{"id":3865,"date":"2021-07-05T08:02:59","date_gmt":"2021-07-05T08:02:59","guid":{"rendered":"https:\/\/elementor.com\/academy\/?p=3865"},"modified":"2023-05-01T07:53:04","modified_gmt":"2023-05-01T07:53:04","slug":"boosting-conversions-with-emotions-webinar-with-talia-wolf","status":"publish","type":"post","link":"https:\/\/elementor.com\/academy\/boosting-conversions-with-emotions-webinar-with-talia-wolf\/","title":{"rendered":"Boosting Conversions With Emotions: Webinar With Talia Wolf"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3865\" class=\"elementor elementor-3865\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1eb1e071 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1eb1e071\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71acdc3a\" data-id=\"71acdc3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-124ad6c8 elementor-widget elementor-widget-video\" data-id=\"124ad6c8\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=AwFkKwaV3JI&amp;ab_channel=ElementorWebsiteBuilderforWordPress&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49b34e3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49b34e3a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ad71fc4\" data-id=\"1ad71fc4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71d145c0 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"71d145c0\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1901\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1901\" aria-expanded=\"false\">Overview<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1902\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1902\" aria-expanded=\"false\">Transcript<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1901\" aria-expanded=\"false\">Overview<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1901\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1901\" tabindex=\"0\" hidden=\"false\"><p>We all want more conversions for our websites or clients, but get confused by all the analytics, automation tools, machine learning, and other buzzwords.<\/p><p>All these tools will never help you create high-converting pages for your prospects if you fail to leverage the one component that matters more than anything else in marketing: Emotion.<\/p><p>Talia Wolf will show us how to get into your prospects\u2019 heads and tap into the different emotional triggers that persuade people\u2019s purchasing decisions.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1902\" aria-expanded=\"false\">Transcript<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1902\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1902\" tabindex=\"0\" hidden=\"hidden\"><div class=\"cue-group style-scope ytd-transcript-body-renderer active\"><div class=\"cue-group-start-offset style-scope ytd-transcript-body-renderer\"><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">hi everyone and welcome to another<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">elementor webinar and today we&#8217;re going<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to deal<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">with conversion rate optimization for<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">those who don&#8217;t know<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">conversion rate optimization is the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">process where you increase the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">percentage<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">where the user takes action this can be<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">filling out a form<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">buying a product etc we have one of the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">world&#8217;s best<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">experts about this topic i&#8217;m talking to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the founder of get<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">uplift she has helped some of the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">largest companies in the world to boost<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">conversions<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">using emotions and psychology she&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">taught on stages such as<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">google mozcon cta conf<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">searchlav and many more she was recently<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">listed as one of the most<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">influential experts in conversion<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">optimization<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">today she offers conversion optimization<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">services in-house training workshops<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and online courses i&#8217;m talking about of<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">course<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">talia wolf welcome to the show thank you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">for having me i&#8217;m excited<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">yeah it&#8217;s it&#8217;s such a great topic and i<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">love it and i love<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">talking about it uh can you tell me how<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">did you get started with<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">this field yeah um i<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">was actually working in a social media<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">agency<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and i was in charge of many many clients<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you know<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">facebook twitter youtube linkedin stuff<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and most of our clients were just<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">worried about likes<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and engagement but for me i was<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">constantly trying to see like okay<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what&#8217;s the impact<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">are my clients getting customers are<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">they getting sales<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">are they getting leads what are they<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">doing and then kind of going from that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">point to figuring out okay how can i set<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">up the right tracking to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">oh this isn&#8217;t working there the way i<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">want it to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">how can i make this better and i went<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">through like this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">deep dive of trying to figure out what<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to do so<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">i would randomly change all sorts of<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">things and i would<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">look at blog posts and just basically<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">kind of ask<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">people what they think and i change like<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the ad or i<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">change a landing page and i just guess<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what would be the best thing to do and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">kind of test that out and see what<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">happens<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and i later understood i&#8217;m actually in<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">an actual<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">field which is called cro it was just at<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the beginning of it there was maybe<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">one or two agencies in the whole wide<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">world that were doing<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">conversion optimization but the more i<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">did it the more<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">i realized how much i loved it and i<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">started<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">building my own process i started my own<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">agency with two partners<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and we developed this process together<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and we kept going and kind of optimizing<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">again and again it was just something<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that i<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">found myself doing without really<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">knowing what i was doing if that makes<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">sense<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">yeah for sure and what&#8217;s the biggest<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">misconception about this field<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">i think the biggest misconception is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that people think that conversion<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">optimization<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">is about moving elements on the page<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">in order to increase conversion like oh<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">if i just make this button bigger<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">or blue or red it will work and that&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what conversion optimization is about<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">but from my research and from running<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">thousands of tests i can tell you that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">conversion optimization<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">isn&#8217;t about that it&#8217;s about solving<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">people&#8217;s problems<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and more than that it&#8217;s about<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">understanding<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">how people make decisions in life which<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">i will get into today<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">how people make decisions purchasing<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">decisions and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what influences them and then being able<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to create an experience<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">for them something that actually not<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">only works for them and helps them and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">delivers the best value for them but<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">also helps you achieve your goals<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and as a result you&#8217;re not only<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">increasing just conversions<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you&#8217;re transforming your entire business<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">because you&#8217;re<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">growing on every metric so it might seem<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">like a bit robust<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">but that&#8217;s kind of in my opinion the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">biggest misconception that&#8217;s like oh<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">let&#8217;s move a button and that will be<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">fine<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">well it sounds exciting let&#8217;s dive right<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">in<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">uh show us what you brought us today<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">all right so all right so<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">um today i&#8217;m going to be talking about<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">emotional targeting and how you can<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">leverage that in order to grow<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">conversions and create a better user<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">experience<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">for your customers so the first thing i<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">do whenever i start working with clients<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">is i ask them<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">why do they think people buy from them<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what is the reason<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that your prospect chooses to buy from<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">or start a free trial with you or<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">contact you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">for a demo over a consultation over<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">your competitors and funnily enough most<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">people<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">give me a very long list of features and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">pricing and technology and everything to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">do<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">with the product itself it&#8217;s all about<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what the product is the features and the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">pricing<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">but i know for a fact that if this was<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the reason<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that people bought products or hired<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">people for<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">different services then the biggest<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">companies in the world would have<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">landing pages like this right coca-cola<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">would talk about the fact that they&#8217;re<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the number one uh landing sorry the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">number one drink in the world<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">but they don&#8217;t do that they don&#8217;t talk<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">about<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">their calories they don&#8217;t talk about you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">know what they&#8217;re made of or how much it<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">costs<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you will never ever ever see a landing<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">page like this for coca-cola<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so why does the entire web look like<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">this this is what drives me nuts you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">look at the biggest brands in the world<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that are online and they&#8217;re like zoom<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the number one video conferencing and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">web conferencing in