{"id":116120,"date":"2023-03-22T14:40:00","date_gmt":"2023-03-22T12:40:00","guid":{"rendered":"https:\/\/elementor.com\/blog\/10-principais-ferramentas-de-analise-web-para-year-free-and-paid\/"},"modified":"2025-12-02T19:32:45","modified_gmt":"2025-12-02T17:32:45","slug":"10-principais-ferramentas-de-analise-web-para-year-free-and-paid","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/pt-br\/10-principais-ferramentas-de-analise-web-para-year-free-and-paid\/","title":{"rendered":"10 Principais Ferramentas de An\u00e1lise Web para 2026 [Free and Paid]"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"116120\" class=\"elementor elementor-116120 elementor-61368\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b5986b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b5986b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d1516c6\" data-id=\"4d1516c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cfaf09 elementor-widget elementor-widget-text-editor\" data-id=\"3cfaf09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Seu <a href=\"https:\/\/elementor.com\/blog\/create-website-with-wordpress\/\" target=\"_blank\" rel=\"noopener\">site<\/a> \u00e9 um po\u00e7o profundo de informa\u00e7\u00f5es com dados que v\u00e3o desde o tr\u00e1fego, comportamento na p\u00e1gina, fontes de tr\u00e1fego e mais.<br \/>\nEssas informa\u00e7\u00f5es se tornam especialmente cruciais quando voc\u00ea est\u00e1 procurando melhorar essas \u00e1reas individuais do seu site ou o site como um todo.  <\/p>\n<p>Mas para coletar e analisar essas informa\u00e7\u00f5es, voc\u00ea precisar\u00e1 de ferramentas especiais, e \u00e9 a\u00ed que entram as ferramentas de an\u00e1lise web. <a href=\"https:\/\/elementor.com\/blog\/handwriting-fonts\/\" data-wpil-monitor-id=\"9942\">Ferramentas de an\u00e1lise web s\u00e3o projetadas<\/a> para rastrear, medir e relatar a atividade do seu site.<br \/>\nAlgumas plataformas de an\u00e1lise web usam tecnologias poderosas de automa\u00e7\u00e3o, como aprendizado de m\u00e1quina, algoritmos preditivos e automa\u00e7\u00e3o de email.  <\/p>\n<p>Neste artigo, discutiremos as melhores ferramentas de an\u00e1lise de sites que <a href=\"https:\/\/elementor.com\/blog\/youtube-shorts\/\" data-wpil-monitor-id=\"9943\">marketers<\/a> e Organiza\u00e7\u00f5es de Pesquisa por Contrato (CROs) podem usar para melhorar vendas, convers\u00f5es e engajamento. Vamos come\u00e7ar!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cea55ce elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3cea55ce\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Link\" data-gal=\"Position_Text_CTA\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.com\/blog\/google-analytics-wordpress\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descubra Como Instalar o Google Analytics no Seu Site <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9008d2 blog-toc elementor-widget elementor-widget-heading\" data-id=\"e9008d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00cdndice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-253d189 blog-toc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"253d189\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#why-you-need-web-analytics-tools\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Por Que Voc\u00ea Precisa de Ferramentas de An\u00e1lise Web<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#best-free-web-analytics-tools\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4 Melhores Ferramentas Gratuitas de An\u00e1lise Web<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#open-web-analytics\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Open Web Analytics<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#clicky\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Clicky<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#amplitude\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. Amplitude<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#hotjar\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. Hotjar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#best-paid-web-analytics-tools\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">6 Melhores Ferramentas Pagas de An\u00e1lise Web<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#kissmetrics\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5. Kissmetrics<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#semrush\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">6. SEMrush<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#crazy-egg\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">7. Crazy Egg<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#matomo\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">8. Matomo<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#adobe-analytics\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">9. Adobe Analytics<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#chartbeat\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">10. Chartbeat<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#how-to-use-web-analytics-tools\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Como Usar Ferramentas de An\u00e1lise Web<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98d0973 elementor-widget elementor-widget-menu-anchor\" data-id=\"98d0973\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"por-que-voce-precisa-de-ferramentas-de-analise-web\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb7cb49 elementor-widget elementor-widget-heading\" data-id=\"eb7cb49\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Por Que Voc\u00ea Precisa de Ferramentas de An\u00e1lise Web <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4818013 elementor-widget elementor-widget-text-editor\" data-id=\"4818013\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O software de an\u00e1lise web monitora como os visitantes interagem com seu site.<br \/>\nIsso inclui seus comportamentos e atividades.<br \/>\nEntender como os usu\u00e1rios interagem com seu site fornece insights e dados inestim\u00e1veis que ajudam a melhorar a experi\u00eancia do usu\u00e1rio, maximizar convers\u00f5es e <a href=\"https:\/\/elementor.com\/blog\/webinar-andy-crestodina\/\" target=\"_blank\" rel=\"noopener\">otimizar seu conte\u00fado<\/a>.   <\/p>\n<p>Como propriet\u00e1rio de um site, \u00e9 prov\u00e1vel que voc\u00ea tenha alguns objetivos claros em mente.<br \/>\nUma vez que voc\u00ea tenha acesso aos dados dos visitantes, pode tornar esses objetivos mensur\u00e1veis definindo Indicadores-Chave de Desempenho (KPIs) e benchmarks.<br \/>\nVoc\u00ea pode ent\u00e3o usar sua plataforma de an\u00e1lise web para rastrear a atividade dos visitantes e determinar se seu site est\u00e1 atendendo a esses padr\u00f5es.   <\/p>\n<p>Ao <a href=\"https:\/\/elementor.com\/blog\/google-analytics-wordpress\/\" target=\"_blank\" rel=\"noopener\">instalar uma plataforma de an\u00e1lise em seu site<\/a>, voc\u00ea pode identificar o que est\u00e1 funcionando e o que precisa ser melhorado.<br \/>\nIsso lhe d\u00e1 a melhor chance poss\u00edvel de alcan\u00e7ar seus objetivos.  <\/p>\n<p><a href=\"https:\/\/analytics.google.com\/analytics\/web\/#\/\">Google Analytics<\/a> \u00e9 uma das plataformas de an\u00e1lise mais populares do mundo.<br \/>\nNo entanto, n\u00e3o \u00e9 ideal para todos os casos de uso.<br \/>\nA plataforma de an\u00e1lise do Google \u00e9 fortemente focada em <a href=\"https:\/\/elementor.com\/blog\/elementor-seo\/\" target=\"_blank\" rel=\"noopener\">Otimiza\u00e7\u00e3o para Motores de Busca (SEO)<\/a> e desempenho de an\u00fancios do Google.<br \/>\nNo entanto, essa solu\u00e7\u00e3o n\u00e3o \u00e9 t\u00e3o forte quando se trata de realizar outros tipos de an\u00e1lise, particularmente a an\u00e1lise de comportamento do cliente.    <\/p>\n<p>A vers\u00e3o gratuita do Google Analytics aplica amostragem de sess\u00e3o aos seus dados.<br \/>\nIsso significa que o Google analisa um subconjunto de todos os dados para tirar conclus\u00f5es sobre o conjunto de dados maior.<br \/>\nAo depender da amostragem de dados, voc\u00ea pode perder informa\u00e7\u00f5es importantes a n\u00edvel de usu\u00e1rio e segmento.   <\/p>\n<p>Ao escolher uma plataforma de an\u00e1lise web, h\u00e1 muitos fatores a considerar.<br \/>\nNo entanto, \u00e9 particularmente importante cruzar o conjunto de recursos com seus pr\u00f3prios objetivos de neg\u00f3cios.<br \/>\nIdealmente, sua plataforma de an\u00e1lise fornecer\u00e1 v\u00e1rias maneiras de analisar as m\u00e9tricas que voc\u00ea considera importantes.<br \/>\nPor exemplo, se voc\u00ea deseja monitorar de perto a jornada do cliente, recursos como mapas de calor e grava\u00e7\u00f5es de sess\u00f5es virtuais podem ser essenciais.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4091456 elementor-widget elementor-widget-menu-anchor\" data-id=\"4091456\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"melhores-ferramentas-gratuitas-de-analise-web\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eab7d44 elementor-widget elementor-widget-heading\" data-id=\"eab7d44\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4 Melhores Ferramentas Gratuitas de An\u00e1lise Web <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbb1842 elementor-widget elementor-widget-text-editor\" data-id=\"dbb1842\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/elementor.com\/blog\/pt-br\/20-principios-de-design-de-websites-que-todo-profissional-da-web-deve-conhecer\/\" data-wpil-monitor-id=\"9944\">Todo propriet\u00e1rio de site pode se beneficiar ao ter acesso a an\u00e1lises<\/a> web.<br \/>\nNo entanto, voc\u00ea pode nem sempre ter os recursos para investir em ferramentas de n\u00edvel empresarial.<br \/>\n\u00c9 por isso que montamos uma lista de nossas plataformas gratuitas de an\u00e1lise web favoritas.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5636e5 elementor-widget elementor-widget-menu-anchor\" data-id=\"a5636e5\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"open-web-analytics\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79d2ac0 elementor-widget elementor-widget-heading\" data-id=\"79d2ac0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Open Web Analytics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b711e89 elementor-widget elementor-widget-image\" data-id=\"b711e89\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"413\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=413\/blog\/wp-content\/uploads\/2021\/03\/Open-Web-Analytics-1024x529.png\" class=\"attachment-large size-large wp-image-61400\" alt=\"Open-Web-Analytics\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/03\/Open-Web-Analytics-1024x529.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/03\/Open-Web-Analytics-300x155.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/03\/Open-Web-Analytics-768x397.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/03\/Open-Web-Analytics-1536x794.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/03\/Open-Web-Analytics-2048x1058.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-210a948 elementor-widget elementor-widget-text-editor\" data-id=\"210a948\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"http:\/\/www.openwebanalytics.com\/\">Open Web Analytics (OWA)<\/a> rastreia todas as m\u00e9tricas usuais que voc\u00ea esperaria de uma plataforma de an\u00e1lise.<br \/>\nIsso inclui sites de refer\u00eancia, visualiza\u00e7\u00f5es de p\u00e1gina e visitantes \u00fanicos.<br \/>\nNo entanto, o OWA tamb\u00e9m pode monitorar o fluxo de cliques de cada visitante e fornecer mapas de calor.   <\/p>\n<p>Usando esses detalhes, o OWA pode fornecer uma vis\u00e3o profunda de como os visitantes est\u00e3o interagindo com suas p\u00e1ginas.<br \/>\nEm particular, voc\u00ea pode usar essa ferramenta para mapear os caminhos e a\u00e7\u00f5es que os visitantes realizam antes de se tornarem oficialmente convers\u00f5es.<br \/>\nVoc\u00ea pode ent\u00e3o usar essas informa\u00e7\u00f5es para aumentar suas taxas de convers\u00e3o.   <\/p>\n<p>OWA tamb\u00e9m oferece rastreamento de com\u00e9rcio eletr\u00f4nico.<br \/>\nIsso o torna uma boa escolha para <a href=\"https:\/\/elementor.com\/blog\/create-ecommerce-website\/\" target=\"_blank\" rel=\"noopener\">propriet\u00e1rios de lojas online<\/a> que est\u00e3o procurando uma plataforma de an\u00e1lise gratuita e de c\u00f3digo aberto.<br \/>\nAl\u00e9m disso, se voc\u00ea est\u00e1 preocupado com a privacidade, pode usar o OWA mantendo total controle sobre seus dados, j\u00e1 que essa plataforma de an\u00e1lise n\u00e3o compartilha nenhuma de suas informa\u00e7\u00f5es com terceiros.