{"id":124409,"date":"2021-10-18T10:27:10","date_gmt":"2021-10-18T10:27:10","guid":{"rendered":"https:\/\/elementor.com\/blog\/13-metodos-para-aumentar-as-inscricoes-por-e-mail\/"},"modified":"2021-10-18T10:27:10","modified_gmt":"2021-10-18T10:27:10","slug":"13-metodos-para-aumentar-as-inscricoes-por-e-mail","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/pt-br\/13-metodos-para-aumentar-as-inscricoes-por-e-mail\/","title":{"rendered":"13 M\u00e9todos para Aumentar as Inscri\u00e7\u00f5es por E-mail"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"124409\" class=\"elementor elementor-124409 elementor-78271\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d15b26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d15b26\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7528f46\" data-id=\"7528f46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c1cf9 elementor-widget elementor-widget-text-editor\" data-id=\"82c1cf9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/elementor.com\/blog\/blog-email-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">Listas de e-mail<\/a> s\u00e3o um dos ativos mais valiosos para o seu empreendimento. Ao possuir uma lista de assinantes engajados, n\u00e3o \u00e9 necess\u00e1rio depender de algoritmos de m\u00eddias sociais em constante muta\u00e7\u00e3o para alcan\u00e7ar seu p\u00fablico-alvo. <\/p>\n<p>Em vez disso, \u00e9 poss\u00edvel criar regularmente campanhas email para converter novos assinantes em clientes pagantes. Um estudo conduzido pela <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/the-state-of-small-business-marketing\/#one\" target=\"_blank\" rel=\"noopener\">Campaign Monitor<\/a> revela que 64% das empresas utilizam email para alcan\u00e7ar seus clientes.<\/p>\n<p>Dessa forma, as empresas podem engajar efetivamente seus leads e preparar seu p\u00fablico para futuros lan\u00e7amentos, vendas e outras promo\u00e7\u00f5es. Adicionalmente, <a href=\"https:\/\/elementor.com\/blog\/email-marketing-strategy\/\">estrat\u00e9gias de marketing email<\/a> podem auxiliar na redu\u00e7\u00e3o das taxas de abandono de carrinho e na recupera\u00e7\u00e3o de receita perdida. <\/p>\n<p>No entanto, <a href=\"https:\/\/www.yieldify.com\/free-guides\/email-list-building-strategies\/\">expandir sua lista email<\/a> n\u00e3o \u00e9 uma tarefa simples. Ser\u00e1 necess\u00e1rio dispor de formul\u00e1rios de inscri\u00e7\u00e3o email que lhe capacitem a capturar os endere\u00e7os de e-mail daqueles que visitam sua <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/webpage-website\/\" title=\"p\u00e1gina da web\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"5048\">p\u00e1gina web<\/a>. <\/p>\n<p>Para auxili\u00e1-lo nessa empreitada, discutiremos os benef\u00edcios dos formul\u00e1rios de inscri\u00e7\u00e3o email, compartilharemos estrat\u00e9gias para aumentar as inscri\u00e7\u00f5es email e apresentaremos exemplos pr\u00e1ticos de formul\u00e1rios de inscri\u00e7\u00e3o email altamente eficazes para inspira\u00e7\u00e3o.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7203219f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7203219f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26b6070a\" data-id=\"26b6070a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a2a235 read-more-link elementor-widget elementor-widget-heading\" data-id=\"1a2a235\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Link\" data-gal=\"Position_Text_CTA\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/elementor.com\/blog\/website-form-design-examples\/\">15 Exemplos de Design de Formul\u00e1rio Web Bem-Sucedido<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-566f412 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"566f412\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93795c9\" data-id=\"93795c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74453f4 blog-toc elementor-widget elementor-widget-heading\" data-id=\"74453f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00cdndice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d46f371 blog-toc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d46f371\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#why-you-should\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Por Que Utilizar um Formul\u00e1rio de Inscri\u00e7\u00e3o por E-mail<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#how-to-boost\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Como Potencializar a Efic\u00e1cia de Seus Formul\u00e1rios de Inscri\u00e7\u00e3o por E-mail<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#great-examples\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Excelentes Exemplos de Formul\u00e1rios de Inscri\u00e7\u00e3o de E-mail<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8209667 elementor-widget elementor-widget-menu-anchor\" data-id=\"8209667\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"por-que-voce-deveria\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab533b2 elementor-widget elementor-widget-heading\" data-id=\"ab533b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Por Que