{"id":1900,"date":"2021-06-20T14:30:19","date_gmt":"2021-06-20T14:30:19","guid":{"rendered":"https:\/\/elementor.com\/academy\/?p=1900"},"modified":"2023-02-22T08:57:44","modified_gmt":"2023-02-22T08:57:44","slug":"the-future-of-building-websites-w-adam-preiser-of-wpcrafter","status":"publish","type":"post","link":"https:\/\/elementor.com\/academy\/the-future-of-building-websites-w-adam-preiser-of-wpcrafter\/","title":{"rendered":"The Future of Building Websites w\/ Adam Preiser of WPCrafter"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1900\" class=\"elementor elementor-1900\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32935124 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32935124\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ef017c0\" data-id=\"1ef017c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37350368 elementor-widget elementor-widget-video\" data-id=\"37350368\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=b3IFupAt5ko&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a202768 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a202768\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12133bc7\" data-id=\"12133bc7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35044006 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"35044006\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-8891\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-8891\" aria-expanded=\"false\">Overview<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-8892\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-8892\" aria-expanded=\"false\">Transcript<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-8891\" aria-expanded=\"false\">Overview<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8891\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8891\" tabindex=\"0\" hidden=\"false\"><div id=\"meta\" class=\"style-scope ytd-watch-flexy\"><div id=\"meta-contents\" class=\"style-scope ytd-watch-flexy\"><div id=\"container\" class=\"style-scope ytd-video-secondary-info-renderer\"><div id=\"content\" class=\"style-scope ytd-expander\"><div id=\"description\" class=\"style-scope ytd-video-secondary-info-renderer\">The craft of building a website is changing and evolving, and freelancers and agencies need to adapt. In this special webinar, WordPress influencer Adam Preiser will discuss the latest trends and changes with Elementor\u2019s Head of Content, Ben Pines. The event will also include a Q&amp;A session at the end.<\/div><\/div><div id=\"always-shown\" class=\"style-scope ytd-metadata-row-container-renderer\">\u00a0<\/div><div id=\"collapsible\" class=\"style-scope ytd-metadata-row-container-renderer\">\u00a0<\/div>\u05e4\u05d7\u05d5\u05ea \u05e4\u05e8\u05d9\u05d8\u05d9\u05dd<\/div><\/div><\/div><div id=\"ticket-shelf\" class=\"style-scope ytd-watch-flexy\">\u00a0<\/div><div id=\"merch-shelf\" class=\"style-scope ytd-watch-flexy\">\u00a0<\/div><div id=\"header\" class=\"style-scope ytd-item-section-renderer\"><div id=\"title\" class=\"style-scope ytd-comments-header-renderer\">\u00a0<\/div><\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-8892\" aria-expanded=\"false\">Transcript<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8892\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8892\" tabindex=\"0\" hidden=\"hidden\"><p>so we&#8217;re live broadcasting from Tel Aviv<br \/>from the elementary offices and we have<br \/>started the live webinar on the topic of<br \/>the future of website building and I<br \/>have the most special guest was with me<br \/>today you might recognize him he&#8217;s been<br \/>called a lot of names Lord Varys isn&#8217;t<br \/>called dr. evil he&#8217;s known as Adam WP<br \/>crafter the one the only<br \/>Adam Preiser everybody also known as you<br \/>left one out that bald guy on YouTube I<br \/>think I get that one the most but<br \/>definitely thanks for having me here and<br \/>actually hosting me this week it&#8217;s been<br \/>a it&#8217;s our great first webinar and it&#8217;s<br \/>exciting yeah so how&#8217;s the trimming<br \/>until now oh my gosh the food has been<br \/>fabulous but oh my goodness there are so<br \/>many people that work here at the<br \/>element or office I&#8217;ve met so many<br \/>people and I&#8217;m still working on<br \/>pronouncing everybody&#8217;s name properly<br \/>not everyone has an easy name like Ben<br \/>but it&#8217;s been it&#8217;s been a great time<br \/>definitely a great time well we have a<br \/>great webinar where we&#8217;re going to talk<br \/>about a lot of topics so it&#8217;s gonna be<br \/>condensed but I want to wait to allow<br \/>other people to join the stream now how<br \/>many people are already inside subscribe<br \/>and all of you subscribe to our oh I<br \/>think we&#8217;re breaking YouTube like this<br \/>is like a wordpress related youtube<br \/>record which is awesome so I want to<br \/>talk a bit about how this webinar is<br \/>going to work it&#8217;s not going to be the<br \/>same webinar that you&#8217;re used to so<br \/>basically we&#8217;re actually going to have a<br \/>discussion about what the future of<br \/>people building websites will look like<br \/>so have a discussion will have some<br \/>questions then we&#8217;re going to we&#8217;ve<br \/>gotten some questions from our Facebook<br \/>community that we&#8217;re going to answer<br \/>hopefully and allow you a short Q&amp;A at<br \/>the end where you&#8217;ll be able to post<br \/>questions on the topics we&#8217;ll discuss<br \/>maybe on different topics and I want to<br \/>take a moment and discuss why this<br \/>subject of the future of website<br \/>building so you know Elementary is a<br \/>very innovative company and we try to<br \/>know the the the latest releases those<br \/>things that are upcoming in our industry<br \/>and this is why we want to share some of<br \/>the knowledge that we&#8217;ve gathered and I<br \/>think Adam is the perfect person to talk<br \/>to because you&#8217;re you know you&#8217;re what I<br \/>would call like tech savvy you know all<br \/>the new gadgets I teach I try to keep my<br \/>thumb on the pulse of everything that&#8217;s<br \/>going on so that&#8217;s a good way putting it<br \/>so you actually were one of the first<br \/>adopters of Elementor so that&#8217;s that&#8217;s<br \/>true so I I saw something there early on<br \/>and I think I&#8217;ve told the story actually<br \/>many times about that it was mainly<br \/>because you emailed me and said you got<br \/>to check this great thing out but of<br \/>course I mean it was hard to avoid such<br \/>an amazing tool yeah so I think this is<br \/>why this is such an important topic and<br \/>yes you know we&#8217;re living in such a<br \/>strange time where AI keeps developing<br \/>at an enormous rate and you have<br \/>technology like a open aig pt2 have you<br \/>heard about it<br \/>yes it&#8217;s like robots building text and<br \/>people reading that text don&#8217;t recognize<br \/>that it was written by robot yeah that&#8217;s<br \/>very meta<br \/>right the layers have layers robots<br \/>making robots yeah and I I&#8217;ve read a few<br \/>things like Forrester projects 73% of<br \/>all cubicle jobs will be automated by<br \/>you have self-driving cars you have all<br \/>this technology of AI and I guess the<br \/>average website builder web designer<br \/>marketer it has it&#8217;s it&#8217;s kind of<br \/>intimidating for them well yeah well<br \/>actually in every industry there&#8217;s<br \/>technological shifts where you have<br \/>these situations where technology gets<br \/>better and it might eliminate positions<br \/>jobs role<br \/>tasks that people would normally do so<br \/>I&#8217;m sure it&#8217;s a yeah a question in a lot<br \/>of our users Minds is will I be replaced<br \/>is it man versus machine or is it<br \/>machine for men for web creators so what<br \/>are your thoughts on that topic Adam<br \/>well I gotta say that it actually<br \/>happens in every industry where<br \/>technology eliminates positions but it<br \/>also can open up bigger opportunities so<br \/>I&#8217;m on the team it&#8217;s man with machine<br \/>that machine is never going to be able<br \/>to fully replace what a human being is<br \/>able to do but it can propel you way or<br \/>put you some one renovating and you know<br \/>an architect or Internet interior<br \/>designer I mean they&#8217;re not going to be<br \/>replaced just because there&#8217;s an engine<br \/>to find nice furniture exactly you need<br \/>the right fit and for a business the the<br \/>role of the website is just becoming<br \/>more and more important mm-hmm and you<br \/>know because there&#8217;s a lot to a website<br \/>there&#8217;s the text on the page there&#8217;s the<br \/>imagery the feeling that you&#8217;re trying<br \/>to create for the person that goes and<br \/>visits that website and a machine is<br \/>never going to be able to create that<br \/>human experience you&#8217;ll always need<br \/>someone to do that a human well of<br \/>course there is going to be a lot that<br \/>you know that automation can can help<br \/>the web creator but I think there&#8217;s<br \/>still you know a long way to go inva and<br \/>we see more and more professionals rely<br \/>on tools but still in our industry it&#8217;s<br \/>there you see a lot of developers still<br \/>using custom code you think this is<br \/>going to change and we&#8217;re gonna have a<br \/>standard someday that&#8217;s it&#8217;s an<br \/>interesting topic because when you when<br \/>you look at certain things such as this<br \/>concept of page building tools right<br \/>that<br \/>they&#8217;ve they&#8217;ve really come a long way<br \/>in two years but I remember there was<br \/>just not that long ago where it was like<br \/>a taboo when this started I think<br \/>Elementor is one of the in the early<br \/>days of Elementor and there&#8217;s other<br \/>tools out there as well it was like<br \/>there&#8217;s this taboo you&#8217;re using a page<br \/>building tool it&#8217;s not this or that and<br \/>so I think you&#8217;re always gonna have<br \/>those diehard people that are gonna<br \/>stick to what they feel comfortable with<br \/>custom coding but as time continues to<br \/>progress there is the standardization we<br \/>we actually now see it we&#8217;re just in in<br \/>technology advances so quick so just a<br \/>few years ago you would hear that taboo<br \/>I don&#8217;t hear anyone say oh you built a<br \/>website with the page builders who you<br \/>don&#8217;t