the world<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so okay cool it&#8217;s about us introducing<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the industry leading solution for<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">government contractors<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">everything&#8217;s about the product right and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">even the visuals look at that it&#8217;s all<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">like<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">here&#8217;s a screenshot of our product and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what it looks like<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">um i can go on and on about this but<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">again like number one cloud accounting<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">software the world&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">best ui components and so on and so on<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it&#8217;s all about them it&#8217;s all about their<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">product the features how much it costs<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">or my favorite we&#8217;re the number one<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">we&#8217;re the best<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">we&#8217;re the favorite everyone&#8217;s talking<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">about themselves<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and the reason this happens is because<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">we&#8217;ve somehow<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">gotten into this mindset that we think<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that this is how people buy<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that they come to a website and they&#8217;re<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">thinking oh should i buy this product or<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">not should i sign up<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">oh and they go for this like elaborate<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">product like<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">process of thinking pros cons makes<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">sense doesn&#8217;t make sense<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">yes or no but<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the biggest brands in the world and i&#8217;ll<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">take it even further<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">neuroscientists psychologists<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">they all know we&#8217;ve known this for<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">decades it&#8217;s not me saying this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">no but this is not how people make<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">decisions about anything in life not<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">about what they wear in the morning and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">not about which software they choose to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">buy for hundreds of thousands of dollars<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">a month<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">this isn&#8217;t how people make decisions<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">this is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">every single decision in life that we<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">make<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">is based on emotion whether we want to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">believe it or not and i know<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that we love to think that we&#8217;re<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">rational people that we make rational<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">decisions<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and that i&#8217;m not irrational but that&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">exactly it whether it&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">a b2c product or a b2b product<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">there&#8217;s always emotion involved and i&#8217;ll<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">give you an example because this is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it&#8217;s not going to be me it&#8217;s going to be<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">science okay so<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">dr antonio damasio he run<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">a research with people who have brain<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">damage<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and these people have the everything<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">works<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">everything&#8217;s okay but the brain damage<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that they actually have is that they<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">can&#8217;t feel any emotion<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">no emotion at all and what he found<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">is that though they could go about their<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">lives<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">mostly doing the same the one biggest<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">problem that they had<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">was that they could not make any<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">decisions in life not even what sandwich<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to eat<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">like this was a serious issue and he<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">understood<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that without emotion there are no<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">decisions<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and that&#8217;s why you know you asked me<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">before about hey what&#8217;s the biggest<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">misconception what we need to understand<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">is that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">emotions affect our decisions and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">decision making<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">obviously affects conversions because<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the way people make decisions<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">of how to buy something or how to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">contact if they want to contact someone<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">or the results that they&#8217;re looking for<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">affect<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">conversions and obviously conversions<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">affect revenue<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so what i want to say here is that no<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">matter what you&#8217;re selling<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what people really care about isn&#8217;t the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it&#8217;s the why and this is super super<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">important if you can focus<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">on the value on the desired outcome on<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the emotional outcome<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that your clients or customers or users<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">whatever you call them<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">are aiming for what they&#8217;re looking for<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and you know that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">back to front you know what their pain<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">is and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what is the desired outcome the value<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that they&#8217;re looking for that emotional<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">value<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you can create a high converting<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">experience for them no matter what<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">industry<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you&#8217;re in and i want to show you an<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">example<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">all right so this is a client of ours<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what&#8217;s a client of ours and what they do<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">is they help you create<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">beautiful infographics and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what&#8217;s interesting here is that they<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">came to us and they said listen we&#8217;re<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">not getting enough signups<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and for this uh product and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">even people who sign up don&#8217;t really use<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the product they don&#8217;t come back and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">they definitely<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">don&#8217;t upgrade so one of the things that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">we did<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">is actually help them and ask them hey<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what have you tried so far and again<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">this goes back to hey what&#8217;s the biggest<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">misconception<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so they said well we tried reducing load<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">time we tried adding an exit pop-up<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">oh we changed the color of the call to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">action button we removed a few steps in<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">a funnel<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and we changed the headline and i was<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">like okay cool<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">did that work no not really it doesn&#8217;t<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">work<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">um and this the reason that doesn&#8217;t work<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">is actually<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">fairly simple it&#8217;s because we<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">tend to put to look at conversion<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">optimization as one of these things<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">where you like<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">moving elements on the page so you take<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">a page you duplicate it<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you change the call to action button<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you&#8217;re like<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and nothing happens right and even if it<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">does like let&#8217;s say<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the blue button one or purple and then i<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">don&#8217;t know if this is blue or purple<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">um what does that even mean like what<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">are you going to do with this how are<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you going to scale these results and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that&#8217;s why i told you at the beginning<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that conversion optimization<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">isn&#8217;t about changing elements on the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">page it&#8217;s about<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">solving people&#8217;s problems it&#8217;s about<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">understanding<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that real pain that people<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">are feeling what they&#8217;re experiencing<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and then understanding what the desired<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">outcome is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so this is actually why i developed the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">emotional targeting methodology<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">because i understood after running that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">hamster wheel of trying things and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">moving elements on the page of nothing<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">working<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that if i understand the decision-making<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">process<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">of people i can write copy i can create<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">designs i can do everything in order to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">increase conversions<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so we created this process and we found<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that there are over 223 different<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">emotional triggers<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that actually impact people&#8217;s decision<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">making and it&#8217;s never just one<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">there&#8217;s like two or three at play it is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it&#8217;s it&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it&#8217;s impactful there&#8217;s a lot going on<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">in that in decisions that we&#8217;re making<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what i actually want to tell you about<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">today is four<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">core questions that you need to answer<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so if you&#8217;re sitting in front of the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">screen right now and you&#8217;re like but how<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">do i even get started<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">well here&#8217;s four questions that you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">should be able to answer<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">every single day and it&#8217;s okay if you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">don&#8217;t know the answers right now because<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">i&#8217;m<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">gonna show you gonna teach you how to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">answer those questions but these<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">are the core questions and the cool<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">thing about them is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">if you know the answers to these<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">questions<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you will be able to like no