{"id":2052,"date":"2021-06-21T07:13:36","date_gmt":"2021-06-21T07:13:36","guid":{"rendered":"https:\/\/elementor.com\/academy\/?p=2052"},"modified":"2023-02-22T09:30:55","modified_gmt":"2023-02-22T09:30:55","slug":"transform-a-boring-template-into-a-memorable-design-monday-masterclass","status":"publish","type":"post","link":"https:\/\/elementor.com\/academy\/transform-a-boring-template-into-a-memorable-design-monday-masterclass\/","title":{"rendered":"Transform a Boring Template Into a Memorable Design &#8211; Monday Masterclass"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2052\" class=\"elementor elementor-2052\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e4f322a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e4f322a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b48ff08\" data-id=\"1b48ff08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-400ac7cd elementor-widget elementor-widget-video\" data-id=\"400ac7cd\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=9_Idmq0wp2I&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3cbb0347 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3cbb0347\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3121d7a4\" data-id=\"3121d7a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26b80f4e elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"26b80f4e\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-6491\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-6491\" aria-expanded=\"false\">Overview<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-6492\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-6492\" aria-expanded=\"false\">Transcript<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-6491\" aria-expanded=\"false\">Overview<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-6491\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-6491\" tabindex=\"0\" hidden=\"false\"><p>We invited Oded Ezer, graphic artist and typographer, to share his inspiring process of analyzing and redesigning a landing page for a ballet school.<\/p><p>In the masterclass, you will learn how to:<br \/>\u2714 Identify the most important parts of the page<br \/>\u2714 Find the main visual narrative<br \/>\u2714 Remove the visual noise<br \/>\u2714 Implement your design concept<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-6492\" aria-expanded=\"false\">Transcript<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-6492\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-6492\" tabindex=\"0\" hidden=\"hidden\"><p>in this Monday masterclass we&#8217;re going<br \/>to transform a generic and boring<br \/>landing page template into a spectacular<br \/>iconic design that people are sure to<br \/>remember behind this lecture is<br \/>world-renowned designer lecturer and<br \/>typographer Oded essa who was recently a<br \/>guest in our podcast Oded take it from<br \/>here thanks Simon I&#8217;m sure that this is<br \/>true for most of us when we hear the<br \/>words I Love New York and the first<br \/>image that comes to mind is this this is<br \/>iconic design what makes something<br \/>iconic is how well the visual<br \/>representation connects to that idea so<br \/>that it is intrinsic the image and the<br \/>idea are unmistakably connected this<br \/>should be our goal when we sit down to<br \/>design a webpage to creating a design<br \/>that our audience will always remember<br \/>and link to the ideas and content of the<br \/>page<br \/>in this week&#8217;s Monday masterclass we&#8217;ll<br \/>be taking this generic landing page for<br \/>a ballet school and transform it into<br \/>something worth bookmarking sharing and<br \/>talking about let&#8217;s start by taking a<br \/>good look at the area above the fold at<br \/>the very top of this page try to give it<br \/>a good squint and let it sink in now<br \/>we&#8217;ll close our eyes with our eyes<br \/>closed which elements do you remember<br \/>most is it the dancer is it that big<br \/>yellow circle now the next question we<br \/>need to ask is does this circle help us<br \/>convey the idea of our landing page when<br \/>we think of a dance school a circle is<br \/>hardly among the first things that come<br \/>to mind so it&#8217;s safe to say that this<br \/>circle isn&#8217;t really doing anything for<br \/>this dance school and if it&#8217;s not<br \/>promoting the main idea it doesn&#8217;t<br \/>belong let&#8217;s analyze the elements we<br \/>have here besides the circle we have the<br \/>lead dancer a headline a logo some text<br \/>a menu a background as well as a few<br \/>smaller circular elements floating<br \/>around we need to<br \/>identify our main visual narrative and<br \/>use it as a foundation to work on the<br \/>most memorable element in this top<br \/>section as you&#8217;ll probably agree is the<br \/>dancers magnificent movement and the way<br \/>that her dress flows with her movement<br \/>another strong aspect is the headline a<br \/>series of uniform letters made up of an<br \/>unremarkable San serif perhaps<br \/>stationary or rigid if we think about it<br \/>the contrast of these two concepts<br \/>flowing motion and solid rigidness<br \/>actually works very well with the idea<br \/>we are looking to convey the ballet<br \/>school the strict training and rigid<br \/>practice required of ballet students and<br \/>the contrasting freedom and flowing<br \/>movement in their dance you can also<br \/>appreciate a similar contrast occurring<br \/>between the uniform and rigid tempo of<br \/>the music and the irregular free-flowing<br \/>movements of the dancers so now we have<br \/>our design concept flow versus<br \/>consistency let&#8217;s move on to my favorite<br \/>part<br \/>removing the visual noise visual noise<br \/>is made up of all the elements that<br \/>don&#8217;t really have conceptual or formal<br \/>justification so getting rid of these<br \/>elements will clear up our composition<br \/>making a stronger impression on our<br \/>users in this design we have a purple<br \/>background that doesn&#8217;t really say flow<br \/>or consistency actually even if we<br \/>change the