hear that anymore it&#8217;s more like<br \/>oh of course you did you know and you<br \/>actually see this in so many different<br \/>industries that they&#8217;re initially<br \/>there&#8217;s this reluctance and resistance<br \/>to it but then it becomes the acceptable<br \/>standard yeah well let me just give a<br \/>little example when I got married<br \/>there&#8217;s a long time ago I I<br \/>that&#8217;s when online dating just started<br \/>and it was like you&#8217;ve found your spouse<br \/>on the internet or you&#8217;re trying to get<br \/>date on the internet you can&#8217;t just go<br \/>up to someone and like ask them out or<br \/>something like that there was this big<br \/>taboo to use the app and now everyone<br \/>use it you think really move this this<br \/>industry forward but and then that goes<br \/>with the whole man versus machine or man<br \/>with machine concept right<br \/>the man versus machine is that person<br \/>that wants to hand code and hold on to<br \/>that you know in this resistance to it<br \/>but you can get so much done so much<br \/>faster and you can go so much further<br \/>when you are using one of these standard<br \/>tools exactly think of the music<br \/>industry in the 60s they relied heavily<br \/>on you know instruments like analog<br \/>instruments and today you see the music<br \/>industry changing and you know with<br \/>computers you can create sounds that<br \/>that no instrument can make so I think<br \/>that&#8217;s the perfect combination you know<br \/>when that started it was very taboo yeah<br \/>I think I forget the guys<br \/>was it mozi or something like that<br \/>anyways the first musician that started<br \/>that trend he was like there was so much<br \/>criticism that that person got but now<br \/>it&#8217;s the standard to to make different<br \/>music through and ladies it was like<br \/>avant-garde BAM yes it&#8217;s like Evo and<br \/>these kind of bands but no like it&#8217;s<br \/>it&#8217;s yeah it&#8217;s the most popular bands on<br \/>on Spotify so if we look at the the next<br \/>level like the after the standard is set<br \/>and you know editing is done and people<br \/>use tools what do you think the next<br \/>step will look like in web design like<br \/>how will you like what kind of benefit<br \/>will we gain from computers well I well<br \/>I would love a world that the your your<br \/>movie your website tool builds most of<br \/>your website for you Alex I like looking<br \/>for that a push-button<br \/>website right you push the button and<br \/>you get the website totally made for you<br \/>but the web builder still needs to learn<br \/>skills so they can use that technology<br \/>to go forward the skills of copywriting<br \/>and the words to make people feel an<br \/>emotion photography all of these<br \/>different concepts conversion how to<br \/>persuade convert and sell so there&#8217;s all<br \/>these things that you are skills that<br \/>very easy but with that it becomes a<br \/>commodity right your expertise if you<br \/>become an expert in writing words that<br \/>persuade people and creating a feeling<br \/>now you&#8217;re you&#8217;re able to take what the<br \/>tool makes you capable of building fast<br \/>but you&#8217;re able to do more amazing<br \/>things I think that really depends on<br \/>the kind of expertise you have I mean<br \/>yes if you&#8217;re a marketer and you just<br \/>want you know the design to be quickly<br \/>done then of course you&#8217;ll use a<br \/>template but I think it&#8217;s like if you&#8217;re<br \/>an artist you&#8217;ll create the illustration<br \/>not use the the ready-made gift so I<br \/>think in terms of what professional<br \/>designers can do they can actually gain<br \/>feedback insights if they make a mistake<br \/>they can you know the the the tool can<br \/>let them know it this this heading is<br \/>skewed point zero one the non designer<br \/>that would be amazing to write though<br \/>you you you choose this color for your<br \/>button oh you might not want to choose<br \/>that color you might want to go with<br \/>this other color it will fit your design<br \/>better but but I think this only has to<br \/>do with the current look and feel of<br \/>websites and this brings me to the next<br \/>question and I&#8217;ll give a short intro so<br \/>if you think about it<br \/>today&#8217;s generation experiences<br \/>personalized web yes so you know people<br \/>born in 2000 the youngsters were already<br \/>past that yeah but the people that are<br \/>that have been born to the Internet age<br \/>they have only experienced personalized<br \/>website if you think of YouTube feeds<br \/>you know spotify netflix the most<br \/>visited websites are offering<br \/>personalized experience you would only<br \/>expect them in five years to think this<br \/>will be the standard so how how do you<br \/>think this will pan out in terms of you<br \/>know the small-time freelancer the small<br \/>business how will they be able to<br \/>provide such an experience well you know<br \/>one of the funniest things is I was I&#8217;m<br \/>a big sci-fi movie fan right and so<br \/>there was a movie out I think it&#8217;s late<br \/>it&#8217;s a futuristic movie and there&#8217;s this<br \/>scene