doubt<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">write high converting copy create a high<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">converting landing page<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">create an amazing email sequence<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">everything like all that good stuff and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">websites and everything<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so question number one what pain<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">does my customer feel before finding a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">solution so what is waking them up at<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">night what is driving them nuts<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what is just really<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">upsetting them and go and it could be<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">from anything from the smallest thing i<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">don&#8217;t have a dog walker for my dog or is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it i have a huge issue of communication<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">with my company<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">who is spread all over the world or it&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">covered and everyone&#8217;s working<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">from home and i have a communicational<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">issue with my cut with my team<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what is that core feeling that pain that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">they&#8217;re experiencing<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">right now before they find you then<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what are the emotional triggers that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">drive the decision making<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what are their hesitations and concerns<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so what are the roadblocks they&#8217;ve come<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to your website they&#8217;ve come to your<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">landing page<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">why are they not going for it what&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">holding them back<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and lastly and probably the most<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">important question<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">how do they want to feel after finding a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">solution and this is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">emotional it&#8217;s not they want to save<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">time i&#8217;m not asking about<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it&#8217;s not save money right that&#8217;s not it<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it&#8217;s they want to feel safe they want to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">feel loved they want to feel part of a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">community<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">they want to feel that they are in good<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">hands<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">where are they with that what is that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">desired outcome<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so how do we answer these questions i&#8217;m<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">going to show you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">three tested and proven ways to leverage<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">emotion for optimization and actually<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">answer these questions<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so the quickest way to answer these<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">questions is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to start with a customer so this is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">about<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">running meaningful research now<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">hopefully you guys know what i&#8217;m talking<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">about because you&#8217;re in ux<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so i&#8217;m i&#8217;m gunning for this because<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">they&#8217;re going to be like oh we&#8217;re not<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">learning anything new here this doesn&#8217;t<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">make any sense<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so here&#8217;s what i think about this when i<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">speak to clients<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">or my students i asked them like when<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">was the last time you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">spoke to your actual customers and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">clients when was the last time you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">ran a survey you did an interview<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">or something like that and most of them<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">say we haven&#8217;t we haven&#8217;t done so in a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">year um<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">a lot of people say well even when we<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">run them we don&#8217;t really get<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">interesting answers so for me when<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you&#8217;re not<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">making it about the customer when you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">don&#8217;t start with<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">running meaningful customer research<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it&#8217;s more or less<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">like saying i&#8217;m going to plan this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">amazing beautiful product<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">because i know best and i know exactly<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">my customers need and you spend months<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and months<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">of pouring your heart and soul into this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">wonderful product which you know<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">absolutely you&#8217;re absolutely sure that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">everyone&#8217;s going to love<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">all your resources all the money and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">then you launch it and you&#8217;re like<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">hmm no one&#8217;s actually using this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">right and it happens to so many<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">companies which is just<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">crazy right and you can actually not get<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you can avoid being in this position if<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you just<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">run some customer centric research and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what that means is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">using surveys for your customers and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">your visitors it means running<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">interviews it means doing competitor<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">analysis not looking at the other<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">websites and saying oh they have a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">button here or they have this feature<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">but competitor analysis from an<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">emotional standpoint<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you can do social listening you can do<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">review mining there&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it&#8217;s never ending there&#8217;s just so much<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">amazing things you can do<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and i want to share with you my top<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">customer survey<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">questions so what this means is that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">with every client that i start working<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">with i put together a survey<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it could be on type form it could be in<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">survey monkey those are my go to&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and i reach out to the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">customers who are already using my<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">clients software<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">already hired them to do some sort of<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">job for them and i ask them<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">these questions number one what was<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">going on in your life or your day that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">made you search for this solution<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so this is instead of the classical<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">question hey why&#8217;d you come to our<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">website today<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and they would say if you ask them that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">i&#8217;ll just go i&#8217;m looking for<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">uh i don&#8217;t know i&#8217;m looking for a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">project management tool right that&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what they&#8217;ll say<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">but if you ask what was going on in your<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">life that day<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">hmm interesting well that day i went to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">a meeting and this happened and this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">person really pissed me off and whatever<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and they&#8217;re like oh that&#8217;s what led to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it and this helps us understand<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the pain that people were experiencing<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and not<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">why they came to the website because you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">don&#8217;t really care<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">yeah um when you weren&#8217;t using<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the solution how did you solve this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">problem<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">super super important question and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">here&#8217;s why<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it&#8217;s not about identifying your<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">competitors what we want to understand<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">is beforehand they had a problem<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">communicating<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">i don&#8217;t know this is the this is the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">example i&#8217;ve chosen<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">how did they solve this before were they<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">using a competitor<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you might actually find out that they<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">were using email or a spreadsheet or a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">va<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">or who knows or maybe they were not<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">solving this issue<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and why does this matter because when<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you&#8217;re putting together<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">messaging for example or high converting<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">copy<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what you want to reflect to your<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">prospects is that you know<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">them you understand their pain and you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">know what they&#8217;ve tried and you can say<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">previously you&#8217;ve tried x y and z and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">none of it has worked<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you can say i know you and i&#8217;m not just<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">saying<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">we&#8217;ve been there we&#8217;ve done that but<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you&#8217;re actually proving<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">maybe you did maybe used a worksheet<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">maybe you hired a va to do that task<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">maybe you did this and it didn&#8217;t work<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">here&#8217;s a solution that does and that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">gives people your prospects<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the feeling and the understanding that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you actually<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">know who they are i mean it&#8217;s important<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it&#8217;s important to say that if they&#8217;re<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">building websites for clients they can<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">use the same logic<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to on their clients of course<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">of course because when you&#8217;re talking to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">your client and you&#8217;re saying okay<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">why did you come to this what were you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">doing who and if you&#8217;re building<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">i i guess it also depends then on if<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">they&#8217;re building a website for their<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">client<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">they&#8217;re they have to think about their<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">customers the clients customers the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">clients<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">users when they are planning this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">website too because it&#8217;s not only about<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the client that they&#8217;re designing for<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it&#8217;s