{"id":2028,"date":"2021-06-21T06:50:55","date_gmt":"2021-06-21T06:50:55","guid":{"rendered":"https:\/\/elementor.com\/academy\/?p=2028"},"modified":"2023-02-22T09:31:06","modified_gmt":"2023-02-22T09:31:06","slug":"how-to-optimize-your-website-for-lead-generation-monday-masterclass","status":"publish","type":"post","link":"https:\/\/elementor.com\/academy\/how-to-optimize-your-website-for-lead-generation-monday-masterclass\/","title":{"rendered":"How to Optimize Your Website for Lead Generation &#8211; Monday Masterclass"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2028\" class=\"elementor elementor-2028\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef5b978 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef5b978\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78d89a80\" data-id=\"78d89a80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-330f1647 elementor-widget elementor-widget-video\" data-id=\"330f1647\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=6wDUzS_8UM4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19679235 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19679235\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28f20307\" data-id=\"28f20307\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbdba08 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"fbdba08\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2641\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2641\" aria-expanded=\"false\">Overview<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2642\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2642\" aria-expanded=\"false\">Transcript<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2641\" aria-expanded=\"false\">Overview<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2641\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2641\" tabindex=\"0\" hidden=\"false\"><p>This week we\u2019re covering the basic website setup you\u2019ll need to gain maximum leads for your website.<\/p><p>In the video, we cover:<br \/>\u2713 An easy 6-step process for lead generation<br \/>\u2713 The most basic step most website owners ignore<br \/>\u2713 Utilizing Elementor&#8217;s widgets to get more leads<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2642\" aria-expanded=\"false\">Transcript<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2642\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2642\" tabindex=\"0\" hidden=\"hidden\"><p>we&#8217;re certain that no matter what<br \/>website you&#8217;re working on who the client<br \/>is or what your product might be one of<br \/>our main goals if not our primary<br \/>objective for our website is getting as<br \/>many leads as possible which is why our<br \/>gut feeling is telling us that you&#8217;re<br \/>going to love this tutorial in this<br \/>week&#8217;s Monday masterclass we&#8217;ll be<br \/>covering the basic website that you&#8217;ll<br \/>need for maximum conversions since many<br \/>of our viewers are web creators we<br \/>thought that would be a good idea to use<br \/>an example of a web creators website<br \/>offering professional web design and<br \/>site building services what we have here<br \/>is a basic site and you may recognize<br \/>that the template we&#8217;re using is the<br \/>digital agency template kit we released<br \/>recently as you can see it includes a<br \/>home page about and contact us pages the<br \/>first thing that we want to do is make<br \/>sure that all our contact info is here<br \/>and easy to find you would be surprised<br \/>how many people forget about this basic<br \/>step so much so that we&#8217;re making a<br \/>point of listing this step first<br \/>moreover double-check your contact info<br \/>make sure that it is correct now<br \/>remember that we want to hook our<br \/>visitors as soon as possible before they<br \/>bounce so we need to think of this in a<br \/>similar way to the way we think of an<br \/>elevator pitch we want to pitch our<br \/>business and services briefly and<br \/>clearly to do so we first need to answer<br \/>two key questions what is it that we do<br \/>and how do we do it<br \/>we want to engage the user right off the<br \/>bat giving them the basic info to whet<br \/>their curiosity in an instant driving<br \/>the visitor to explore the rest of our<br \/>site because we want to encourage the<br \/>interested visitor to submit their<br \/>contact info we&#8217;ll want to try to keep<br \/>the contact form short once submitted<br \/>this visitor becomes a new lead who we<br \/>will initiate contact with<br \/>oh and to avoid any embarrassment we<br \/>suggest that once you set up the form be<br \/>sure to test it and make sure that it<br \/>works next we&#8217;ll set up pop-ups you<br \/>might be asking yourself what is the<br \/>point of popups and the answer to that<br \/>question is leads leads leads the<br \/>digital agency kit features an example<br \/>of an email button that triggers a<br \/>pop-up with a call to action this pop-up<br \/>proposes a quid pro quo offering<br \/>valuable business information in<br \/>exchange for the visitors contact<br \/>information we could also use time<br \/>delayed pop-ups if for example the<br \/>visitor remains idle on the page for say<br \/>appear and suggest that they subscribe<br \/>to our newsletter we could also use exit<br \/>pop-ups that are triggered as the<br \/>visitor exits the page prompting