00e3o e aumentam a taxa de cliques.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0e5ac8 elementor-widget elementor-widget-heading\" data-id=\"c0e5ac8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Pratique um Bom Design\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de3cd80 elementor-widget elementor-widget-text-editor\" data-id=\"de3cd80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pode ser desafiador encontrar o equil\u00edbrio adequado entre acessibilidade e apelo visual. N\u00e3o \u00e9 desej\u00e1vel que sua p\u00e1gina de destino seja demasiadamente saturada, por\u00e9m \u00e9 necess\u00e1rio transmitir informa\u00e7\u00f5es suficientes para encorajar os visitantes a fornecerem seus dados. <\/p>\n<p>A taxa de convers\u00e3o de sua p\u00e1gina de destino pode ser incrementada ao aprimorar o aspecto visual da mesma.<\/p>\n<p>Incorpore <a href=\"https:\/\/elementor.com\/blog\/white-space-web-design\/\" target=\"_blank\" rel=\"noopener\">espa\u00e7os em branco<\/a> e anima\u00e7\u00f5es em seu design para direcionar o olhar para suas chamadas para a\u00e7\u00e3o, adicione bordas ao redor de seus bot\u00f5es para garantir que se destaquem do plano de fundo de sua p\u00e1gina, e crie uma ordem l\u00f3gica para os usu\u00e1rios seguirem.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9bca21 elementor-widget elementor-widget-menu-anchor\" data-id=\"a9bca21\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"exemplos\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd13fd elementor-widget elementor-widget-heading\" data-id=\"6bd13fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exemplos de P\u00e1ginas de Destino com Alta Convers\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38b2ae6 elementor-widget elementor-widget-text-editor\" data-id=\"38b2ae6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Agora que voc\u00ea est\u00e1 ciente dos elementos e da estrutura geral que funcionam, \u00e9 o momento de observar esses designs de p\u00e1ginas de destino em a\u00e7\u00e3o. <\/p>\n<p>A seguir, voc\u00ea encontrar\u00e1 uma sele\u00e7\u00e3o de p\u00e1ginas de destino primorosamente elaboradas com chamadas para a\u00e7\u00e3o facilmente localiz\u00e1veis e eficazes. Estes websites possuem p\u00fablicos-alvo distintos e empregam diversas t\u00e1ticas para aumentar a taxa de convers\u00e3o de suas p\u00e1ginas de destino. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8f7ae8 elementor-widget elementor-widget-heading\" data-id=\"c8f7ae8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Frankentoon Studio\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4edfb6 elementor-widget elementor-widget-text-editor\" data-id=\"a4edfb6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Este est\u00fadio de design possui um design r\u00e1pido e responsivo para capturar a aten\u00e7\u00e3o e converter visitantes casuais. O est\u00fadio lista todas as ferramentas com as quais trabalham e incentiva os usu\u00e1rios a verificarem seus portf\u00f3lios. Eles tamb\u00e9m oferecem um pacote de pinc\u00e9is gratuito para novos cadastros no email.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-996c1be elementor-widget elementor-widget-image\" data-id=\"996c1be\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/frankentoonstudio.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"437\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=437\/blog\/wp-content\/uploads\/2021\/11\/Frankentoon_studio-1024x559.jpg\" class=\"attachment-large size-large wp-image-80174\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/11\/Frankentoon_studio-1024x559.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/11\/Frankentoon_studio-300x164.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/11\/Frankentoon_studio-768x419.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/11\/Frankentoon_studio-1536x838.jpg 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/11\/Frankentoon_studio-2048x1118.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Seis m\u00e9todos de contato diferentes s\u00e3o destacados em cores contrastantes e vibrantes na p\u00e1gina de destino do Frankentoon Studio, incentivando novos cliques.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f1c428 elementor-widget elementor-widget-heading\" data-id=\"7f1c428\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. ChipCity\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e64b4d elementor-widget elementor-widget-text-editor\" data-id=\"8e64b4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cookies tornam tudo melhor. Esta empresa de massa de cookie congelada tem seu formul\u00e1rio email abaixo das imagens de sobremesas deliciosas. O cookie \u00e0 direita se aproxima do formul\u00e1rio em um skate conforme voc\u00ea rola a p\u00e1gina, direcionando seu olhar para a chamada para a\u00e7\u00e3o, que \u00e9 facilmente vis\u00edvel em rosa sobre fundo branco.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbe6089 elementor-widget elementor-widget-image\" data-id=\"bbe6089\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.chipcitycookies.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"579\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=579\/blog\/wp-content\/uploads\/2021\/11\/chipcity_cookies-1024x741.jpg\" class=\"attachment-large size-large wp-image-80175\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/11\/chipcity_cookies-1024x741.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/11\/chipcity_cookies-300x217.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/11\/chipcity_cookies-768x556.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/11\/chipcity_cookies-1536x1111.jpg 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/11\/chipcity_cookies-2048x1482.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Gr\u00e1ficos atraentes, anima\u00e7\u00f5es e um cadastro simples funcionam eficazmente para o formul\u00e1rio email da Chip City.