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6e6f36 elementor-widget elementor-widget-menu-anchor\" data-id=\"b6e6f36\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"clicky\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4af27b4 elementor-widget elementor-widget-heading\" data-id=\"4af27b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Clicky<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19ac2bb elementor-widget elementor-widget-image\" data-id=\"19ac2bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=450\/blog\/wp-content\/uploads\/2021\/03\/clicky-web-analytics-1024x576.png\" class=\"attachment-large size-large wp-image-61395\" alt=\"clicky-web-analytics\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/03\/clicky-web-analytics-1024x576.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/03\/clicky-web-analytics-300x169.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/03\/clicky-web-analytics-768x432.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/03\/clicky-web-analytics-1536x864.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1920\/blog\/wp-content\/uploads\/2021\/03\/clicky-web-analytics.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06d4a59 elementor-widget elementor-widget-text-editor\" data-id=\"06d4a59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mais de 1.300.000 sites usam <a href=\"https:\/\/clicky.com\/\">Clicky<\/a> para monitorar seu tr\u00e1fego em tempo real.<br \/>\nO Clicky se diferencia das plataformas de an\u00e1lise concorrentes ao gerar mapas de calor para visitantes individuais em vez de cole\u00e7\u00f5es de usu\u00e1rios.<br \/>\nEsse n\u00edvel de funcionalidade \u00e9 normalmente encontrado apenas em ferramentas dedicadas a mapas de calor, em vez de plataformas de an\u00e1lise mais amplas.  <\/p>\n<p>Esse foco em visitantes individuais se estende a outras m\u00e9tricas-chave, j\u00e1 que o painel do Clicky exibe informa\u00e7\u00f5es sobre cada pessoa que visita seu site.<br \/>\nIsso inclui sua localiza\u00e7\u00e3o, fonte de refer\u00eancia, o tempo que passaram em cada p\u00e1gina e as a\u00e7\u00f5es que <a href=\"https:\/\/elementor.com\/blog\/pt-br\/melhorando-o-desempenho-do-site-na-spread-agency-com-o-otimizador-de-imagens-do-elementor\/\" data-wpil-monitor-id=\"9956\">realizaram em seu site<\/a>.  <\/p>\n<p>O Clicky \u00e9 gratuito para at\u00e9 3.000 visualiza\u00e7\u00f5es de p\u00e1gina para um \u00fanico site.<br \/>\nTamb\u00e9m h\u00e1 <a href=\"https:\/\/clicky.com\/help\/pricing\">uma variedade de planos pagos<\/a> dispon\u00edveis se voc\u00ea quiser monitorar v\u00e1rios sites ou se seu site atrair um grande n\u00famero de visualiza\u00e7\u00f5es de p\u00e1gina. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-839a250 elementor-widget elementor-widget-menu-anchor\" data-id=\"839a250\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"amplitude\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79cd248 elementor-widget elementor-widget-heading\" data-id=\"79cd248\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Amplitude <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94f5083 elementor-widget elementor-widget-image\" data-id=\"94f5083\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=450\/blog\/wp-content\/uploads\/2021\/03\/Amplitude-web-analytics-1024x576.png\" class=\"attachment-large size-large wp-image-61403\" alt=\"Amplitude-web-analytics\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/03\/Amplitude-web-analytics-1024x576.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/03\/Amplitude-web-analytics-300x169.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/03\/Amplitude-web-analytics-768x432.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/03\/Amplitude-web-analytics-1536x864.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1920\/blog\/wp-content\/uploads\/2021\/03\/Amplitude-web-analytics.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e27d2c2 elementor-widget elementor-widget-text-editor\" data-id=\"e27d2c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/amplitude.com\/\">Amplitude<\/a> \u00e9 uma plataforma de intelig\u00eancia de produto que se concentra no rastreamento da Experi\u00eancia do Usu\u00e1rio (UX) e dos comportamentos dos usu\u00e1rios.<br \/>\nVoc\u00ea pode usar essa ferramenta para segmentar seus visitantes e analisar funis, receita e reten\u00e7\u00e3o. <\/p>\n<p>O Amplitude \u00e9 particularmente \u00fatil para gerentes de produto que procuram melhorar as taxas de reten\u00e7\u00e3o entendendo a jornada do cliente.<br \/>\nEm particular, os gerentes de produto podem usar o Amplitude para identificar pontos comuns de abandono e convers\u00e3o.<br \/>\nOs profissionais de marketing tamb\u00e9m podem usar o Amplitude para realizar <a href=\"https:\/\/elementor.com\/blog\/a-b-testing\/\" target=\"_blank\" rel=\"noopener\">testes A\/B<\/a> e criar campanhas direcionadas.   <\/p>\n<p>O Amplitude \u00e9 gratuito para at\u00e9 dez milh\u00f5es de a\u00e7\u00f5es por m\u00eas.<br \/>\nEsse plano oferece recursos como an\u00e1lise de ciclo de vida, cronogramas de atividades de usu\u00e1rios ilimitados e segmenta\u00e7\u00e3o baseada em a\u00e7\u00f5es dos usu\u00e1rios.<br \/>\nVoc\u00ea tamb\u00e9m pode usar f\u00f3rmulas para combinar m\u00e9tricas, o que pode ser \u00fatil para medir percentis, m\u00e9dias m\u00f3veis e tend\u00eancias.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dde53f6 elementor-widget elementor-widget-menu-anchor\" data-id=\"dde53f6\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"hotjar\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81b824f elementor-widget elementor-widget-heading\" data-id=\"81b824f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Hotjar <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6ea168 elementor-widget elementor-widget-image\" data-id=\"b6ea168\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"416\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=416\/blog\/wp-content\/uploads\/2021\/03\/hotjar-web-analytics-1024x533.png\" class=\"attachment-large size-large wp-image-61397\" alt=\"hotjar-web-analytics\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/03\/hotjar-web-analytics-1024x533.