{"id":2114,"date":"2021-06-21T08:04:53","date_gmt":"2021-06-21T08:04:53","guid":{"rendered":"https:\/\/elementor.com\/academy\/?p=2114"},"modified":"2023-02-22T09:27:23","modified_gmt":"2023-02-22T09:27:23","slug":"using-storytelling-in-web-design-monday-masterclass","status":"publish","type":"post","link":"https:\/\/elementor.com\/academy\/using-storytelling-in-web-design-monday-masterclass\/","title":{"rendered":"Using Storytelling in Web Design &#8211; Monday Masterclass"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2114\" class=\"elementor elementor-2114\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7df72df5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7df72df5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1db7b72f\" data-id=\"1db7b72f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19ade2ba elementor-widget elementor-widget-video\" data-id=\"19ade2ba\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=vf7ol5JIiDg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3dab85ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3dab85ef\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63f02d4d\" data-id=\"63f02d4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bbb2cc5 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"4bbb2cc5\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1271\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1271\" aria-expanded=\"false\">Overview<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1272\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1272\" aria-expanded=\"false\">Transcript<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1271\" aria-expanded=\"false\">Overview<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1271\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1271\" tabindex=\"0\" hidden=\"false\"><p>In this Monday Masterclass, we examine some great examples of sites that manage to nail storytelling in web design.<\/p><p>Using storytelling in your websites, you&#8217;ll be able to:<\/p><p>\u2714\ufe0e Captivate your visitors and increase dwell time<br \/>\u2714\ufe0e Increase your conversions and improve your CTA<br \/>\u2714\ufe0e Offer a more streamlined user experience<br \/>\u2714\ufe0e Tell your client&#8217;s story better<\/p><p>The elements of storytelling we are going to cover include the message, emotion, characters, opening scene, story development and call to action. Each element helps with establishing a well-structured website with a clear storyline.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1272\" aria-expanded=\"false\">Transcript<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1272\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1272\" tabindex=\"0\" hidden=\"hidden\"><div class=\"cue-group style-scope ytd-transcript-body-renderer active\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer active\" role=\"button\">books movies commercials songs all rely<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">on creating a captivating story and a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">website is no different although not all<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">websites tell a story in this tutorial<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">we&#8217;re going to review three sites that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">provide great examples of storytelling<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">through web design now storytelling in<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">websites is nothing like storytelling in<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">film or TV you can&#8217;t exactly scroll<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">through a whole episode of Grey&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">Anatomy but while some of you wish that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">they could do that there are in fact<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">some similarities we&#8217;ll be analysing<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">each of these three websites according<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to our web design storytelling criteria<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the message the main idea that the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">website is trying to convey to the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">visitor or to borrow storytelling lingo<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the moral of the story the emotion the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">way that we drive that message to the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">audience through happiness fear<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">nostalgia etc this is something that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">will become apparent as we explore our<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">own examples the characters these are<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the main figures the stars of the page<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">in many cases as we will see the main<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">character the hero is in fact the user<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">now when it comes to the structure of<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">our story we begin with the opening<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">scene our intro it pulls in the audience<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it entices them to stay to continue<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">reading and it should have a hook that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">also hints at what is going to come in<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the following sections the opening scene<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">may present a problem or perhaps a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">solution from here on our story develops<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and expands upon our opening scene<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">eventually there is a call to action<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">which we act upon why because we&#8217;re<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">hooked so let&#8217;s examine those websites<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and find out how we can harness this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">form of storytelling in our own websites<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">our first website is one that we&#8217;ve<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">actually featured in one of our<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">showcases it&#8217;s a website for camp nap<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">camp a youth camp in northern Spain now<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">some of you may recognize that this site<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">was built using Elementor and that the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">language of this site is Catalan<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">but before we have Google translated I&#8217;d<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">like to go over its design and examine<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the way that the visual elements manage<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to convey the story to the visitor<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">regardless of whether or not we<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">understand the text so straight away we<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">sent a clear and specific emotion this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">site is related to something playful<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">youthful happy sporty energetic and fun<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the splashes and scribbles have kind of<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">give us that feeling that kids could<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">have contributed to this design and they<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">were having so much fun doing it now<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">notice the reoccurring colors like the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">teal or turquoise and the orange or<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">terracotta that creates a sort of motif<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that teases us to follow it down the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">page and join in the fun now let&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">activate Google&#8217;s translate option so<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that we can appreciate how the text<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">itself is designed to tell us a story<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">imagine a place we&#8217;ll have to