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddbc15d elementor-widget elementor-widget-heading\" data-id=\"ddbc15d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Hone \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61508e0 elementor-widget elementor-widget-text-editor\" data-id=\"61508e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O treinamento de lideran\u00e7a migrou para o formato digital por ora, mas a Hone n\u00e3o est\u00e1 permitindo que isso os desacelere. Eles oferecem cursos de lideran\u00e7a online e exibem uma abund\u00e2ncia de provas sociais para construir confian\u00e7a em sua marca antes de compartilhar seu formul\u00e1rio de cadastro email.<\/p>\n<p>Eles requerem apenas duas entradas: o n\u00famero de funcion\u00e1rios e o email de trabalho.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a0e2b4 elementor-widget elementor-widget-image\" data-id=\"1a0e2b4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/honehq.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"644\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=644\/blog\/wp-content\/uploads\/2021\/11\/hone_social_proof-1024x824.jpg\" class=\"attachment-large size-large wp-image-80176\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/11\/hone_social_proof-1024x824.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/11\/hone_social_proof-300x241.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/11\/hone_social_proof-768x618.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/11\/hone_social_proof-1536x1236.jpg 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/11\/hone_social_proof-2048x1648.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Provas sociais, cores vibrantes e apenas dois campos para preencher incentivam convers\u00f5es na Hone.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af3a29a elementor-widget elementor-widget-heading\" data-id=\"af3a29a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Totem Automobili\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47aa97e elementor-widget elementor-widget-text-editor\" data-id=\"47aa97e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Esta p\u00e1gina de destino transpira luxo e eleg\u00e2ncia. As anima\u00e7\u00f5es suaves e os campos din\u00e2micos destacam o visual cl\u00e1ssico deste autom\u00f3vel 100% el\u00e9trico de uma maneira moderna que complementa o produto.<\/p>\n<p>Na parte inferior, voc\u00ea pode encontrar o formul\u00e1rio email em preto e branco simples, com a frase indutora de FOMO &#8216;n\u00e3o perca as novas atualiza\u00e7\u00f5es&#8217; logo acima do formul\u00e1rio. Um excelente design encontra uma chamada para a\u00e7\u00e3o convincente. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c60fff elementor-widget elementor-widget-image\" data-id=\"0c60fff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"409\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=409\/blog\/wp-content\/uploads\/2021\/11\/totem_automobili-1024x524.jpg\" class=\"attachment-large size-large wp-image-80178\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/11\/totem_automobili-1024x524.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/11\/totem_automobili-300x153.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/11\/totem_automobili-768x393.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/11\/totem_automobili-1536x786.jpg 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/11\/totem_automobili-2048x1047.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">A Totem Automobili combina design e velocidade em uma p\u00e1gina de destino de alto desempenho que incentiva cliques.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4973df8 elementor-widget elementor-widget-heading\" data-id=\"4973df8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Considera\u00e7\u00f5es Finais\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22c7ba7 elementor-widget elementor-widget-text-editor\" data-id=\"22c7ba7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Obter mais pessoas para se cadastrarem em sua lista email proporcionar\u00e1 maior independ\u00eancia em seus esfor\u00e7os de marketing e o conectar\u00e1 com os clientes. H\u00e1 uma raz\u00e3o <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\" target=\"_blank\" rel=\"noopener\">pela qual quatro em cada cinco profissionais de marketing afirmaram que prefeririam abdicar das m\u00eddias sociais<\/a> ao marketing email. <\/p>\n<p>As p\u00e1ginas de destino s\u00e3o um excelente espa\u00e7o para obter esses endere\u00e7os email, mas voc\u00ea deve ajustar seu design, conte\u00fado e texto para otimiz\u00e1-las e incentivar convers\u00f5es. <\/p>\n<p>Boas pr\u00e1ticas de design incluem gr\u00e1ficos de alta qualidade com texto de f\u00e1cil leitura. Anima\u00e7\u00f5es e v\u00eddeos tamb\u00e9m atraem o olhar, mas voc\u00ea deseja que sua p\u00e1gina de destino seja responsiva e extremamente r\u00e1pida para evitar que os usu\u00e1rios a abandonem antes de se cadastrarem.<\/p>\n<p>Al\u00e9m disso, os testes A\/B desempenham um papel em quase todos os aspectos do processo de otimiza\u00e7\u00e3o de sua p\u00e1gina de destino, desde a quantidade de texto em sua p\u00e1gina at\u00e9 o n\u00famero de campos do formul\u00e1rio que voc\u00ea considera ideal.<\/p>\n<p>Para facilitar os testes, o Elementor possui <a href=\"https:\/\/elementor.com\/blog\/pro-landing-page-kit\/\" target=\"_blank\" rel=\"noopener\">mais de 25 modelos de p\u00e1ginas de destino<\/a> com integra\u00e7\u00e3o de formul\u00e1rios para ajud\u00e1-lo a experimentar novos designs e criar uma nova p\u00e1gina de destino ou formul\u00e1rio de cadastro para diferentes segmentos de p\u00fablico. Experimente-os hoje.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Aprenda como trabalhar o design e o texto para aumentar a taxa de convers\u00e3o da sua p\u00e1gina de destino, e veja exemplos reais do Elementor em a\u00e7\u00e3o.<\/p>\n","protected":false},"author":53499,"featured_media":124413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[312],"tags":[507],"marketing_persona":[50],"marketing_intent":[48],"class_list":["post-124412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-pt","tag-profissional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Melhorando a Taxa de Convers\u00e3o da Sua 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