where the person&#8217;s walking at<br \/>train station and there&#8217;s all these like<br \/>like panels video panels talking to the<br \/>individual each individual individually<br \/>in a personalized way but what ends up<br \/>happening is you see these like<br \/>futuristic movies and Technology<br \/>actually ends up catching up to it like<br \/>with our eyes<br \/>and our iPads and all this kind of stuff<br \/>that we have right now and that is<br \/>actually probably what our future is<br \/>especially when it comes to websites and<br \/>on your website with personalization<br \/>there&#8217;s all sorts of criteria but when<br \/>you can have a website that speaks to<br \/>the person that&#8217;s on the website at that<br \/>moment it&#8217;s gonna create an amazing<br \/>experience a delightful experience for<br \/>the website visitor and it could be just<br \/>as simple is like for an example if it&#8217;s<br \/>a business where let&#8217;s just say a<br \/>plumbing website a plumber I like to use<br \/>the plumbing example and the store is<br \/>closed I mean they&#8217;re there the business<br \/>is closed<br \/>but someone has an emergency and it&#8217;s<br \/>after hours and then they go to the<br \/>website and there&#8217;s a different message<br \/>because the website&#8217;s personalized to<br \/>know that it&#8217;s after hours<br \/>Oh after hours call we&#8217;ve got your back<br \/>give us a call we&#8217;re here for you<br \/>emergency situation we&#8217;ve got you you<br \/>know there&#8217;s all these personalization<br \/>options<br \/>yeah plus if their client there our<br \/>plumber who services businesses and<br \/>private people they can offer different<br \/>messages per like persona and you know<br \/>it can be either gender age you know<br \/>there&#8217;s so many criteria education of<br \/>where they are all these different<br \/>criterias time of day and actually if<br \/>you think about it you need someone to<br \/>kind of manage and set it up if you have<br \/>if nowadays you have SEO professionals<br \/>and writers and there&#8217;s no reason you<br \/>won&#8217;t have like experienced experts or I<br \/>don&#8217;t know what their title will be but<br \/>but that&#8217;s what the tools are enabling<br \/>you to do to provide a richer experience<br \/>to your customers if you&#8217;re a web<br \/>designer or if you&#8217;re building it<br \/>yourself a richer experience for your<br \/>own website these tools are making you<br \/>so that you&#8217;re able to do that but even<br \/>then that&#8217;s where that&#8217;s where this<br \/>whole man versus machine concept has<br \/>come into play you needed a man to man<br \/>or woman okay you need a person to<br \/>to be able to know these how to apply<br \/>personalization to create personalized<br \/>experiences for people that are visiting<br \/>these various websites that you can set<br \/>up yeah it&#8217;s actually going to create<br \/>jobs yes really create opportunities for<br \/>people to become experts in certain<br \/>niches so this leads me to the next<br \/>question what skill do you think those<br \/>people should have like what do people<br \/>need to invest today in order to have<br \/>the kind of the the the the know-how of<br \/>of the future well you know I actually<br \/>because of my youtube channel and I&#8217;ve<br \/>read all the comments I hear the<br \/>concerns that people have they because<br \/>I&#8217;ll make a lot of tutorial videos say<br \/>on Elementor and I&#8217;m basically showing<br \/>someone how to make a website but then<br \/>the guy that makes a website for a<br \/>living goes there says why are you<br \/>showing someone how they like do what I<br \/>how I make a living so I mean that&#8217;s<br \/>like a very valid feeling as the tools<br \/>get better and easier to use more people<br \/>are able to to to use these tools to<br \/>make themselves a website but as a web<br \/>creator there&#8217;s other expertise that you<br \/>need to add to your tool chest that have<br \/>a value that you can&#8217;t even put a price<br \/>tag on such as copywriting that&#8217;s the<br \/>process of taking the putting words on<br \/>the website that will be succinct unlike<br \/>me when I make videos I&#8217;m not the most<br \/>thing but but it&#8217;ll be succinct and<br \/>invoke some kind of a reaction or a<br \/>response out of the person copywriting<br \/>that&#8217;s a perfect example so there&#8217;s all<br \/>these kinds of expertise is that people<br \/>can add to themselves to add value<br \/>beyond just I&#8217;m dragging a block here<br \/>and I&#8217;m right there<br \/>so what&#8217;s funny that it actually okay<br \/>we&#8217;re being told that we are sorry about<br \/>the lag the webinar will be available on<br \/>our channel at the end so yes if you&#8217;re<br \/>experiencing a lag<br \/>on YouTube will have the webinar on on<br \/>the website after we&#8217;re finished here<br \/>yeah so I remembered a quote by Jeff<br \/>Bezos I don&#8217;t remember the exact quote<br \/>but basically was he what he was saying<br \/>what was that if you invest in things<br \/>that stay persistent then he will win so<br \/>he thought that like people will always<br \/>want lower prices so that&#8217;s