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/03\/hotjar-web-analytics-300x156.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/03\/hotjar-web-analytics-768x400.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/03\/hotjar-web-analytics-1536x800.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/03\/hotjar-web-analytics-2048x1067.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bb9cff elementor-widget elementor-widget-text-editor\" data-id=\"4bb9cff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.hotjar.com\/\">Hotjar<\/a> \u00e9 uma plataforma de an\u00e1lise de comportamento e <a href=\"https:\/\/elementor.com\/blog\/conversion-expert-roundup-2019\/\" target=\"_blank\" rel=\"noopener\">otimiza\u00e7\u00e3o da taxa de convers\u00e3o<\/a> usada por mais de 550 mil sites.<br \/>\nEla promete melhorar a UX do seu site fornecendo an\u00e1lise de mapas de calor, an\u00e1lise de funis de convers\u00e3o e grava\u00e7\u00e3o de sess\u00f5es virtuais.  <\/p>\n<p>Essas sess\u00f5es gravadas podem ser particularmente \u00fateis para <a href=\"https:\/\/elementor.com\/blog\/pt-br\/pagina-da-web-vs-site-entendendo-a-diferenca\/\" data-wpil-monitor-id=\"9957\">entender por que os visitantes est\u00e3o realizando certas a\u00e7\u00f5es em seu site<\/a>.<br \/>\nOs <a href=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2017\/10\/marketing.png\" data-wpil-monitor-id=\"9945\">marketers digitais<\/a>, designers de UX e desenvolvedores web podem ent\u00e3o usar essas informa\u00e7\u00f5es para realizar a otimiza\u00e7\u00e3o da taxa de convers\u00e3o e melhorar a UX geral do seu site.  <\/p>\n<p>Ao contr\u00e1rio de outras plataformas de an\u00e1lise, o Hotjar \u00e9 projetado para ser usado junto com o Google Analytics.<br \/>\nPor exemplo, voc\u00ea pode usar o Google Analytics para identificar uma p\u00e1gina que est\u00e1 com desempenho abaixo do esperado, como uma <a href=\"https:\/\/elementor.com\/blog\/create-wordpress-landing-page\/\" target=\"_blank\" rel=\"noopener\">p\u00e1gina de destino<\/a> que est\u00e1 gerando poucas convers\u00f5es.<br \/>\nVoc\u00ea pode ent\u00e3o usar o Hotjar para coletar grava\u00e7\u00f5es de sess\u00f5es das a\u00e7\u00f5es que os visitantes est\u00e3o realizando nessa <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/features\/landing-page-builder\/\" title=\"p\u00e1gina de destino\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2467\">p\u00e1gina de destino<\/a> espec\u00edfica.<br \/>\nIsso pode ajud\u00e1-lo a entender por que essa p\u00e1gina est\u00e1 com desempenho abaixo do esperado e tomar medidas para corrigir o problema.<br \/>\nVoc\u00ea tamb\u00e9m pode us\u00e1-lo para visualizar experimentos do Google Optimize.    <\/p>\n<p>O Hotjar \u00e9 gratuito para at\u00e9 2.000 visualiza\u00e7\u00f5es de p\u00e1gina por dia.<br \/>\nAlternativamente, planos pagos est\u00e3o dispon\u00edveis <a href=\"https:\/\/www.hotjar.com\/pricing\/personal\/\">a partir de $39 por m\u00eas<\/a>. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71ffb1b elementor-widget elementor-widget-menu-anchor\" data-id=\"71ffb1b\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"best-paid-web-analytics-tools\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e79a2b elementor-widget elementor-widget-heading\" data-id=\"4e79a2b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6 Melhores Ferramentas Pagas de An\u00e1lise da Web <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50b0ab8 elementor-widget elementor-widget-text-editor\" data-id=\"50b0ab8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A an\u00e1lise da web pode fornecer os dados que voc\u00ea <a href=\"https:\/\/elementor.com\/blog\/pt-br\/encontre-o-melhor-pacote-de-hospedagem-elementor-para-suas-necessidades\/\" data-wpil-monitor-id=\"9958\">precisa para impulsionar seu neg\u00f3cio<\/a> em dire\u00e7\u00e3o ao sucesso.<br \/>\nSe voc\u00ea est\u00e1 em uma posi\u00e7\u00e3o de investir em uma plataforma de an\u00e1lise, \u00e9 importante tomar a decis\u00e3o correta.<br \/>\nPara ajud\u00e1-lo a encontrar o <a href=\"https:\/\/elementor.com\/blog\/pt-br\/7-melhores-servicos-de-hospedagem-wordpress-barata-de-year-encontre-o-ajuste-perfeito-para-o-seu-orcamento\/\" data-wpil-monitor-id=\"9946\">ajuste perfeito<\/a>, aqui est\u00e3o nossas seis principais ferramentas pagas de an\u00e1lise da web.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bed257 elementor-widget elementor-widget-menu-anchor\" data-id=\"8bed257\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"kissmetrics\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d84924 elementor-widget elementor-widget-heading\" data-id=\"3d84924\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Kissmetrics <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23e5a4c elementor-widget elementor-widget-image\" data-id=\"23e5a4c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"413\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=413\/blog\/wp-content\/uploads\/2021\/03\/Kissmetrics-web-analytics-1024x529.png\" class=\"attachment-large size-large wp-image-61398\" alt=\"Kissmetrics-web-analytics\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/03\/Kissmetrics-web-analytics-1024x529.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/03\/Kissmetrics-web-analytics-300x155.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/03\/Kissmetrics-web-analytics-768x397.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/03\/Kissmetrics-web-analytics-1536x794.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/03\/Kissmetrics-web-analytics-2048x1058.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87789bb elementor-widget elementor-widget-text-editor\" data-id=\"87789bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.kissmetrics.io\/\" target=\"_blank\" rel=\"noopener\">Kissmetrics<\/a> \u00e9 uma plataforma de automa\u00e7\u00e3o de engajamento do cliente que fornece an\u00e1lises comportamentais detalhadas.<br \/>\nIsso inclui an\u00e1lises em tempo real, rastreamento de convers\u00f5es, an\u00e1lise da jornada do cliente, visualiza\u00e7\u00e3o de dados e segmenta\u00e7\u00e3o.  <\/p>\n<p>O Kissmetrics \u00e9 particularmente adequado para o mundo do com\u00e9rcio eletr\u00f4nico.