Can you believe Elementor is two years old? The second year proved to be even more interesting than the first. In this post, I recap the steps that helped our phenomenal growth and the development of the ecosystem built around it.
Two years ago, Elementor was first launched into the world. During the first year, we mainly focused on getting the word out. We knew we had the best tool, and needed people to know about it.
The second year, however, posed a greater challenge: making Elementor the leading solution for professional web designers. We tackled this ambitious task via different approaches: developing Elementor beyond the page builder level, making significant UI improvements, and releasing features specifically oriented to improving the designer workflow. These are just some of our actions that helped Elementor grow from 100K active installs at the end of year one, to 900K+ active installs today.
So let’s dive in and look back at the second year of Elementor’s development.
What we accomplished
How Elementor developed
A major portion of the year was spent developing the Theme Builder, and coming up with an entirely new and innovative process of building every part of a WordPress website.
This was a venture into the unknown and was the greatest challenge we ever faced. People have been used to building websites with code and themes for 15 years, and we were bold enough to challenge the status quo.
The past year’s accomplishments are both a testament to our commitment to our users, as well as our users’ commitment and belief in us.
The official launch of our WordPress theme builder was on Apr 16, 2018, not so long ago. We worked long and hard on this product, examining its solution from every angle.
Version 2 is still in development, and we have some really interesting features lined up to be released in the coming months.
Elementor’s template library has expanded in size and improved in functionality. The library now has filtering, search, favorites, and easier import and export options. The most consequential improvement, however, came from introducing the new Blocks tab, which increases speed and productivity to your workflow when setting up a landing page or any other page on your website. Blocks go hand in hand with the release of our Theme Builder, since users need Blocks to quickly set up their header, footer, single post, archive page, and other areas of their site.
Features for WordPress Professionals
For the first versions of Elementor, we focused our efforts on features that all users can enjoy, newbies and professionals alike. For the second year, the emphasis shifted toward evolving Elementor as a tool for professional web designers.
This is apparent throughout this review but is most noticeable in features oriented explicitly towards professionals. Integrating to mail automation services, restricting users to only edit content or using code reference and developer API were much needed by Elementor professionals, and adequately addressed by the following releases.
The work is far from done in this area, and we have extensive plans to make Elementor more useful for professional web designers, developers and marketers that make their living from providing WordPress related services.
Focus on Design
Following the line of the previous idea, we released several features oriented explicitly towards web design professionals. From icon packs, custom fonts, hover effects to the call to action widget, we are making many efforts to put Elementor at the forefront of the design industry. This way, you never have to settle for bootstrap-looking websites, and can elevate your designs to a truly premium level without having to pour endless custom CSS code into your websites.
Last but not least, we come to the rest of our design soldiers. Each one of them can be considered as a standalone plugin, and together they combine the most useful powerpack for designers.
In the following weeks, we will release the WooCommerce builder, as well as Copy Style and a few other surprises. Two years after launch, today Elementor is the established and growing brand we set out to create. Our vision continues far into the future, with many opportunities to strengthen what we’ve already built, while branching out into much needed and yet unexplored territory.
Don’t go just yet! Wish us a Happy Birthday, and tell us what kind of feature gifts you’d like to see next year.