what he<br \/>double down on and Amazon that&#8217;s how<br \/>they grew that that was his focus and I<br \/>think it&#8217;s the same thing when you don&#8217;t<br \/>focus on kind of what&#8217;s trendy because<br \/>some of those skills those technical<br \/>skills as you say they will go away that<br \/>brings you back to you know books that<br \/>you that were written maybe in the the<br \/>copywriting and all the the skills of<br \/>the past can can actually come back well<br \/>actually I say I end up saying this all<br \/>the time that in life everything goes<br \/>full circle and that&#8217;s probably it<br \/>coming full circle right you know now<br \/>those skills are really the skills that<br \/>matter you know the skills of<br \/>copywriting persuasion and stuff like<br \/>that I&#8217;d to that that as technology<br \/>progresses and all those you know<br \/>groundbreaking technology happens you<br \/>need to have the skill of learning<br \/>actually that&#8217;s a major skill that you<br \/>need to have because the industry<br \/>constantly changes you need to be able<br \/>to adapt and change what what do you do<br \/>it&#8217;s so true we have to well when we all<br \/>are born and were raised by our parents<br \/>we end up going to school and you have<br \/>to learn how to learn but then you enter<br \/>real life and you could get away from<br \/>learning but as a web creator you have<br \/>to relearn how to learn and be a<br \/>constant learner you know and that&#8217;s how<br \/>you expand your skills that&#8217;s how become<br \/>you become more valuable and if you&#8217;re a<br \/>web creator creating your own website or<br \/>a marketer or something along those<br \/>lines you still need to learn so that<br \/>you can expand what you&#8217;re capable<br \/>doing with your own website but also in<br \/>the when your web creator for other<br \/>people yeah<br \/>plus I think that again we talked about<br \/>expertise this is going to be very<br \/>crucial because people won&#8217;t need<br \/>generalized you know professionals<br \/>they&#8217;re going to need the people who are<br \/>experts at a certain thing certain<br \/>issues and and experts are irreplaceable<br \/>you can&#8217;t low price someone&#8217;s going to<br \/>come in and low it&#8217;s not even pricing<br \/>you mean a factor when you&#8217;re an expert<br \/>you are the expert and people will<br \/>always seek out an expert and an expert<br \/>with those tools can you know do amazing<br \/>things like think of how many people you<br \/>needed to create a show or a webinar<br \/>like this one and then how we&#8217;re able to<br \/>to do it from our real offices which is<br \/>cool so the last thing if you&#8217;re a web<br \/>creator and you&#8217;re creating websites for<br \/>someone else you got to remember what<br \/>they want<br \/>no one wants just a website they think<br \/>they might want a website but what they<br \/>want is more business or more exposure<br \/>or to be perceived in a different way<br \/>it&#8217;s not really the website that they<br \/>want that&#8217;s just gonna get them there<br \/>but they really need that web creator<br \/>that expert to get them there to use the<br \/>website as the tool exactly if you think<br \/>let&#8217;s get back to that that plumber I<br \/>mean he doesn&#8217;t he can&#8217;t just you know<br \/>think up of a website like he needs to<br \/>find exactly what he does that will make<br \/>him above the competition and like yeah<br \/>and that&#8217;s true to any business so so I<br \/>agree that that will still be become<br \/>still be relevant in the future mmm-hmm<br \/>so let&#8217;s sum up I think that we have a<br \/>bright future ahead oh yes III think<br \/>that we&#8217;re on the right track here as<br \/>you know I mean as a professional web<br \/>greater I think it&#8217;s going to evolve<br \/>expand<br \/>become much more significant than what<br \/>it is today even though today it&#8217;s it&#8217;s<br \/>still pretty important and and the tools<br \/>as they get better they&#8217;re gonna allow<br \/>you to do the most well they&#8217;re already<br \/>allowing you to do incredible things<br \/>like Elementor allows you to do some<br \/>incredible things some personalization a<br \/>lot of the tools that you&#8217;re building<br \/>but these tools just get better and<br \/>better and better and allow you to do<br \/>more and more and more yeah what was<br \/>that you said the other day that go<br \/>twenty-five years ago we didn&#8217;t have<br \/>this or that and it was just like a<br \/>shock to the system I forget what you<br \/>said to me well 25 years ago we didn&#8217;t<br \/>have the Internet oh yeah right that<br \/>maybe that was it we didn&#8217;t have the<br \/>internet and then oh and anyone can<br \/>think of just like 12 years ago we<br \/>didn&#8217;t have smartphones and now<br \/>everybody has one in their pocket and<br \/>it&#8217;s totally changed everything the<br \/>technology just moves fast is the point<br \/>that I&#8217;m trying to make the time it<br \/>takes for users to adopt new technology<br \/>becomes shorter and shorter so think<br \/>about it it took like I don&#8217;t know how<br \/>many years until mobile phones got in<br \/>like five