them to<br \/>subscribe you know in case they forget<br \/>speaking of things that we can&#8217;t ignore<br \/>social media plays a crucial role in<br \/>marketing and therefore is a vital means<br \/>of generating conversions some users<br \/>don&#8217;t have the time to fill in forms<br \/>there are also users who will bounce at<br \/>the mere sight of a forum no matter how<br \/>short we&#8217;ve made it however if they are<br \/>interested even a little they will be<br \/>willing perhaps even prefer to follow<br \/>you on Twitter or Instagram adding<br \/>social buttons is one of those things we<br \/>can do in Elementor faster than you can<br \/>spell widget and without having to<br \/>install any additional plugins now<br \/>here&#8217;s an interesting fact over 500<br \/>hours of video are uploaded to YouTube<br \/>every minute why because users<br \/>increasingly prefer to watch content<br \/>than read it so let&#8217;s make this step 5<br \/>and add a video to our page we&#8217;ll make<br \/>it stand out by framing it with a<br \/>lightbox will do this by editing the<br \/>button options in the editor panel we&#8217;ll<br \/>click on the dynamic option in the menu<br \/>we&#8217;ll select light box then click on the<br \/>light box option again to edit the<br \/>details of our light box and then enter<br \/>our video&#8217;s URL after watching your<br \/>video visitors are<br \/>much more likely to get what you are<br \/>offering and be more inclined to connect<br \/>with your business<br \/>one last optional step to maximize leads<br \/>is to add a countdown timer a countdown<br \/>what I hear you ask through the screen<br \/>well it turns out that this is one of<br \/>those little things that we&#8217;ve been kind<br \/>of taking for granted that are actually<br \/>useful for generating leads and sales<br \/>here&#8217;s an example of using the countdown<br \/>timer to promote a webinar adding an<br \/>evergreen countdown timer will drive<br \/>more potential clients to the webinar<br \/>perhaps it&#8217;s FOMO or general interest<br \/>the fact is that every time a visitor<br \/>arrives on our landing page and sees our<br \/>counter ticking down they&#8217;ll check out<br \/>our webinar<br \/>we hope that you found this has been<br \/>helpful and inspiring and if you did<br \/>make sure that you never miss another<br \/>masterclass by clicking on the subscribe<br \/>button and tap that Bell as always we&#8217;d<br \/>appreciate any comments and insight that<br \/>you may have we want to hear any<br \/>criticism and obviously any helpful tips<br \/>that could help other users after all<br \/>our goal is to be the best at helping<br \/>others excel at their craft thanks for<br \/>watching<br \/><br \/><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Overview Transcript Overview This week we\u2019re covering the basic website setup you\u2019ll need to gain maximum leads for your website. In the video, we cover: \u2713 An easy 6-step process for lead generation \u2713 The most basic step most website owners ignore \u2713 Utilizing Elementor\u2019s widgets to get more leads Transcript we\u2019re certain that no [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":4215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[41],"class_list":["post-2028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other","tag-guides-tutorials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Optimize Your Website for Lead Generation - Monday Masterclass - Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elementor.com\/academy\/how-to-optimize-your-website-for-lead-generation-monday-masterclass\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Optimize Your Website for Lead Generation - Monday Masterclass - Academy\" \/>\n<meta property=\"og:description\" content=\"Overview Transcript Overview This week we\u2019re covering the basic website setup you\u2019ll need to gain maximum leads for your website. In the video, we cover: \u2713 An easy 6-step process for lead generation \u2713 The most basic step most website owners ignore \u2713 Utilizing Elementor\u2019s widgets to get more leads Transcript we\u2019re certain that no [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elementor.com\/academy\/how-to-optimize-your-website-for-lead-generation-monday-masterclass\/\" \/>\n<meta property=\"og:site_name\" content=\"Academy\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-21T06:50:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-22T09:31:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elementor.com\/academy\/wp-content\/uploads\/2021\/06\/Monday-Master-Class-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1083\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hodaya\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hodaya\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Optimize Your Website for Lead Generation - Monday Masterclass - Academy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/elementor.com\/academy\/how-to-optimize-your-website-for-lead-generation-monday-masterclass\/","og_locale":"en_US","og_type":"article","og_title":"How to Optimize Your Website for Lead Generation - Monday Masterclass - Academy","og_description":"Overview Transcript Overview This week we\u2019re covering the basic website setup you\u2019ll need to gain maximum leads for your website. 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