also about the people who are going<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to come to the website<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so there&#8217;s a lot of things here that are<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">involved and what you want to ask them<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">is hey if you could no longer use this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">solution anymore<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what would you miss the most and this is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">a wonderful question<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">because it&#8217;s under understanding the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">exact value<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that you actually deliver because if you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">ask hey<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what&#8217;s the best thing about us then<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">they&#8217;ll say this feature that feature or<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">this pricing<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">but if you ask them hey tomorrow this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">product doesn&#8217;t exist anymore<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">how would you feel or what would you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">miss the most you will be surprised by<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the answers that people give you and it<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">will give you an understanding of what<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">real value proposition is and lastly<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what&#8217;s the number one thing you&#8217;d<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">mention to a friend<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">if you wanted to convince them to give<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you a try<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and that&#8217;s a great way to get<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">testimonials and also see how<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">other people talk about you so if you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">are building a website for<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">your clients or if you are creating a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">landing page for software or if you&#8217;re<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">building a website for yourself<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">all of this is about the end user and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the person who&#8217;s coming to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the website itself and it really does<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">matter because these are the things that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">will deliver the results that you&#8217;re<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">looking for<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">now i just want to say that i want to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">give you a pro tip and that is that you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">want to keep asking why<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">until there&#8217;s no whys left and the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">reason why this is so important is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">because<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">as i mentioned before we tend to think<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that we&#8217;re rational people so if you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">ask people hey why did you sign up they<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">will tell you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that it&#8217;s because of features and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">pricing and you want to go<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">beyond that you want to dig deeper so i<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">want to show you how you can do that by<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">asking<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">why so the same client that i showed you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">before when we were just getting started<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that infographic company<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">we reached out with surveys and asked<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">people what persuaded them to sign up so<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">how did they get over this roadblock and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what made them think hey<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">okay i&#8217;m gonna take a chance on this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">company<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and some people said okay you know you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">had the most features and we said<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">oh cool but why do you need so many<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">features<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">well i needed something different than<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">everyone else<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">why well i wanted to create something<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">more memorable<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">okay cool we&#8217;re getting somewhere why do<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you need to create something more<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">memorable<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so i keep asking why and they said i<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">needed to stand out or i needed to be<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">appreciated by<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">my manager my colleagues my family my<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">friends<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and this is what persuaded them to sign<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">up<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">because they understood that the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">emotional value<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">of using this type of product will allow<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">them<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to improve their social image social<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">image is a psychological trigger<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and an emotional trigger that is all<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">about how<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">we want others to perceive us and feel<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">about us and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">in this case all these people who are<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">using this infographic creator<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">really wanted to know that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">their work is not going unnoticed that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">they can create something that will<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">really make them shine and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">elevate so going back to this client of<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">ours this was their<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">first landing page which is also which<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">was also their homepage by the way<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and this is what we created make<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">impressive infographics<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so it&#8217;s about their end result not<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the easy to use infographic creator it&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">about<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">making impressive infographics it&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">about showing the results because if you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">look at their homepage you&#8217;ll notice or<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">this landing page you&#8217;ll notice<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that their hero image is a video<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">showing you how to use a product it&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">literally a drag and drop<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">video so we showed them the outcome and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">by doing so we got a 24<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">increase in registrations and 76<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">increase in creation<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">of presentations and infographics so<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">this was<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">huge for this company just by i guess<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">changing the whole aspect of it&#8217;s not<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">about the product<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it&#8217;s about them and their results<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and their emotions does that make sense<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">for sure yeah<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that&#8217;s great okay so let&#8217;s talk about<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the next step<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the next step is adding emotion to your<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">copy<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so many times i speak to people<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">who say well we don&#8217;t really have the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">capacity to do a redesign<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">right now and as people who do ux or<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">people who build websites<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you most definitely don&#8217;t always have<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the option<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to do complete overhauls and complete<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">redesigns and sometimes it&#8217;s about just<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">proving<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that the importance of messaging so<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">a while ago i worked with social media<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">uh examiner social media marketing world<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">they are an amazing amazing brand they<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">have a huge blog and they also have a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">conference<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that happens once a year in march in san<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">diego and they hired us to help them<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">essentially sell more tickets for this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">conference<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and if you look at this landing page at<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the sales page<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you&#8217;ll notice that it&#8217;s nothing like the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">regular sales pages<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that you would see it&#8217;s not like the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">shiny bright new sales pages<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and yet this is what worked best for<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">them so<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">we did our research and we tried to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">figure out okay what are the roadblocks<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what are the issues<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what are the emotional triggers and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">after we did<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">this research we realized that the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">people coming to this conference<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">were feeling confused they were<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">overwhelmed with the amount<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">of stuff and speed the social media<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">world keeps changing<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">they were unsure on what to focus on<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">they needed<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">guidance they didn&#8217;t know where this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">world was going on to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">towards they they needed focus so what<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">we did believe it or not so you saw this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">page it goes on and on there&#8217;s 3<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">000 words on this page and we went ahead<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and added<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">another section to the page even more<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">copy<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and this entire section just copy is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">about just the pain that they may be<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">feeling<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and then painting the desired outcomes<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">i won&#8217;t go for the entire copy but it<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">says if you&#8217;re struggling to keep up<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">with the ever-changing nature of social<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">media marketing<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">this event is for you and we break it<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">down like here&#8217;s the pains<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and here&#8217;s what you could be doing after<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">this conference<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you could know all the strategies you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">could 10x your roi<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you could form relationships with people<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">just by adding this section we go to 41<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">uplift and sign ups and 16 increase in<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">sales<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and revenue you don&#8217;t have to do<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">a complete redesign if you don&#8217;t have<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the resources<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the budget the copy you know it&#8217;s at the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">end of the day it&#8217;s about sometimes it&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">about just getting that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">quick in like in with the client to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">prove