<br \/>\nSe voc\u00ea \u00e9 um propriet\u00e1rio de loja online, pode usar os insights do Kissmetrics para <a href=\"https:\/\/elementor.com\/blog\/build-sales-funnel\/\" target=\"_blank\" rel=\"noopener\">otimizar seu funil de vendas<\/a> e converter visitantes casuais em clientes fi\u00e9is.  <\/p>\n<p>Al\u00e9m de fornecer an\u00e1lises, o Kissmetrics \u00e9 uma plataforma de automa\u00e7\u00e3o de email.<br \/>\nIsso significa que voc\u00ea pode usar seus insights para criar campanhas de email direcionadas.<br \/>\nIsso pode ajud\u00e1-lo a vender mais para seus clientes existentes e aumentar o Valor Vital\u00edcio do Cliente (CLV).   <\/p>\n<p>O Kissmetrics tamb\u00e9m fornece an\u00e1lise de Retorno Sobre Investimento (ROI).<br \/>\nPara <a href=\"https:\/\/elementor.com\/features\/ecommerce\/\" target=\"_blank\" rel=\"noopener\">lojas de com\u00e9rcio eletr\u00f4nico<\/a>, isso pode ajud\u00e1-lo a identificar seus melhores clientes.<br \/>\nVoc\u00ea pode ent\u00e3o criar campanhas de email que especificamente visem esses grandes gastadores.   <\/p>\n<p>A licen\u00e7a do Kissmetrics varia de $299 a $499 por m\u00eas.<br \/>\nEle tamb\u00e9m oferece planos separados para <a href=\"https:\/\/www.kissmetrics.io\/saas-pricing\/\" target=\"_blank\" rel=\"noopener\">Software como Servi\u00e7o (SaaS)<\/a> e <a href=\"https:\/\/www.kissmetrics.io\/ecommerce-pricing\/\" target=\"_blank\" rel=\"noopener\">clientes de com\u00e9rcio eletr\u00f4nico<\/a>. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0318e0 elementor-widget elementor-widget-menu-anchor\" data-id=\"c0318e0\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"semrush\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbeb05a elementor-widget elementor-widget-heading\" data-id=\"fbeb05a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. SEMrush <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c477864 elementor-widget elementor-widget-image\" data-id=\"c477864\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"413\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=413\/blog\/wp-content\/uploads\/2021\/03\/semrush-web-analytics-1024x529.png\" class=\"attachment-large size-large wp-image-61401\" alt=\"semrush-web-analytics\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/03\/semrush-web-analytics-1024x529.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/03\/semrush-web-analytics-300x155.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/03\/semrush-web-analytics-768x397.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/03\/semrush-web-analytics-1536x794.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/03\/semrush-web-analytics-2048x1058.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18cd398 elementor-widget elementor-widget-text-editor\" data-id=\"18cd398\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.semrush.com\/\">SEMrush<\/a> \u00e9 uma ferramenta de an\u00e1lise da web que coloca um forte foco em SEO.<br \/>\nEla fornece uma ampla gama de ferramentas que voc\u00ea pode usar para avaliar e melhorar o <a href=\"https:\/\/elementor.com\/blog\/pt-br\/7-melhores-construtores-de-sites-para-seo-em-year\/\" data-wpil-monitor-id=\"9947\">SEO<\/a> on-page, off-page e t\u00e9cnico do seu site. <\/p>\n<p>O SEMrush tamb\u00e9m inclui tudo o que voc\u00ea precisa para identificar palavras-chave relevantes e de alto tr\u00e1fego que voc\u00ea pode usar para melhorar seus rankings nos motores de <a href=\"https:\/\/elementor.com\/blog\/search\/\" data-wpil-monitor-id=\"9948\">busca<\/a>.<br \/>\nVale notar que as an\u00e1lises do SEMrush n\u00e3o se restringem ao seu pr\u00f3prio site.<br \/>\nO painel do SEMrush cont\u00e9m ferramentas que voc\u00ea pode usar para espionar seus concorrentes.  <\/p>\n<p>Essas ferramentas s\u00e3o particularmente valiosas para pesquisar as palavras-chave que seus concorrentes est\u00e3o usando em seus an\u00fancios, buscas org\u00e2nicas e pagas, e estrat\u00e9gias de linkagem.<br \/>\nIsso torna o <a href=\"https:\/\/loudgrowth.com\/semrush-review\/\">SEMrush uma solu\u00e7\u00e3o poderosa<\/a> para ag\u00eancias de SEO e marketing.  <\/p>\n<p>As <a href=\"https:\/\/www.semrush.com\/prices\/\">assinaturas do SEMrush<\/a> variam de $119,95 a $449,95 por m\u00eas.<br \/>\nTamb\u00e9m est\u00e1 dispon\u00edvel um teste gratuito de sete dias. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0713f08 elementor-widget elementor-widget-menu-anchor\" data-id=\"0713f08\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"crazy-egg\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc7e882 elementor-widget elementor-widget-heading\" data-id=\"cc7e882\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Crazy Egg <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01634b4 elementor-widget elementor-widget-image\" data-id=\"01634b4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"413\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=413\/blog\/wp-content\/uploads\/2021\/03\/crazy-egg-analytics-1024x529.png\" class=\"attachment-large size-large wp-image-61396\" alt=\"form visual cues\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/03\/crazy-egg-analytics-1024x529.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/03\/crazy-egg-analytics-300x155.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/03\/crazy-egg-analytics-768x397.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/03\/crazy-egg-analytics-1536x794.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/03\/crazy-egg-analytics-2048x1058.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-397d36a elementor-widget elementor-widget-text-editor\" data-id=\"397d36a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/w3.crazyegg.com\/\">Crazy Egg<\/a> \u00e9 uma ferramenta de otimiza\u00e7\u00e3o de sites que pode ajudar voc\u00ea a monitorar e analisar suas taxas de convers\u00e3o.<br \/>\nVoc\u00ea pode usar essa ferramenta para ver como os visitantes est\u00e3o interagindo com seu conte\u00fado, incluindo rastrear seus cursos e registrar as \u00e1reas onde clicam. <\/p>\n<p>Isso pode fornecer insights sobre o conte\u00fado que est\u00e1 impulsionando a intera\u00e7\u00e3o dos visitantes e o conte\u00fado que est\u00e1 segurando voc\u00ea.<br \/>\nVoc\u00ea pode ent\u00e3o usar essas informa\u00e7\u00f5es para otimizar suas p\u00e1ginas da web, a fim de alcan\u00e7ar o m\u00e1ximo de engajamento.  <\/p>\n<p>O Crazy Egg tamb\u00e9m oferece an\u00e1lise de funil e <a href=\"https:\/\/elementor.com\/blog\/pt-br\/o-que-sao-campanhas-de-marketing-em-yeardefinicao-tipos-e-testes-a-b\/\" data-wpil-monitor-id=\"9949\">teste A\/B<\/a>.<br \/>\nIsso pode ser \u00fatil para profissionais de marketing e <a href=\"https:\/\/elementor.com\/blog\/pt-br\/lancamento-do-ai-0-2-ensinando-a-ia-a-ser-fiel-a-sua-marca-e-outros-aprimoramentos-de-ia\/\" data-wpil-monitor-id=\"9950\">designers de sites que est\u00e3o buscando melhorar<\/a> a UX e alcan\u00e7ar altas taxas de convers\u00e3o.  <\/p>\n<p>Os pre\u00e7os do Crazy Egg <a href=\"https:\/\/www.crazyegg.com\/pricing\">come\u00e7am em $24 por m\u00eas<\/a>.<br \/>\nNote que todos os planos s\u00e3o cobrados anualmente. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e4f040 elementor-widget elementor-widget-menu-anchor\" data-id=\"4e4f040\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"matomo\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb616ac elementor-widget elementor-widget-heading\" data-id=\"eb616ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Matomo <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-554bd84 elementor-widget elementor-widget-image\" data-id=\"554bd84\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"413\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=413\/blog\/wp-content\/uploads\/2021\/03\/Matomo-web-analtyics-1024x529.png\" class=\"attachment-large size-large wp-image-61399\" alt=\"Matomo-web-analtyics\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/03\/Matomo-web-analtyics-1024x529.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/03\/Matomo-web-analtyics-300x155.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/03\/Matomo-web-analtyics-768x397.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/03\/Matomo-web-analtyics-1536x794.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/03\/Matomo-web-analtyics-2048x1058.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73548b7 elementor-widget elementor-widget-text-editor\" data-id=\"73548b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/matomo.org\/\">Matomo<\/a> \u00e9 uma ferramenta para medir o tr\u00e1fego do site e o comportamento do usu\u00e1rio.<br \/>\nEsta \u00e9 uma solu\u00e7\u00e3o de c\u00f3digo aberto que voc\u00ea pode <a href=\"https:\/\/elementor.com\/blog\/pt-br\/10-melhores-provedores-de-hospedagem-de-sites-de-year\/\" data-wpil-monitor-id=\"9951\">hospedar<\/a> em seu pr\u00f3prio servidor ou instala\u00e7\u00e3o do WordPress.<br \/>\nIsso lhe d\u00e1 m\u00e1xima flexibilidade.   <\/p>\n<p>Os recursos de destaque incluem rastreamento de convers\u00e3o de metas, rastreamento de eventos e teste A\/B.<br \/>\nTamb\u00e9m vale notar que o Matomo n\u00e3o usa amostragem de dados.<br \/>\nIsso permite fornecer alta precis\u00e3o de dados, independentemente de quanto tr\u00e1fego seu site atrai.   <\/p>\n<p>O Matomo ainda vem com recursos dedicados de relat\u00f3rios de com\u00e9rcio eletr\u00f4nico que permitem identificar as a\u00e7\u00f5es espec\u00edficas e as fontes de tr\u00e1fego que resultam em vendas bem-sucedidas.<br \/>\nIsso o torna uma escolha popular para propriet\u00e1rios de <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/online-store\/\" title=\"loja online\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"5108\">lojas online<\/a>.  <\/p>\n<p>Os pre\u00e7os do <a href=\"https:\/\/matomo.org\/pricing\/\">Matomo<\/a> n\u00e3o est\u00e3o dispon\u00edveis publicamente.<br \/>\nNo entanto, voc\u00ea pode solicitar mais informa\u00e7\u00f5es diretamente da empresa ou se inscrever para um teste gratuito de 21 dias. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bdcf1e elementor-widget elementor-widget-menu-anchor\" data-id=\"8bdcf1e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"adobe-analytics\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9abe8c8 elementor-widget elementor-widget-heading\" data-id=\"9abe8c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Adobe Analytics <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1958792 elementor-widget elementor-widget-image\" data-id=\"1958792\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=450\/blog\/wp-content\/uploads\/2021\/03\/adobe-analytics-1024x576.png\" class=\"attachment-large size-large wp-image-61402\" alt=\"adobe-analytics\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/03\/adobe-analytics-1024x576.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/03\/adobe-analytics-300x169.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/03\/adobe-analytics-768x432.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/03\/adobe-analytics-1536x864.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1920\/blog\/wp-content\/uploads\/2021\/03\/adobe-analytics.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0388ca1 elementor-widget elementor-widget-text-editor\" data-id=\"0388ca1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.adobe.com\/il_en\/analytics\/adobe-analytics.html\">Adobe Analytics<\/a> fornece insights acion\u00e1veis em tempo real sobre o tr\u00e1fego do seu site.<br \/>\nEsta poderosa ferramenta de an\u00e1lise multicanal coleta dados de uma variedade de fontes, incluindo a web, voz e IoT (Internet das Coisas). <\/p>\n<p>Depois de coletar esses dados, voc\u00ea pode usar o Adobe Analytics para segmentar seus visitantes em grupos e, em seguida, comparar seus comportamentos.<br \/>\nA Adobe tamb\u00e9m usa aprendizado de m\u00e1quina poderoso e algoritmos preditivos para fornecer insights mais avan\u00e7ados.<br \/>\nIsso pode ajudar voc\u00ea a identificar tend\u00eancias que levam a convers\u00f5es bem-sucedidas.<br \/>\nEssa combina\u00e7\u00e3o de an\u00e1lise da web e capacidades de marketing digital torna o Adobe Analytics uma escolha popular entre os profissionais de marketing.   <\/p>\n<p>A Adobe n\u00e3o publica suas informa\u00e7\u00f5es de pre\u00e7os.<br \/>\nNo entanto, voc\u00ea pode solicitar uma <a href=\"https:\/\/www.adobe.com\/analytics\/compare-adobe-analytics-packages.html\">demonstra\u00e7\u00e3o gratuita do Adobe Analytics<\/a> diretamente no site. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a95ea1a elementor-widget elementor-widget-menu-anchor\" data-id=\"a95ea1a\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"chartbeat\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc8f3b8 elementor-widget elementor-widget-heading\" data-id=\"bc8f3b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">10. Chartbeat <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b43718b elementor-widget elementor-widget-image\" data-id=\"b43718b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=450\/blog\/wp-content\/uploads\/2021\/03\/Chartbeat-web-analytics-1024x576.png\" class=\"attachment-large size-large wp-image-61404\" alt=\"Chartbeat-web-analytics\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/03\/Chartbeat-web-analytics-1024x576.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/03\/Chartbeat-web-analytics-300x169.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/03\/Chartbeat-web-analytics-768x432.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/03\/Chartbeat-web-analytics-1536x864.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1920\/blog\/wp-content\/uploads\/2021\/03\/Chartbeat-web-analytics.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d700e46 elementor-widget elementor-widget-text-editor\" data-id=\"d700e46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/chartbeat.com\/\">Chartbeat<\/a> \u00e9 um conjunto de software de an\u00e1lise de conte\u00fado para editores.<br \/>\nEle se destina especificamente a editores e <a href=\"https:\/\/elementor.com\/blog\/media\/\" data-wpil-monitor-id=\"9952\">empresas de m\u00eddia<\/a> e fez parceria com mais de 60.000 marcas de m\u00eddia.  <\/p>\n<p>Como uma plataforma focada em publica\u00e7\u00e3o, os pain\u00e9is de an\u00e1lise em tempo real e hist\u00f3ricos do Chartbeat s\u00e3o centrados no engajamento do leitor.<br \/>\nIsso pode ajudar as marcas de m\u00eddia a identificar os t\u00f3picos e conte\u00fados que ressoam com seus leitores. <\/p>\n<p>Depois de escrever seu conte\u00fado, voc\u00ea pode usar o Chartbeat para realizar testes de manchetes e <a href=\"https:\/\/elementor.com\/blog\/pt-br\/6-melhores-plugins-de-otimizacao-de-imagens-do-wordpress-de-year-testes-de-imagens-reais\/\" data-wpil-monitor-id=\"9959\">imagens<\/a>, bem como otimiza\u00e7\u00e3o na p\u00e1gina.<br \/>\nIsso pode ajudar a maximizar o engajamento e transformar visitantes casuais em leitores fi\u00e9is. <\/p>\n<p>Os pre\u00e7os do Chartbeat n\u00e3o est\u00e3o dispon\u00edveis publicamente.<br \/>\nNo entanto, voc\u00ea pode <a href=\"https:\/\/chartbeat.com\/\">solicitar uma demonstra\u00e7\u00e3o do Chartbeat<\/a> no site da empresa. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ca49c1 elementor-widget elementor-widget-menu-anchor\" data-id=\"3ca49c1\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"how-to-use-web-analytics-tools\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c20943 elementor-widget elementor-widget-heading\" data-id=\"7c20943\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como Usar Ferramentas de An\u00e1lise da Web <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb3197 elementor-widget elementor-widget-text-editor\" data-id=\"6fb3197\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A plataforma de an\u00e1lise da web certa pode preparar seu neg\u00f3cio para o sucesso.<br \/>\nNo entanto, ap\u00f3s implementar a plataforma de an\u00e1lise escolhida, voc\u00ea tamb\u00e9m precisar\u00e1 usar bem seus dados. <\/p>\n<p>A maioria das plataformas de an\u00e1lise da web rastreia a quantidade de tr\u00e1fego que seu site recebe.<br \/>\nMonitorando essa m\u00e9trica ao longo do tempo, voc\u00ea pode identificar flutua\u00e7\u00f5es.<br \/>\nSe seu site experimentar um pico de tr\u00e1fego, sempre vale a pena explorar o que causou o aumento.<br \/>\nVoc\u00ea pode ent\u00e3o tentar recriar os eventos que desencadearam esse interesse aumentado.<br \/>\nPor exemplo, se um <a href=\"https:\/\/elementor.com\/blog\/pt-br\/14-maneiras-de-encontrar-o-endereco-de-email-de-qualquer-pessoa-em-year-seu-guia-de-a-a-z\/\" data-wpil-monitor-id=\"9953\">post de blog<\/a> gerou um grande burburinho, voc\u00ea pode tentar criar conte\u00fado semelhante sobre o mesmo t\u00f3pico.     <\/p>\n<p>Claro, atrair visitantes para seu site \u00e9 apenas metade da batalha.<br \/>\nUma vez que eles chegam, voc\u00ea precisar\u00e1 trabalhar duro para manter esses visitantes engajados com seu conte\u00fado.<br \/>\nM\u00e9tricas como o n\u00famero de p\u00e1ginas visitadas, taxa de rejei\u00e7\u00e3o e dura\u00e7\u00e3o m\u00e9dia da sess\u00e3o podem indicar se seu site est\u00e1 conseguindo manter o interesse do visitante.   <\/p>\n<p>Se esses n\u00fameros forem baixos, isso pode indicar um problema com seu conte\u00fado, ou at\u00e9 mesmo uma desconex\u00e3o entre o conte\u00fado que o <a href=\"https:\/\/elementor.com\/blog\/pt-br\/novo-no-elementor-3-17-melhore-a-experiencia-do-visitante-com-ajax-sites-mais-rapidos-e-mais\/\" data-wpil-monitor-id=\"9960\">visitante esperava e a experi\u00eancia<\/a> que voc\u00ea entregou.<br \/>\nEssas m\u00e9tricas tamb\u00e9m podem \u00e0s vezes sugerir um problema com o <a href=\"https:\/\/elementor.com\/blog\/how-to-speed-up-wordpress-website\/\" target=\"_blank\" rel=\"noopener\">desempenho do seu site<\/a>.<br \/>\nH\u00e1 uma chance de que os visitantes possam estar interessados no conte\u00fado do seu site, mas estejam frustrados com problemas de UX, como tempos lentos de <a href=\"https:\/\/elementor.com\/blog\/pt-br\/como-a-waterfront-digital-reduziu-drasticamente-o-tempo-de-carregamento-de-paginas-com-o-otimizador-de-imagens\/\" data-wpil-monitor-id=\"9961\">carregamento de p\u00e1gina<\/a>.   <\/p>\n<p>A maioria dos <a href=\"https:\/\/elementor.com\/blog\/cloud-hosting-secure\/\" data-wpil-monitor-id=\"9954\">sites querem garantir<\/a> convers\u00f5es.<br \/>\nVoc\u00ea pode usar sua plataforma de an\u00e1lise para identificar as tend\u00eancias, padr\u00f5es ou fontes de tr\u00e1fego que entregam as maiores taxas de convers\u00e3o.<br \/>\nVoc\u00ea pode ent\u00e3o ajustar suas atividades futuras de acordo, a fim de <a href=\"https:\/\/elementor.com\/blog\/pt-br\/12-exemplos-de-portfolios-de-design-de-sites-de-destaque\/\" data-wpil-monitor-id=\"9955\">criar um site com alta convers\u00e3o<\/a>.