Utilizar um Formul\u00e1rio de Inscri\u00e7\u00e3o por E-mail\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cae25b elementor-widget elementor-widget-text-editor\" data-id=\"4cae25b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Primeiramente, um <a href=\"https:\/\/elementor.com\/blog\/form-design-ux\/\" target=\"_blank\" rel=\"noopener\">formul\u00e1rio bem projetado<\/a> combinado com texto persuasivo e posicionamento estrat\u00e9gico proporciona aos visitantes uma maneira eficiente de se inscreverem em sua lista email. <\/p>\n<p>O marketing por e-mail permanece como uma estrat\u00e9gia de marketing digital de primeira linha, <a href=\"https:\/\/www.litmus.com\/resources\/email-marketing-roi\/\" target=\"_blank\" rel=\"noopener\">gerando $42 para cada $1 investido<\/a>, um retorno sobre o investimento de 4200%. Isso significa que \u00e9 poss\u00edvel acessar potenciais fontes de receita simplesmente dispondo de um formul\u00e1rio de inscri\u00e7\u00e3o email em seu website.<\/p>\n<p>Al\u00e9m disso, quando algu\u00e9m voluntariamente fornece seu endere\u00e7o email, voc\u00ea obt\u00e9m um convite permanente para a caixa de entrada dessa pessoa. <\/p>\n<p>Isso n\u00e3o apenas significa que voc\u00ea pode alcan\u00e7ar pessoas genuinamente interessadas no que tem a oferecer, mas tamb\u00e9m que voc\u00ea pode utilizar uma das ferramentas de marketing mais persuasivas dispon\u00edveis \u2014 boletins informativos email. <\/p>\n<p>De acordo com o <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2019\/10\/2020_B2B_Research_Final.pdf\" target=\"_blank\" rel=\"noopener\">Content Marketing Institute<\/a>, 31% dos profissionais de marketing B2B afirmam que os boletins informativos email s\u00e3o a melhor maneira de nutrir a gera\u00e7\u00e3o de leads. Por meio de conte\u00fado constante e personalizado, \u00e9 poss\u00edvel converter leads em clientes duradouros. <\/p>\n<p>Por fim, formul\u00e1rios de inscri\u00e7\u00e3o email altamente direcionados podem auxiliar na segmenta\u00e7\u00e3o de assinantes com base no que eles se inscrevem. Dessa forma, \u00e9 poss\u00edvel enviar-lhes campanhas email mais relevantes para seus interesses e desejos, melhorando suas taxas de abertura, clique e convers\u00e3o. <\/p>\n<p>Para assegurar que voc\u00ea possa usufruir do que os formul\u00e1rios de inscri\u00e7\u00e3o email t\u00eam a oferecer, certifique-se de seguir as melhores pr\u00e1ticas listadas abaixo. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-119cfd5 elementor-widget elementor-widget-menu-anchor\" data-id=\"119cfd5\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"como-impulsionar\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ada8b3c elementor-widget elementor-widget-heading\" data-id=\"ada8b3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como Potencializar a Efic\u00e1cia de Seus Formul\u00e1rios de Inscri\u00e7\u00e3o por E-mail<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5da00b4 elementor-widget elementor-widget-text-editor\" data-id=\"5da00b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Embora o aumento de inscri\u00e7\u00f5es email possa parecer complexo, \u00e9 poss\u00edvel expandir rapidamente sua lista email e garantir que ela atraia o p\u00fablico-alvo pretendido com as t\u00e1ticas adequadas. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Eis 13 excelentes m\u00e9todos para impulsionar as inscri\u00e7\u00f5es email:<\/span><\/p>\n<ol>\n<li>Dedique Tempo ao Design do Formul\u00e1rio<\/li>\n<li>Posicione Formul\u00e1rios de Ades\u00e3o em M\u00faltiplas P\u00e1ginas<\/li>\n<li>Utilize Texto Persuasivo<\/li>\n<li>Adicione um Atalho ao Menu Principal<\/li>\n<li>Utilize uma Chamada para A\u00e7\u00e3o Atrativa<\/li>\n<li>Ofere\u00e7a Algo em Contrapartida<\/li>\n<li>N\u00e3o Exagere na Quantidade de Campos do Formul\u00e1rio<\/li>\n<li>Crie uma <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/features\/landing-page-builder\/\" title=\"P\u00e1gina de destino\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2499\">P\u00e1gina de Destino<\/a><\/li>\n<li>Promova Sua Lista em Contas de M\u00eddias Sociais<\/li>\n<li>Utilize Popups de Inten\u00e7\u00e3o de Sa\u00edda<\/li>\n<li>Realize Testes A\/B em Seus Formul\u00e1rios<\/li>\n<li>Crie um Question\u00e1rio<\/li>\n<li>Organize uma Promo\u00e7\u00e3o<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d77a1ce elementor-widget elementor-widget-heading\" data-id=\"d77a1ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Dedique Tempo ao Design do Formul\u00e1rio<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c141b0 elementor-widget elementor-widget-text-editor\" data-id=\"8c141b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Primeiramente, o <a href=\"https:\/\/elementor.com\/blog\/website-form-design-examples\/\" target=\"_blank\" rel=\"noopener\">design do seu formul\u00e1rio<\/a> \u00e9 de suma import\u00e2ncia. Deve estar em conformidade com sua marca, mas destacar-se do restante do seu website para ser facilmente percept\u00edvel.