that you can do something<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and messaging can have a huge impact on<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it and i<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">think that one way to show this and i&#8217;ll<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">ask you ben<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">um i will show you two options and you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">will tell me<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what do you think you&#8217;d convert to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so let&#8217;s do it we have the number one<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">dog walking service in washington<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">congress contact<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">us to book your dog&#8217;s walk today<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">cool okay all right this landing page is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">fine it has that headline that i<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">mentioned that i don&#8217;t like but cool<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">fantastic great everyone thinks they&#8217;re<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">number one yes<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you know what even if they are number<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">one who the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">cares fantastic for you good for you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">um okay maybe you&#8217;d convert on this page<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">maybe i don&#8217;t know<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">okay here&#8217;s option number two<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">stop worrying at work we&#8217;ve got your pup<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">we make sure your loved one gets daily<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">exercises and a whole lot of love<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">until you get home oh<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">i like yeah it&#8217;s an easy choice right<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">yeah it&#8217;s about the message i don&#8217;t have<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">a dog but<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">for sure i&#8217;m gonna get a dog now are you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">a cat person<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">uh yeah but i don&#8217;t have any any only<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">kids<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">right now no excuse me after kids too<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">yeah oh my gosh um but i think<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it&#8217;s not that being number one isn&#8217;t<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">important<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it&#8217;s just that when we live in the world<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that we live in which is people<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you know we see thousands of messages a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">day and we tab<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">jump right we jump from tap to tap to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">tab<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">looking for different options what we<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">need to see<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">immediately is something that hits<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">something that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">resonates with us emotionally maybe<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">lower on the page they could say hey<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">we&#8217;re the number one dog walking service<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">who&#8217;s going to prove them wrong and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">maybe<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">maybe that&#8217;s true but it&#8217;s not the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">immediate message that someone needs to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">see<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so i want to give you a copy formula an<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">emotional copy formula that you can use<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">in order to upgrade any website so if<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you were hired now to do a website for<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">your client you can upgrade any website<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">with<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">this bullet this copy formula so<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you take the feature that you&#8217;re trying<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to sell<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and you add to the desired outcome that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">they&#8217;re looking for<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and that equals emotional centric<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">copy and i&#8217;ll show you an example so<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">here is the feature okay this is for an<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">online parenting course and the feature<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">was that you get scripts maybe it&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">right for you right now then<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">uh word by word script<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">for handling back talk don&#8217;t know about<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you but my kid&#8217;s three and a half and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">he&#8217;s already been cheeky<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so that&#8217;s the feature those are the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">scripts<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">then we have the desired outcome so what<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">is the outcome that i&#8217;d love for to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">confidently and calmly<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">handle any crisis with my toddler<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so we have the feature which is the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">script and we have the desired outcome<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and that is to feel calm and confident<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and know that i&#8217;ve got this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so as you pair those two together<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and it&#8217;s word for words scripts you can<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">rely on to handle any crisis<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">confidently even during tantrums and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">stressful<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">arguments so we&#8217;ve taken the feature<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">we&#8217;ve added the desired outcome and that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">is what makes it<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">an emotional copy for example for a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">landing page software you could say<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">build faster landing pages right that&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">some sort of feature because you won&#8217;t<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">need to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">worry about anything and you can do it<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">quick but the emotional value is that i<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">won&#8217;t have to deal with developers<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">because sometimes they&#8217;re hard so you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">pair that together and you would say<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">build faster landing pages without<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">having to rely<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">on developers the feature plus the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">emotional outcome<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">or master the newest strategies for an<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">online marketing course<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and gain your ceo&#8217;s trust and confidence<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so it&#8217;s about pairing those two together<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so that&#8217;s kind of a quick<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">way for you to use emotional copy on<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">your websites<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so a few other things that are important<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">make sure that you focus on the value<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">over the benefits and the features tell<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the customer&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">story so remember it&#8217;s not about you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it&#8217;s not about you being number one<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it really isn&#8217;t it&#8217;s about them<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">they are the heroes of the story relate<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to your audience<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you can do that if you ask the right<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">questions if you ask them<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what they did before finding a solution<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you can tell them how you use the same<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">tools or how<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you tried doing the same thing you tried<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">building a website this way you tried<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">creating a landing page that way or you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">tried<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you know solving this with a spreadsheet<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">before and it didn&#8217;t work<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that&#8217;s how you relate and most<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">importantly build a relationship<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it&#8217;s not swap ass and hours into<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you or me or i if possible<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">okay last thing we spoke about<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">meaningful customer research we spoke<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">about adding emotion to your copy let&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">talk about how to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">add emotion to your design because i<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">know that you guys are<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">super enthusiastic about design which is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">important<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so it&#8217;s not enough to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to just have the messaging obviously<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the design has to amplify the message<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and this is a really important thing<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">because<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">too many times first comes the design<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and then you add<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">copy so many times you&#8217;ll see like a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">lorem ipsum text and there&#8217;s a beautiful<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">design<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so i want to encourage you to think of<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it in a different way first write the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">copy<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and then create design that uh<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">heightens and amplifies the messaging<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so first of all let&#8217;s go back to design<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">basics<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">we see over 40 000 messages a day<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">seriously this is insane and this was<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">last year<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">i don&#8217;t know what their current data is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">but it&#8217;s incredible so we get<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">pop-ups and notifications and ads and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">things coming to us 24 hours a day<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so we need to go back to the basics<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">which means we need to reduce visual<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">noise we need to have less things going<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">on in the page<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">obviously only one call to action button<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you want to choose<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the the colors that you&#8217;re using you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">want to think about the different<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">elements that you have on the page<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">because the amount of<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">colors icons the visuals the font size<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the layout<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">everything matters you know this this is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">something that you do and you excel in<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">then sometimes we run to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">kind of i guess chase this new<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">cool thing that everyone&#8217;s doing we want<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to be ahead of everyone and we want to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">try these cool things<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and we forget about the user we forget<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">about the person who&#8217;s coming to the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">page who&#8217;s overwhelmed and has<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">no idea what they&#8217;re doing and what&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">going on and what they should be<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">clicking on<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so you want to reduce that visual noise<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and i want to show you a funny example<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so this is a software that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">runs heat maps and analytic analytics<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">they asked us it&#8217;s pt engine