years something like that and<br \/>Elementor just three and a half years<br \/>old which is kind of now mind-boggling<br \/>to think about it is when you think of<br \/>the impact it&#8217;s already having in such a<br \/>short period of time so I think this is<br \/>a good time to transition to some of the<br \/>questions the audience had and the first<br \/>question is about the future of<br \/>WordPress that&#8217;s that&#8217;s a good question<br \/>what do you think well I think that<br \/>WordPress is gonna Konami ously it&#8217;s<br \/>going to continue to grow it&#8217;s going to<br \/>continue to be the first choice for a<br \/>lot of people because people like to<br \/>choose to use the tool that the people<br \/>that they know we&#8217;re using so it&#8217;s just<br \/>this organic thing that&#8217;s going to grow<br \/>but it&#8217;s going to evolve to be easier to<br \/>use the more that tools like Elementor<br \/>make it easier to use you know there&#8217;s<br \/>definitely a lot of room for growth for<br \/>it but I think that there&#8217;s such a huge<br \/>segment of people that don&#8217;t have<br \/>website still that the growth<br \/>just gonna still continue to be like I<br \/>agree and I think we&#8217;re going to see<br \/>more I hope we&#8217;re going to see more<br \/>companies that think of the business of<br \/>creating websites and not just I mean<br \/>it&#8217;s going to evolve in that direction<br \/>yeah more oriented towards you know<br \/>sales and and businesses I think that&#8217;s<br \/>that&#8217;s something to look forward to<br \/>we haven&#8217;t a topic regarding gets me in<br \/>headless CMS so that yeah so let us know<br \/>Gatsby is like one of the hottest things<br \/>happening right now essentially it&#8217;s<br \/>static site creation so right now when<br \/>you create a WordPress website<br \/>yeah it&#8217;s dependent upon a database so<br \/>every time someone visits your website<br \/>this process happens which is the Bob<br \/>the speed bottleneck right where it has<br \/>to go and get the data out of a database<br \/>and that&#8217;s what causes that&#8217;s the<br \/>biggest thing that might cause a little<br \/>bit of a delay that speed and it&#8217;s a<br \/>hosting issue but Gatsby and having a<br \/>static website is the process of you<br \/>build your website and it will you can<br \/>create a static version that eliminates<br \/>the database if so it&#8217;s almost like hand<br \/>coding hand coding is typically not<br \/>going back and forth to a database most<br \/>the time and so when someone visits the<br \/>site they&#8217;re getting this static version<br \/>there&#8217;s no accessing the database but<br \/>there&#8217;s also additional benefits of it<br \/>there&#8217;s no login so there&#8217;s no security<br \/>there&#8217;s there&#8217;s not like the security<br \/>vulnerabilities that sometimes pop up<br \/>here and there so the exciting thing<br \/>about it is if you have those kind of a<br \/>brochure type websites what can end up<br \/>happening is when you have the static<br \/>version just the speed is through the<br \/>roof there&#8217;s the speed is through the<br \/>roof because you&#8217;re eliminating the<br \/>bottlenecks it&#8217;s actually pretty<br \/>exciting right now you can you can kind<br \/>of get there but it&#8217;s very technical but<br \/>the exciting thing is it&#8217;s on a lot of<br \/>hosting companies where our radars a lot<br \/>of different companies radars and I<br \/>would like to see in the next 12 to 24<br \/>months and to get super easy<br \/>to deploy a static site what I think<br \/>again if we come back to personalization<br \/>some parts of the site do stay static<br \/>but of course yes the parts that do<br \/>change those won&#8217;t include that the<br \/>technology but actually there&#8217;s lots of<br \/>ways to implement personalization<br \/>there&#8217;s platforms that will implement it<br \/>dynamically through like a little you<br \/>just put a little line of code and you<br \/>can create the different variations and<br \/>so can flow through that so you can<br \/>actually have both that&#8217;s interesting<br \/>yeah how we didn&#8217;t talk about a question<br \/>that was raised is about voice and how<br \/>do you think Elementor will will fit in<br \/>that&#8217;s that&#8217;s a good question I think<br \/>yeah it actually kind of ties in to<br \/>search engine optimization right because<br \/>voice is the future of how people are<br \/>going to interact with their technology<br \/>and we&#8217;re actually already doing it now<br \/>I don&#8217;t have my Apple watch and I lost<br \/>the charger their technology and we&#8217;re<br \/>actually already doing it now I don&#8217;t<br \/>have my Apple watch in I lost the<br \/>charger but I I talked to my watch now<br \/>all the time I&#8217;ll be driving the car and<br \/>I&#8217;m like hey Suri oops I&#8217;m sorry if you<br \/>have an Apple device I just activated it<br \/>but I&#8217;ve liked talking to it all the<br \/>time find this near me or I&#8217;m asking all<br \/>these questions in it so a phone that&#8217;s<br \/>funny<br \/>anyways yeah voice search is is very<br \/>intriguing right now and it really is<br \/>going to end up boiling down