<\/p>\n<p>A utiliza\u00e7\u00e3o de cores secund\u00e1rias em sua <a href=\"https:\/\/elementor.com\/blog\/website-color-schemes\/\">paleta de cores corporativa<\/a> \u00e9 uma excelente maneira de assegurar que o design do seu formul\u00e1rio n\u00e3o se confunda com o restante do seu website. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3df7a98 elementor-widget elementor-widget-image\" data-id=\"3df7a98\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"413\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=413\/blog\/wp-content\/uploads\/2021\/10\/form-builder.jpg\" class=\"attachment-large size-large wp-image-78431\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/10\/form-builder.jpg 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/10\/form-builder-300x172.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-149cea9 elementor-widget elementor-widget-heading\" data-id=\"149cea9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Posicione Formul\u00e1rios de Ades\u00e3o em M\u00faltiplas P\u00e1ginas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc052d4 elementor-widget elementor-widget-text-editor\" data-id=\"bc052d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se voc\u00ea est\u00e1 verdadeiramente empenhado em expandir sua lista de email, n\u00e3o \u00e9 suficiente adicionar apenas um formul\u00e1rio de inscri\u00e7\u00e3o de email e esperar resultados extraordin\u00e1rios. Ao inv\u00e9s disso, voc\u00ea deve adicionar formul\u00e1rios a m\u00faltiplas p\u00e1ginas em seu website. <\/p>\n<p><a href=\"https:\/\/fizzle.co\/11-places-put-email-optin-forms-grow-list\/\" target=\"_blank\" rel=\"noopener\">Fizzle<\/a> recomenda que voc\u00ea adicione formul\u00e1rios de ades\u00e3o a:<\/p>\n<ul>\n<li>A caixa de destaque em sua p\u00e1gina inicial<\/li>\n<li>O meio ou o final de sua p\u00e1gina &#8216;Sobre&#8217;<\/li>\n<li>Publica\u00e7\u00f5es individuais do blog<\/li>\n<li>A barra lateral do blog<\/li>\n<li>O rodap\u00e9 do seu website<\/li>\n<li>Uma ou mais p\u00e1ginas como popups que aparecem ap\u00f3s os visitantes permanecerem um determinado tempo no seu website ou rolarem a p\u00e1gina<\/li>\n<\/ul>\n<p>N\u00e3o se esque\u00e7a de monitorar suas taxas de convers\u00e3o para cada formul\u00e1rio online, de modo que voc\u00ea possa observar quais formul\u00e1rios est\u00e3o funcionando bem e quais n\u00e3o est\u00e3o. Isso permite que voc\u00ea realize ajustes e otimiza\u00e7\u00f5es quando necess\u00e1rio.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d26300 elementor-widget elementor-widget-heading\" data-id=\"7d26300\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Utilize Texto Persuasivo\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-907cdca elementor-widget elementor-widget-text-editor\" data-id=\"907cdca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Inscreva-se em nossa lista de email&#8221; n\u00e3o soa muito estimulante. Em vez de texto gen\u00e9rico, utilize verbos de a\u00e7\u00e3o e destaque os benef\u00edcios de preencher seu formul\u00e1rio de inscri\u00e7\u00e3o na newsletter. <\/p>\n<p>Alguns exemplos incluem:<\/p>\n<ul>\n<li>&#8220;Mantenha-se atualizado com as \u00faltimas novidades.&#8221;<\/li>\n<li>&#8220;Obtenha ofertas especiais e descontos.&#8221;<\/li>\n<li>&#8220;N\u00e3o enviaremos spam.&#8221;<\/li>\n<li>&#8220;Receba conte\u00fado exclusivo.&#8221;<\/li>\n<\/ul>\n<p>\u00c9 ainda mais eficaz se voc\u00ea puder incluir com que frequ\u00eancia eles podem esperar receber sua newsletter. Por exemplo, adicionar &#8220;semanalmente&#8221;, &#8220;duas vezes por m\u00eas&#8221; e formula\u00e7\u00f5es similares \u00e9 uma excelente maneira de estabelecer a expectativa desde o in\u00edcio. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff40345 elementor-widget elementor-widget-heading\" data-id=\"ff40345\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Adicione um Atalho ao Menu Principal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d39860 elementor-widget elementor-widget-text-editor\" data-id=\"6d39860\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A barra horizontal \u00e9 o <a href=\"https:\/\/elementor.com\/blog\/custom-navigation-menu\/\" target=\"_blank\" rel=\"noopener\">tipo mais comum de menu de navega\u00e7\u00e3o de websites<\/a>. Aproveite isso incluindo um atalho para um formul\u00e1rio de inscri\u00e7\u00e3o de email no topo.<\/p>\n<p>Assegure-se de que se destaque do restante do menu atribuindo-lhe uma cor de fundo diferente. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-595d53d elementor-widget elementor-widget-heading\" data-id=\"595d53d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Utilize uma Chamada para A\u00e7\u00e3o Atrativa<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5218de1 elementor-widget elementor-widget-text-editor\" data-id=\"5218de1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mesmo que voc\u00ea desenhe um formul\u00e1rio visualmente atraente e utilize texto persuasivo, seu \u00e1rduo trabalho pode ser desperdi\u00e7ado ao utilizar uma chamada para a\u00e7\u00e3o (CTA) gen\u00e9rica como &#8220;Enviar&#8221; ou &#8220;Inscrever-se&#8221;.