they&#8217;re<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">they&#8217;re called and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">they asked us to help them increase<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">their signups and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">implementation rate of the tool<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that they were using because it&#8217;s a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">software and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">we did some research and we did some<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">surveys interviews<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and we ran some heat maps and funnily<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">enough<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the biggest thing that we got back from<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">people was that they couldn&#8217;t understand<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">how it said user-friendly website uh web<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">analytics and heat map platform<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">but everything moving around there was<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">this video in the background that was<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">super cool because it&#8217;s cool to put<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">videos<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">in the background but it was confusing<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">people it looked<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">super hard because it was showing how<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the product<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">works in the background so we did this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">real like crash test just to help them<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">really quickly and we simply removed the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">background<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">sure would i test this color normally<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">probably not but we simply removed the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">background<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and it increased conversions by 57 in<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">increased<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">conversions by signups by 57<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and we then went ahead and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you know added more white space changed<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the ghost buttons<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">changed the the messaging on the page<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and we got an<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">increase of 80 in implementation of the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">tool<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so really it&#8217;s about going back to those<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">basics and remembering that you want to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">have<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">a high contrast between the image and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the page content so people can<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">read the copy too many times i&#8217;ve seen<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">websites<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and landing pages where you just can&#8217;t<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">read the copy<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the image is beautiful but it&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">impossible to read<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you want to make sure that you&#8217;re using<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">distraction clean hero images and what i<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">mean by that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">is nothing too uh i guess<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">noisy that will stand out too much i<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">like to actually<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">keep to the two rules of like two color<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">rule<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">which means every image should have<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">i should have a maximum of two colors in<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it so that it doesn&#8217;t stand out too much<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and take away<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">from the call to action button or the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">copy itself<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">white space white space white space i<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">cannot<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">say this enough let people believe<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">there isn&#8217;t enough white space anywhere<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">one call to action button on a page now<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">means it&#8217;s not that you can only have an<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">actual<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">one actual button but it means that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you&#8217;re only asking people to take<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">one action not sign up<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and pay not find out more and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">i don&#8217;t know register just one button<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">start now<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">get started sign up contact us<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that&#8217;s the call to action but you also<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">want to make sure that if you&#8217;re adding<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">more of those to on<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">along the page make sure the call to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">action button is the same color and has<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the same copy and it&#8217;s repeating<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">itself so that it&#8217;s just<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">one ask from people because there&#8217;s too<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">much going on remember we&#8217;re getting too<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">many people asking us for things<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so that&#8217;s the design basics let&#8217;s talk<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">about using emotion<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">in design so let&#8217;s say<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you&#8217;ve taken the time you&#8217;ve done the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">research you&#8217;ve written brilliant copy<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and you are designing a website for<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">skype and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the messaging that you come up with is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">join<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the millions of people talking on skype<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">cool<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that utilizes the bandwagon effect<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">another psychological trigger right it&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">cool<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">everyone&#8217;s using us come join<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it&#8217;s a psychological trigger we all want<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to do what everyone else is doing<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">yeah so you sit in front of the computer<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and you&#8217;re like<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">ta-da<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">skype you failed they don&#8217;t have this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">website anymore but it was like<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">i think this was a year ago<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">hire me i&#8217;ll do your conversion um<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so the thing about the thing here is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">there&#8217;s a dissonance right we&#8217;re saying<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">join the millions talking on skype but<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you&#8217;re not<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">using the visuals to make that happen<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">i would have expected to like see a map<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">of the world with pins<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">or seeing people from different walks of<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">life from all over the world<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">talking to each other to amplify the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">fact that there&#8217;s millions of people<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">using skype but instead they do the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">classic<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">b2b and guys if you are now designing a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">website for b2b companies<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it&#8217;s so easy to go down that route of<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">like a screenshot of the product on<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">every different<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">device but that isn&#8217;t persuasive and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">isn&#8217;t emotional and it&#8217;s it&#8217;s not that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">people don&#8217;t need to see that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">they do probably need to see it but not<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">as the hero image<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">later down on the page and i&#8217;ll show you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">an example<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so this is a website that sells<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">um what&#8217;s it called why did i lose my um<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the word so cameras and all sorts of<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">privacy<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and security cameras found the word<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">this company sells security cams and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">they say have peace of mind<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">knowing your house is secure cool but<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">then they show me a screenshot<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">of a phone with like a shield on it<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and a few cameras not very helpful this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">is another website that does that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you look at these websites and then you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">look at arlo every<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">single angle coverage and you see a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">parent with their child<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">they&#8217;re playing no worries there&#8217;s no<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">visual there&#8217;s no camera in sight<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">but you get it don&#8217;t you don&#8217;t have to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">see the product<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">now i&#8217;m not saying that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">people that come to arlo&#8217;s website won&#8217;t<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">need to see the product of course they<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">will<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">at some point but first grab their<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">attention before they go to someone else<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and lure them in with that emotion and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">make a promise<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">with the visual and pair it with that uh<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">message that you have and plus the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">parent<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">playing with the kid is very emotional<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">exactly and that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">is what these people were trying to say<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">peace of mind<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">knowing your home is secure right this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">parent is playing with their child<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">not a care in the world they&#8217;re great<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and that&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that&#8217;s what you&#8217;re trying to say right<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">every angle covered<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">no need to worry and that is super<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">important when you&#8217;re thinking about<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">strategy and using<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">emotion so for example we did this for a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">while ago for<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">a company this they had um<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what they do is create custom birthday<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">invitations<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">for parents and their children so this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">is their landing page they had hundreds<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">of thousands of people coming to this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">landing page slash website every day and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what was happening is it said okay<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">custom online invitations<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">in minutes that&#8217;s about the product then<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you have all these features<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that say you know here&#8217;s how many<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">layouts we have here&#8217;s how it works<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">here&#8217;s this then the visuals themselves<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">are just of the actual invitations and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">there&#8217;s nothing in here about the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">customer<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it&#8217;s all about the product so we did our<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">research<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and we figured out that these