to search<br \/>engine optimization so though the<br \/>actually elemento already does a lot to<br \/>enable this it boils down to something<br \/>called schema and schema is what you can<br \/>add to your website to make Google or<br \/>Apple in this case our Alexa<br \/>structure and with schema then it&#8217;s<br \/>going to happen automatically with these<br \/>and there&#8217;s lots of different schema<br \/>types too like an event schema type so<br \/>it helps them understand event<br \/>information and all that so scheme is<br \/>really the key to that that&#8217;s cool maybe<br \/>we have you have a question from the<br \/>audience<br \/>another question someone asked what will<br \/>be Elementor pros focus on the next year<br \/>and how will Adam participate maybe<br \/>people people think your visit here is<br \/>like something else going on you&#8217;re<br \/>going to be the new employee so you know<br \/>actually I can&#8217;t say that it&#8217;s expects<br \/>I&#8217;m so exciting seeing what you guys are<br \/>doing here obviously I&#8217;ve seen some<br \/>additional things but it&#8217;s exciting to<br \/>see the laser focus that you have and<br \/>everyone that I&#8217;ve interacted with this<br \/>just laser focus on the future of web<br \/>building and being a web builder and how<br \/>you guys are gonna do it I&#8217;ve heard like<br \/>some of the vision of certain things and<br \/>it&#8217;s like oh my gosh my mind is spinning<br \/>like I why didn&#8217;t I think of that and<br \/>it&#8217;s just so forward-thinking<br \/>forward-thinking like you know we almost<br \/>some of it you got to wait for the<br \/>technology to catch up to it you know so<br \/>definitely exciting future for Elementor<br \/>in 2020 of course some writing things<br \/>but yeah we can&#8217;t share can&#8217;t share a<br \/>lot but I think that discussing the the<br \/>topics of the future and watching the<br \/>trends that gives an idea of what what<br \/>things that are to come like what we<br \/>expect of course we want to expect an<br \/>easier faster and more reliable way to<br \/>you know produce websites without having<br \/>to deal with bugs and and issues then we<br \/>have a question from their audience all<br \/>right we do<br \/>from Karen and Karen asks how does Adam<br \/>stay up to date actually Karen I was<br \/>asked that question by you guys yeah I<br \/>try to keep my finger like they say keep<br \/>my finger on the pulse of what<br \/>everything that&#8217;s going on but the way<br \/>that that happens for me is when I<br \/>published a video on YouTube there&#8217;s the<br \/>comments section and I get to see what<br \/>people are asking and so I can a lot of<br \/>times what ends up happening hey Adam<br \/>have you checked out this thing have you<br \/>checked out that thingy and actually<br \/>that like exposes me to two new products<br \/>and a new solution relieve you so what I<br \/>think necessarily the the ones that are<br \/>most known like when people discover<br \/>like people discover your content yeah<br \/>they get hooked and then I believe in<br \/>that I don&#8217;t believe in like following<br \/>like a hundred sites but if you find<br \/>someone that you that you like connect<br \/>with then that&#8217;s that&#8217;s something you<br \/>should you should maintain yes we have<br \/>another question by the way<br \/>and it&#8217;s from Lamont so Lamont says<br \/>thank you<br \/>from homeless to web designer oh yeah<br \/>and that&#8217;s that&#8217;s actually that&#8217;s a<br \/>great story I mean I would I would<br \/>listen to it so that reminds me of<br \/>anyone that&#8217;s on the webinar right now<br \/>if you could put in the comments section<br \/>if you found out about Elementor maybe<br \/>through my youtube channel or me or<br \/>through a tutorial if you could write in<br \/>there yes I found out about Elementor<br \/>through Adam at WP crafter if you can<br \/>put that in there now it&#8217;s it&#8217;s a small<br \/>bet that we have so we should definitely<br \/>but have to share that later from<br \/>homeless to web designer that deadline<br \/>you know what that&#8217;s impactful but isn&#8217;t<br \/>that at the end of the day what it&#8217;s all<br \/>about is and that&#8217;s what I love about<br \/>Elementor because you were the first<br \/>ones and the only ones to create a tool<br \/>that is free to use that has the<br \/>potential to completely change your<br \/>economic situation<br \/>which is your life and your family&#8217;s<br \/>life and I actually see that a lot<br \/>comments like that a lot<br \/>where here&#8217;s a tool that that is free to<br \/>use you can learn how to use it and you<br \/>can end up having a whole career out of<br \/>it that can drastically change the<br \/>trajectory of your life but if that<br \/>didn&#8217;t exist it was so much harder<br \/>before it was so out of reach for people<br \/>I think that that&#8217;s a father die had<br \/>today that your channels name is WP<br \/>crafter and I think the idea of craft is<br \/>very important because that&#8217;s that&#8217;s<br \/>part of what I think Elementor did in<br \/>some ways give people the the the<br \/>feeling that they have a craft to own<br \/>and like building websites