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-854397a elementor-widget elementor-widget-image\" data-id=\"854397a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"381\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=381\/blog\/wp-content\/uploads\/2021\/10\/cta-widget.jpg\" class=\"attachment-large size-large wp-image-78433\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/10\/cta-widget.jpg 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/10\/cta-widget-300x159.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cabc9c3 elementor-widget elementor-widget-text-editor\" data-id=\"cabc9c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Em vez disso, seja criativo com suas CTAs e utilize linguagem orientada \u00e0 a\u00e7\u00e3o para fazer com que os visitantes se sintam entusiasmados em se inscrever. <\/p>\n<p>Por exemplo:<\/p>\n<ul>\n<li>Junte-se ao clube<\/li>\n<li>Torne-se um VIP\/insider<\/li>\n<li>Envie-me meu desconto\/presente<\/li>\n<li>Obtenha seu <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/wordpress\/\" title=\"baixar\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"6116\">download<\/a><\/li>\n<li>Reivindique seu presente<\/li>\n<li>Baixe sua c\u00f3pia<\/li>\n<\/ul>\n<p>Estas <a href=\"https:\/\/elementor.com\/widgets\/call-to-action-widget\/\" target=\"_blank\" rel=\"noopener\">CTAs<\/a> s\u00e3o todas conversacionais, persuasivas e diretas. Elas encorajam os visitantes a se inscreverem sem utilizar linguagem gen\u00e9rica. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7baa2e6 elementor-widget elementor-widget-heading\" data-id=\"7baa2e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Ofere\u00e7a Algo em Contrapartida<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3c7628 elementor-widget elementor-widget-text-editor\" data-id=\"f3c7628\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A pessoa m\u00e9dia recebe <a href=\"https:\/\/www.radicati.com\/wp\/wp-content\/uploads\/2017\/12\/Email-Statistics-Report-2018-2022-Executive-Summary.pdf\" target=\"_blank\" rel=\"noopener\">121 e-mails por dia<\/a>. A \u00faltima coisa que algu\u00e9m deseja \u00e9 mais um email em sua caixa de entrada. <\/p>\n<p>Se voc\u00ea deseja aumentar as inscri\u00e7\u00f5es de email em seu website, considere oferecer algo em troca. <\/p>\n<p>Isso pode ser um chamariz na forma de uma atualiza\u00e7\u00e3o de conte\u00fado ou um guia gratuito. Tamb\u00e9m pode ser uma sess\u00e3o de treinamento em v\u00eddeo, uma grava\u00e7\u00e3o de \u00e1udio exclusiva ou um c\u00f3digo de cupom.<\/p>\n<p>O aspecto mais crucial a ser lembrado \u00e9 que o chamariz deve estar relacionado ao que voc\u00ea tem a oferecer. Caso contr\u00e1rio, voc\u00ea ter\u00e1 dificuldade em converter esses assinantes em clientes pagantes. <\/p>\n<p><b data-stringify-type=\"bold\">Dica profissional<\/b>: algumas pessoas podem tentar abusar do seu formul\u00e1rio de inscri\u00e7\u00e3o e utilizar e-mails inv\u00e1lidos ou tempor\u00e1rios para se inscrever e obter sua oferta gratuita. Solu\u00e7\u00e3o simples: utilize <a class=\"c-link\" href=\"https:\/\/www.usebouncer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/www.usebouncer.com\/\" data-sk=\"tooltip_parent\" data-remove-tab-index=\"true\">verifica\u00e7\u00e3o de email em tempo real<\/a> em seus formul\u00e1rios! Verifique os endere\u00e7os de e-mail no momento da entrada e n\u00e3o permita que email inv\u00e1lidos, descart\u00e1veis ou digitados incorretamente passem pelo seu formul\u00e1rio.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5499ff4 elementor-widget elementor-widget-heading\" data-id=\"5499ff4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. N\u00e3o Exagere nos Campos do Formul\u00e1rio<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-671c43f elementor-widget elementor-widget-text-editor\" data-id=\"671c43f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Embora diversos estudos afirmem que menos \u00e9 mais quando se trata de campos de formul\u00e1rio, a quest\u00e3o n\u00e3o \u00e9 t\u00e3o simples. <\/p>\n<p>Por exemplo, a <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/6746\/Which-Types-of-Form-Fields-Lower-Landing-Page-Conversions.aspx\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a> constatou que as taxas de convers\u00e3o diminu\u00edram conforme o n\u00famero de campos aumentava, mas a queda n\u00e3o foi t\u00e3o acentuada quanto se poderia esperar, com 10 campos apresentando desempenho ligeiramente inferior a um \u00fanico campo. <\/p>\n<p>Por outro lado, um estudo da <a href=\"https:\/\/cxl.com\/blog\/reduce-form-fields\/\" target=\"_blank\" rel=\"noopener\">Unbounce<\/a> demonstrou que a redu\u00e7\u00e3o do comprimento do formul\u00e1rio resultou em menos inscri\u00e7\u00f5es de email. <\/p>\n<p>Ent\u00e3o, o que isso significa para voc\u00ea?<\/p>\n<p>Em \u00faltima an\u00e1lise, depende de quanta informa\u00e7\u00e3o voc\u00ea precisa dos visitantes. Na maioria dos casos, um campo para nome e outro para email s\u00e3o mais do que suficientes. Ter dois campos remove o atrito e torna o processo de inscri\u00e7\u00e3o f\u00e1cil.