parents<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that are<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">creating birthday invitations for the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">kids have<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">two different emotional triggers that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">are<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">uh i&#8217;d say really impacting them the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">first one<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">is social image what other people what<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">other parents are thinking about them so<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">they want to create something that other<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">parents will look at them and say wow<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">parent is killing it they know what<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">they&#8217;re doing so it&#8217;s really important<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">but on the other hand there was another<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">part which was more important and that&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">self-image and that was that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">parents who are overworked who have a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">lot on their plate<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">want to feel good about themselves as<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">parents and they want to know that they<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">can create a beautiful experience for<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">their child and create a beautiful<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">birthday party for them so that doesn&#8217;t<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">appear<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">anywhere on this page and that&#8217;s why we<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">created this variation<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">a great party starts with a great<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">invitation a visual that has nothing to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">do with what the cards look like or what<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the invitations look like<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and it&#8217;s more about the feeling that you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">get<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it&#8217;s about that desired outcome and we<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">also added some information<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">about how it works and how easy it is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">because we know that these parents are<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">working<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and they&#8217;ve got kids and they&#8217;ve got a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">lot on their plate so just by doing this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">we got a 12<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">increase in registrations sorry and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">downloads 18<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">increase in registrations and 42<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">increase<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">in paying customers so going back<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to adding emotion to your design<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">help your visitor visually go back to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the basics all that good stuff we<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">mentioned<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">white space one call to action no noise<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">no distractions<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">use images that support your emotional<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">message so if you&#8217;re trying to say<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">something<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">use images to amplify that use images<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that people can<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">relate to or aspire to be like and it&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">super important because<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">we want to see people like ourselves on<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the website or we want to see people<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that we could be<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">or we could become because when we buy<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">products<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">or services we&#8217;re buying better versions<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">of ourselves better parents we&#8217;re better<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">marketers<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">we&#8217;re better gardeners whatever it is so<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">use those images that people can relate<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">make sure that the emotion is consistent<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">throughout<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the entire website not just<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">in the header section because it&#8217;s cool<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">okay last<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">piece let&#8217;s have a pre-flight checklist<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">before<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">oh i love checklists okay<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">cool so number one are you making it<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">about yourself or are you making it<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">about the visitor ask yourself<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">how many times did you mention yourself<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">how many times do you talk about your<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">own features and products<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">can the customer see them<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">inside and which means can people see<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and feel<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the emotional outcomes that they desire<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">are you using emotion in both your copy<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and your visuals<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and most importantly can people<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">immediately see the why and this is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">super super important because<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">here&#8217;s the thing about marketing in<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">general and that&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">we all know what we&#8217;re selling we all<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">know if it&#8217;s a watch if it&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">a dog walking service if it&#8217;s a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">ice cream if it&#8217;s an accounting software<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">we know the what<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">we know the how so we know we&#8217;ve got<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">automation we have machine learning we<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">have 500 cones or flavors we know<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that it has x templates or that it&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">user-friendly<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">but almost no one almost no one talks<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">about<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the why the actual<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">reason so true<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">very few organizations understand why<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">people buy from them<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and if you succeed in going deeper in<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">understanding<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">those emotional triggers and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">understanding how people make decisions<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">in life<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">then everything you do can really<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">amplify and create better<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">websites and experiences for people and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">for your audience and you will get<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">better results<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so all this to say stop asking what is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">your goal<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and start asking what is your customer&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">goal<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that&#8217;s it that&#8217;s me thank you very very<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">much that&#8217;s what i had to say<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">i i really love it i i you know those<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">there are those videos that you or<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">lecturers that you end and you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">automatically want to you know implement<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it and uh<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">try to figure out how you&#8217;re gonna<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">actually use it in your work and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that&#8217;s that&#8217;s simply great plus i think<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">enjoy it more if you be more if you&#8217;re<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">more creative if you you think about the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">emotional impact<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you&#8217;re going to be a lot it&#8217;s going to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">be a lot more enjoyable the the process<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">itself yeah it is and i think it&#8217;s also<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">more rewarding because you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">understand the impact that you have on<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">people and you can constantly optimize<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and you can constantly learn more<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and and help people and really drive<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">value<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">versus just putting something out there<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">in the world and hoping it will work<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">uh we&#8217;re just going to uh answer a few<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">questions we got from<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">from the community uh but but first you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">mentioned<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the funnel that people think about a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">complex funnel<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and your your model actually shows that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">people can buy<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">from emotion they can buy pretty much<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">immediately so how do you think about<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you know the the classic funnel<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">awareness consideration decision<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">as opposed to like impulse buying<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you know i think that every business is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">very different than the rest and if<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you&#8217;re making a b2b<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">decision versus a b2c decision it can be<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">very different<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and emotion kind of gets into every step<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">of that funnel<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it can impact you on an ad on the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">landing page on a thank you page<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">on an even in an email and what you want<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to do what you want to use emotion for<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">is not just that immediate purchase<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it&#8217;s throughout the entire experience<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">because even once someone&#8217;s converted<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">your goal is to keep them happy it&#8217;s to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">keep them coming back<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and to keep wanting to use your product<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and the idea<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">of using emotion is that when people<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">understand the actual value of the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">product and not<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">oh i can get this done because when you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">when you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">buy a tool or you purchase a tool for<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">example and you&#8217;re like okay it helps me<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">calculate something or it helps me you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">know launch something quickly<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that&#8217;s cool but if something else comes<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">up i&#8217;m gonna go for it i&#8217;m gonna go who<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">cares because it&#8217;s just<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">a tool exactly right right<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you want to build a relationship right<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">exactly and also when<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">your prospect and your customer<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">understands<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that you know them that you understand<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">them and that you are there for them to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">help their<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">lives get better that&#8217;s when you create<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">those<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">long lasting relationships so emotion<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">needs to be consistent throughout the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">entire funnel<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">from