Table of Contents
The answer is a resounding “no”. Slowness is just one type of friction that can interrupt your site visitors’ journeys. When setting up or optimizing your site, it’s vital to try and address as many friction points as possible to create journeys in which they are minimized or strategically used to drive sales.
Before diving in with concrete examples and tactics that’ll boost your sales, here’s a quick recap of what you’re getting with Sell Pro and Sell Pro+ eCommerce hosting plans from Elementor Hosting:
- Elementor Cloud Hosting with Google Cloud servers, autoscaling for traffic peaks, CloudFlare Enterprise CDN, premium SSL, and top-tier performance.
- The Industry-leading Elementor Website Builder powering over 17 million sites
- Shoptimizer premium theme with CommerceKit uses industry-proven designs and effective conversion techniques to increase Average Order Value (AOV) and achieve better results than the competition—valued at $99 per year and part of your plan at no additional cost.
Let’s see how this perfect match can boost your sales:
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Marketing Tools To Drive Conversions and Sales
| 1 – Promotion header strip 2 – Improved search with instant results 3 – Offer bar with discount code 4 – Include custom product badges 5 – Quantity increase/decrease buttons 6 – Add to cart button has color customization options | 7 – Wishlist functionality 8 – Multiple product gallery layouts 9 – Size guide functionality 10 – Countdown timers 11 – FOMO popup highlighting previous sales 12 – Stock level display 13 – Increase trust with security badges |
Increasing Urgency
Countdown Timers and Stock Meters: Create urgency with countdown timers for sales and stock meters highlighting low stock levels. Leveraging these psychological triggers encourages customers to complete their purchase before time runs out or stock depletes.
Countdown timers can be placed on product pages and the checkout page. This feature increases conversions by encouraging undecided customers to “buy now” or risk losing the chance to save money on the product they are considering.
A stock meter is a great way to visually indicate when a product has limited availability. This can drive sales by prompting customers to purchase the items before it’s gone. You can customize the message that is displayed when stock is low. The quantity shown will automatically update and always reflects the actual stock levels accurately.
Increasing the Average Order Value (AOV)
Order Bumps and Free Shipping Notifications: Boost your average order value with order bumps—additional products suggested at checkout—an effective technique used by Amazon. Free shipping progress bars show customers exactly how much more they need to spend to qualify for free shipping, encouraging them to add more items to their cart.
By enabling this feature you can reduce cart abandonment since shipping costs tend to make people leave their carts behind. A free shipping progress bar can be displayed in the mini cart sidebar and on the cart page providing a visual cue that encourages customers to stay and add more items to their cart to reach the free shipping threshold, while also increasing the average order value (AOV).
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Encourage Customers to Add to Cart
Sticky Add to Cart, Enhanced Listing Pages and Product Badges: Make it easy for customers to add items to their cart with a sticky add to cart bar that stays visible as they scroll. Showcase swatches for color and size choices on product listing pages (PLPs) with a beautiful mobile first design. Use product badges to highlight promotions and key product features, driving more clicks and conversions.
When a customer scrolls down a product page, a sticky ‘Add to Cart’ bar remains visible, making it easier for them to access. Clicking it opens a panel where users can select their preferred product variation. On mobile devices, the ‘Add to Cart’ button stays fixed at the bottom of the screen for easy access. It also includes an option to expand the default WooCommerce tabs for a more comprehensive view.
In the listing pages, customers can instantly see which variations are in stock without having to visit the individual product page. There’s an optional “quick add-to-cart feature”, that lets customers add variable items to their cart even faster!
Product badges can improve click-through rates by helping your customers understand key features, highlighting promotions, and showcasing items with limited-time offers. You can also highlight newly added products in your catalog automatically with a badge that says “New” for a specified number of days, drawing attention to these items..
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Reduce Return Rates
Size Guides: Detailed size guides help reduce returns by ensuring customers order the correct size. This feature is essential if you sell products that come in different sizes. It will help minimize costly returns and enhance the customer experience. You can create multiple size guides and assign them to specific categories or individual products as needed.
Reduce Cart Abandonment Rates
Trust Badges: Incorporate trust badges at key stages in the purchase journey, such as the cart and checkout, to reassure buyers, especially those purchasing from you for the first time. Research shows that nearly 1 in 5 customers abandon the checkout process due to a lack of trust in the site’s security when entering their credit card information. This feature makes it simple to display your integrated trust badges below the main call-to-action button on the cart and checkout pages.
Drive Retention
Wishlists and Callback Requests:
Wishlists indicate a customer’s interest in a product, even if they aren’t ready to buy right now. The Wishlist feature lets shoppers create personalized collections of products they want to purchase in the future. It’s the perfect way to encourage returning shoppers to pick up where they left off and easily add wishlist items to their cart.
The Call Back Request feature allows customers to easily request more information before making a purchase, which is essential for stores selling high-value or complex products. This feature helps build trust in the buying process by providing a convenient way for customers to obtain the information they need, leading to a more positive relationship with the brand and potentially increasing the likelihood of repeat purchases.
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Enhance User Experience and Engagement
Word-Class Product Galleries:
Transform and optimize your product description pages with stunning layouts inspired by the world’s top eCommerce sites. The CommerceKit Product Gallery offers unique, conversion-optimized gallery layouts that allow you to embed videos with autoplay making your products come alive without losing any speed in the shopping experience for your customers.
CommerceKit Attribute Swatches enhance the default WooCommerce variable products, making the selection process more engaging and user-friendly. Instead of tedious dropdowns that are especially problematic on mobile devices, attribute swatches use buttons, colors, or labels to enable fast product selection in a more visual way. These swatches can be displayed on both product pages and product listing pages like you saw above, improving the overall shopping experience and reducing customer frustration and lost sales.
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Conclusion
These are just a few of the numerous conversion optimization tools our new Sell Pro and Sell Pro+ eCommerce Hosting plans put at your disposal. With the introduction of Elementor eCommerce Hosting, building and operating a high-performing eCommerce store has never been easier.
And if you need support, we’ll be there for you! Our 24/7 expert support, with a 4.36/5 satisfaction rating and a 50-second average first response time, is just a few clicks away. Migrating an existing store? Our free migration service will set your site up on Elementor Hosting in no time!
Ready to take your eCommerce game to the next level? Explore the full potential of the Sell Pro and Pro+ plans to transform your online store into a sales powerhouse today.
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