<\/p>\n<p>No entanto, pode haver casos em que voc\u00ea necessite de mais informa\u00e7\u00f5es. Nesse caso, fa\u00e7a a si mesmo as seguintes perguntas:<\/p>\n<ul>\n<li>O formul\u00e1rio \u00e9 f\u00e1cil de entender e preencher?<\/li>\n<li>Os dados que voc\u00ea est\u00e1 coletando s\u00e3o suficientes para converter leads em clientes?<\/li>\n<li>O valor da sua oferta supera o valor das informa\u00e7\u00f5es que os visitantes lhe fornecer\u00e3o?<\/li>\n<li>Cada campo individual serve a um prop\u00f3sito?<\/li>\n<li>Campos adicionais realmente ajudar\u00e3o voc\u00ea a encontrar leads de alta qualidade?<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0e46f0 elementor-widget elementor-widget-heading\" data-id=\"e0e46f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Crie uma P\u00e1gina de Destino\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76fff2c elementor-widget elementor-widget-text-editor\" data-id=\"76fff2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Crie uma <a href=\"https:\/\/elementor.com\/blog\/landing-page-optimization\/\" target=\"_blank\" rel=\"noopener\">p\u00e1gina de destino<\/a> dedicada em seu site para a lista de email. A p\u00e1gina de destino deve facilitar ao m\u00e1ximo a inscri\u00e7\u00e3o em sua newsletter de email e estar livre de quaisquer distra\u00e7\u00f5es. <\/p>\n<p>Voc\u00ea pode cri\u00e1-la facilmente com a ajuda do <a href=\"https:\/\/elementor.com\/features\/marketing-platform\/\" target=\"_blank\" rel=\"noopener\">Elementor<\/a>, escolhendo o Elementor Canvas para o <a href=\"https:\/\/elementor.com\/blog\/website-layout-ideas\/\" target=\"_blank\" rel=\"noopener\">Layout da P\u00e1gina<\/a>. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a48d704 elementor-widget elementor-widget-image\" data-id=\"a48d704\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"462\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=462\/blog\/wp-content\/uploads\/2021\/10\/landing-page-template1.jpg\" class=\"attachment-large size-large wp-image-78434\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/10\/landing-page-template1.jpg 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/10\/landing-page-template1-300x193.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fce77d elementor-widget elementor-widget-text-editor\" data-id=\"3fce77d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Isso tamb\u00e9m torna a p\u00e1gina de destino f\u00e1cil de compartilhar nas redes sociais ou de incluir como um link em sua biografia. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04fe073 elementor-widget elementor-widget-heading\" data-id=\"04fe073\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Promova Sua Lista nas Redes Sociais<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0c8e39 elementor-widget elementor-widget-text-editor\" data-id=\"f0c8e39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Voc\u00ea n\u00e3o pode adicionar um formul\u00e1rio de inscri\u00e7\u00e3o de email \u00e0s suas plataformas de <a href=\"https:\/\/elementor.com\/blog\/how-web-creators-can-build-successful-social-media-presence\/\" target=\"_blank\" rel=\"noopener\">redes sociais<\/a>, mas isso n\u00e3o significa que voc\u00ea n\u00e3o possa usar as redes sociais para expandir sua lista de email. Como mencionamos acima, voc\u00ea pode compartilhar o link para sua p\u00e1gina de destino ou inclu\u00ed-lo como um link em sua biografia. <\/p>\n<p>Voc\u00ea tamb\u00e9m pode falar sobre os benef\u00edcios que os visitantes obt\u00eam ao se inscreverem em sua lista de email para incentiv\u00e1-los a clicar em sua p\u00e1gina de destino. <\/p>\n<p>Outra maneira de promover sua lista de email \u00e9 fornecer aos visitantes um trecho das campanhas de email que voc\u00ea enviou anteriormente, para que eles possam ter uma amostra do que podem esperar. <\/p>\n<p>Se voc\u00ea tiver assinantes de email que responderam aos seus e-mails e disseram coisas positivas sobre sua newsletter ou campanhas, compartilhe isso como prova social e transforme seguidores em assinantes. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3a48f8 elementor-widget elementor-widget-heading\" data-id=\"b3a48f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">10. Utilize Popups de Inten\u00e7\u00e3o de Sa\u00edda<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aef7bb0 elementor-widget elementor-widget-text-editor\" data-id=\"aef7bb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A inten\u00e7\u00e3o de sa\u00edda \u00e9 uma tecnologia que detecta quando os usu\u00e1rios pretendem deixar seu site e mostra um <a href=\"https:\/\/elementor.com\/features\/popup-builder\/\" target=\"_blank\" rel=\"noopener\">formul\u00e1rio de inscri\u00e7\u00e3o de email em popup<\/a> em resposta. Isso oferece aos visitantes outra oportunidade de se envolverem com seu conte\u00fado e os encoraja a se inscreverem, mesmo que n\u00e3o estejam prontos para fazer uma compra.