is a craft<br \/>they can they can specialize in and and<br \/>offer value to businesses yeah and in<br \/>that process their entire life changes<br \/>for the better for the better and I hear<br \/>these stories all the time yeah so<br \/>alright do we have another question we<br \/>do I believe let&#8217;s see what we got here<br \/>it says I think we actually are gonna<br \/>wrap this up and so if you did ask a<br \/>question and we weren&#8217;t able to answer<br \/>it we thank you for joining us on yeah<br \/>we will publish the video on our channel<br \/>so don&#8217;t worry you&#8217;ll have the whole the<br \/>whole session of secrets that we<br \/>discussed and yeah let&#8217;s let&#8217;s wrap it<br \/>up I&#8217;d like to thank everyone who joined<br \/>us and thank you Adam for for being here<br \/>and talking to me no it&#8217;s it&#8217;s been<br \/>great it&#8217;s been a great experience so<br \/>thank you for joining us<br \/>bye bye bye hi<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Overview Transcript Overview The craft of building a website is changing and evolving, and freelancers and agencies need to adapt. In this special webinar, WordPress influencer Adam Preiser will discuss the latest trends and changes with Elementor\u2019s Head of Content, Ben Pines. The event will also include a Q&amp;A session at the end.\u00a0\u00a0\u05e4\u05d7\u05d5\u05ea \u05e4\u05e8\u05d9\u05d8\u05d9\u05dd\u00a0\u00a0\u00a0 Transcript [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-1900","post","type-post","status-publish","format-standard","hentry","category-other"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Future of Building Websites w\/ Adam Preiser of WPCrafter - Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elementor.com\/academy\/the-future-of-building-websites-w-adam-preiser-of-wpcrafter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future of Building Websites w\/ Adam Preiser of WPCrafter - Academy\" \/>\n<meta property=\"og:description\" content=\"Overview Transcript Overview The craft of building a website is changing and evolving, and freelancers and agencies need to adapt. In this special webinar, WordPress influencer Adam Preiser will discuss the latest trends and changes with Elementor\u2019s Head of Content, Ben Pines. The event will also include a Q&amp;A session at the end.\u00a0\u00a0\u05e4\u05d7\u05d5\u05ea \u05e4\u05e8\u05d9\u05d8\u05d9\u05dd\u00a0\u00a0\u00a0 Transcript [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elementor.com\/academy\/the-future-of-building-websites-w-adam-preiser-of-wpcrafter\/\" \/>\n<meta property=\"og:site_name\" content=\"Academy\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-20T14:30:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-22T08:57:44+00:00\" \/>\n<meta name=\"author\" content=\"Hodaya\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hodaya\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"25 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Future of Building Websites w\/ Adam Preiser of WPCrafter - Academy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/elementor.com\/academy\/the-future-of-building-websites-w-adam-preiser-of-wpcrafter\/","og_locale":"en_US","og_type":"article","og_title":"The Future of Building Websites w\/ Adam Preiser of WPCrafter - Academy","og_description":"Overview Transcript Overview The craft of building a website is changing and evolving, and freelancers and agencies need to adapt. In this special webinar, WordPress influencer Adam Preiser will discuss the latest trends and changes with Elementor\u2019s Head of Content, Ben Pines. The event will also include a Q&amp;A session at the end.\u00a0\u00a0\u05e4\u05d7\u05d5\u05ea \u05e4\u05e8\u05d9\u05d8\u05d9\u05dd\u00a0\u00a0\u00a0 Transcript [&hellip;]","og_url":"https:\/\/elementor.com\/academy\/the-future-of-building-websites-w-adam-preiser-of-wpcrafter\/","og_site_name":"Academy","article_published_time":"2021-06-20T14:30:19+00:00","article_modified_time":"2023-02-22T08:57:44+00:00","author":"Hodaya","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hodaya","Est. reading time":"25 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/elementor.com\/academy\/the-future-of-building-websites-w-adam-preiser-of-wpcrafter\/#article","isPartOf":{"@id":"https:\/\/elementor.com\/academy\/the-future-of-building-websites-w-adam-preiser-of-wpcrafter\/"},"author":{"name":"Hodaya","@id":"https:\/\/elementor.com\/academy\/#\/schema\/person\/ff9f2661f3df53ae5842a9ad15853d1c"},"headline":"The Future of Building Websites w\/ Adam Preiser of WPCrafter","datePublished":"2021-06-20T14:30:19+00:00","dateModified":"2023-02-22T08:57:44+00:00","mainEntityOfPage":{"@id":"https:\/\/elementor.com\/academy\/the-future-of-building-websites-w-adam-preiser-of-wpcrafter\/"},"wordCount":5051,"publisher":{"@id":"https:\/\/elementor.com\/academy\/#organization"},"articleSection":["Other"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/elementor.com\/academy\/the-future-of-building-websites-w-adam-preiser-of-wpcrafter\/","url":"https:\/\/elementor.com\/academy\/the-future-of-building-websites-w-adam-preiser-of-wpcrafter\/","name":"The Future of Building Websites w\/ Adam Preiser of WPCrafter - 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