forgive<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">Google there Katalin isn&#8217;t what it used<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to be imagine a place where children<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">boys and girls spend their day playing<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">outdoors dressing up singing and dancing<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and laughing non-stop we can already<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">appreciate the fairy tale like opening<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">scene and the way it grabs our attention<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and interest this is typical of sites<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">with a great storytelling structure they<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">rely on well-known storytelling<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">conventions like a great opening line to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">motivate us in urges to read on and find<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">out more for me here arm the story<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">develops further expanding adding<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">information and building up to reach a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">crescendo here<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">this place is NAT cam the design wants<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">us to reach the unquestionable<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">conclusion that I will find all of these<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">things that I&#8217;m interested in at this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">place now beyond the high point of our<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">story we ease into more details about<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the youth camp the characters of this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">particular story are of course the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">children who have had a wonderful time<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">as well as those who are promised this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">wonderful experience in the future there<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">may also be some elements of nostalgia<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">for the adult visitors revisiting<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">memories of themselves when they were<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">younger and going to a summer camp<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">perhaps then hoping that their children<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">will enjoy a similar wonderful<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">experience here finally we have the call<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to action an invitation to join the camp<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and perhaps live happily ever after by<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">declaring I want to come so the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">conclusion that we would make having<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">reviewed the site&#8217;s story is that its<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">overall message directed at kids aged 6<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to 17 years old is this if there is one<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">place that can almost guarantee the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">wonderful experiences of nature<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">activities and friendship that place is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">camp NAT cam the next site that we&#8217;ll be<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">looking at this time in Dutch is a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">one-page website for expose a nonprofit<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">organization dedicated to fighting human<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">trafficking and expose the heart<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">behind the prostitution industry in the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">Netherlands this here is part of a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">campaign to criminalize the purchase of<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">sexual services which to date has<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">collected the signatures of more than<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">50,000 supporters again this site has<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">been featured in our monthly showcase<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">because of its wonderful use of<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">Elemental widgets and the various motion<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">effects like the scrolling sticky and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">entrance effects to create the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">interactive timeline which we&#8217;ll be<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">looking at okay let&#8217;s activate Google&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">translate option to find out what this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">text means in English<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">as you can see Google&#8217;s Dutch is as<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">rusty as its Catalan so this translation<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">is also a bit off at the top of the page<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">we have our opening scene in movies we<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">would call it the establishing shot the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">designer is setting the scene and the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">tone the feeling that something is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">sinister something is seedy and shady<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">this is what we called the emotion that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">feeling that the designer awakens in the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">viewer by using certain conventions of<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">composition and color deliberately<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">pulling at those strings to invoke a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">particular feeling in us to affect the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">way that we perceive and interpret the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">information that the site is presenting<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and all this is to drive the viewer to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">convince them to eventually commit to an<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">action here there&#8217;s a dark Amsterdam<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">skyline and in the foreground a facade<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">of a building familiar to the red-light<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">district the neon sign flashing it been<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">in bottle bar I am priceless<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">perhaps we noticed that there&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">something wrong lurking behind the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">scenes we scroll down to discover that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the facade is in fact a vending machine<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">using the same symbolic colors selling<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">something as priceless as a human being<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">as a cheap commodity this is the first<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">part of our story arc Act one we have a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">setting a situation and a problem and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">suddenly there&#8217;s action this print out<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">receipt appears<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it&#8217;s clearly printed on used crumpled<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">paper the receipt documents the outcome<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">of purchasing sexual services the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">reality of people forced to work in the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">industry