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-961d234 elementor-widget elementor-widget-image\" data-id=\"961d234\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"669\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=669\/blog\/wp-content\/uploads\/2021\/09\/popup-promotion-example1-1024x856.jpg\" class=\"attachment-large size-large wp-image-77703\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/09\/popup-promotion-example1-1024x856.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/09\/popup-promotion-example1-300x251.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/09\/popup-promotion-example1-768x642.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/09\/popup-promotion-example1-1536x1283.jpg 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1727\/blog\/wp-content\/uploads\/2021\/09\/popup-promotion-example1.jpg 1727w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec49a9 elementor-widget elementor-widget-text-editor\" data-id=\"6ec49a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De acordo com um <a href=\"https:\/\/www.gorocketfuel.com\/the-rocket-blog\/whats-the-average-bounce-rate-in-google-analytics\/\" target=\"_blank\" rel=\"noopener\">estudo da RocketFuel<\/a>, entre 26-70% dos visitantes do site o abandonar\u00e3o e nunca retornar\u00e3o. Um formul\u00e1rio com tecnologia de inten\u00e7\u00e3o de sa\u00edda pode ajudar a converter visitantes adicionais que est\u00e3o deixando seu site em assinantes de email.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a74fcd7 elementor-widget elementor-widget-heading\" data-id=\"a74fcd7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">11. Realize Testes A\/B em Seus Formul\u00e1rios<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e06b70 elementor-widget elementor-widget-text-editor\" data-id=\"4e06b70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Um teste dividido ou <a href=\"https:\/\/elementor.com\/blog\/a-b-testing\/\" target=\"_blank\" rel=\"noopener\">A\/B<\/a> permite que voc\u00ea teste duas ou mais vers\u00f5es de seus formul\u00e1rios para ver quais vers\u00f5es t\u00eam melhor desempenho. O funcionamento \u00e9 simples. <\/p>\n<p>Voc\u00ea cria diferentes vers\u00f5es do seu formul\u00e1rio e configura um teste A\/B. Uma parte dos visitantes do seu site ver\u00e1 uma vers\u00e3o do formul\u00e1rio, enquanto outros ver\u00e3o as vers\u00f5es alternativas. <\/p>\n<p>Uma vez conclu\u00eddo o processo de teste A\/B, voc\u00ea saber\u00e1 qual formul\u00e1rio converte melhor e poder\u00e1 continuar exibindo-o para seu p\u00fablico. <\/p>\n<p>Tenha em mente que o teste A\/B n\u00e3o \u00e9 exclusivo para formul\u00e1rios. Voc\u00ea tamb\u00e9m pode realizar testes A\/B em suas p\u00e1ginas de destino. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15fda1d elementor-widget elementor-widget-heading\" data-id=\"15fda1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">12. Crie um Quiz \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1371690 elementor-widget elementor-widget-text-editor\" data-id=\"1371690\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se voc\u00ea deseja uma maneira envolvente de aumentar as inscri\u00e7\u00f5es de email, considere criar um quiz. De acordo com a <a href=\"https:\/\/www.ioninteractive.com\/resources\/infographic-tools\/75-stats-infographic\" target=\"_blank\" rel=\"noopener\">Ion Interactive<\/a>, o conte\u00fado interativo, como quizzes, converte moderadamente ou muito bem 70% das vezes. <\/p>\n<p>Os question\u00e1rios s\u00e3o divertidos para os seus visitantes, pois ningu\u00e9m consegue resistir a aprender mais sobre si mesmo ou testar seus conhecimentos. <\/p>\n<p>Adicionalmente, um question\u00e1rio \u00e9 uma excelente forma de segmentar seu p\u00fablico e criar campanhas email altamente direcionadas. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ae6c86 elementor-widget elementor-widget-heading\" data-id=\"9ae6c86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">13. Realize um Sorteio\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5afd7a6 elementor-widget elementor-widget-text-editor\" data-id=\"5afd7a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Um sorteio \u00e9 outra excelente maneira de aumentar as inscri\u00e7\u00f5es no email. No entanto, n\u00e3o cometa o erro de oferecer um item gen\u00e9rico como um iPad para o seu sorteio. Fazer isso resultar\u00e1 em todos participando do seu sorteio porque querem um iPad e n\u00e3o porque est\u00e3o interessados em suas ofertas. <\/p>\n<p>Em vez disso, ofere\u00e7a um produto de menor pre\u00e7o ou, se voc\u00ea vende servi\u00e7os, uma sess\u00e3o de consultoria ou um servi\u00e7o de n\u00edvel inferior como pr\u00eamio. <\/p>\n<p>Isso garante que apenas as pessoas que provavelmente comprar\u00e3o de voc\u00ea participem do sorteio. Dessa forma, voc\u00ea ter\u00e1 mais facilidade em convert\u00ea-los de leads para clientes pagantes. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daa4724 elementor-widget elementor-widget-menu-anchor\" data-id=\"daa4724\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"grandes-exemplos\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1de164f elementor-widget elementor-widget-heading\" data-id=\"1de164f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Excelentes Exemplos de Formul\u00e1rios de Inscri\u00e7\u00e3o de E-mail\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab97618 elementor-widget elementor-widget-text-editor\" data-id=\"ab97618\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Agora que voc\u00ea sabe como aumentar sua taxa de inscri\u00e7\u00e3o no email, vamos examinar quatro <a href=\"https:\/\/elementor.com\/blog\/website-form-design-examples\/\" target=\"_blank\" rel=\"noopener\">exemplos eficazes de formul\u00e1rios de inscri\u00e7\u00e3o no email<\/a>. Use-os como inspira\u00e7\u00e3o ao projetar seu pr\u00f3ximo formul\u00e1rio.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3bd006 elementor-widget elementor-widget-heading\" data-id=\"d3bd006\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Anthropologie\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76913b9 elementor-widget elementor-widget-image\" data-id=\"76913b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"91\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=91\/blog\/wp-content\/uploads\/2021\/10\/Anthropologie.jpg\" class=\"attachment-large size-large wp-image-78440\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/10\/Anthropologie.jpg 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/10\/Anthropologie-300x38.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6817542 elementor-widget elementor-widget-text-editor\" data-id=\"6817542\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.anthropologie.com\/\" target=\"_blank\" rel=\"noopener\">Anthropologie<\/a> possui um formul\u00e1rio de inscri\u00e7\u00e3o email simples com um campo para endere\u00e7o email e um bot\u00e3o. No entanto, o cabe\u00e7alho e o subt\u00edtulo deixam claro por que voc\u00ea deve se inscrever \u2014 voc\u00ea ser\u00e1 o primeiro a saber sobre novos produtos e ofertas especiais. <\/p>\n<p>Se voc\u00ea ama a marca e deseja ter prioridade em conte\u00fado exclusivo e promo\u00e7\u00f5es, \u00e9 dif\u00edcil resistir \u00e0 inscri\u00e7\u00e3o para receber seus e-mails.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a79bf8d elementor-widget elementor-widget-heading\" data-id=\"a79bf8d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Mudan\u00e7a Inteligente\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14aca78 elementor-widget elementor-widget-image\" data-id=\"14aca78\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"185\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=185\/blog\/wp-content\/uploads\/2021\/10\/Intelligent-Change.jpg\" class=\"attachment-large size-large wp-image-78439\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/10\/Intelligent-Change.jpg 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/10\/Intelligent-Change-300x77.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8da839e elementor-widget elementor-widget-text-editor\" data-id=\"8da839e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.intelligentchange.com\/\" target=\"_blank\" rel=\"noopener\">Intelligent Change<\/a> \u00e9 a empresa por tr\u00e1s do Five Minute Journal e do Productivity Planner. Seu formul\u00e1rio de inscri\u00e7\u00e3o tem um design relativamente minimalista, mas utiliza um texto poderoso. <\/p>\n<p>Para come\u00e7ar, ele oferece um valor imediato e um benef\u00edcio claro de por que voc\u00ea deve se inscrever. Afinal, quem n\u00e3o quer uma dose de inspira\u00e7\u00e3o em sua caixa de entrada? <\/p>\n<p>Em segundo lugar, a linguagem do subt\u00edtulo oferece prova social na forma de quantos assinantes eles t\u00eam e faz voc\u00ea se sentir como se estivesse se juntando a um clube grande, embora exclusivo.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3191145 elementor-widget elementor-widget-heading\" data-id=\"3191145\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. West Elm<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b285867 elementor-widget elementor-widget-image\" data-id=\"b285867\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"515\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=515\/blog\/wp-content\/uploads\/2021\/10\/West-Elm.jpg\" class=\"attachment-large size-large wp-image-78438\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/10\/West-Elm.jpg 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/10\/West-Elm-300x215.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34f8a07 elementor-widget elementor-widget-text-editor\" data-id=\"34f8a07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.westelm.co.uk\/\" target=\"_blank\" rel=\"noopener\">West Elm<\/a> \u00e9 uma conhecida loja de m\u00f3veis que optou por um <a href=\"https:\/\/elementor.com\/blog\/website-popup-examples\/\" target=\"_blank\" rel=\"noopener\">formul\u00e1rio popup<\/a> minimalista, mas altamente eficaz. O formul\u00e1rio popup tem um t\u00edtulo principal que oferece um livro de colorir gratuito e um subt\u00edtulo menor que elabora os benef\u00edcios de uma assinatura email. <\/p>\n<p>O que torna este formul\u00e1rio eficaz \u00e9 a imagem \u00e0 direita que mostra como \u00e9 uma p\u00e1gina do livro de colorir, para que voc\u00ea saiba exatamente o que est\u00e1 recebendo.