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-280419c elementor-widget elementor-widget-heading\" data-id=\"280419c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Escolha a Ferramenta de An\u00e1lise Certa para o Seu Neg\u00f3cio <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6829c3f elementor-widget elementor-widget-text-editor\" data-id=\"6829c3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se voc\u00ea n\u00e3o tem acesso a uma ferramenta de an\u00e1lise da web, voc\u00ea est\u00e1 essencialmente voando \u00e0s cegas.<br \/>\nNo entanto, com in\u00fameras solu\u00e7\u00f5es de an\u00e1lise no mercado, \u00e9 importante escolher a certa para o seu site espec\u00edfico. <\/p>\n<p>Ao explorar as plataformas de an\u00e1lise dispon\u00edveis, recomendamos manter seus objetivos de neg\u00f3cios firmemente em mente.<br \/>\nSua ferramenta de an\u00e1lise ideal fornecer\u00e1 os dados que voc\u00ea precisa para alcan\u00e7ar os resultados desejados para o seu neg\u00f3cio.<br \/>\nIsso pode significar identificar as a\u00e7\u00f5es que resultam em vendas de com\u00e9rcio eletr\u00f4nico usando plataformas como <a href=\"https:\/\/matomo.org\/\">Matomo<\/a> ou <a href=\"https:\/\/www.kissmetrics.io\/\">Kissmetrics<\/a>.<br \/>\nAlternativamente, voc\u00ea pode optar por uma ferramenta voltada para fun\u00e7\u00f5es espec\u00edficas (por exemplo, <a href=\"https:\/\/w3.crazyegg.com\/\">Crazy Egg<\/a> \u00e9 popular entre designers de UX).   <\/p>\n<p>Voc\u00ea tem alguma d\u00favida sobre como escolher a solu\u00e7\u00e3o de an\u00e1lise perfeita para o seu neg\u00f3cio?<br \/>\nPergunte na se\u00e7\u00e3o de coment\u00e1rios abaixo! <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Uma an\u00e1lise completa do desempenho do seu site pode ajudar a encontrar problemas e pontos fracos para corrigir e eliminar.<br \/>\nExistem in\u00fameras ferramentas de an\u00e1lise web dispon\u00edveis, mas coletamos as 10 principais ferramentas que realmente ajudar\u00e3o voc\u00ea \u2014 independentemente do seu or\u00e7amento.  <\/p>\n","protected":false},"author":188873,"featured_media":116121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[276],"tags":[409],"marketing_persona":[50],"marketing_intent":[48],"class_list":["post-116120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-pt-br","tag-construir"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Principais Ferramentas de An\u00e1lise Web para 2022 [Free and Paid] \u2502 Elementor<\/title>\n<meta name=\"description\" content=\"Uma an\u00e1lise completa do seu site pode ajudar a encontrar problemas e corrigi-los. Coletamos as 10 principais ferramentas de an\u00e1lise web que realmente ajudar\u00e3o voc\u00ea.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elementor.com\/blog\/pt-br\/10-principais-ferramentas-de-analise-web-para-year-free-and-paid\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Principais Ferramentas de An\u00e1lise Web para 2022 [Free and Paid] \u2502 Elementor\" \/>\n<meta property=\"og:description\" content=\"Uma an\u00e1lise completa do seu site pode ajudar a encontrar problemas e corrigi-los. Coletamos as 10 principais ferramentas de an\u00e1lise web que realmente ajudar\u00e3o voc\u00ea.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elementor.com\/blog\/pt-br\/10-principais-ferramentas-de-analise-web-para-year-free-and-paid\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/elemntor\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-22T12:40:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-02T17:32:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2021\/03\/Best-Web-Analytics-Tools_1200x628-2.png\" \/>\n<meta name=\"author\" content=\"Sergei Davidov\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elemntor\" \/>\n<meta name=\"twitter:site\" content=\"@elemntor\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergei Davidov\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/elementor.com\/blog\/pt-br\/10-principais-ferramentas-de-analise-web-para-year-free-and-paid\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/elementor.com\/blog\/pt-br\/10-principais-ferramentas-de-analise-web-para-year-free-and-paid\/\"},\"author\":{\"name\":\"Sergei Davidov\",\"@id\":\"https:\/\/elementor.com\/blog\/pt-br\/#\/schema\/person\/87a6d63997f5dd9f2105a3a769c759c9\"},\"headline\":\"10 Principais Ferramentas de An\u00e1lise Web para 2026 [Free and Paid]\",\"datePublished\":\"2023-03-22T12:40:00+00:00\",\"dateModified\":\"2025-12-02T17:32:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/elementor.com\/blog\/pt-br\/10-principais-ferramentas-de-analise-web-para-year-free-and-paid\/\"},\"wordCount\":2995,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/elementor.com\/blog\/pt-br\/#organization\"},\"image\":{\"@id\":\"https:\/\/elementor.com\/blog\/pt-br\/10-principais-ferramentas-de-analise-web-para-year-free-and-paid\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2021\/03\/Best-Web-Analytics-Tools_1200x628.png\",\"keywords\":[\"Construir\"],\"articleSection\":[\"Neg\u00f3cios\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/elementor.com\/blog\/pt-br\/10-principais-ferramentas-de-analise-web-para-year-free-and-paid\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/elementor.com\/blog\/pt-br\/10-principais-ferramentas-de-analise-web-para-year-free-and-paid\/\",\"url\":\"https:\/\/elementor.com\/blog\/pt-br\/10-principais-ferramentas-de-analise-web-para-year-free-and-paid\/\",\"name\":\"10 Principais Ferramentas de An\u00e1lise Web para 2022 [Free and Paid] \u2502 Elementor\",\"isPartOf\":{\"@id\":\"https:\/\/elementor.com\/blog\/pt-br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/elementor.com\/blog\/pt-br\/10-principais-ferramentas-de-analise-web-para-year-free-and-paid\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/elementor.com\/blog\/pt-br\/10-principais-ferramentas-de-analise-web-para-year-free-and-paid\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2021\/03\/Best-Web-Analytics-Tools_1200x628.png\",\"datePublished\":\"2023-03-22T12:40:00+00:00\",\"dateModified\":\"2025-12-02T17:32:45+00:00\",\"description\":\"Uma an\u00e1lise completa do seu site pode ajudar a encontrar problemas e corrigi-los. 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