we&#8217;re now in the second part of<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">our story arc things are going from bad<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to worse and continue that way in a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">snowball effect<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">suddenly it&#8217;s shredded thrown away and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">turned into money that continues to fund<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">immoral activities and still were drawn<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">downwards as things get worse till we<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">find there&#8217;s a solution a better way<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">where we can help the victims and stop<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">human trafficking making it illegal and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">putting the money to good use and how we<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">can take action now to make this happen<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">share a video donate or follow the site<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">this is the end of the second act and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the beginning of the third it&#8217;s the cusp<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">on the last part of the story arc<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">notice how the tone has slowly turned<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">from dark to light there is hope there<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">is a solution if we take action the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">right action this story will have a good<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">or happy ending the characters of this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">story are clearly the people who are<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">being forced into the industry there is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">powerful use of emotion that makes us<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">feel that having been made aware of<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">these facts we &#8211; a part of this story<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">here the viewer is the classic hero on<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the journey and having witnessed this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">terrible injustice throughout act 2<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">knowing that there is a solution at the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">beginning of act 3 this is what the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">designer has led us up to and where they<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">leave us at the place where we must<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">decide if we are going to take action<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and save the day the next site is a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">different example of storytelling<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">through design till now we&#8217;ve seen<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">concepts and ideas conveyed through<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">story mechanics what we have here is an<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">actual story a true and troubling story<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">told through great use of the mechanics<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">of the design elements themselves the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">page was published earlier this year by<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the Norwegian newspaper Verdeans gang or<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">VG for short and it&#8217;s the story of the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">investigation<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">of the tinder swindler an unscrupulous<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">man who has seduced and swindled young<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">women out of millions the format is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">episodic &#8216;l you might see the parts as<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">chapters in a book or episodes of a TV<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">series indeed a very familiar and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">convenient format which when used online<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">offers a unique reading experience just<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">as with photojournalism or graphic<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">novels the designers have gone to a lot<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">of effort<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">choosing the right visual for each<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">episode or scene as well as keeping the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">text to a minimum each line carefully<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">crafted to keep us in suspense for what<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">happens next<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">clearly this isn&#8217;t the kind of typical<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">page designed to promote businesses<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">products or services which is why we can<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">expect it to convey a different sort of<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">message and call for a different kind of<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">action however the classic story arc is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">still apparent in act 1 we have the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">setting the storyteller introduces us to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the tinder swindler a catchy nickname<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">for the criminal who is unfortunately<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">named Simon l&#8217;viv we are also introduced<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to Cecile one of his victims the emotion<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">is the same form of suspense we are<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">familiar with from TV crime drama or<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">documentaries at the beginning of the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">story things are good<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">then things become bad really fast and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">throughout act 2 they get progressively<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">worse each of these episodes a clever<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">use of a series of video clips and<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">animated gifs draws us in and hooks us<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">very quickly by the end of act 2 we&#8217;re<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">dying to know does this guy get captured<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">is there going to be a happy ending the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">message here is clear to generate<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">awareness of the tinder swindler and his<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">crimes and the call to action which is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">less direct asks that visitors keep<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">their eyes open for this criminal who is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">still at large somewhere in the world I<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">should also mention that all this really<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">stands out when viewed on a mobile<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">screen where each image or video takes<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">up the whole space of the screen with<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the text appearing above it which is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">probably why we find<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that this new and innovative website<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">reminded us of a graphic novel<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">as an extra bonus we thought that we<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">would add an extra website to review<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">according