background to a different<br \/>color it still wouldn&#8217;t relate so we can<br \/>remove it completely and give the dancer<br \/>the freedom she needs the next thing we<br \/>see here is the yellow circle do we<br \/>really need it well in the beginning it<br \/>was a technical solution we needed a<br \/>background to contrast our dancer<br \/>against the purple background now since<br \/>we took the purple out there is no need<br \/>for the yellow circle so after removing<br \/>all the elements that acted as visual<br \/>noise we start our drill down and refine<br \/>our concept let&#8217;s talk about the letters<br \/>in the headline we can see here letters<br \/>that are tall and wide short and wide<br \/>tall and narrow the consistency here is<br \/>only partial so we can confidence<br \/>changed the letter-case to capital<br \/>letters and make the space between them<br \/>wider and even in order to get the<br \/>consistent look we are after we can also<br \/>work on a menu menus are usually taken<br \/>for granted disregarded like and also we<br \/>don&#8217;t give it proper attention since we<br \/>just need it for navigation like it&#8217;s<br \/>not part of the story but of course it<br \/>is our menu looks okay it&#8217;s kind of<br \/>connected to our consistent concept but<br \/>if we examine it a bit closer we see<br \/>that again we have regular letters as<br \/>well as pipes that makes for uneven<br \/>space between each word we can change<br \/>all the letters case to capital delete<br \/>the pipes and give the words equal space<br \/>between each word we can even take it<br \/>one step further and change the search<br \/>icon to a square one if we keep doing<br \/>that throughout the whole first section<br \/>what began like this now looks like this<br \/>moving on to our next section now that<br \/>we have such a strong and clear concept<br \/>flow versus consistency we can implement<br \/>the same principles on the other<br \/>sections we have two images that are not<br \/>consistent nor flowing so this time we<br \/>can switch the rows and change the<br \/>headline font to a more flowing one<br \/>while making the images more consistent<br \/>and the result this helped us to show<br \/>the difference between the two sections<br \/>while using the same visual principle we<br \/>see that everything works well together<br \/>and the concept is still clear and<br \/>strong moving on to the third section so<br \/>because the first and second section<br \/>worked so well together let&#8217;s do it<br \/>again<br \/>repetition helps us base our iconic<br \/>design in the third section we have our<br \/>lead answer we can see that again she<br \/>was placed in a circle that does not<br \/>contribute to our concept so we should<br \/>break the constraints of our circle and<br \/>give the dancer the freedom to dance and<br \/>look at the difference it makes our<br \/>fourth section is the call to action<br \/>section here again we can switch roles<br \/>and make the text flowing and images<br \/>consistent we can<br \/>add a sign-up button to make it more<br \/>actionable let&#8217;s have a quick look at<br \/>the new design from top to bottom you<br \/>can see the tremendous difference that<br \/>has been made we even added motion<br \/>effects in order to make our concept<br \/>even stronger and help our elements move<br \/>and dance<br \/>just imagine the impression a user<br \/>arriving from an ad campaign gets when<br \/>they see this the dance is coming to<br \/>life on the page<br \/>to recap we first analyzed the most<br \/>remembered elements in the page asked<br \/>ourselves if they fit the purpose of the<br \/>page then found our pages main concept<br \/>of flow versus consistency cleaned off<br \/>all the visual noise heighten the<br \/>contrast between the flowing image and<br \/>the consistent text switched it around<br \/>for the second section making the text<br \/>flowing and images consistent and<br \/>finally rinsed and repeated for the<br \/>third and fourth paragraph so next time<br \/>that you are creating a landing page try<br \/>to run through the same process we did<br \/>today and make sure you create something<br \/>worth remembering<br \/>speaking of remembering if you enjoyed<br \/>this masterclass and we hope that you<br \/>found it inspiring and helpful be sure<br \/>to click the subscribe button and tap<br \/>that bell so you don&#8217;t miss another<br \/>masterclass full of tips and tricks for<br \/>designers and developers working in a<br \/>WordPress environment and of course we<br \/>always appreciate any comments or<br \/>criticism that you may have and<br \/>obviously any helpful tips that you<br \/>could help other users with please by<br \/>all means leave your comments below<br \/>thanks for watching Cheers<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Overview Transcript Overview We invited Oded Ezer, graphic artist and typographer, to share his inspiring process of analyzing and redesigning a landing page for a ballet school. In the masterclass, you will learn how to: \u2714 Identify the most important parts of the page \u2714 Find the main visual narrative \u2714 Remove the visual noise [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":4211,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[41],"class_list":["post-2052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-layout","tag-guides-tutorials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transform a Boring Template Into a Memorable Design - Monday Masterclass - Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elementor.com\/academy\/transform-a-boring-template-into-a-memorable-design-monday-masterclass\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transform a Boring Template Into a Memorable Design - Monday Masterclass - Academy\" \/>\n<meta property=\"og:description\" content=\"Overview Transcript Overview We invited Oded Ezer, graphic artist and typographer, to share his inspiring process of analyzing and redesigning a landing page for a ballet school. 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