start to end and there is no end<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">hopefully because you want to keep them<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">coming back<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and they always at the end of the day<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the the the goal<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">is so that they understand that there is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so much more than just<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">x it&#8217;s an entire it solves a huge<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">problem for you so that&#8217;s how i feel<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">like<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">why emotion is above everything at the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">end of the day<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you want to keep the flame going and uh<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">keep them excited<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">yes uh so let&#8217;s go on to the uh<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">we&#8217;re excited to go on to the qa so qqa<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">uh so roy haddad asks<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">uh sometimes when dealing with in cro<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">we&#8217;re prone into believing<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that the fix is apparent what&#8217;s an<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">optimal<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">approach that reduces biases uh<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">like what is a valid system philosophy<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that will give us the ability to make a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">sound decision<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">i love that because biases are<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">everywhere and i talk about cognitive<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">biases all the time our personal beliefs<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">impact the way we make decisions too so<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">a very good question the way that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">i like to go about it is in two<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to some two ways simultaneously number<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">one<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it&#8217;s about using data to inform my<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">decisions<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so when i go into google analytics<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">i don&#8217;t just search for something like<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">oh here&#8217;s something<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">first i&#8217;m gonna ask myself questions i&#8217;m<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">gonna go<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">into the analytics asking myself<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">specific<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">questions so that i can find the right<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">answer<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and only then do i say okay so now i<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">know<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">where is broken and what is broken now<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">how do i fix that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and then the added part to it so now i<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">know that i&#8217;m<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">mostly impartial because i can see the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">raw data<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">now it&#8217;s about making a decision of<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what&#8217;s going to work<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and how can i avoid these biases and not<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">go by<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">well you know my competitor did this or<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">i<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">think because i am a designer or because<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">i have experience of this works is two<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">ways<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">number one testing because testing will<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">forever tell you the truth<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">but also having more people involved in<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the process<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and that&#8217;s why customer surveys come in<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">very well that&#8217;s why interviews come in<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">very well that&#8217;s why we view mining<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">when i go into a project and using<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">multiple platforms<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">i&#8217;m asking one question and i&#8217;m using<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">multiple platforms in order to answer it<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">find common uh repeating<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">themes but i know that i can&#8217;t avoid<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">biases altogether i just know that i&#8217;m<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">gonna have to be aware of them<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and test them i love review mining it&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it&#8217;s so much fun<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it&#8217;s my favorite yeah just getting<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">people&#8217;s uh especially you know you know<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the people who<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">are really crude and uh kind of<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">this is uh so scott gingrich asks<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">cero for local service businesses uh<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">especially in lead generation yeah um<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">is there a specific way to approach cro<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">in<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">in local uh promotion local business<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">promotion<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you know i think that it&#8217;s a great<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">question because<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it really also depends on like the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">traffic sources<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and the channels that are sending<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">directing traffic to you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">because what you want to focus on is on<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">there&#8217;s the the tactical stuff and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">there&#8217;s like the strategic part the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">strategic part of it<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">is making sure that it&#8217;s you&#8217;re that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">everyone is very well aware that you&#8217;re<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">local<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and that you are part of that community<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and that it&#8217;s and that&#8217;s where the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">emotion comes in<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the tactical part of it is just making<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">sure that you&#8217;re driving the right<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">traffic<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to the website because i feel like when<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you&#8217;re doing local marketing that&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">usually the issue it&#8217;s driving the right<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">people to the website<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and that&#8217;s why i think that most<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">importantly you need to think about the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">messaging<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so that when people come to the website<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">they know exactly where they&#8217;ve arrived<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to and they know that they&#8217;re in the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">right place<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">so you can use tactics like you know<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">welcome melbourne or good morning and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">stuff like that but<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it doesn&#8217;t have to be that tactical it<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">can also just be in the emotional<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">message<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">of showing specific testimonials<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">from certain areas and from people in<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the same town or in the local space<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and so on yeah plus if we&#8217;re talking<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">about the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">country-wise and not just local maybe<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">also include some of the cultural<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">references if there&#8217;s an you need to get<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to know<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">i think that this whole talk we&#8217;re<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">talking about<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">kind of diving deep into the the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">customer<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and the the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what what is the the culture of their<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">client what is their<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you know yeah 100<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">cool so uh talia how can people reach<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you and follow your<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">content well you can follow me<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">on twitter and uh most importantly you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">can find us on<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">getuplift.com which is where we have<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">tons of resources and workshops and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">webinars and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">all that good stuff to help you increase<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">conversions<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">is there any upcoming event i know you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you used to do event before all the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">kovid<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">yeah no offline conferences for now i&#8217;m<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">doing a lot of webinars<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">but we do have quite a lot of new<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">content and guides and workshops coming<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">out so that will be<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">coming soon for sure cool talia<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">thank you very much so everyone i hope<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you&#8217;ve enjoyed<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">this very actionable webinar and it was<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">a pleasure for me<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">i know i&#8217;m i&#8217;m getting back to to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">with a few notes to our copywriters uh<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">be sure to subscribe to this uh<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">webinar series um and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">uh yeah talia i hope we have we can have<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you again<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">sometime in the future i&#8217;d love that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that sounds amazing<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">cool so thanks a lot and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">see you soon thank you<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you<\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Overview Transcript Overview We all want more conversions for our websites or clients, but get confused by all the analytics, automation tools, machine learning, and other buzzwords. All these tools will never help you create high-converting pages for your prospects if you fail to leverage the one component that matters more than anything else in [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[3,11],"tags":[47],"class_list":["post-3865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-optimization","category-marketing","tag-webinars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boosting Conversions With Emotions: Webinar With Talia Wolf - Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elementor.com\/academy\/boosting-conversions-with-emotions-webinar-with-talia-wolf\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boosting Conversions With Emotions: Webinar With Talia Wolf - Academy\" \/>\n<meta property=\"og:description\" content=\"Overview Transcript Overview We all want more conversions for our websites or clients, but get confused by all the analytics, automation tools, machine learning, and other buzzwords. All these tools will never help you create high-converting pages for your prospects if you fail to leverage the one component that matters more than anything else in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elementor.com\/academy\/boosting-conversions-with-emotions-webinar-with-talia-wolf\/\" \/>\n<meta property=\"og:site_name\" content=\"Academy\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-05T08:02:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-01T07:53:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elementor.com\/academy\/wp-content\/uploads\/2021\/07\/Talia-Wolf.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ben Pines\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ben Pines\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"33 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Boosting Conversions With Emotions: Webinar With Talia Wolf - Academy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/elementor.com\/academy\/boosting-conversions-with-emotions-webinar-with-talia-wolf\/","og_locale":"en_US","og_type":"article","og_title":"Boosting Conversions With Emotions: Webinar With Talia Wolf - Academy","og_description":"Overview Transcript Overview We all want more conversions for our websites or clients, but get confused by all the analytics, automation tools, machine learning, and other buzzwords. 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