to everything we&#8217;ve been<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">discussing up until now last but not<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">least we&#8217;ll look at an example that is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">probably more familiar to you to show<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">you how storytelling can be used in<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">another way right off the bat the scene<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">opens and it&#8217;s very stylized very<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">dramatic probably drawing on our<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">experience of Agatha Christie murder<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">mysteries it&#8217;s trying to create a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">similar emotion we&#8217;re drawn to the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">attributes the odd accessories that each<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">character has what do they say about<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that person what does it all mean<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">unlike the primary engagement that gets<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the viewer to scroll down that we saw in<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the other examples here there&#8217;s a clear<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">mental engagement we&#8217;re trying to solve<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">a puzzle<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what is this site all about what is it<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">trying to tell me it&#8217;s a great opening<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">it gives us the impression that this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">agency has a unique style and that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">they&#8217;re adventurous and avant-garde this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">alone gets the intrigued visitor to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">continue scrolling down where we&#8217;ll find<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">a series of portraits some are stills<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">some animated but each one is an essay<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">about the person in the portrait they<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">give us an idea of their sense of humor<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">what styles they like some are more<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">eccentric than others I mean look at<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">this one with the pineapple it&#8217;s<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">introducing us to a wonderfully eclectic<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">cast of characters as we progress down<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">the page we get a peek into what life is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">like at this office we learn the inn<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">jokes and catch up with the cool stuff<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">that goes on throughout the day this is<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">something that a TV sitcom does very<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">well it establishes the fact that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">there&#8217;s a great chemistry among a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">colorful group of people and having<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">shared some intimate details about<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">they&#8217;re in a circle they invite you to<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">join them and be a part of this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">wonderful lifestyle personally I am a<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">sucker for things like this so as soon<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">as I see this simple straightforward<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">call-to-action<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">Who am I kidding of course I&#8217;m gonna<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">click on it to find out more we&#8217;ve seen<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">examples of different ways to use straw<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">are you telling in web design we also<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">saw how each website built its own<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">storyline with the fundamental elements<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">of message emotion characters an opening<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">scene the story development and a call<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to action I hope that you enjoyed this<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">masterclass and we&#8217;ll implement<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">storytelling in your next project I hope<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">to see you again next week till then as<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">always we&#8217;d appreciate any comments<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">insight and criticism that you may have<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">and obviously any helpful tips that<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">could help other users after all our<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">goal is to be the best at helping others<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">excel at their craft make sure you never<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">miss another episode by clicking on the<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">subscribe button and tap that bell<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\"><div class=\"cues style-scope ytd-transcript-body-renderer\"><div class=\"cue style-scope ytd-transcript-body-renderer\" role=\"button\">thanks for watching<\/div><\/div><\/div><div class=\"cue-group style-scope ytd-transcript-body-renderer\">\u00a0<\/div><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Overview Transcript Overview In this Monday Masterclass, we examine some great examples of sites that manage to nail storytelling in web design. Using storytelling in your websites, you\u2019ll be able to: \u2714\ufe0e Captivate your visitors and increase dwell time \u2714\ufe0e Increase your conversions and improve your CTA \u2714\ufe0e Offer a more streamlined user experience \u2714\ufe0e [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":4211,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[2,4],"tags":[41],"class_list":["post-2114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-design-layout","tag-guides-tutorials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using Storytelling in Web Design - Monday Masterclass - Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elementor.com\/academy\/using-storytelling-in-web-design-monday-masterclass\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Storytelling in Web Design - Monday Masterclass - Academy\" \/>\n<meta property=\"og:description\" content=\"Overview Transcript Overview In this Monday Masterclass, we examine some great examples of sites that manage to nail storytelling in web design. Using storytelling in your websites, you\u2019ll be able to: \u2714\ufe0e Captivate your visitors and increase dwell time \u2714\ufe0e Increase your conversions and improve your CTA \u2714\ufe0e Offer a more streamlined user experience \u2714\ufe0e [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elementor.com\/academy\/using-storytelling-in-web-design-monday-masterclass\/\" \/>\n<meta property=\"og:site_name\" content=\"Academy\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-21T08:04:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-22T09:27:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elementor.com\/academy\/wp-content\/uploads\/2021\/06\/Monday-Master-Class-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1083\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hodaya\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hodaya\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Using Storytelling in Web Design - Monday Masterclass - Academy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/elementor.com\/academy\/using-storytelling-in-web-design-monday-masterclass\/","og_locale":"en_US","og_type":"article","og_title":"Using Storytelling in Web Design - Monday Masterclass - Academy","og_description":"Overview Transcript Overview In this Monday Masterclass, we examine some great examples of sites that manage to nail storytelling in web design. 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