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e64fcac elementor-widget elementor-widget-heading\" data-id=\"e64fcac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. James Clear\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58ca055 elementor-widget elementor-widget-image\" data-id=\"58ca055\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"656\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=656\/blog\/wp-content\/uploads\/2021\/10\/James-Clear.jpg\" class=\"attachment-large size-large wp-image-78441\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/10\/James-Clear.jpg 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/10\/James-Clear-300x273.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f21ce2 elementor-widget elementor-widget-text-editor\" data-id=\"5f21ce2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/jamesclear.com\/\" target=\"_blank\" rel=\"noopener\">James Clear<\/a> \u00e9 o autor do best-seller Atomic Habits. Assim que voc\u00ea acessa sua p\u00e1gina inicial, notar\u00e1 um grande t\u00edtulo que destaca o benef\u00edcio mais significativo de seu livro, acompanhado por um simples formul\u00e1rio de inscri\u00e7\u00e3o email. <\/p>\n<p>O formul\u00e1rio solicita que voc\u00ea baixe o primeiro cap\u00edtulo do livro gratuitamente e inclui um \u00fanico campo para endere\u00e7o email. <\/p>\n<p>Este \u00e9 um excelente exemplo de um t\u00edtulo repleto de benef\u00edcios com um formul\u00e1rio que remove o atrito e facilita a inscri\u00e7\u00e3o em sua lista como um visitante de primeira vez. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9de90a5 elementor-widget elementor-widget-heading\" data-id=\"9de90a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. BH Cosmetics \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d3b123 elementor-widget elementor-widget-image\" data-id=\"4d3b123\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"442\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=442\/blog\/wp-content\/uploads\/2021\/10\/bh-cosmetics.jpg\" class=\"attachment-large size-large wp-image-78427\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/10\/bh-cosmetics.jpg 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/10\/bh-cosmetics-300x184.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a59cfd5 elementor-widget elementor-widget-text-editor\" data-id=\"a59cfd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.bhcosmetics.com\" target=\"_blank\" rel=\"noopener\">BH Cosmetics<\/a> \u00e9 uma marca popular de maquiagem que oferece uma ampla gama de produtos. Quando voc\u00ea visita o site da empresa, um grande display com seu lan\u00e7amento mais recente o recebe. <\/p>\n<p>Quando voc\u00ea rola ou tenta sair do site, um popup aparece. O popup oferece um desconto de 10% para se inscrever na lista email da empresa, e voc\u00ea pode aplicar o desconto ao seu pedido imediatamente.<\/p>\n<p>A empresa de cosm\u00e9ticos faz um excelente trabalho ao aproveitar ao m\u00e1ximo seu popup de inten\u00e7\u00e3o de sa\u00edda.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2006fc2 elementor-widget elementor-widget-heading\" data-id=\"2006fc2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aumente Sua Lista de Assinantes Com Estas Pr\u00e1ticas Eficazes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d9b7ec elementor-widget elementor-widget-text-editor\" data-id=\"1d9b7ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Obter mais inscri\u00e7\u00f5es email para sua lista tem muitos benef\u00edcios. Isso lhe permite nutrir e engajar assinantes para convert\u00ea-los em clientes pagantes para sua loja de <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/features\/ecommerce\/\" title=\"com\u00e9rcio eletr\u00f4nico\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"3518\">e-commerce<\/a>. <\/p>\n<p>Uma lista email ativa \u00e9 um p\u00fablico-alvo aquecido pronto para comprar quando voc\u00ea lan\u00e7a um produto ou servi\u00e7o. <\/p>\n<p>Aumentar as inscri\u00e7\u00f5es email pode parecer desafiador, mas se voc\u00ea seguir as dicas e melhores pr\u00e1ticas que delineamos, estar\u00e1 no caminho certo para expandir sua lista de assinantes. <\/p>\n<p>Boa sorte!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Obter mais inscri\u00e7\u00f5es no email pode resultar em mais clientes para o seu empreendimento. Eis 13 diferentes m\u00e9todos para otimizar a utiliza\u00e7\u00e3o do seu formul\u00e1rio de inscri\u00e7\u00e3o no email.<\/p>\n","protected":false},"author":53499,"featured_media":124410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[312,360],"tags":[409],"marketing_persona":[47,50],"marketing_intent":[48],"class_list":["post-124409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-pt","category-design-pt","tag-construir"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>13 M\u00e9todos para Aumentar as Inscri\u00e7\u00f5es por E-mail<\/title>\n<meta name=\"description\" content=\"Obter mais inscri\u00e7\u00f5es no email pode resultar em mais clientes para o seu empreendimento. 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